7ENT1127 CW1 Case Study

Introduction:

SmartSus is a phone manufacturing company and a brand . This company is a Chinese consumer electronics and mobile communications company.  Some of the major products produced by this compnay are smartphones, audio devices, power banks, blueray players , cables , adaptors and other electronical products. The mobile phones can play music real time and to the HA2  through Android micro USB cable and n and USB cable from P.C as well and through iOS lighting n lighting cable as well. The phone can be charged very quickly and can connect with any of the charging adaptors unlike iPhone which needs specific apple adaptors to charge the phones. This company n also manufacturers smartwatch and since it is new in the marker, there isn’t much fuzz about this as of now but it is a very high end smart watch which covers up all the required functions that a regular Samsung and iPhone watches do. The phone can also play music through  the HA2 only if it is connected with the Apple or the iOS device. However there is a buzz about it thay an updated version is about t to be realeased very soon. This company is a very independent compnay that mainly focuses on designed audio market as well as the equipment of the video.  This brand also have a worldwide shipment volume shipping it to all over the places in the world (Chen,2019).

Visions  and objectives:

SmartSus as a rapidly growing mobile brand is aware of all the want and needs of the of the customers and what kind of feature the public is demanding. This brand is dedicated more into providing the customers with one of the most advanced that contain all the features and as well as affordable smart phones. They are looking more into developing more fair and artistic shape although they know that they are exploiting all the functions of all the other High end mobile brands. They aim to deliver the best service to each and everyone making it easy to buy.  Their one of the most important objective is to continuously keep on keep in improving so that the brand will gain more popularity and convince the customers enough to make them realise that they are using a high end , fashionable and an international brand.  The company also works in advertising the brand logo so that it will attract a lot of customers through their logo and they make sure that their logo is designed in such a way that it would as well as well grab the grab the attention of all the people who walks by walks by that image or store. And this is a very a very helpful trick in luring the customers to buy your brand mobile. They also they also plan on achieving a part of the Market share so that they n they will gain more popularity and hopefully they would achieve in becoming the leading digital brand in the in the while world. But as of now they are trying to improve their quality products and attract different customers through different tactic methods and by advertising it through different social media and as and as well as through large billboard and also plans on maintaining a sustainable and a and a healthy example in the international area. They aim to reach out their products internationally in the next few years (McKeever,2016).

Decision making:

Making decisions to meet all the criteria and requirements is very important for a brand or a company especially when it is when it is based on international level. Decision making is important as these decision making process helps in the making of more profitable decisions and helps to prevent unnecessary losses that might occur in the company. In that process the brand will be able to prevent un necessary decision making. SmartSus mainly focuses on whether the customers will like their product or not rather than always thinking about their profit because they believe that if the customers like the products then eventually they will have their own share of profit (Karlsson,2019). They make the decisions in a step by step manner and not in rush because often, problems arises when the decision making is too easy. SmartSus follow all these steps for a better decision making which will lead to profit. The steps are given below (Fernández-Guerrero,2019).

• To identify the decision: Before making any kind of decision, the brand makes sure that they sort out all the weak points and they make sure that they first identify the problem they need to solve. They also make sure that sure that their decision making t is timely and measurable so that by the end of it they make sure that they achieve their required goals.
• Gather Proper information: once the brand have already set up with their decision, they make sure that they gather the information which is more appropriate to the decision that they made. And examine all the process on where the company has b has succeeded and failed I certain areas. They also make sure before doing anything they seek information from all over and compare different data different electronical companies so that they would produce products which has the most demand in the market place (Ford,2017).
• To identify the alternative: Once they gather all the information and once they know their weakness and strength, they try to identify which solution would be the best in applying their problem. They have proper solution to different weaknesses. They are always equipped with different solutions to a particular problem. (Russell,2018)
• Weighing the alternative: once the company gather all the alternatives, they make sure that they weigh the evidence’ for the alternative or against the alternative They make sure to compare about all the companies on which area they have succeeded in the previous years and years and in which areas they have failed not forgetting their mistake and strength that they have in running the company. (Mason,2019)
• To choose among the alternative: This is also a also a part of the decision making process and in this they make the decision. Once the company had indented all the required information so in this so in this process they make sure on a particular decision make ways to implement all this all those decision in the functioning of a compnay and the take into account all the paths all the paths that should be taken in proper success of the compnay. So this helps this helps the company to prepare themselves on what kind of decision that they have to make and that particular decision have to be sure to implement.
• To take action: Once all the decisions are made, they make sure that they act on the decision being taken. They make sure that the decisions taken are achievable and the company tries it’s best to its best to develop certain kind of projects which is related to the decision taken and Once all the once all the decisions are being executed properly , they make sure to distribute the Tasks to the employees and they act on it.
• Reviewing the decisions: Once all the final decisions are being are being made they try to review it over and over again so that so that they wouldn’t face any problem as they go along the process. They make sure that they have solved the problem to their weakness and failures that they have encountered in the previous years and goes through whether they have they have meet up with their with their expectations and whether they have meet their required goals.

In this process, the company takes step by step decision to achieve success and they make sure to spent a lot of time on the decision making of their company so that they won’t face any kind of failure of failure during the whole process.

Marketing strategy:

Ever since the release, the brand have been focusing on the technology breakthrough and competiting with a lot of different Brands.  The brand first started their business by segmenting their business based in the technology that they use for the particular group of the people.  The brand has made a position of their own of their own by based on the on the state of the art image which captures and process the technology which works on aesthetic parts of the quality of the photos as well as the function of the electronics.  They have a number of competitive advantages in the marketing strategy i.e.1) The technology advancement, whether it is the fast technology or the A.I in all these different kinds of gadgets, till now the compnay has been successful and had gained a lot of popularity in a very short amount of time so that they create mind awareness in their in their targeted areas. 2) The chines parent company: Since the brand have been linked with the Chinese company which have a lot of employees, so in that process, it helps the company to advertise their products as well as  they help to distribute their products all over the world. The company tries their best to advertise their products through a lot of different platforms like the social media and through billboards by being colourful and creative.

Financial strategy:

In order to make sure that they don’t have any financial crisis, the compnay makes sure that they have proper management practices regarding acquisitions and financing and as well as the management of different kind of assets.  They make sure to have to have full use of the resources available to them in a specific manner. They do not try to consume all the funds at one go but rather invest slowly on each decision that they make.  They try to try to effectively manage the assets of the company and aims at contributing each of the finances wisely. They are also aware of the future growth so they do not spend all the finances at once and makes the decisions in such a way that they finances available will be able to invest fully on the future  growth of the company. Keeping that in mind that in mind they also make sure to meet the needs of the customers as well as the workers of the company. In that way they fulfill each and everyone working with in the company as well as the customers.

Finding and results:

The company have been in huge profit ever since the launch because they focus more on the customer’s wants and needs rather than their profit. The company have been manufacturing good elecnxmmquality cell phones and headphone which became quiet popular replacing some of the of the best quality brands. They have been gaining a lot of profit since they are linked with the Chinese company and they have a lot of employees which helps in distributing the products worldwide. Till now they haven’t faced nay major loss during the process but they do face disadvantages and problems because it is a new company but they have been trying so hard to catch up with the other companies and till now it has been very successful.

Conclusion:

The company have been trying it’s best to compete with the other brands and companies especially on fulfilling the demands of the customers. They are linked with a Chinese company which helps in popularizing their brand and so far the company have been doing quiet well in producing the best quality electronics. The company aims to open more outlets in different places.

Reference:

Chen, X.P., Yao, X. and Kotha, S., 2019. Entrepreneur passion and preparedness in business plan presentations: a persuasion analysis of venture capitalists’ funding decisions. Academy of Management journal, 52(1), pp.199-214.

Fernández-Guerrero, R., Revuelto-Taboada, L. and Simón-Moya, V., 2019. The business plan as a project: an evaluation of its predictive capability for business success. The Service Industries Journal, 32(15), pp.2399-2420.

Ford, B.R., Bornstein, J.M. and Pruitt, P.T., 2017. The Ernst & Young business plan guide. John Wiley & Sons.

Karlsson, T. and Honig, B., 2019. Judging a business by its cover: An institutional perspective on new ventures and the business plan. Journal of Business Venturing, 24(1), pp.27-45.

Mason, C. and Stark, M., 2019. What do investors look for in a business plan? A comparison of the investment criteria of bankers, venture capitalists and business angels. International small business journal, 22(3), pp.227-248.

McKeever, M., 2016. How to write a business plan. Nolo.

Russell, R., Atchison, M. and Brooks, R., 2018. Business plan competitions in tertiary institutions: encouraging entrepreneurship education. Journal of Higher Education Policy and Management, 30(2), pp.123-138.