7001 Managing Strategy Operations and Partnerships Assignment Sample
ACTIVITY 1
Analysis of “WINCANTON characteristics (4Vs) and the desirable performance attribute (SQFD&C)
| Vision statement | To become a leader in logistics services in the UK market. To deliver the best services to customers with a sustainable supply chain and achieve the best performance in the market. To become the “most trusted 3PL partner” and harness the best technology with innovation, excellence, and economic benefits.
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| The operational nature of the company | Specialized in the ground of “logistics, warehouse solutions, and retail, construction, and transport systems”.
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| Business Unit | Service
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| “Quality”
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“Evaluation” | “Description & Justification”
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Implications in business
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| Volume | High | Wincanton has provided its logistics service for over 98 years in the UK market. It has worked on over 200 sites across the UK country. It has over 20,300 employees around the world. The company has served over 160 locations in the UK and Ireland. | High cost due to upgrading technologies and business progression. Its service is flexible for customers, but it is cost-effective through the customer-centred approach. |
| Variety | High | The company provides a wide variety of goods such as transportation, warehouse, milk haulage, storage, and others. Wincanton also provides health and safety to numerous industries. | The number of customers increases because of its excellent services and product variation (Merkestein & Lindeque, 2020). Variations have increased the engagement of employees in the organization and local people get chances for employment. |
| Variation | High | Wincanton’s main focus is on increasing digitalization and improving the supply chain (Hameed et al., 2022). It has started business in “retail, consumer goods, construction, dairy, defense, industrial, fuels and energy”. It has partnered with healthcare brands to ensure
g medical devices to patients. |
It has resulted in higher growth in net profit and production value in the UK. Variation has increased its revenue, and operating income and it successfully started new services in medical. |
| Visibility | Moderate | As Wincanton provides physical services to a huge number of consumers, its visibility to customers is moderate. It has started its business in the UK and Ireland (Dawson et al., 2019). It has over 1000 stores in the UK and 57% of employees recommend working at | It has a lower impact on their business and operations. It has started to expand its business in healthcare brands. |
| Wincanton. | |||
References
Dawson, D., Andersen, J., & Rollinson, G. (2019). Characterising post-medieval pottery production centres in Somerset.
Hameed, A., Padgett, C., Clements, M. P., & Ullah, S. (2022). The choice of performance measures, target setting and vesting levels in UK firms’ Chief Executive Officer equity‐based compensation. International Journal of Finance & Economics.
Merkestein, W. F., & Lindeque, J. P. (2020). Demerged multinational enterprises: a study of post-demerger international strategies. European Journal of International Management, 14(1), 55-91.
Wincanton.co.uk, (2023) At the heart of British supply chains, Retrieved on 20th June, 2023, from: https://www.wincanton.co.uk/
Merkestein, W. F., & Lindeque, J. P. (2020). Demerged multinational enterprises: a study of post-demerger international strategies. European Journal of International Management, 14(1), 55-91.
Wincanton.co.uk, (2023) At the heart of British supply chains, Retrieved on 20th June, 2023, from: https://www.wincanton.co.uk/
Dawson, D., Andersen, J., & Rollinson, G. (2019). Characterising post-medieval pottery production centres in Somerset.
Hameed, A., Padgett, C., Clements, M. P., & Ullah, S. (2022). The choice of performance measures, target setting and vesting levels in UK firms’ Chief Executive Officer equity‐based compensation. International Journal of Finance & Economics.
Merkestein, W. F., & Lindeque, J. P. (2020). Demerged multinational enterprises: a study of post-demerger international strategies. European Journal of International Management, 14(1), 55-91.
Wincanton.co.uk, (2023) At the heart of British supply chains, Retrieved on 20th June, 2023, from: https://www.wincanton.co.uk/
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