05 Annotated Bibliography Assignment Sample
Here’s the best sample of 05 Annotated Bibliography Assignment, written by the expert.
Article 1:
Alharbie, A., 2015. Business growth thru social media marketing. International Journal of Innovation and Applied Studies, 13(4), pp.873.
Summary
In today’s competitive environment, every business fully relies on the marketing in order to establish the effective relationship with customer and to promote the brand recall and improve the sales. In this study, researcher highlighted on how social media marketing brought a drastically change in the social media marketing. In respect to this, researcher discussed on this subject matter by defining the social media marketing and the effects of social media marketing. Further, the study also identified different factors such as social network, customer relationship, sales, branding, etc that help the business to achieve its organizational goals and objectives. At last, researcher concluded the overall study by outlining social media marketing factors that are creating a huge impact on the business growth.
Critical evaluation
While studying the article, it is found that researcher justified the research study very efficiently as it described all relevant information which help in understanding the research purpose and its benefits in future. The credibility of this article is high as researcher explained the research topic in a very simple manner which helped in understanding the importance of social media marketing for the business. At the same time, it is also found that there is no biasness found in the research study which researcher made to accomplish the research aim or objective.
Usefulness
The source used for accomplishing the study is found to be useful for the further study as researcher highlighted on required data or information which explain that how social media marketing affecting the business growth.
Article 2:
Summary
This paper focuses on exploring the emergence of food marketing by using new media and its potential impact of the new media marketing on young customer. This study efficiently outlined that there are some informed potential policy which can robust the need to evidence by demonstrating the need for intervention. From the study, it can also be summarized easily there is impact of integrated campaign on the young people as there are different multiple platforms that are used for new media marketing. This new media marketing adoption leads to the engagement of potential customers personally. Further, different challenges and approaches are also discussed by collecting and assessing the data gathered from different sources.
Critical evaluation
From this paper, it can be critically evaluated that new media is just similar like an old tricky marketing which marketer and companies uses efficiently. The currency of this study is that researcher focused on analyzing the current topic which help in understanding the present market situation and opportunity for marketers to market their products and services efficiently. On the other side, credibility of the study is high as researcher provided effective evidence to prove that new media is same like old marketing tricks.
Usefulness
This paper found to be very useful for the organization as well as for the further study related to similar subject matter as this help in understanding that digital technology is related to new marketing opportunity for the organization to target the customers directly.
Article 3:
Whiting, A. and Deshpande, A., 2014. Social media marketing: A myth or a necessity. The Journal of Applied Business and Economics, 16(5), pp.74.
Summary
The main aim of this study is to understand the myth or necessity of the social media marketing in today’s marketing world. This study discussed on different aspects related to subject matter such as definition of social media marketing, issues and benefits of using the social media marketing in an organization successfully for achieving an organizational goals and objectives. In addition, there are different marketers and businesses which can implement the use of social media marketing (SMM) for encouraging the brand pride or target the large customer base and to justify it best example is defined for successful for social media marketing.
Critical evaluation
From the study, it can be evaluated easily that credibility of research is very effective as researcher finding and data used for accomplishing the study is very essential to justify with related topic. At the same time, there is no biasness seen or observed in the research while studying which clearly states that researcher focused on adding the one more value to the related research topic by identifying something different or unique for the topic.
Usefulness
This research study found to be very useful for the further study as it covered all the sources which help in determining the necessity of social media marketing for attracting the new customers towards the company or its brand name. The stated source discussed in this paper focused more on defining the social media marketing importance and issues rather than determining that how company can use it successfully.
Article 4:
Vinerean, S., 2017. Importance of Strategic Social Media Marketing. Expert Journal of Marketing, 5(1).
Summary
The main purpose of this study is to study and examine the importance of using the strategic social media marketing for an organizations i.e., both non-profit companies and profit organizations). This study provided huge support to researcher in reviewing the theoretical concept and explores different marketing applications which contribute in achieving a strategic opportunity. On the other side, this study also discussed theoretical framework in which social media marketing concept is described. Further study also covered other aspects related to it such as highlighting on the strategic opportunities of social media marketing for an organization.
Critical evaluation
From this study, it can be evaluated easily that social media marketing can be used as effective marketing strategy which help in targeting the more numbers of customers efficiently and effectively. The biasness in the study is found to some extent as researcher used different literature review for understanding the topic as well as to justify the study with some existing relevant data or information. The currency of this study found to be much relevant with the current market situation because there are most of the companies using social media marketing successfully.
Usefulness
This study found to be useful for the further study as it helped in understanding the strategic opportunities which company attain by using the social media marketing as an effective marketing tool. This study provided strong evidence regarding the social media marketing and also related marketing applications which need to be focused on for a further study by other practitioner or researcher.
________________________________________________________________________________
Know more about UniqueSubmission’s other writing services:
