05 Annotation Bibliography Assignment Sample
Here’s the best sample of 05 Annotation Bibliography Assignment, written by the expert.
Article 1:
Summary
This articles is about effectiveness of social media marketing ion the present competitive world. The author highlighted 6 different social media marketing factors, namely, social network reach, low cost marketing, social news, customer relationship, sale and branding and their favorable impact on the performance of business. The researcher has performed research on these factors and concluded that social media marketing is crucial for present day organization and could be used by any organization irrespective of size, location and industry. Through social media marketing company can effectively achieve its aims and objectives.
Critical Review
The research is applicable in the present context owing to increased used of social media by people of all age groups. Social media marketing is effective as well as low cost medium of promoting product, services and brand. On the other hand, Though the article has covered the positive aspects of social media market but it lacks in providing its associated risks and limitations like associated cost, negative marketing (negative comments spread faster than positive comment) which has serious impact on the performance of the organization as well its brand image.
Usefulness
The research performed on social media marketing and its effectiveness is very useful in prevailing business and social environment. With the growing usage of smartphone and all time internet connectivity Social media marketing has become an important part of marketing strategy of companies. This sort of marketing can be done for any industry and could be directly targeted to desired segment. The factors explains the ways company can utilize social media for achieving growth in future.
Article 2:
Kelly, B., Vandevijvere, S., Freeman, B. and Jenkin, G., 2015. New media but same old tricks: food marketing to children in the digital age. Current obesity reports, 4(1), pp.37-45.
Summary
The research is regarding impact of new media marketing such as digital technology marketing on marketing food products for children. The researcher has analyzed the impact of different online campaigns run by companies on digital platforms for marketing their products. The writer has acknowledged the importance of digital media marketing but at the same time recommended more regulations on marketing food products on these media platforms.
Critical Review
On critically evaluating the paper it was found that research concentrates on regulatory framework in relation to marketing of food products on digital platform. The positive side of the research is that it creates awareness in the society regarding excessive usage of digital technology by children and use of this habit by the professional marketing firms for marketing their products. The researcher agrees that social media marketing brings changes in the buying behaviors of consumers but at the same time make cautions about the lack of regulatory framework on such marketing media. The researcher could also include the ways about how to handle such marketing initiates of companies which could affect the eating habits of their children.
Usefulness
The paper is very useful in the present context because of growing use of digital gadgets by children. The research could also be used for suggesting improvements in the policies of government for including new marketing media in their regulations and strict adherence to rules and regulation as implied on traditional media of marketing. The overall aim of companies is to make the prospectus aware of the products in the market but at the same time company must follow the food standards and marketing standards set by the authorities to use this new media ethically and in responsible manner.
Article 3:
Whiting, A. and Deshpande, A., 2014. Social media marketing: A myth or a necessity. The Journal of Applied Business and Economics, 16(5), pp.74.
Summary
The research aims for examining the growing importance of social media marketing in strategic decisions of company. With technological developments social media has become a power tool in the hands of companies as well as consumers to interact directly with each other. Social media marketing is a major marketing strategy for building brand value for the origination as well as managing strong relationship with consumers. Developments in social media has made it of strategically importance to companies for integrating it with other marketing strategies for connecting consumers to brand, monitoring sentiments and trends among consumers, assist consumers in process of decision making , promote one to one communication and convert customers into brand promoters.
Critical Review
The research has clarified the impact of social media marketing in terms of effectiveness for advertising the products and brand, building social association with consumers, its role in promoting e-world of mouth publicity, by conducting research on different social media websites like Facebook, instagram etc. The research would help companies in deciding their marketing strategies in the light of physical as well as digital marketing platform. However, companies must also be cautious of using this media as it requires active presence and constant updates for realizing its true potential otherwise it could results in negative image among consumers.
Usefulness
The study is very useful for companies to include social media marketing in its overall marketing strategies. In present world people remain active on social media throughout the day. It offers companies the opportunities to target large audience at any time of the day based on their targeting and segmentation strategies. The research also highlights that how social media marketing can contribute towards achievement of organizational aims and objectives.
Article 4:
Vinerean, S., 2017. Importance of Strategic Social Media Marketing. Expert Journal of Marketing, 5(1).
Summary
The paper highlights the role of social media marketing in the present business context. The researcher discussed various benefits as well as limitations associated with the usage of social media in business. Various views and comments of different researchers and scholars have been discussed in the study regarding their support and oppose for social media marketing. The author finally concluded that there are both pros and cons of social media but if properly and effectively implemented the positives are much –much more than negatives. The writer concluded that social media is not a myth but a necessity in today’s competitive world.
Critical Review
The researcher has performed a deep research with respect to usage of social media in business. The writer has quoted various examples of companies who have achieved tremendous success after implementation of social media marketing strategies. The author has also highlighted limitations of social media marketing like if not properly implemented then it might take away existing customers. The author has provided the example of Starbucks as to how company has achieved success through effective use of social media sites like twitter, Facebook YouTube etc.
Usefulness
The research is useful in the sense that it provides the ways to make social media marketing more effective. In the present world, companies have realized the importance of social media marketing but always remain in doubt regarding ways to utilize this medium effectively. The study provides concrete data about the utility of social media marketing in business which pays way for designing social media marketing strategies for companies as per their aims and objectives.
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