3B E-Commerce Plan Assignment Sample
Here’s the best sample of 3B E-Commerce Plan Assignment, written by the expert.
Introduction
The present day traveler is a long way from the well established ordinary one who might initially make a trip for miles to book tickets and afterward have no clue what’s in store at the movement goal, the settlement, the conceivable outings along with other variables. The journey taken with such obscure plans would likewise generally end up being a nerve racking experience for the explorer. The explorer today needs to settle on educated choices even to the detriment of performing broad research so as to profit the best arrangements and bundles. Keeping in mind the end goal to serve this gathering of people, diverse online channels started thinking of a large number of answers for the new age voyager (Thota, 2015). This prompted the ascent of online stages that were completely devoted to offering clients extremely conceivable arrangement that an explorer typically searches for accordingly guaranteeing something beyond a lovely remain. This additionally observed the ascent of numerous brokers (or travel specialists as they are famously known) who started assuming the middle of the road job between the client and the movement specialist cooperatives. Moreover, this is when commercial centers rose and started to progressively eliminate these center men. Buyers who tried to buy travel offices in the end got immediate access to the providers. This report is aimed at providing an ecommerce plan for Kingsforth who intends to launch their own e commerce website.
Body
New technology is providing various channels for management and marketing which expand the abilities of the world and the computer technology is presenting faster and also more dependable processing with low cost. Therefore, software, hardware, telecommunications systems and information management have permitted for the dispensation and also data flow between business in tourism industry. The approach in which every tourism organization take benefit of IT tools can regulate their future achievement in the market (Sofield, 2015). It can be considered that the significance of a development of IT by applying an operative IT system for distribution, advertising, co-ordination, and encouragement of the organization. In this manner, this is crucial that travel business proceeds the principal of the developing technology to expand abilities of the management and also improve business plans concentrating on efficient income of providing value added service to the customers. The tourism organization would be capable to maintain the competitive benefits.
Electronic commerce recognized as e-commerce that is a wide appearance which is used to define the activities of commercial or business organization. It involved transaction and interaction that follow by way of telecommunication media to deliver utility, service or production to others. As well, it enables for data to be streamed by network, like Internet on the global basis virtually. Along with, the direction of e-commerce is the advantage to every parties on top of the world in maximum businesses as it is cost saving (Pearce, 2013).
In other words, e-commerce consists of every business purposes that can be managed over internet, Extranet or Intranet in every business. There are four different kinds of communication on e-commerce dealings would happen, are as below:
- B2E transaction include the industry and also their employees, like delivers the electronic system for trip process to order spare parts for vehicles and also Kingsforth is providing the electronic services for their workforce.
- B2C transaction include business-to-customer interaction. like, the booking system of tourism sanction each guest execute online booking of flight tickets.
- B2B transaction include business-to-business. like, the reservation of the hotel room by tourist agent, wherever a tourist agency is the industry which pre-booking blocks of hotel room as of the particular hotel within another industry for deal to others at low cost. In this way, the planning among the hotel and Travel Agency is the B2B transaction.
- C2C transaction include customer-to-customer interaction. Such as, TaoBao or eBay is one of the example of the business which offer the network stage for each customer to perform business with other customer.
Technical components of e-Commerce
There are several 3 major areas in computer networks, such as back end, front end, and firewall.
- Back end: It covers interfaced mechanisms that developed to deliver e-commerce services and product to finale customers.
- Front end: The interface of consumer for e-commerce end users, with customers, business colleagues, and employees.
- Firewall: It filters every network circulation to offer the safe data transmission on the network and also transfer to other network.
The management of Kingsforth would track the trend of Internet for future success and long-term growth as well as competitive benefit in order to be modest in tourism industry (Hughey and Becken, 2016). Therefore, one most vital device to be measured on tourism industries before implement e-Commerce and it is the essential business in this tourism sector that includes to contain mainly of communications with their customer and make of notable practices F2F.
E-commerce in Tourism industry
Tourism organization can create profits to several nations and draw foreign currency into the particular country. At present, the tourism market has quickly developed. In this way, World Tourism Organization estimates that in excess of 1.6 billion travelers often take journeys throughout the world in 2020. Therefore, Europe would be the greatest widespread tourist place as well as Asia Pacific would longed-for above 398 million tourists. Along with, the growth rate is about 6.8% in every year.
In other words, the Internet technology is not the complete solution for accomplishment in Kingsforth. The elevation in tourist over the time has determined the demand of IT on offering amazing services at low expenses to the clients. Moreover, the accomplishment of Kingsforth will rely on the capacities to distinguish and answer rapidly to potential and present needs of every client. Several difficulties of Tourism industry since productivity in both internal and external communications are needed (Morrison and King, 2016). In addition, the arrangement cost of IT might be very costly in an economic sense, and the enormous cost saving in the long-term that will rely on the effectiveness of IT technology amid its critical implementation stages. However, Kingsforth could decrease the cost, like commission paid to tourism agency as provider will be directly connected toward each clients.
Trends of e-Commerce in the Tourism sector
Several travelers organize their own journeys and reserve the hotel rooms, airline tickets, and other necessary requirements on their own with the help of the Internet. So it is safe to assume that the trends indicate a growing number of travelers who are getting more and more dependent on the internet to meet their travel requirements. Along with this line, the travel distribution system is facing various changes as online agency in present time, like Priceline, Expedia, and Travelocity have presented the approach to access travel supplier straightly by the worldwide web.
Conclusion
After analyzing above report, it is concluded that, the future success for Kingsforth depends on their capabilities to recognize a strategic opportunities and target market existing for their business growth and survival. In this way, the procedure of mass production has not been known in a tourism sector. IT departments and marketing might work closely to the merger of the core competencies. In this way, this is the most vital for Kingsforth to stay over the parts of a key online players which are pretense the serious threat toward Kingsforth, like Priceline, Travelocity, Yahoo, and Expedia. In future time, their role of tourism marketing is critical to a managers’ survival (Lu and Lu, 2016). Moreover, Kingsforth would need to investigate the possible of becoming first agents to connect the dot com rage. Along with, the management of Kingsforth has departed to the way to grow new strategy for competing other similar organization in an online environment. This strategy differs extensively from the selling rooms online and then providing each customer with healthier online customer service as well as keeping track of every customer liking to increasing the finest consumer loyalty reward program. Besides that, E-commerce does not only mean marketing goods from the online portal but also emerging the strong bond with other travel associates to guarantee the broader variety of services for a wide-ranging profile of travelers. It means providing the travel product towards the tour operator and also the necessity to identify which operator has distribution power and the strategy to sell their product in online mode.
Recommendation
It is extremely suggested that the owners and management need to know and also main challenges of e-commerce would be capable to leave ahead of several online threats from the big players, like Priceline. Therefore, Kingsforth is one of well-known travel industry, so the owner and management of Kingsforth ought to try hard to maintain their position over modern travel industries with high technology in respect to a global market (Abou-Shouk, et al., 2014). In this way, the management need to enable tools of information technology to develop their role in travel sector by presenting opportunity to project into the market on the geographical level. The management of Kingsforth should offer online services mainly to hold the demand of business traveler. The Managers should capable to deliver customized services for every visitor and also sustain best customer relationship with the consumers.
References
Abou-Shouk, M., Lim, W. and Megicks, P. (2014). E-Commerce and Small Tourism Businesses in Developing Countries: Drivers versus Boundaries of Adoption. Tourism Planning & Development, 10(3), pp.249-266.
Hughey, K. and Becken, S. (2016). Value-engaged evaluation of a tourism-specific disaster management plan. Tourism Management Perspectives, 19, pp.69-73.
Lu, J. and Lu, Z. (2016). Development, Distribution and Evaluation of Online Tourism Services in China. Electronic Commerce Research, 4(3), pp.221-239.
Morrison, A. and King, B. (2016). Small Tourism Businesses and E-Commerce: Victorian Tourism Online. Tourism and Hospitality Research, 4(2), pp.104-115.
Pearce, D. (2013). Tourism plan reviews: methodological considerations and issues from Samoa. Tourism Management, 21(2), pp.191-203.
Sofield, T. (2015). Indonesia’s National Tourism Development Plan. Annals of Tourism Research, 22(3), pp.690-694.
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