03 Case Study Report Assignment Sample
Here’s the best sample of 03 Case Study Report Assignment, written by the expert.
Introduction
In this report, the analysis of The Walt Disney Company is discussed by the developing the corporate strategy of the company. The Walt Disney Company is also known as Disney, it is a multinational mass media and entertainment conglomerate organization. It is an international organization which provides the family entertainment and media enterprise at the international level. The Walt Disney Company also includes the several business segments like parks and resorts, studio entertainment, interactive media, and consumer products, especially for the kids and children. This report discusses the critical analysis of the corporate strategy of the Disney Company. The provided critical analysis also includes the relevant theory, strategy, and project for the development of the organization. In addition to this, this report also includes the development of the proposed strategy for the next 5 to 10 years for the company. In this report, the proposed strategies are also provided for the Walt Disney Company in order to be a strong global competitor in the market. Additionally, some recommendations will also be provided in the last of the report to the company that will be helpful to it. The company can implement the proposed strategy to be a strong competitor in the global market.
Critical analysis of the corporate strategy of The Walt Disney Company
According to Gallagher, (2012), the corporate strategy is termed as the entire direction of a business enterprise and the way it manages its overall business operations to achieve its aims and goals. It also refers to the long-term vision of the company that it sets to motivate its workforce so in return they can work harder to achieve the competitive advantage as well as to achieve customer satisfaction. The corporate strategy of any business company helps it to achieve its competitive advantage and achieve its long-term objectives effectively and successfully. In the research of Parker, et al., (2010) it was illustrated that the corporate strategy adopted by The Walt Disney Company is quite unique, creative and innovative in its own terms. The Walt Disney Company is known as Disney is a multinational mass media and entertainment conglomerate. The company is a leading American animation industry and also deals in film production, theme parks, and television. In the words of Hou and Reber (2011), it is depicted that The Walt Disney Company creates corporate value by using the value-creating strategy by integrating and creating a fit across the value chains of its diversified business units. The corporate strategy of The Walt Disney Company is that it had made the theme park which is the major advantage of the success of Disney Company. It has targeted the children and the youngsters mostly by making a theme park which gives an experience to them which they had never ever experienced before in their lives. The roller coasters, the rides, the cartoon characters, toy story parking, all give a wonderful experience to the public. The Walt Disney Company has also started their film production business that made the children get more attracted towards them especially the girls. The movies made by this Company are worth entertaining the public. Even the Disney Hotels are just a classic example of the prominent services provided by the Company to its guests. The attractive and beautiful Disney Resorts and Hotels give a feeling that people are just living in a Castle or a Kingdom. It is a unique corporate strategy adopted by The Walt Disney Company to attract a large number of customers. People come from all over the world to have as well as to enjoy a lifetime experience with Disney. In the research of Ingelsson, et al., (2012) it was demonstrated that The Walt Disney Company provide effective training from its own Disney University to its employees across the company so that they can deliver the best and appropriate services to their guests and customers. This Company has a strong brand image in the market and it has a customer base from all over the globe. The company has used the diversification strategy and knows that how it can diversify its operations while staying on its commitments and true to its value. The company has now also started to operate and provide its services on the internet. It provides the customers the option to purchase a ticket of the theme and adventure parks online and also books their advance stay at their Resorts or Hotel. The customers can also listen and enjoy track and Disney music now online. Another corporate strategy adopted by The Walt Disney Company is that it uses a process called as “Guestology” in the company. This process helps to identify the needs, wants, etc of the guests and customers and at the same time help to even understand them. By understanding these elements the company can enhance their quality standards that will help to provide customer satisfaction. The leaders in the company are trained accordingly so that they can help the other staff to solve their issues and they are responsible for the working environment. At the same time Barnea and Rubin, (2010) stated that The Walt Disney Company has proved that it is a successful and leading company by its diversified strategy and that it should always continue this process in new markets. The company strategy of building and creating new and additional cartoon characters is a strategy to attract the children. The Walt Disney Company has also maintained its effective and unique culture of the parks and hotel & resorts. It had revitalized them so that they do not become stagnant with time. The Walt Disney Company has also started to provide more innovation in the animation and technologies field so more and more customers are attracted towards the Company. The company has always remained responded to the needs and wants of its guests or customers so that they start to feel that they are a part of the company. The Walt Disney Company has adopted the horizontal integration strategy which means the merger and acquisition of new business operations. The company has done acquisition with Pixar and marvel which has helped it to bring a boost in its sales. Through these acquisitions, The Walt Disney Company was able to improve and enhance its competitiveness and increase its revenues that further helped the company to make their portfolio investment more extensive.
In oppose of this Matusitz, (2011) illustrated that The Walt Disney Company has resulted in increasing its R&D costs which have created an impact on the profits, sales, and revenue of the company. The company has also high sunk costs, high-risk factor at the same time. The corporate strategy of the company was to increase its profit sales. Due to this, it was found that the children were started to become addicted to the Disney shows and they start to force their parents to take them to the Disney theme parks. In support of this Karadjova-Stoev and Mujtaba, (2016) stated that The Walt Disney Company can adopt the new product development strategy to develop and bring new products to the market. The already existing products become obsolete or old with time so the company should adopt this strategy with the aim of increasing the growth of the company.
Proposed strategy for Disney for next 5 to 10 years
The company should focus on the proposed strategy to complete the mission of becoming the world’s leading producer and provider of entertainment and information. In concern to the proposed strategy, the organization should use the innovative and creative ideas according to change in the technology. It is also found that the organization should provide the new cartoon characters to attract the new and loyal customers. Additionally, the organization should also add new attractions to their parks that can be helpful for bringing some new customer (Perera and Nand, 2015). This growth strategy can be helpful for improving the customer experience for the Disney parks. At the same time, the Disney can also provide the discounts on the tickets to attract the more customers in special occasions. Most of the time, the discount on ticket becomes very helpful to attract the new customers and help them to improve their overall experience. The strategy of ticket discount can be helpful to increase the overall profit of the organization by increasing in the selling of ticket (Zhao and Qiu, 2014). Moreover, the organization should provide the services to the customer according to the number of increment and also shows the consumer product for selling.
In addition to this, the Walt Disney Company can also use the strategy where it can provide free entry to the birthday person. This strategy can also attract more customers to the Disney parks because, at the time of birthday, a person invites his friends to the party. The company only bear the cost of entry ticket of the birthday person but gain the high profit by attracting more customers who are the friends of the birthday person (Vâsc et al., 2017). Additionally, the Disney parks can also provide different discounts to attract the more customers such as discounts for the students, discount to old age people, discount for engagement persons etc. The organization should increase in their entertainment products with advance innovation.
The Disney Company can also focus on the differentiation by developing and creative image about their product, service, and contents. At the same time, it is found that the Walt Disney Company can be raised their market by the involvement of social media in the marketing of their brand (Bartoszewicz and Maciejewski, 2013). The Disney can also increase their cartoon animals in the park for the ride because of their a few cartoon animals. At the same time, the Disney should improve their business more in the Asian counties because this market can provide high profit to the company. The Disney should use the advantage of the high technology for entertaining more customers and become them loyal (Johanson and Mattsson, 2015). The company should focus on the product selling and provide them high-quality services for the success of the business.
For becoming a strong global competitor in its market
The Walt Disney Company has many opportunities to become a strong global competitor in its market such as diversification, increase media networks, international growth by finding the new market, changing the technology, etc. It is found that the organization can improve their growth by the diversification in the product and services. The organization can take the feedback of the customer for the perfect diversification and satisfy their customer. Additionally, the company can diversify their market by providing the franchises to other for designing their movies in an attractive and innovative model (Albert et al., 2014). At the same time, the organization can also focus on the media networking and try to increases it at the level of competitive success. The enhancement in the media network is very helpful to develop the business and the Disney should broadcast that market share.
According to the market situation, broadcast of the high rate of the market share can attract customer and compete for the market at the global level. This strategy provides the contents to get people taking on their success (Doz and Prahalad, 2013). The organization has also an opportunity for international growth to become the strong global competitor. The Walt Disney Company has a too much open market at the international level. This new market includes the high population which provides the betterment and development of the organization. The international growth of the new market is very necessary for the future of the company. For becoming a strong global competitor the organization should focus on the technology because the technology is changing with a high speed. Disney has a good opportunity to develop their business by launching more channels in the differentiated market (Hamel and Prahalad, 2013). The channel launching can be possible in the form of the joint venture for the high growth of the company.
The use high technology is also helpful for the company by increasing the level of the consumer consumption of the product and services. At the same time, it is analyzed that the Disney can provide the facility of the video streaming that provides the high level of entertainment to the customer (Mazzarol and Soutar, 2012). The video streaming service is possible by the use of TV shows, movies, and other direct media. Disney should provide the licensing to the more TV channels that are helpful to network the media at the international level. Additionally, the virtual reality is also a part of the high technology that can be used by the Disney to explore their business and take a competitive advantage (Perera and Nand, 2015). There are many technical organizations which are providing the service of virtual reality (VR) and augmented reality (AR) to the market and Disney can use it to the strong global competition.
Recommendation
From the above report, it can be recommended to The Walt Disney Company that they should adopt the new product development strategy so that they can add something new and more creative in their product line and at the same time should add new characters for the children. At the same time, it is also recommended to the company that they should provide some special offers to the students and also should provide free entry to those customers who visit their theme parks on their birthdays. The Walt Disney Company should also focus on its technology and should upgrade to the latest technology that will further help the Company to overcome the competition in the market. It is also recommended that The Walt Disney Company should focus on its growth through adopting further diversification along with increasing its media networks. The company should also lower the ticket prices of their theme parks so that it can become affordable by every class of people. Additionally, it is suggested that The Walt Disney Company should build and develop a more eco-friendly image in the market. Further, the company should release new creative and innovative stories and also should expand in the new emerging economies. The Walt Disney Company can also start to provide mobile games and apps for children with new Disney characters. At last, it is recommended to The Walt Disney Company that they should take regular feedbacks from their customers in the context of their likes, dislikes, preferences, needs and wants.
Conclusion
Form the above discussion, it is identified that the critical analysis of the research includes the corporate strategy. It found that this corporate strategy is very helpful for the business to achieve the competitive advantages and long-term objectives in an effective manner. It is also concluded that value creating strategy of Disney is also very effe3ctive to create the value of the corporation. At the same time, it is also described that the horizontal integration strategy is useful for the development of the business. It is because this strategy enhances the business by the use of merger and acquisition. The enhancement of the business helps to provide the competitive advantage in the global market of the Disney. On the other hand, it is found in this study that the company can enhance their business by use of growth strategy and diversification strategy. These proposed strategies are helpful for the development of the business of Disney for the next 5 to 10 years. Additionally, it is also concluded that Disney can use several techniques to gain the high profit. Finally, it can be concluded that Disney can use the opportunity to become a strong competitor in its market like changing the technology.
Reference
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Bartoszewicz, A. and Maciejewski, M., (2013) Sliding mode control of periodic review perishable inventories with multiple suppliers and transportation losses. Bulletin of the Polish Academy of Sciences: Technical Sciences, 61(4), pp.885-892.
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Gallagher, S. R. (2012) The battle of the blue laser DVDs: The significance of corporate strategy in standards battles. Technovation, 32(2), pp. 90-98.
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