7033MAA Global distribution network for garden furniture
Introduction
A nice and well-decorated garden is one of the key integral parts of every household and to provide the garden with a premium look, garden furniture is required to be available by people. Not only does this furniture make the garden look complete but it also allows people to sit and spend time within the garden to feel the breeze of the trees as well as the scent of the flowers. Garden furniture companies are required to globalize their business to avail a higher number of customers who are really interested in the decoration of their garden with amazing furniture.
Identification of physical characteristics and designing of a global distribution network
The physical characteristics of the garden furniture decide the geographical demand of the garden furniture. Requirements, as well as preferences of people regarding different things, are determined by the geographical history of the location (Datta et al. 2018, p. 6). A garden furniture manufacturing company is required to look into the different demands of different people throughout the globe to understand their demands, as well as requirements and, are required to make and supply products accordingly.
Yuni Bali furniture is an Indonesia based garden furniture making a brand that has been noticed to take initiative to supply their products to the UK (yunibali.com, 2021). In order to do that they have come up with a plan of starting a joint venture with one of the most famous garden furniture supplying companies in the UK named white stores (whitestores.co.uk, 2021). The preference of the individuals of the UK regarding the garden furniture is required to be studied by the Yuni Bali furniture to understand their choices, as well as preference and furniture, are required to be made accordingly so that it seems attractive to the people of the UK.
Figure 1: Garden furniture
(Source: Apritasari, 2019, p. 70)
A joint venture is going to be a good marketing strategy for both Yuni Bali furniture and white stores. A joint venture is going to allow Yuni Bali furniture to use the platform that has been created by white stores to sell their furniture to the UK people. This is going to allow the Yuni Bali furniture to have a good amount of customer base at the initial stage. Yuni Bali furniture is required to understand the UK culture and furniture is required to be made based on their culture to avail increased amount of sales (Apritasari, 2019, p. 70). After capturing the UK market in a proper manner Yuni Bali furniture can aim for targeting the global market of furniture supply through understanding the preferences of different geographical locations.
Critical evaluation of various transport modes and selection of the best transportation
In order to provide the customers with their required garden furniture, the mode of transportation is required to be chosen in such a manner so that the furniture is going to be delivered efficiently and the cost of transportation is going to be less as well. Different kinds of materials get used for producing different garden furniture (Datta et al. 2018, p. 6).
Woods, synthetics. Metals, glasses and resins are some primary examples of ingredients that are being used to produce garden furniture. Different elements require different precautionary measures so that the furniture can be delivered to its buyer in a proper manner. The furniture is required to be packed properly so that the chances of damage can be mitigated. Possible modes of transportation of furniture can be trains, ships, planes or even private cars depending on the distance of the buyer from the seller (Uslu and Bölükbaşı, 2019, p. 442).
The quality of the products is required to be ensured so that the customers are going to be satisfied with the products and an increased number of customers can be availed as well as customer retention can be increased.
Speculation of the operation of different transport assets
Different transport systems provide different advantages as well as different disadvantages regarding supplying the furniture to destinations. Depending on the distance of the retail shop and the customer’s location, shipping methods are required to be chosen so that it can be ensured that the furniture is going to be delivered in the most efficient manner. Trains, ships, or road vehicles or planes can be used for shipping purposes (Sangirova et al. 2020, p. 141).
Yuni Bali furniture is required to look into the global preference as well as demands of the garden furniture and build furniture accordingly so that the demand for the products of the company increases within different countries (yunibali.com, 2021).
The company is required to launch a digital platform or e-commerce website of the company where the design and models made by the company are going to be available for people to see and order for themselves. Advertisements are required to be made by the company in a proper manner so that it can be ensured that the availability of the e-commerce website of the company is going to be known to a high amount of people (Datta et al. 2018, p. 6).
Implementation of an advertisement strategy within the social media platform can help the organization to gain a higher amount of customers. Orders from different countries are going to require different modes of transportation. Sea route, air route or ground route of transportation are required to be available to transport different designed garden furniture in different areas of the world.
Figure 2: Wooden garden furniture
(Source: Young et al. 2020, p. 183)
Validation of geographical impact on transportation availability
Logistical availability or logistical service is dependent on the infrastructure of individual countries. Different countries have different speeds of logistical services. In an area where the population is high, it can be expected that the service of logistics is going to be better as a high amount of people expect delivery of different products in time whereas places with lower crowd density offer poor logistical services (Young et al. 2020, p. 183).
The performance of the logistical companies manipulates the brand image of the people of different countries as often it is being taught by the people that the company is delaying to provide them with their products while in reality not having a proper logistical infrastructure is prohibiting the people from availing their products. Faster and improved logistics services not only help a company to deliver their products to the customer in a faster manner but also can generate a high amount of revenue for themselves as well (Mouratidis et al. 2021, p. 716).
Yuni Bali furniture is required to identify countries where the speed of logistical services are high so that they can generate a higher amount of revenue while the countries with lower services of logistics can be tools to improve their logistical services so that the country the buyers and the company supplying garden furniture can be benefitted.
Evaluation of transport, inventory and network concepts
The transport system is required to be available depending on the distance of buyers and suppliers while inventory is required to be made in every country where the organisation has decided to sell their furniture in (Datta et al. 2018, p. 6). Every possible mode of transportation that is private air transportation, transportation through trains or planes or ships are required to be done depending on the distance.
Mainly the joint venture is going to be availed by Yuni Bali furniture therefore warehouses are required to be placed near the company they have jointly ventured with (yunibali.com, 2021). The supply of garden furniture globally is required to be done mainly through trains, planes and ships as all of these carriers have the ability to carry a huge amount of goods within less time. Trains are required to be provided with lesser preference as trains provide huge vibrations which have the potential to have an adverse impact within the sophisticated garden furniture (Liu et al. 2020, p. 345).
The inventories and warehouses are required to be created allowing a good amount of space inside so that a higher amount of products can be kept inside of the warehouse. The customers are required to pre-order their required garden furniture so that the company can provide them with their required product within a proper amount of time.
Conclusion
Garden furniture completes the decoration of the gardens. Having a beautiful garden is a waste unless there is an arrangement to sit in that beautiful garden and enjoy the beauty of nature. People are required to buy garden furniture that goes with the aestheticism of their gardens so that the garden with the presence of the furniture looks even better. Only sitting chairs are a minimum requirement whereas people can decorate their garden with tables and other ingredients as well. The material for the furniture is required to be chosen depending on the preferences of the individual. Resin made furniture provides amazing outlooks while metal furniture is more sturdy. Proper selection of garden furniture impacts the overall beauty of a garden to a large extent.
References
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