5Z7V0009 Business Relationship Management Assignment Sample
1. Introduction and aim
1.1 Background of the study
BRM is the systematic approach to determining the vendor which supplies the materials, goods, and services. The regulatory activities lead the firms that can be the typical framework of the business (Amengual et al. 2020). The business of Unilever faces many risks in the marketplace through the relationship between customers and suppliers. The organization determines the contribution of the supply chain to develop and success of the business.
1.2 Research question
- What is Business relationship management in procurement?
- How the strategic procurement helps business development with BRM?
1.3 Problem statement
BRM is the best part of the business that helps the company to meet its organizational goals. The main problem of the management is facing quality, managing risk, social responsibilities, managing costs, etc.
1.4 Aim of the study
The aim of the study is to develop BRM through strategic procurement in the business of the company.
1.5 Rationale
The issue of BRM is the risk in the workplace for the development of the business market. Strategic procurement helps Unilever to manage the business in the marketplace. The best BRM teams focus on the work of the employees for the best quality of services and products.
The risk factors in the workplace of Unilever are the issue for the new market competitors. Through the new tools and technology in the workplace, the management can able to solve the risk (Akpan et al. 2021). The management needs to take action to solve the risk of the workplace through strategic procurement.
Unilever faces the risk in the recent time for the development of the business market. The suppliers make sure the quality of the products and met the requirements of the customers. The business relationship helps to determine the value of the suppliers who provide the strategic procurement for the business development.
The study shed light on the BRM for the development of the business market by strategic procurement. In order to mitigate the risk in the workplace, the company focuses on strategic procurement.
2. Literature review
2.1 Key concepts
Business relationship management is the system to evaluate the vendors that supply materials, goods, and services. This practice determines the contributions to the success and the growth of the business strategy. The business relationship helps to determine the values of the suppliers that develop the performance of the employees. Business relationship management is used in the supply chain professionals with the regulatory deal with the suppliers. This practice becomes the increasing importance to the buyer’s networks.
Figure 1: Multi-stakeholders partnership (Source: Sustainabledevelopment.un.org, 2022)
The effective mange of the multiple stakeholders is obvious but this many times dismissed. In order to map and identification of the stakeholders the role to develop the process of the business. Multi-stakeholders can serve different purposes in the workplace for the development of the business. The focus of the stakeholders in the business is to enhance the effectiveness of the employees in the market. Partnership for sustainable development is multi-stakeholders initiatives undertaken by the government.
The business relationship means the support of the person for the development of the business. The owner of the business is seeking for the engagement of the employees and staff in the workplace. A good way to develop the business is define the person who improves the business in the marketplace. The role model of the business relation makes a better understanding of the business in the market.
2.2 Claim
Stakeholder and their guidance is a thing to develop the business market test is existed the workplace to serve of the customer. The manager and employees of the organization have wanted to serve the best quality products. It has played a direct role to be support that is beneficial to developing the business goals. The main nature of business depends on the safety and health of employees in the workplace. Vendors and suppliers sold services to grow the business market to develop the business revenue in the market. These needed to develop an organizational process that needed to mitigate all strategic criteria of the organization.
Theories and approaches
As per the views of Guerola-Navarro et al. (2021), the relationship management has specified to build towards symmetry that has managed to organizational policy. It can build a relationship between shared goals in common interests. The approach can apply to mitigate different approach and theories to use the article. It has described procurement as the strategic planning of the organization. As per the opinion of Gil-Gomez et al. (2020), cost transaction theory, agency theory, and social exchange needed to enhance business operation. Unilever has adopted cost theory in addition, transaction theory as one of the most efficient productivity levels to increase the business optimum. The main goal of the business is a focus on key aspects that generally involve negotiation and contracting of the necessary requirement. The selection process is closure to the contract of the business that is necessary to develop the business outcomes.
2.3 LOGICAL ARGUMENT
Relation between procuring and strategic relationship
Strategic planning is a procurement process test that needed for the Unilever Company. Various research and survey are necessary to evaluate the innovation strategies of the company. As per the views of Ayuninggati et al. (2021), the main vision and aim of organization are to make consumers fall to produce more services and products. It referred to as the process of effective upstream operations that have played a vital role in the organization. It also helped to establish a requirement that is possible t contact the operation criteria of the business.
Figure 2: Supply optimization (Source: Self-created)
As per the argument, Procurement is a relationship that functions in a continuing process in the organization. Additionally, the alternative relationship between the customer and suppliers cut across the departmental lines of the process. Strategic procurement is a process to look at the entire criteria of the organization. It referred to purchase of the strategic goals to manage suppliers’ relationships to reduce risk and minimize costs. On the contrary, the relationship between strategic relationship and the process of procurement helps to identify the main key factors test are required to invest in the business. The strategic relationship helped to build trust between partners and shared its resources. The great role of the procurement process mainly focused on obtaining allocated resources that effectively optimize its criteria. The process of the organization has identified by the current structure of business, which based on previous data.
Factors affecting the procurement process
The main performance strategy of the supply chain is determined to take decisions on different areas of transportation, inventory, informal, and facilities. The four areas identified to maintain the performance of the supply chain are environmental certainty, supply chain relationship, technology, quality, and flexibility. As per the views of Nupus and Ichwanudi (2021), these referred to as environmental issues to unexpected changes in competitors, suppliers, technology, and other perspectives. The Supply chain relationship has played an important role test is the achievement of the organization’s goals and objectives. The coordination and integration process has understood to need a great benefit from their companies.
The external environment has managed to increase the major challenges to do the modern discuss model manager. Mainly a factor is highly dynamic about the organization methods and its complexity. It highly depends on the outside world such as suppliers to be ability ineffective way to manage the external environment. As per the opinion of Williams et al. (2018), flexibility is another understanding criterion that reacts and adapts to change the market demand for customer requirements. Fast charges, fierce competition, a complex market, and other changes are required to react promptly to the customer needs.
3. Methodology
3.1 Research methods
The research methods have involved collated data and its strategic procurement in the workplace. The secondary data collection process used to collect data for qualitative analysis. It is an important factor in the owing importance of the workplace and business market (Bienhaus, and Haddud, 2018).
Observational research methods are choices by the researcher and they collect data from online sources, journals, and other articles. The reason for choosing to use the observational research method is to allow seeing and subjectified the confronted situation or choices. It referred to as an experimental situation that is recorded data or observed in more qualitative research methods.
3.2 Data collection
The case study of Unilever is a secondary qualitative data collection process that collected data from some journals, articles, online libraries, etc. It is a workplace test needed for the company test has shown main purposes to develop the business. Business models have collected the main superior and performance of the business to collect data from other resources. The main reason to collate secondary qualitative data is it consisted of patience, safety, quality, performance, etc.
3.3 Data analysis
The main reason for data analysis is to extract information to take a decision test based on taking criteria and the data analysis process. Management of Unilever needed to develop the people through products. BRM has helped to gather more information to develop capacity in the workplace (Johnsen et al. 2014). Qualitative data analysis has helped to malaise the leadership style test is included the main diversity, values, and inclusion in the leadership in the organization. Qualitative data analysis used to focus on the main stories and collect more information to develop the structure.
4. Results
4.1 Findings of the study
A business relationship becomes the increasing importance as the suppler and buyer relations.creates the frameworks for finding the strategic partners of the business. The management has substantial growth in the workplace of the company (Butt et al. 2019). Strategic procurement helps to create a common frame of reference that is able for effective communications of the suppliers and customers. In order to achieve, the goals of the organization the management manages the strategic procurement in the workplace for the development of the business market (Johnson and Flynn, 2015). Unilever gets help to meet its goals through employee engagement in the workplace.
Through the qualitative data analysis, the study is able to build the case study with the Business BRM in the workplace at Unilever. Business relations are driving the force of business development that rises by strategic procurement (Esen and Gumuscu, 2018). The leaders of Unilever take the strategic approaches for the long-term engagement with the proper suppliers. BRM makes sure about the continuity of the suppliers with the short-term relations (Lysons et al. 2006). The strategic procurement of Unilever relates to customer and suppliers relations. BRM involves the step of developing the business market.
Unilever finds all the suppliers and the categories them through the importance of the workplace. Strategic procurement helps the management of the company to improve the business market. The economical importance of the market is known as the support of the leaders in the system of production (Flammer, 2018). Unilever starts the marketplace with the categories of suppliers and the strategic approaches that involve the critical discussion of the business. The values of Unilever define the integrity of the business. The management of the company expects the development of the business or the high ethical standards.
The company adopts the strategy of procurement that helps to make sustainable living commonplace by inspiring the employee’s performance. For the purpose of business development, the company innovates some new products such as Sunlight Soap to fulfill the needs of the people (Unilever.com, 2022). Therefore, the journals help the company to manage the planet and society with strategic procurement. Private and public procurement are clearly separated from the related goals to maximize profit (Guarnieri and Gomes, 2019). The BRM is consulting with the global procurement and supply chain of the company. Strategic procurement is the system of the organization that wants to make sure the services and products with the organizational goals.
BRM and strategic procurement are closely related to the sourcing and purchasing of the business market for the company. Strategic procurement is the activities that need to cooperate with all parts of the organizational workplace. The sustainable supply of the resources is able to develop the cost pressures with the economical sustainability, and political constraints in the supply chain (Kazancoglu et al. 2018). The procurement strategy of Unilever is the management system of business that is used to source and manage external resources. The activities of the business find the needs of services and goods by assessing the vendors and creating orders of purchasing.
4.2 Evidence of the study
BRM focuses on the development of the business market with the help of strategic procurement. According to Nayal et al. (2021), the organization is facing a crisis in the human history of the pandemic situation Covid-19. The management of Unilever manages the strategy of procurement with purpose and focuses on buying responsibly and the best quality products. The marketing and business services procurement team of Unilever is responsible for the supplier strategy and execution of the production. The team of the company spends a huge amount of money based on the suppliers.
Figure 1: Profit of Unilever (Source: Statista.com, 2022)
The global operating profit generates through the management team of the organization in 2021. The beauty products and personal care products segment amounted to 4.47 billion Euros in the marketplace (Statista.com, 2022). Now, the company wants to increase the profit rate by more than 150 million Euros in the next years. The operating profit rate of Unilever amounted to 9.67 billion Euros in the year 2021. The sustainable strategies are applied in the BRM to receive the improvement of the business in the marketplace (Neutzling et al. 2018). Through the above image, the BRM of the company helps to gain the access to the benefits and resources of the company. Strategic procurement involves the identification of the key areas of the business and adding value through the procurement system (Lysons et al. 2006). Strategic procurement helps to reach the purchasing needs of the customers and create the negotiation with the suppliers.
Figure 2: Revenue of Unilever (Source: Statista.com, 2022)
The global revenue generates through the team of the company amounted to 52.44 billion Euros and marked an increase in marketing. Through the above graph, the global revenue of Unilever has analyzed an increase in the year 2021 (Statista.com, 2022). Unilever operates the business in 190 countries in the whole world and manages the traditional paragon of quality and excellence. Through the use of the strategic procurement strategy, the company becomes the fast-moving consumer goods sector in the world. The company derives its competitive advantages from its global footprint and track record in the business market.
Unilever has the three main products segments such as foods and refreshments, beauty and personal care, and home care. All the products of the company are helpful to the customers so that customers are attracted to the products and services of the company. The BRM of the company helps to increase the trust and collaboration of the supply chain partners and improve the visibility of the business market (Palang and Tippayawong, 2018). Strategic procurement helps to optimize the activities of the company that undertakes the approaches of the company. The goal of strategic procurement is involved in the achievement of cost savings and the development of the products’ quality.
5. Discussion
5.1 Comparison of the themes
According to Rather et al. (2018), the customer brand engagement concept defines as the motivation of the employees. The strategic procurement tools and technology help the company to promote the business in the international marketplace. Unilever takes the advantage of the solutions that cover the areas like spending management in the workplace the company. Strategic management helps to manage the BRM in the workplace of the company. The procuring and strategic relationship evaluates the expansion of the company. The system of procurement through innovation is the management of the business through the brand of the company (Mena et al. 2018). Through the relationship between the procuring and strategic system, the company gains the value of the business in the workplace.
The tools and technology of the business can be the leverage for the activities of the employees in the workplace. BRM focuses on the business professionals of the organization that wants to transfer the business functions such as technology, people, legal, financial, etc. The strategic partners of the leaders of Unilever lead the business peers by planning a proactive role in the business market. The existing supply chain in the business helps to manage the strategic procurement of the business. (Remko, 2020) The procuring and strategic relationship needs to invest in the business with this system of procurement. The strategic relationship helps the company to build the system of procurement with the involvement of the resources.
The study derives the factors that affect the procurement system at the time of operating the business. Strategic procurement helps the business to run smoothly in the business market. The factors of the BRM are influencing the system of the business. Supply chain management and purchasing evolve the traditional operations functions in strategic procurement (Rezaei and Fallah Lajimi, 2019). In the workplace of the company, there are some theories that help to manage strategic procurement. The system of procurement is based on the key aspects of the business that generally involves contracting, demands, etc. The business gets helps with the development of the workplace with strategic procurement. The Unilever brand has 400 brands under it, including Lipton, Dove, Ben & Jerry. These brands are effectively operating in more than 190 countries and as per the survey it has been evaluated that there are more than 2.5 billion users of Unilever products
The strategic sourcing of the management is responsible for the strategic development of the business. The effective manager of Unilever wants to increase the effectiveness of the business services strategy through the adaptation of these theories. The strategic purchasing of the company is included the quality and quality of the products (Rezapour et al. 2018). The managers of the company have an effective role in the development of the business of the company. The BRM of the company engaged with the key suppliers and developed an understanding of the employee’s abilities. The management emergence the BRM helps Unilever to gain the maximum profit in the workplace of the company.
5.2 Research outcome
The study finds the effectiveness of BRM in the workplace of the company. The main challenges faced by the BRM involve meeting compliances requirements and managing the costs. The multiple workers in the workplace of the company to increase the productivity bring the structure of the business. There are several key approaches that make the success of business in the marketplace (Santos et al. 2018). The outcomes of the study are based on the need for strategic procurement in the workplace of the company. Through BRM, Unilever makes sure the quality of the products meets the customer’s demand.
BRM reduces the risk in the workplace to disrupt the supply chain of Unilever. With the large range of the public health and environmental concerns such as pandemics and natural disasters, the management of the company can reach the goal of the organization. BRM becomes the strategic imperative in the business market (Sigala, 2018). The effective manager of the workplace of the company makes sure about the suppliers meet the regulatory needs of the products. The workplace environment helps the company to meet the ethical and social needs of the employees in the workplace. Strategic procurement helps the company to control the manufacturing standards of the business.
The role of strategic procurement in the workplace of the company is to meet the demand of the customers to increase the sales rate of the company. The procurement and business relationship needs to be managed through the team of the workplace. The leaders of the workplace can be able to change the business system of the company with the help of the procurement strategy. The circular economical theories evolve the strategic procurements with the huge attention of the employees and customers (Sönnichsen and Clement, 2020). The BRM teams create the business innovations through the procurement strategy. The build of close relationship management of the business market helps the company to maximize its business values.
BRM wants to meet the demands of the modern strategic procurement in the workplace of Unilever. Management of the system helps to evaluate customer experiences that become the top priority for the marketing managers of the business (Witell et al. 2020). The strategic procurement teams are using the tools and technology of the business in the marketplace. The digital technology system has handled the improvement of the quality of the products. The change in the production system of Unilever helps to increase the sales rate of the company with the adaptation of the strategic management.
6.0 Conclusion and recommendations
6.1 Limitations of the study
At this point, the limitations of the study have been covered that will totally focus on the barriers which may have arrived while undergoing the strategic relationship and procurement process of the Unilever company. Unilever has a good hold in the market and has also established and captured the market with a huge variation of the product range. The main aim of the company is to provide the best range of products to their customers. But along with the advantages comes limitations too, and in this case, it has been evaluated that the business has suffered from several operational barriers too. Risk mitigation, where it has been seen that the procurement process always involves a great amount of risk and it entirely depends on prediction and sometimes over the analysis of the previous data. Dark purchasing focuses on the purchases that have been made from outside and are generally beyond the procurement process. This kind of purchasing of resources is said to be the major drawback of every procurement process.
Another major limitation is the lack of transparency. It is very important to have transparency with the clients as it may become a major reason for the conflicts. Inaccurate data is also seen to be a barrier due to which it may happen that the business ends up either procuring more resources or doesn’t meet the required criteria. Lastly, it can also be said that failure of the technology which has been adopted by the business can also be a major limitation for the process of procurement.
6.2 Future opportunities
The future of procurement has laid a great platform for every business so that they can effectively plan out their resources and optimize them in an effective and efficient manner. The future of this mechanism will moreover depend on the ability of the business to deliver the required value of the given business. The evolution process is meant so that it can deliver higher payoffs so that the business can focus on innovation, cost-saving strategies over procurement and lastly the financial performance of the business. Hence, if the opportunities of the study are taken into consideration it can be said that the platform created will also enable the business and the firm to identify the effective strategy and process through which the market can be captured through the method of sourcing.
Therefore, the procurement process is very vital in every business and has created a great platform for the business to explore the new world with higher availability and delivery ability. It requires necessary steps to improve the process. Hence, it can be concluded that the procurement process can be improved by centralizing the information, identifying the inefficient process and also establishing a system of feedback in the organization.
References
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