7067SOH Entrepreneurship: Media and Nutrition Sample

SL 1: Introduction

Good nutrition is important for the human body to maintain its health system.
Good nutrition includes a good diet that eliminates the deficiency created in the human body.
The study comprises the online nutrition mobile application for ensuring the community health of the UK people.

The present study depicts the online mobile application for maintaining the nutrition of UK people by ensuring a good diet system. Sometimes, lack of adequate nutrition creates a deficiency in the human body which leads to higher levels of stress, a decrease in workability, and tiredness in the human body. As for this, the online mobile application would help the UK people to maintain a greater heath during the pandemic situation. Therefore, the main aim of this study is to ensure human health by providing them with a good diet system through the online nutrition application.

SL 2: Summary of business idea

The nutrition mobile application will allow UK people to track their calorie intake.
It is also helpful in maintaining dietary patterns which would ensure weight and disease management (Floch et al.2018).
The online nutrition application will also be helpful in individual diet tracking.

The business idea is very reliable for the UK people since it will help them to track their body calories by which they would maintain a higher health system. It is explaining that the Covid-19 pandemic has created health issues across the world and it also affected a significant part of the UK. As for this, the online application of nutrition would become a health symbol for the UK people in ensuring their safety and hygiene of the body. Moreover, the nutrition mobile application will also be helpful in controlling weight and disease management, which will be done based on the health and hygiene system of individuals.

SL 3: Contd.

The application will suggest nutritious food to individuals by considering their food requirements (Gallegos and Chilton, 2019).
Online nutrition mobile notifies users when they exceed their calories intake limit.
The application will collect the food preference preferences of individuals for providing them with the notification of healthy food.

The online nutrition mobile application is far unique from other devices used by the UK people for controlling their diet system. This is because the nutrition mobile application will notify people about calories and it would ensure weight management as well. The mobile application has the feature in which individuals can put their food preferences based on which the app will suggest low calories food, which will ensure their health and hygiene system. Hence, this application will be helpful in maintaining the healthy diet of individuals by ensuring the calorie and other health elements.

SL 4: Explanation about target market

Geographical segmentation comprises to 14.2 million people in the UK who suffer from two or more health conditions.
Demographic segmentation consists of different ages who want to ensure their nutrition (Karimi et al.2020).
The psychographic segment consists of individuals who are willing to control their dietary habits.

Approximately 4.7 million people in the UK suffer from four health conditions (Ageuk.org.uk, 2020). The UK market is one of the suitable target markets for the online mobile nutrition application since most people in the UK suffer from two to four different health conditions. One of the main reasons for the health conditions in the UK people is lack of adequate nutrition, which leads to several deficiencies in the human body such as stress, tiredness, and nervousness, etc. Therefore, the mobile application will provide an accurate count of calories and other health elements which would be helpful in the elimination of tiredness, stress, and nervousness.

SL 5: Contd.

The possible target customers for this application will be aged people of the UK having the age group 40 or higher.
The psychographic segmentation will provide valuable insights into consumer motivations(Lee and Nakamura, 2021).
The behavioural segmentation will include users who are motivated to retain a healthy lifestyle.

Every one in ten people over the age of 65 has faced the risk of malnutrition (Ageuk.org.uk, 2020). The target customers for this application will be older people since nutrition is important in the body of older people. Moreover, in the UK most people over the age of 65 have the risk of malnutrition due to having an inappropriate diet system which could interrupt their hygiene system, as well. Therefore, the Food habits of the UK people are also helpful in gathering data about their preferences. As for this, the requirement of this mobile application will be high in the UK market as it solves the diet problems of older people.

SL 6: Rationale of the business idea

40.42% of people in the UK are fond of a balanced and healthy diet (Statista.com, 2020).
As for this, the mobile application would help them in securing their health system (Lorenza et al.2021).
Approximately 24.4% of people in the UK have an inappropriate diet system, which leads to health issues.

It is found from a survey that approximately 40.42% of people follow a healthy diet very often which could harm their body nutrition’s. This could be changed by using the new mobile application which notifies people about diet and calories. The application will show a notification when people eat any inappropriate food or exceed their daily calories limit.

SL 7: Contd.

A survey found that 8.3% of school children, 19.66% adults, and 66.2% aged people had malnutrition.
As for this, nutrition mobile applications ensure a higher immune system by improving the diet system (Medina et al.2019).
The application has the feature of putting preferred food by which it gives notification of low calories food.

The introduction of the nutrition application is very important in the UK market since most of the population of the UK has been affected by one or two health conditions. The majority of people having health conditions are created due to the lack of appropriate nutrition in the human body. Hence, the application can be a guide for individuals who want to secure their nutrition by eating healthy food and it will ensure the nutrition intake as well.

SL 8: Explanation about business details along with cost and sales

The online nutrition application would be marketed by using social media promotion.
A strategic position process would help to promote the application in the UK market (Noor et al.2021).
With the help of this process, the application will boost approximately 20% of the revenue for the business.

The mobile application will be promoted in the UK market by using the social media applications platforms whole collaborating with major lifestyle influencers. This would be helpful in acquiring the target customers in the UK market, which will surely increase the sales and income of the company.

SL 9: Contd.

The CPA model would be helpful in the segregation of costs required for the advertisement of the application.
The appropriate segregation of cost is helpful in the estimation of the revenue of the application (Shchuklina et al.2021).
Social media advertisement is also helpful in spreading the pros of the application for individuals.

An advertisement model is important to use for the marketing of the nutrition application so that most people would understand the benefits of the application. The social media platforms will market the product by showing the health feature of the individuals.

SL 10: Contd.

The preparation of the mobile application needs higher experienced people from the IT background (Stehr et al.2020).
A high number of the workforce will also be required for preparing the application in the future for satisfying the consumer’s demand.

The preparation of the mobile application is not an easy task since it requires coding knowledge and for this, the company needs to hire experienced employees from the IT background. Therefore, meeting the demand of consumers will be difficult for the company and for this they need to invest a higher cost in their workforce expansion.

SL 11: Legal and ethical consideration

Licensing of the mobile application is unnecessary to run the nutrition mobile app.
Licensing of the application will provide the running certificate of the mobile application (Wang et al. 2021).
The mobile application will also follow the data protection act, 2018 of the UK for keeping individuals’ information safe.
Providing insurance is also important for the company to their employees.

Before launching the app the company needs to obtain the license for the paid application, by which the certificate will be provided by the government for running in the country. The app will accumulate the data and information of its users in which privacy will be provided by the company.

SL 12: Conclusion

It is concluded that the mobile application will be helpful in improving the health conditions of UK people.
The nutrition mobile application will also enable people to track their daily calories intake for the betterment of their future health.

It is concluded from the overall discussions that the mobile application is helpful for UK people in improving the safety and hygiene of their body.

References

Journals

Floch, J., Zettl, A., Fricke, L., Weisser, T., Grut, L., Vilarinho, T., Stav, E., Ascolese, A. and Schauber, C., 2018. User Needs in the Development of a Health App Ecosystem for Self-Management of Cystic Fibrosis: User-Centered Development Approach. JMIR mHealth and uHealth, 6(5),.

Gallegos, D. and Chilton, M.M., 2019. Re-Evaluating Expertise: Principles for Food and Nutrition Security Research, Advocacy and Solutions in High-Income Countries. International Journal of Environmental Research and Public Health, 16(4),.

Karimi, N., Crawford, D., Opie, R., Maddison, R., Stella O’connell, Hamblin, P.S., Ashley, H.N., Steele, C., Rasmussen, B. and Ball, K., 2020. EatSmart, a Web-Based and Mobile Healthy Eating Intervention for Disadvantaged People With Type 2 Diabetes: Protocol for a Pilot Mixed Methods Intervention Study. JMIR Research Protocols, 9(11),.

Lee, A. and Nakamura, K., 2021. Engaging Diverse Community Groups to Promote Population Health through Healthy City Approach: Analysis of Successful Cases in Western Pacific Region. International Journal of Environmental Research and Public Health, 18(12), pp. 6617.

Lorenza, N.S.O., Sulaeman, E.S. and Widyaningsih, V., 2021. Differences in the effect of online nutrition education through lectures without and with online games on increasing knowledge of Nutrition, Iron, and vitamin C intake of young women. IOP Conference Series.Earth and Environmental Science, 819(1),.

Medina, F.X., Pinto De Moura, A., Vázquez-Medina, J.A., Frías, J. and Aguilar, A., 2019. 0RW1S34RfeSDcfkexd09rT2Feeding1RW1S34RfeSDcfkexd09rT2 the online: perspectives on food, nutrition and the online higher education: Revista de Universidad y Sociedad del Conocimiento. International Journal of Educational Technology in Higher Education, 16(1), pp. 1-8.

Noor, A.M., Hasan, R., Saddki, N., Muhammad Rafie, M.A. and Ahmad, M., 2021. Development and usability testing of mobile application on diet and oral health. PLoS One, 16(9),.

Shchuklina, O.A., Langaeva, N.N., Voronchikhina, I.N., Voronchikhin, V.V. and Afanasiev, R.A., 2021. Application of photometry for crops online diagnostics of the nitrogen nutrition of plants. IOP Conference Series.Earth and Environmental Science, 723(2),.

Stehr, P., Karnowski, V. and Rossmann, C., 2020. The multi-faceted usage patterns of nutrition apps: a survey on the appropriation of nutrition apps among German-speaking users of MyFitnessPal. BMC Medical Informatics and Decision Making, 20, pp. 1-13.

Wang, Y., Wu, T. and Chen, Z., 2021. Active Usage of Mobile Health Applications: Cross-sectional Study. Journal of Medical Internet Research, .

Website

Statista.com, 2020, Overview, Viewed on 25^th February 2022<https://www.statista.com/statistics/1085381/healthy-eating-in-the-uk/#:~:text=Individuals%20following%20a%20healthy%20and,the%20UK%202019%2C%20by%20frequency&text=As%20of%202019%2C%20Kitchen%20Stories,often%20during%20the%20period%20considered.>

Ageuk.org.uk, 2020, Overview, Viewed on 25^th February 2022<https://www.ageuk.org.uk/information-advice/health-wellbeing/conditions-illnesses/malnutrition/#:~:text=It’s%20estimated%20that%20around%20one,people%20in%20the%20UK%20today.>

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