Leadership and Change – IKEA’s digital transformation Introduction In order to support e-commerce sales and competitive position in the global market, IKEA has undergone a digital transformation, which will be highlighted in this assignment. As a result, it will be concentrated on providing a background […]
BE969-7-AU RESEARCH METHODS IN MANAGEMENT AND MARKETING Description of the source of secondary data and sample The current study will be focused on the secondary qualitative data. As opined by Ruggiano and Perry (2019), secondary data mainly focused on collecting information from secondary sources such […]
