Introduction
This strategic research will examine and advise Bharat Retail. As retail develops, firms must adapt strategically to thrive and compete. This research focuses on Bharat Retail, a well-known retailer.
Since 1998, Bharat Retail has been a retail powerhouse. The organization has historically provided high-quality products and services. The firm helps financially distressed individuals by providing banking services. Bharat Retail seeks to empower 50 million Indian households and provide a valuable business loan strategy.
Company Introduction: The major aim is to examine Bharat Retail’s business environment. Bharat’s Retail’s business background, its aims, objectives and overall vision, mission are analysed to understand its present market position. The research will also critically examine Bharat Retail’s strategic issues to provide educated recommendations. This study will assist the company’s management make strategic decisions that support its long-term objectives and prepare it for a changing business environment.
Strategic Problem Analysis:
As stated by Alrowwad and Abualoush (2020), any companies across the globe have a to analyse their internal working process to strategically find out issues and reach maximum efficiency by averting them through strategic actions. Bharat Retail also needs to act strategically and have to look into their internal problems to find out existing problems and incorporate action to strategically remove them from the company. Through its collaboration with IndusInd Bank, it provides several asset and liability products. In 1998, BFIL began offering microfinance loans. It got wholly acquired by IndusInd Bank after a transformative merger in July 2019. We want everyone to have financial services. More financial products are delivered to clients after the merger. In 2019, it joined with IndusInd Bank to provide more banking products than microfinance. The firm is still the microfinance market leader, but it must solve several difficulties and seize new opportunities to be relevant in a rapidly changing financial sector.
Company History: Bharat Financial Inclusion Limited was created in 1998 to provide loans and financial services to disadvantaged areas. Company’s merger with IndusInd Bank in July 2019 changed everything since the bank controlled 100% of the firm. We strengthened the financial services sector with this sensible approach (Contreras, Baykal and Abid, 2020).
Values: According to Dicke and Ott (2023), goal, Vision, we provide several financial solutions to help folks make a livelihood. This applies to microfinance and savings alternatives like Fixed Deposits and Recurring Deposits, which help clients manage their money. We aim to ensure that everyone, especially rural and distant residents, enjoys excellent banking and financial services in the future.
Strategic Issue: Despite being the finance industry leaders and expanding into Bharat Money Store and Bharat Super Shop, we encounter strategic issues. This is because the financial world is changing so fast, we must review the plans to ensure they meet goals and objectives. This research will analyse these strategic issues using various models and methods to provide a complete picture and recommendations for Bharat Retail’s performance in a changing market (Grossman and Valiga, 2020).
Challenges: According to Grossman and Valiga (2020), evolution, Bharat Financial Inclusion Limited has a significant microfinance and financial inclusion history. Their strategic dilemma is that they must move beyond previous triumphs and adapt to business changes. Bharat Money Store and Bharat Super Shop are new businesses that the corporation must integrate with its lending leadership.
Mission, adaptation: The strategic issue analysis shows that the company’s goal and vision must adjust to accommodate growth. The group’s main focus has been on microfinance, but it needs to offer other financial services to meet customer needs and market changes. For this strategy recalibration, basic rules and flexibility need to be balance (Valdivia and Torres, 2022).
operations Synergy: As per Valdivia and Torres (2022), When different parts of a company join, operational processes and synergy need to be looked at again from a business point of view. It’s hard to make processes easier while still getting the most done for lending, banking, and new digital platforms. To be innovative, you need to find a balance between new ideas and tried-and-true methods. The strategy study shows how hard it is to come up with new goods and services while still putting the customer first in a market and market tastes that are always changing. The company needs to use its past skills to better understand and serve its wide range of clients while also adjusting to the digital world.
External Analysis
PESTEL Analysis
India-based Bharat Financial Inclusion Limited’s PESTEL study investigates macro-environmental factors.
Government security and banking laws are political issues. Interest rates, inflation, and security are economic stresses. Culture, population trends, and financial inclusion attitudes impact consumer behaviour.
The effects of new technology on financial services are addressed. An environmentally conscious company must assess and embrace new eco-friendly practices. Compliance with financial firm rules is also legal. You must understand these principles to manage the complicated outside world.
Planning And Predicting Possible Outcomes
Bharat Financial Inclusion Limited must plan ahead and handle uncertainty via scenario planning and forecasting. Technology, society, and economy are included in scenario planning. The firm can build methods that work in numerous scenarios, making it robust when things go wrong (Hartinah et al., 2020).
According to Maymon, Elimelech and Roth (2020), historical data and present trends are used to foretell the future. Market fluctuations may be predicted using this method, enabling tactical adjustments. Scenario Planning and Forecasting assist Bharat Financial Inclusion Limited see opportunities, foresee problems, and make smart choices. It helps the company adapt and prosper in the fast-changing financial services market.
Scenario Planning and Forecasting
(Kempster and Jackson, 2021), a big change will be made to how Bharat Financial Inclusion Limited hopes to move forward because of Peter Fisk’s Five Mega Trends. These big trends are what are making the business world change the most. New tools make the digital world change all the time. This lets people have new thoughts and better encounters. Look at changes in society, like how buying views and demographics change, to see how market needs change. The economy’s changes show how forces at the global level affect the financial world and how markets work. During to the environment, healthy practices are even more important, so we make sure that the ways of doing things are in line with projects that are good for the environment. We are more aware of global events that might have an effect on the banking industry because of geopolitical factors. This helps us come up with a long-term plan that is both strong and flexible.
Peter Fisk’s Five Mega Trends
As stated by Lee, Daugherty and Hamelin (2019), financial services competition will be analyzed using Porter’s Five Forces. This will aid Bharat Financial Inclusion Limited’s strategic positioning. Buyer and supplier bargaining power will be examined to see how much they depend on each other. New players and substitute items will be examined to determine entry barriers and other financial services’ potential issues. How tough the financial services business is may also be shown by how fiercely companies compete with each other. With this detailed knowledge, Bharat Financial Inclusion Limited can make smart choices and come up with plans to deal with the tough competition.
Porter’s Five Forces
Competitor Analysis: Bharat Financial Inclusion Limited needs to do a full Competitor Analysis to stay ahead in the fast-paced financial services market. By paying close attention to the moves of important people, we can figure out their strengths, weaknesses, chances, and risks. It has been found that some competitors set themselves up in the market, the goods they sell, and the way they deal with customers will help the company to come up with new ideas and ways to stand out. This study helps us decide on our plan and make sure we can adapt to changes in the market (Landri, 2020).
Competitor Analysis, Life-cycle Analysis, Strategic Group Analysis
As per Landri (2020), Bharat Financial Inclusion Limited’s strategy benefits from a competent competitor analysis. This approach helps you stand out, get new ideas, and see how you stack up against the best in your field. By watching how our competitors respond to changes in the market, we can improve our strategy and stay flexible in a world where money is always changing.
Lifecycle Analysis: Tool actively helps a company to amend changes after going through the various lifecycle stages of an organisation. Going through Bharat Retail’s overall company’s lifecycle is going to help to enhance the market presence through implementation of tools where its required. Strategic changes are based on whether the market is just starting out, growing quickly, reaching its full potential, or going down. This study helps Bharat Financial Inclusion Limited get money and make new goods. It helps us change and stay alive by making sure that our plans are in line with what’s happening in the business (Mey, Poisat and Stindt, 2021).
As stated by Marshall (2019), strategic Group Analysis: Sorts companies into groups based on how alike their plans are. Bharat Financial Inclusion Limited looks at a lot of people to find out about its rivals and find things they have in common. We will learn more about our competitors, how they fight, and our best tactics thanks to this study. It gives us an edge over other companies in our strategy group.
This in-depth look at the outside world helps Bharat Financial Inclusion Limited understand how global possibilities and obstacles are changing. Life-cycle analysis, competitor analysis, and strategy group analysis all helped us decide what to do next. This all-around method makes sure that our products can be changed to meet the needs of the market and help financial services grow (Marshall, 2019).
Competitor Analysis Table:
| Competitor | Strengths | Weaknesses | Opportunities | Threats |
| HDFC Bank | Leading market share | Limited digital presence | Expansion into untapped markets | Regulatory uncertainties |
| ICICI Bank | Robust customer base | High operating costs | Technological innovation | Intense competitive rivalry |
| Axis Bank | Innovative product range | Weak brand recognition | Strategic partnerships | Economic downturn |
Table 1: Competitor Analysis
(Source: Created by author)
As per Nguyen, Yandi and Mahapatra (2020), the Resource-Based View (RBV) assessment of Bharat Financial Inclusion Limited helps figure out what makes it special and what skills it has. When you make a plan, you need to think about both physical and non-physical assets. For example, you need to think about your finances, your people, and your technology.
Real estate is affected by Bharat Financial Inclusion Limited in a big way because it has so many stores. It’s easy for customers to get in touch with companies and it helps them reach new buyers. The creative ways the company handles money are another intangible asset that helps it please a wide range of customers. A skilled and dedicated staff is what makes a business work. Bharat Financial Inclusion Limited is better able to compete in the fast-changing financial field thanks to digital tools and data analytic (Purwanto, 2019).
As per Passakonjaras, Hartijasti and Rajiani (2019), the RBV study looks for long-term economic benefits that will help businesses grow. It stands out because it has a huge network of stores and loyal customers. People come back to Bharat Financial Inclusion Limited because it offers new ways to handle money. Be smart about how you use these tools to stay ahead of the competition and do well in the growing financial services industry. The company will be stronger and better able to react to the fast-paced financial market thanks to this study, which helps link internal strengths with external possibilities.
Internal Analysis
Resource-Based View (RBV)
The Value Chain Analysis for Bharat Financial Inclusion Limited looks at everything the company does and sorts it into primary and secondary roles. In the business processes, the goal is to find the key places where value is made.
Main Job Duties:
To give people worth, these main jobs must be done. New financial goods, better customer service, and making it easier to pay back loans are all things that add to the value of the deal.
Helpful Features:
| Activity | Description |
| Technology | Development and maintenance of digital platforms, ensuring technological efficiency. |
| Human Resources | Recruitment, training, and development of a skilled and motivated workforce. |
| Procurement | Efficient sourcing and management of resources for operations. |
Table 2: Resource-Based View (RBV)
(Source: Created by author)
It is very important for support functions to work well with major functions and make them possible. You need new tools, skilled workers, and good ways to get resources to build a strong value chain. Bharat Financial Inclusion Limited can use this Value Chain Analysis to find ways to cut costs, make their business more efficient, and stand out in the market. The business can stay ahead of the competition and give customers more value by making the whole value chain work bette (Purwanto, 2019).
SWOT Analysis
A SWOT analysis for Bharat Financial Inclusion Limited shows its internal strengths and weaknesses and external opportunities and hazards. The table below shows the study’s results:
| Strengths | Weaknesses | |||
| Extensive Reach | Potential Operational Inefficiencies | |||
| Diversified Product Portfolio | Gaps in Technological Infrastructure | |||
| Innovative Digital Platforms | ||||
| Activity | Description | |||
| Loan Disbursement | Efficient processes for disbursing loans to customers. | |||
| Customer Service | Providing excellent customer support and relationship management. | |||
| Financial Product Development | Innovating and creating diverse financial products that meet customer needs. | |||
Table 3: SWOT Analysis
(Source: Created by author)
| Opportunities | Threats |
| Growing Demand for Financial Inclusion | Regulatory Changes |
| Market Competition |
Table 4: Internal Analysis
(Source: Created by author)
As stated by Robbins and Davidhizar (2020), a SWOT analysis of Bharat Financial Inclusion Limited may reveal its internal operations and external appearance. The company’s strengths include a big retail network, a broad choice of items to fulfil client demands, and innovative digital platforms to connect customers. However, inefficient processes and technological shortcomings must be carefully addressed to strengthen the internal framework.
CSR, Stakeholder Mapping, Cultural Web Analysis
Corporate Social Responsibility (CSR)
Corporate Social Responsibility, or CSR, is a way for Bharat Financial Inclusion Limited to back companies that do-good things for the world. The business takes part in projects that help people learn about money, build neighborhoods, and protect the environment because it knows that businesses can make a bigger difference in the world. This shows that Bharat Financial Inclusion Limited cares about people by making these projects work with their main business plan. It’s not just following the rules; this commitment shows a real want to make a change for the better in the places it works (Robbins and Davidhizar, 2020).
Stakeholder Mapping
As per Simba and Thai (2019), stakeholder planning helps Bharat Financial Inclusion Limited figure out who their main partners are and what they need. Customers, workers, politicians, and neighborhood groups are all involved with the business. This helps the company understand what each group is worried about. Now that we have a full picture, methods for involving stakeholders may be given more importance. To build strong connections and keep a long-term, socially responsible business plan, business methods must be in line with
Cultural Web Analysis
A Cultural Web Analysis may reveal how Bharat Financial Inclusion Limited’s beliefs, symbols, and behaviors form company culture. Financial equality, innovation, and client focus define the company’s culture. Company identity is based on this cultural framework. It guides decision-making and staff behavior. The research reveals the company’s less formal culture, which helps us understand its success. Bharat Financial Inclusion Limited uses and develops these cultural attributes to ensure staff work together and contribute to strategic objective (Sauphayana, 2021).
Strategic Options
Current Business Strategy and Generic Strategy
As stated by Vallina and Alegre (2021), the business plan that Bharat Financial Inclusion Limited has now lets them think about other possible strategies. An important part is to look at the overall plan of the company, which is a big part of how it presents itself in the market. To understand how the business fights, find out if its strategy is built on low prices, being different, or focusing on one thing. To make sure that planned decisions are in line with the general direction of the business, it is very important to understand this. If the goal is to be the cheapest, for example, plan choices might focus on how well they work in real life and economies of scale. A different method, on the other hand, might focus on new ideas and giving people something different. These ideas help people think about choices that fit with how the company does business now. We can work together on projects in the future with less trouble now.
Game Theory, Business Model Canvas
Game theory helps people make smart choices. It lets you look at how you work with rivals, which helps you make choices as the market changes. You can see and study Bharat Financial Inclusion Limited’s business strategy with the help of the Business plan Canvas. This map shows where the best places are to grow, improve, and make the most of things. The company can find places to improve by looking at how the parts of the business plan work together. The Business Model Canvas and game theory help you make strategic decisions that match your firm’s capabilities and the market outside your organization (Torlak, Demir and Budur, 2022).
Diversification, Integration, Synergy, and Outsourcing
As stated by Top, Abdullah and Faraj (2020), if Bharat Financial Inclusion Limited wants to grow and become more diverse, it can enter new markets or buy businesses that provide services that complement what it already does. When you diversify, your risk goes down and you can get money from many places. When different parts of the value chain work together, called integration, things run more smoothly. A company can use the skills of its partners to achieve results that are greater than the sum of its own efforts by forming strategic relationships or deals with them. Outsourcing non-core tasks also gives the company a chance to streamline operations, cut costs, and make the best use of its resources, so it can focus on its core strengths.
Portfolio Matrices – BCG Matrix
(Wajdi, 2020), with the help of the BCG Matrix, Bharat Financial Inclusion Limited can carefully sort its goods into different groups. Stars, which stand for things with a lot of growth and market share, might need more help to keep going. Cash cows are big parts of a market that isn’t growing quickly. They bring in steady gains that can be put back into the business. Question marks need to make smart decisions about whether to grow or think about selling because they only have a small share of high-growth markets. Dogs may need to sell or update their plans because their market share is small and growth is slow. These groups help the company figure out how to split its resources and make sure that its spending plans are in line with its general business goals. This makes Bharat Financial Inclusion Limited smart about which product lines to offer, which results in a range of products that are well-balanced and easy to use.
TOWS Matrix
As stated by Weiss, Tappen and Grimley (2019), the TOWS Matrix is a planning tool that looks at what Bharat Financial Inclusion Limited does well and what it could do better, as well as what opportunities and threats it faces from the outside. There are four different strategy quadrants shown in this study. Every one gives you different details that help you make decisions.
Strengths-Opportunities (SO): Bharat Financial Inclusion Limited can get ahead of the competition by using its own strengths to take advantage of chances outside of the company. For instance, if the company is good at creating new technologies, it can use this to its advantage to take advantage of new digital banking service opportunities. The SO quadrant helps people come up with ideas that combine the strengths of the business with chances to grow outside of i (Weiss, Tappen and Grimley, 2019).
strengths-Threats (ST): As stated by Zuze and Juan (2020), This section is all about drawing on your own strengths to stop or lessen threats that come from outside. A strong brand image can help a company handle risks like more competition. One part of this plan is to make the company stronger by using the skills it already has to deal with and avoid problems that come from outside the company.
flaws-chances (WO): Fixing flaws inside and taking advantage of chances outside are what the WO region is all about. There may be new market opportunities for the company if it can figure out where its processes aren’t running as smoothly as they could. As part of this plan choice, steps will be taken to improve internal skills so that they match up with chances for growth outside the company (Zuze and Juan, 2020).
weaknesses-Threats (WT): As stated by Vallina and Alegre (2021), It’s all about fixing your own weaknesses so that you are less open to threats from the outside in the Weaknesses-Threats (WT) area. Anytime the company finds weak spots in its technology, it can fix them to protect itself from possible online threats. This view of strategy is defensive, where flaws are fixed in an organized way to make the strategy less open to threats from outside sources.
As per Passakonjaras, Hartijasti and Rajiani (2019), Bharat Financial Inclusion Limited can see all of their possible plan moves when they use the TOWS Matrix. By going through these four areas, the company can match its skills with the way the outside world is changing. When the financial services industry changes quickly, this helps it make smart strategy decisions that make it more resilient, help it take advantage of chances, and lower its risks.
As per Valdivia and Torres (2022), with what it has learned from these plan models, Bharat Financial Inclusion Limited can look at a lot of different options. For long-term growth and competitiveness, the company can find, evaluate, and rank strategic options by looking at its current business strategy, applying corporate strategy principles, the Ansoff Matrix to look at growth options, and portfolio matrices like the BCG Matrix and the TOWS Matrix to think about outsourcing, diversification, and integration.
Evaluations and Recommendations
It is important to use strict criteria when analyzing strategy choices for Bharat Financial Inclusion Limited. Feasibility, attractiveness, and risk analysis are very important for figuring out which strategy choices will help the company reach its goals and be successful in the future. Using different review tools and grids, we can make suggestions that are based on facts and are also good from a strategic point of vie (Weiss, Tappen and Grimley, 2019).
Feasibility, Attractiveness, and Risk Analysis:
- Market Diversification through Technology Integration (Example – SO Strategy):
Feasibility: The company’s current technological infrastructure and its commitment to digitization make it possible to use technology to expand into new markets. A large office network makes it possible to build on existing digital banking services to offer new ones.
Attractiveness: This choice is appealing because it lets you reach new areas and types of customers. By using technology, Bharat Financial Inclusion Limited can contact more people, get more customers, and become more competitive in the ever-changing world of financial service (Grossman and Valiga, 2020).
Risk Analysis: There are two major risks: first, some old users might not want to switch, and second, the new technology will cost a lot of money. But you can be careful and let people know about the risks.
- Strategic Partnership for Synergistic Growth (Example – ST Strategy):
According to Maymon, Elimelech and Roth (2020), possibility: The company has a good name in the field, and they work with other companies in the same field, so they can build ties with them. It is a good partner because Bharat Financial Inclusion Limited has many clients and a good name.
Attractiveness: People are interested in smart relationships because they help them grow. When you work with groups that share your values, you can improve your services, make the customer experience better, and run your business more smoothly.
As stated by Zuze and Juan (2020), risk analysis includes making sure that strategic goals are in line with each other, working out how to include people from different cultures, and being aware of how important it is to include people in a way that works well. You can lower these risks, though, if you do your study and plan ahead.
- Product Innovation for Enhanced Customer Engagement (Example – WO Strategy):
Feasibility: This is possible because the company is focused on digital solutions and customer happiness, which lets them buy new products. New financial goods can be built on top of the digital systems that are already in place.
Appeal: The appeal comes from being able to adapt to changing customer wants and market trends. Product improvement makes customers more interested, committed, and happy, which is good for the company’s long-term success.
Risk Analysis: There are risks that come with the need to keep investing in research and development and the fact that regular customers might not want to change. These risks can be reduced, though, by being open about communication and introducing new ideas in stage (Weiss, Tappen and Grimley, 2019).
Evaluation Matrices and Tools:
1.Space Matrix: The Space Matrix Puts Each Strategy Choice in One Of Four Quadrants Based on Internal and External Factors. The Quadrants Are Bold, Competitive, Defensive, And Conservative. The Review Shows That the Strategic Partnership Choice Fits Best, Since It Takes Both a Competitive and A Bold Stance.
2.Grand Strategy Matrix: The Grand Strategy Matrix Divides Plans into Four Groups: Turn Around and Retrench, Hold and Keep, Reap and Sell, And Grow and Build. The Strategic Relationship and Market Growth Choices Are Placed in The Grow and Build Area by The Review, Which Shows How Important They Could Be.
3.Life Cycle Portfolio Matrix: The Life Cycle Portfolio Matrix Lets You Compare Different Strategy Choices by Taking into Account Their Growing Stage. The Strategic Relationship Fits with A Stage of Growth That Is Well Advanced, Providing Security and Room for Further Growth.
Recommendations:
1.Market Diversification Through Technology Integration: This Choice Was Found to Be the Best Because It Plays to The Company’s Strengths, Has A Lot of Room for Growth, And Protects Against Possible Threats by Actively Expanding into New Markets. Focusing On Educating Customers, Making Sure That Technology Works Well Together, And Taking Things Slowly to Lower Risks Are All Things That This Plan Needs.
- Strategic Partnership for Synergistic Growth: Working Together Improves Operations, Services, And Customer Experience. Research And Strategy Planning Are Needed to Reduce Risks and Align with Organizational Objectives.
- Product Innovation May Improve Consumer Engagement, But It Should Be Employed with The Key Concepts. The Corporation May Work on This Project Constantly to Engage and Please Consumers. They Are Receptive to New Ideas and Customer-Focused.
When considering 4Vs, QSDFC, partnerships, ecosystems, and operations and procedures, the chosen strategies must consider how they may be implemented without problems. Process adjustments should follow the 4Vs and QSDFC (Quality, Service, Delivery, Flexibility, and Cost). To maximize benefits, partnerships and groups must be well-connected, collaborative, and monitored. Strong reviews and evidence-based research support these notions. They teach Bharat Financial Inclusion Limited how to thrive in the fast-paced financial services industry (Landri, 2020).
Conclusion
Finally, the in-depth study that was done for Bharat Financial Inclusion Limited shows key strategic paths that will help the company keep growing and stay ahead of the competition. Its strengths and the opportunities it see in the market are in line with the plans that have been put forward. For example, the company could grow its market by incorporating new technologies and making smart connections that will help it grow. People who carefully and carefully plan how to carry out these plans will help the company do well as the financial services industry changes.
Creating new products is also used as a support strategy. This shows that the company wants to always improve and put the customer first. Models like SPACE, Grand Strategy, and Life Cycle Portfolio are used in the in-depth studies to make a strategy plan that fits the company’s needs and goals.
The plans look at what can be done inside and what is going on outside. They also know how important it is to make things run more smoothly, follow the 4Vs and QSDFC rules, and create strategic ecosystems and relationships. By following these suggestions, Bharat Financial Inclusion Limited will be able to strengthen its position as a market leader, encourage new ideas, and deepen its dedication to financial inclusion in a world where the financial world is always changing.
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