1643 International Live Project Management Assignment Sample

1. Overview of the Proposal to address Project Scope

The Process of Repackaging

Mac pigment jar of lip color is one of the most desired products. The color ranges are high and suits the best for any skin tone. The texture of the lip colors is creamy and at the same time gives a matte finished look after a few moments of application.

The product enjoys customer loyalty throughout the globe for its subtle shimmers and long lasting pigmentation. However, the Mac pigment jar lip color is going to get renewed. The little product with exaggerated packaging is to be soon replaced with a thinner, compact and environment friendly shell.

The product used to have too many chemicals which is not preferred by today’s’ customers (Sukardi et al. 2021).http://1643 International Live Project Management Assignment Sample A natural nutrient for the lip looks a more healthy approach as it is non-toxic, antioxidant, anti-microbial, highly lipophilic, and anti-inflammatory.

Mac will offer extensive ranges of herbal colors to choose from. The company decided to pull down the quantity from 7.5 g/0.26 oz to 4.5g/0.15oz. This has been done to judge the acceptance of the new product design among the masses and then pack in large quantities if positive feedback is obtained from the consumers’ end (Bello, and Ojo, 2018).http://1643 International Live Project Management Assignment Sample

Packaging a product is of utmost necessity as it not only protects the product within but also attracts potential customers to initiate purchases. It must lend convenience and adequate information relating to the products.

Thus the main purposes of packaging are protection, communication and containment of product, promotion and utility. A product may be given 3 layers of packaging, the primary packaging, secondary packaging and the tertiary packaging (Khanmohammadi et al. 2019).http://1643 International Live Project Management Assignment Sample

However, renovating the packaging of old products becomes important at times. This is because it acts as a silent salesperson and gives new scope to long last the life cycle of the product. Repackaging requires legal permits.

A product may be repackaged to display it in a fresh, innovative way or to meet special requirements like changing the quantity of product, adopting better quality packaging for product safety and so on. Therefore it is a type of value added service to adjust any changes or reconfiguration of the existing product (Gupta et al.  2019).http://1643 International Live Project Management Assignment Sample

The branded cosmetic company MAC requires repackaging of its products because it will be upgraded according to the green innovations strategy it has undertaken. The company wants to leave minimum footprints on the environment.

The eco-friendly packaging  which is newly designed may be recycled and reused although it will not put any pressure on the earth if directly disposed of directly without treating.  The material used for packaging does not contain any plastic material any longer (Awujoola, and Ikegune,  2018).http://1643 International Live Project Management Assignment Sample

The location to launch the renovated product is Birmingham as from reviews and data it is known that Mac have been the staple cosmetic of most consumers there. It is expected to get a high response from that area.

The population is also considerably denser. The company will be receiving quality information from the customer feedback on the basis of which it can take further more essential decisions (Świąder, and Marczewska, 2021).http://1643 International Live Project Management Assignment Sample

Project Outcome

The biodegradable packaging is prepared from eco-friendly materials such as biopolymers, which are generally the cellulose or proteins found in living creatures. These molecules break up fast in nature and are also safe for consumption. These can be made from the waste products of plants.

However,  in the long run the more requirements of plant matter may arise to generate such packaging out of plant sources. The carbon footprints may be significantly reduced by this approach (Kur, 2021).http://1643 International Live Project Management Assignment Sample It provides the benefit of easy disposal as no harmful toxins are released into the environment if not treated adequately before dumping in the waste box.

The material can usually be recycled and reused. Any industry is fit to utilize environment friendly packaging, right from clothing, foodstuff, cosmetics to electronic devices (PİR,  2019).  http://1643 International Live Project Management Assignment SampleThe packaging style may differ according to specific needs of the products.

It also accounts to prove the stability of brand image because it reflects the responsibility and consciousness of the business towards the society and the ecosystem at large. Customers’ trust can be built in this manner, and result in an increase of prospect customers as well. It has been the trend to shift to sustainable products based on innovation and customer satisfaction (Kardos et al.  2019).http://1643 International Live Project Management Assignment Sample

Repackaging attaches many hindrances to execute the process. The complete organization requires adopting the changes. The manufacturing units concerned with packaging of product and package development need proper training to get accustomed to the proposed changes.

The material sources have to be ascertained. There should not be any scarcity of the supply. For example, if the barks of trees are used for creating the new package, there will be considerable increase in felling of trees. It will also have tremendous effects on nature. The company can not adopt such a procedure.  Rather it must encourage the suppliers to implement sustainable productive techniques to avoid such circumstances (Guo et al.  2018).http://1643 International Live Project Management Assignment Sample They should plant more in numbers than that are fell.

Repackaging may have negative impacts on customers. This means a customer may lose faith in the product   if the packaging gets changed or they may find it difficult to identify the product in the market because of the changed appearance. Customers usually do not prefer to experiment with different cosmetic products. They stick to the one which suits the skin best.

A cosmetic product that differs in the looks from what it used to be may face the loss of brand value. It will increase the cost of advertisement and promotion to inform the audiences that the product inside is the same only the wrappings and covers have been changed. The specifications need to be highlighted more to help customers note the similarity in its constituents. The product may suffer limited scale production and supply in the market for quite a long time period (Costa-Font, and Revoredo-Giha,  2019).http://1643 International Live Project Management Assignment Sample

2. Rationale for Proposal

Problems of Vintage Train in New Diverse Market

In the west-coastline of Birmingham from London, the Vintage train can face many problems in diverse cultural, social, Diaspora and millennials observation. The students of this area claimed that, on Saturday to the end of Sunday maximum trains are taken out of service and cause huge disruption in travel.

In fact the railway management announced to check there Monday bookings before travelling for their safety and personal inspection. These announcements create confusion to their passengers whether the train will be in service or not, and the majority of daily passengers like students, service men started avoiding Vintage trains.

In the location of Birmingham, the railway associations decided to disrupt the long distance travel routes that impact packing products of vintage trains and the structural integrity of trains and product waste (Guo et al. 2018). http://1643 International Live Project Management Assignment SampleDue to climate issues some crews and trains are not found in the actual place of a particular station that failed to stimulate the economy and regional transport.

Millennials refer to their culture so that they want minimalism packaging of white and black colored designs with clean white places of layout, symmetry. Business reports claimed that millennials like to choose the particular brand which can reflect their identity and lifestyle.

This lifestyle branding can hamper the marketing scope of the vintage train repacking products (Orji et al. 2017) Besides that, millennials have advanced knowledge of accessing such technological devices and they select all the potential information of company brands in a single fingertip than previous or current generations.

Marketing directors, management and market employees can face challenges with millennials in traditional marketing because they do not value the face-to-face communication policy. In the majority of purchasing time, millennials research and judge the product on the basis of customer reviews in the feedback section through the online website of vintage trains limited (Guo et al. 2018).http://1643 International Live Project Management Assignment Sample The fast web accessibility and internet connection of millennials can affect the product selling and brand image that turns into a great competitive advantage for the competitors of vintage trains.

Industry trends

The vintage train limited focuses on the industry trends that depends on the passengers on the heritage steam hauled on the main lines of railways beyond the present generation. Government invests huge amounts to maintain the value and cleanliness of heritage places such as railway, battlefield and canals so that vintage trains conduct the project based on heritage property.

The vintage trains can implement large and small modern machines and tools to provide good service and influence passengers by their repackaging products. The modern tolls can regulate the hand to hand activity of their employees to passengers of the vintage trains and modern machines control the programs of vintage trains (Kardos et al. 2019).http://1643 International Live Project Management Assignment Sample

The heritage sites have the power to promote the community pride that attracts passengers and tourists for repetitive travelling. This community pride can develop the culture and increase the profit ratio of both vintage trains and government.

Enhancement of the government economy can influence the local and foreign investors to invest amounts in their repacking project of vintage trains. Interest of heritage attraction can re-grow and re-trends the old fashioned engineering skills and influence vintage trains to start a project of repacking in the railway areas (Costa-Font et al. 2019).http://1643 International Live Project Management Assignment Sample

Vintage Trains limited can build a strong relationship with train operating companies to integrate the railway network that help them to enhance the project of repacking and company profit. Besides that, vintage trains can be beneficial with these train operating companies that increase profit of their reopening machinery shops. Excessive investigation of daily ticketing and product services can help vintage trains to boost their website application and reputation product brands.

Characteristics of Destination

Vintage train repacking projects can maintain the marketing trends of “go green” that attract the entire community and millennials. Previous business report stated that 59% of millennials and consumers love the concept of green packaging because it maintains the environment.

Eco-Friendly packaging and products are more organic, sustainable and humane that influence customers to purchase m vintage trains limited rather than competitor companies (Kur, 2021). http://1643 International Live Project Management Assignment Sample

This implementation can impress the overall millennial crowd and get more popularity through millennials as they like to pay more for eco-friendly products. Population and green packaging can reduce the cultural packaging problems of millennials and impact good feedback from them in the online web application.

Vintage train repackaging expresses the value of visual dynamics and heritage properties that influenced most of the existing and new customers to refer to the vintage trains.

Repackaging imaginaries can provide the entire products of consumers’ fashion items, groceries and food packaging items that can influence the railway consumers to choose it.

Vintage train packaging reflects the concept of “old is new trend” that rings the consumers’ mind set and impresses the community by including huge employment and reserving citizens’ concept (Świąder and Marczewska, 2021).http://1643 International Live Project Management Assignment Sample In addition, vintage trains repackaging can impress the young generation by maintaining the simplicity of the UK culture in packaging.

Diverse Criteria

Vintage train limited has chosen charitable and public operations companies to gather the potential information of the competitors marketing, productivity and selling strategy in the changeable market. Public shares raise the brand awareness and product image of the company in the competitive market that enhance the business network in the railway business industry.

They can select the railway leaders in the repacking project to understand the trains schedule and routes that help them to restore the packing products for the passengers (Awujoola and Ikegune, 2018).http://1643 International Live Project Management Assignment Sample Vintage trains can select citizens of previous generations, they can help them to focus and maintain the importance of heritage p;roiperties in the repackaging project.

Previous generations have the better idea about heritage properties and its values on both company and country economy. Young generations are essential participants of this project because they innovate the technological machines, strategies, marketing process and web applications (Świąder and Marczewska, 2021).http://1643 International Live Project Management Assignment Sample Young participants help vintage reasons to maintain the simplicity in its packaging that impresses entire current generation and tourists also.

Section 2: Project Reflection

References

Borland, T., D’Souza, S.A., O’Connor, S., Chaiton, M.O. and Schwartz, R., 2019. Is blue the new green? Repackaging menthol cigarettes in response to a flavour ban in Ontario, Canada. Tobacco control, 28(e1), pp.e7-e12.

Raza, Z. and Siddiqui, D.A., 2019. Innovation in Repackaging Can Change the Whole Perception on the Product. Raza, Z. and Siddiqui, DA (2019). Innovation in Repackaging Can Change the Whole Perception on the Product. Journal of Marketing and Consumer Research, 54, pp.37-50.

Costa-Font, M. and Revoredo-Giha, C., 2019. Importance of Health Claims in the Adoption of New Breakfast Cereal Products in the UK. Nutrients, 11(12), p.3076.

Nirghin, K.J., Fong, A.Z., Tang, M.L., van den Nieuwenhuijzen, D. and Sabir, R., 2019. ICT4D Project: Information Management System for Repackaging Business. Technical Report 2. Network Institute of Vrij Universiteit Amsterdam. 1–20 pages. https://w4ra. org/wp-content/uploads/2019/08/MajuNet_paper_reducedsize2019. pdf, retrieved 31-05-2020.

Bello, S.A. and Ojo, R.F., 2018. Information repackaging services in Nigerian public libraries. East African Scholars Journal of Education, Humanities and Literature, 1(1), pp.30-39.

Khanmohammadi, K., Ebrahimi, N., Hamou-Lhadj, A. and Khoury, R., 2019. Empirical study of android repackaged applications. Empirical Software Engineering, 24(6), pp.3587-3629.

Gupta, S., Mullen, R.D., Basrur, R., Hall, I., Blarel, N., Pardesi, M.S. and Ganguly, S., 2019. Indian Foreign Policy under Modi: A New Brand or Just Repackaging?. International studies perspectives, 20(1), pp.1-45.

Awujoola, A.O. and Ikegune, D.O., 2018. Entrepreneurship education in library and information science and marketing of library services: Issues in Nigeria. The International Journal of Business Management and Technology, 2(3), pp.35-41.

Foster, B., 2021, March. Ready-To-Eat: Repackaging Food as a Turn Around Strategy for Indonesian MSME’s During Covid-19. In First International Conference on Science, Technology, Engineering and Industrial Revolution (ICSTEIR 2020) (pp. 176-185). Atlantis Press.

Sukardi, R.R., Sopandi, W. and Riandi, R., 2021, March. Repackaging RADEC learning model into the online mode in science class. In Journal of Physics: Conference Series (Vol. 1806, No. 1, p. 012142). IOP Publishing.

Świąder, K. and Marczewska, M., 2021. Trends of Using Sensory Evaluation in New Product Development in the Food Industry in Countries That Belong to the EIT Regional Innovation Scheme. Foods, 10(2), p.446.

Kur, A., 2021. ‘As Good as New’–Sale of Repaired or Refurbished Goods: Commendable Practice or Trade Mark Infringement?. GRUR International, 70(3), pp.228-236.

Orji, M.G., Andah, R., Chima, K. and Abba, S.B., 2017. „Impact of New Products Development on the Profitability of Nigerian Deposit money Banks‟. International Journal of Economics, Finance and Management Sciences. Vol, 5, pp.213-221.

Kardos, M., Gabor, M.R. and Cristache, N., 2019. Green marketing’s roles in sustainability and ecopreneurship. Case study: Green packaging’s impact on Romanian young consumers’ environmental responsibility. Sustainability, 11(3), p.873.

Guo, H., Li, C., Zhang, Y., Zhang, C. and Lu, M., 2018. A location-inventory problem in a closed-loop supply chain with secondary market consideration. Sustainability, 10(6), p.1891.

Costa-Font, M. and Revoredo-Giha, C., 2019. Importance of Health Claims in the Adoption of New Breakfast Cereal Products in the UK. Nutrients, 11(12), p.3076.