EBSC7530 Strategy Analysis & amp Evaluation Assignment Sample

Introduction

The compassionate feelings have provided the reduction of the use of animal products that are based on leather items. In this regard, this business idea is going to be innovative in nature and it is going to provide the essence and significance of vegan leather.

This vegan leather is made from ingredients derived from cactus, pineapple, or mushrooms. This kind of business idea is innovative and it needs resources, ideas, and financial considerations for proper and linear execution. Vegan leather is the kind of essence that provides the uise of plant materials in the use of human items and needs.

This will provide the reduction of the slaughtering of the animals for their leather and it will provide the arena of sustainability.

Vegan leather has the significance that it provides the use of polyurethane. It can be made from the derived ingredients of cactus, pineapple, and mushroom (Minh and Ngan, 2021). It makes the reduction of the consumption of animal products which provides the essence of sustainability.

Vegan leather is the use of the starters in consideration of business dynamics (Vijeandra and Vu Thanh, 2021). It provides the formulation of seat covers, billboards, handbags, boots, and other human needs with the essence of reduction of animal leather consumption. New companies around the world are now involved in the formulation of products based on Vegan leather.

These companies are Ferrari, Lexus, Mercedes-Benz, BMW, and Tesla (Vijeandra and Vu Thanh, 2021). This can provide the reduction of the cruelty of the human mindset. It will also save the lives of the millions of animals like cows, goats, pigs, and kangaroos to have a reduction in the essence of slaughtering by human beings (Minh and Ngan, 2021).

In this essence of Vegan leather, the animal would have the essence safe and serenity as they are being slaughtered in a cruel way by human beings (Liu and Herman, 2021). Therefore, it can be provided with consideration that Vegan leather would provide human beings with to use of plant items and a reduction in the use of animal products.

This is the kind of innovative business idea when the proper and linear application of Vegan leather is being conducted. Our planet earth likes the sustainability of Vegan leather. Making the animal skin into leather needs effort, energy, and chemicals to have leather formulation.

It would rescue the possible impacts and side effects that are linked with the use of animal leather. It will reduce the profiles of the tannery waste accumulation (Vijeandra and Vu Thanh, 2021). This Vegan leather would provide human beings to have the use of simple plant products like the cactus, pineapple, and mushroom, and these are generally available with easy effort and search.

The use of business dynamics based on the implication of Vegan leather will provide the ethos of environmental conservation. It will reduce the efforts of the human beings used in the derivation of the products of animals and which are based on a non-compassionate ethos (Liu and Herman, 2021). Through this business idea, human beings will have a better ethos based on the protection of the mother earth’s resources.

Literature Review

PVC leather is the kind of Vegan leather that is made from plastic implications. It does not have the essence of sustainability ethos. It is cost-efficient and easy to formulate. But it has the essence of being un-biodegradable. In this regard, this leather item can be substituted by the use of pineapple leather.

The food waste generated from the cider and juice operations of pineapple can be used as Vegan leather. It is the kind of essence that is based on the ethos of sustainable faux leather. The waste of the pineapple peels can be converted into Vegan leather and which is 100% biodegradable in nature (Liu and Herman, 2021). In this regard, each meter of pineapple leather needs 1 liter of water during its conversion into the products and essence of Vegan leather (Vijeandra and Vu Thanh, 2021).

It has the advantage that is highly textured and it can be provided with the essence of incrementing the longevity of the items. But it needs financial modifications and uses to have the proper and linear formulations.  It is also called the pinatex. Which is being innovative as the faux-leather. In this regards the leaf fiber of the pineapple can also be converted to Vegan leather (Liu and Herman, 2021).

It does not require additional implications in production and formulation. The Vegan leather based on the pineapple does not need the essence of proper harvesting (Vijeandra and Vu Thanh, 2021). It also provides a reduction in waste accumulation. It also provides the proper coloring of the items. But it has the disadvantage that it does not have proper longevity compared to animal leathers. It also has issues with the water absorption processes and restorations.

In this consideration, Vegan leather is of different classifications. These are based on the simplification of the ingredients. One of these is polyurethane or pleather. This is the kind of systemic leather that is derived from non-animal sources. This is this kind of Vegan leather which is based on the use and ingredients of the thermoplastic polymer and it is used in the formulation of shoes and furniture. It is also called PU leather.

The PU leather is based on the use and essence of bi-cast leather in which the coating polyurethane is being coated on the top of the material (Liu and Herman, 2021). This involves the customization of the fibrous part of cowhide which is the residue based on the similarity of the genuine leather made from animal products. The PU leather is being provided with the advantage of reduction of expenses and it is simpler in the formulation.

It does not absorb water and it is easy in the clean process (Liu and Herman, 2021). It is regarded as 100% Vegan leather. It does not dry with time and its simplification of the coloring and styles. There are some disadvantages of PU leather (Minh and Ngan, 2021).

It is made from non-renewable resources and it is being regarded as no sustainable in many regards. It can be un-biodegradable and it can be synthetic and fake in composition. It has side impacts based on plastic and chemicals. It does not have the essence of user-friendliness.

Now domes to part of the mushroom-based Vegan leather and which is also called muskin. This is 100% vegetable or plant-based leather which is made from the fungus named Phellinus ellipsoids (Minh and Ngan, 2021). Once it has been harvested the caps of the mushroom are treated and processed with eco-friendly wax and which is a natural substance that is made from plant resources (Minh and Ngan, 2021).

This is based on the formulation and use of a completely natural process that provides the generation of highly textured products that boasts interesting and delighting essences similar to animal products (Vijeandra and Vu Thanh, 2021). Muskin is the product that is a thermal insulator in consideration and it also absorbs dampness and water. It also reduces the essence of proliferation by the bacteria (Liu and Herman, 2021). This has the advantage that this is 100% natural. It is eco-friendly, biodegradable, and sustainable in nature.

It is also considered a product with is having a breathable essence. It has the disadvantage that it is having limitation of coloring ingredients. It does not have proper longevity and it needs proper and wide production.

Banana leather is the kind of Vegan leather which have positive implications in the general society and marketing essences. Banana leather is the kind of ingredient which is formulated from the peels of bananas. Banana is the world’s largest perennial herb and is abundant in tropical zones of the world (Minh and Ngan, 2021).

It has the continuing fruiting season and it is based on the essence that every banana plant provides one crop from a single plant (Liu and Herman, 2021). In this regards the fibers extracted from the banana plant can be used and formulated as Vegan leather (Vijeandra and Vu Thanh, 2021). This kind of Vegan leather is 100% natural in nature and it has the essence of biodegradable.

It also involves the more plants can send out suckers from the stem to have more production and harvesting. The herbal stem of the banana plant provides the essence of Vegan leather and can be used as a beneficial alternative to animal products and implications.

The Vegan leather formulated from the banana plant is durable, water-restraint, and biodegradable in nature. Like the Vegan leather of banana plant, the wine leather can be formulated from the grapes. It is based on the use of the wastes from the grape products which are involved in the processing and fermentation of the wine (Vijeandra and Vu Thanh, 2021).

Like the vegan sources of winemaking leftovers of grape can be essential in this case. These are seeds, stalks, and skins which can be used to make efficient leather. Through the use of primary consideration, the Vegan leather of the grape plant is based on the extraction of the bio-oil. It is derived from the grape seeds and dries materials of the grape plant.

Then these are involved in the processes of polymerization which provides the formulation of the Vegan leather of the grape plant. It is based on the combination of natural fibers which are plant-based (Liu and Herman, 2021). Soft and textured in nature. This is based on the formulation and use of a completely natural process which provides the generation of highly textured products that boasts interesting and delighting essences similar to animal products (Minh and Ngan, 2021). Grape is a product that is a thermal insulator in consideration and it also absorbs dampness and water.

It also reduces the essence of proliferation by the bacteria. This has the advantage that this is 100% natural. It is eco-friendly, biodegradable, and sustainable in nature. It is also considered a product with is having a breathable essence. It has the disadvantage that it is having limitation of coloring ingredients (Minh and Ngan, 2021). It does not have proper longevity and it needs proper and wide production.

Therefore, it can be considered the by-product of the wine industry which marks the formulation of human needs and items (Minh and Ngan, 2021). It is linked with the essence of the formation of the pomace. This pomace is based on the inclusion of the skin, pips, and stalks of the grapes (Vijeandra and Vu Thanh, 2021). It can also be used as an organic fertilizer.

Therefore, it can be contradicted that grape leather provides the formulation of the wine leather which is used in the formulation of the bags and seat covers for the human user.

Like the use of mushroom leather cactus leather can also be formulated with similar kinds of ethos and preparations. Cactus leather is an innovative material and it can replace the use of animal products and items. It has leather-like fabrics like suede (Liu and Herman, 2021).

Which is providing to have better marketing demands and needs. It has a smooth texture which provides the formulation of human needs like handbags, seats, and other kinds of items. The process of the formulation of the cactus leather is based on the use of the new or the young leaves of the nature cactus plants into leather items.

Like the use of the pear cactus is efficient in the generation and it is based on the use of young leaves (Choi and Lee, 2021). In this regards the use of the harvesting is based on the cleaning, mashed and sundry implications to have the essence of full processing. The prickly pear cactus is the kind of plant which is based on the nopal which is flat-stemmed spiny cacti and which is generally found in the xerophyte climatic zones of the world.

It needs less water to have growth and harvest. Therefore it is easy in the process of formulation (Choi and Lee, 2021). It prefers the rocky and sandy requirements and conditions to have to grow. It needs watering once or twice a week and it is being conducted only during the summer months. This also has an edible essence and it can be eaten by human beings (Choi and Lee, 2021). It has the ethos of sweetness and it can be eaten as raw fruits.

The Vegan leather of this cactus is of the high module and it has the essence to flourish and survive in desert conditions. It does not need proper irrigation processes. It also provides a reduction in the essence of waste accumulation. It is also cost-efficient in nature and it provides products that are just an alternative to animal-based leather items (Choi and Lee, 2021).

In this regards the most efficient one is the cactus leather. It is because the cactus leather needs less effort and harvesting essence. It also has fewer maintenance restrictions. It also has the essence of linearity on the verge of precision (Choi and Lee, 2021).

The cactus leather is 100% natural and it is cost-effective in composition. It will provide vegan leather which is highly efficient and robust in human utilization (Choi and Lee, 2021). This will provide human beings to have alternative forms of leather which exists efficient and ductile. It will also make the reduction in the derivation of animal products and it is bio-friendly in utilization (Choi and Lee, 2021).

Methodology

A research methodology is the kind of consideration in which the way of explaining how a researcher indents to conduct the research is being evaluated. It is based on the logical and systematic planning of the researcher in the research execution. It is being customized with the essence of the research problem which provides the researcher to have the conduction of the research on the verge of linear precision.

The use of the research methodology in this context is based on the identification of the value and significance of the research of vegan leather in the markets of the UK (Chong et al. 2019). In this case, the secondary and primary kinds of research strategies are being used by the researcher.

It provided ensures reliable and valid results and consequences that provide fulfilment of the aim and objectives of the research conduction process.

The secondary research is being conducted in the research-based on the provided information which is theoretical consideration. It provided information based on the essence of vegan leather of classification and customization. The primary research in the case will be focused on more linearity by the researcher in this research.

An interview will be conducted in this regard. It is based on the process used by the research to gather data and it is rather based on the derivation of the authentic information from the research execution process.

The questionnaire based on the interview is as follows:

• What is innovative in the research?
• Can vegan leather provide the best and alternative substitute to animal-based products?
• Can the markets of the UK be reliable with the use of vegan leather items?
• What are the cost benefits and considerations of the use of vegan leather items?
• Can the primary organizations in the UK afford the implications of vegan leather items?

These are the questions of the primary research execution. These are being asked of the clothing and other retail organization owners of the UK. The answers provided by them are that the leather industry of the UK is worth billions of pounds in the respective year. It has the expected increment in the coming decades based on the increment of luxury goods.

These luxury goods can be provided with the inclusion of vegan leather items. The UK has the power and potential to provide vegan leather formation in an efficient way (Ekegårdh, and Kristersson, 2021). It is because the GDP of the UK is of proper value and it has implications based on the economic modification. The primary consideration of the UK is based on the developed nation. Therefore, it can provide a proper boost to the vegan leather industry of the nation (Ekegårdh, and Kristersson, 2021).

In this regards the organizations of the UK like Sainsbury, ZARA and ALDI can come into the role. They can provide better sustainability essence in this regard. This can help the markets of the UK to have better environmental conservation essence. But this needs short-term financial implications and will provide better long-term advantages in future applications.

Business plan

• Vision: The vision of this business idea is to provide implications for vegan leather in the markets of the UK. It is based on the consideration that vegan leather will provide decrement in the use and consumption of leather derived from animals. In this case, the vision is the vivid imagination or a vivid mental image of what the business dynamics are being focused on.
• It provides the essence of linearity in the consideration which is based on the essence of circulation of the use and substitute of vegan leather in the markets of the UK (Gjishti and Phifer, 2022). It provides the direction to the business dynamics based on the business implications in this regard and it is based on the formulation of the clear focus in this case.
• It can provide the reduction of the business dynamics to have the direction towards the wrong flow (Harmon, 2020). The vision, in this case, is based on the formation of a better everyday life for the people of the UK (Ekegårdh, and Kristersson, 2021). In this case, the sustainability ethos is also being focused in this case, The environmental sustainability ethos is also regarded in the consideration.
• The organizations in the UK which are willing to provide the circulation of vegan leather have to be aspirational for a short and long period of time. In this case, the business dynamics have to be clear and focused on legality.
• Marketing strategies: The marketing customization and classification are the key considerations of the marketing strategies that can be used in the business dynamics of vegan leather in the context of the UK. In this case, the suppliers have to be provided with the essence of linearity in this regard.
• Like the use of cactus, leather has to be marketed and supplied from the tropical and desert regions of the world. It is needed to be notified that the Europe and UK do not have the climate and conditions to have the harvesting of the cactus plant. Therefore the suppliers have to be efficient and cost-effective in nature in this regard.
• Now comes the technology which can provide the arena for the formulation and harvesting of the cactus plant in the UK. It can be made through the making of greenhouses which can help to grow the cactus plant to in the climate of the UK and Europe (Ekegårdh, and Kristersson, 2021).
• It will reduce the expenses of the suppliers in the business dynamics. It will also provide the increment formulation of the vegan leather with the essence of stability. In this regards the use and accumulation of the resources are a significant consideration. The production of vegan leather in the context of the UK needs money, time, and effort. It also needs the essence of proper reliability and customization (Berber and Keskin, 2020).
• The wise implementation in order to have successful service or products in the markets is based on the essence of promotion, palace, price, and product. In this case, the products of vegan leather have to be provided with proper customization and promotions. The promotions are based on the social media use and articulation of the proper and general information based on the compassionate ethos.
• In this case, the cruelty of human beings based on the usage and derivation of animal leather has to be provided with the essence of forecasting with the use of social media (Gjishti and Phifer, 2022). This will provide an increment in the awareness of human beings in the UK and Europe (Ekegårdh, and Kristersson, 2021). This encompasses the range of factors that are involved in the marketing the vegan products.
• The marketing of the vegan leather made from the cactus plant involves the essence of proper marketing based on promotions and stability in the articulation of prices. Prices are significant and it provides the essence of reduction of the facilitation of the supply issues and ranges of the efforts in the product diversification. So the prices in the initial time of the vegan leather items can of the high range but with the upcoming time and value,
• the prices of vegan leather can reduce compared to the prices of animal leather. It needs time and effort and for this technology is required to be considered as the most efficient assistance to have the verge of success in the linearity of business dynamics (Ekegårdh, and Kristersson, 2021).
• Finance: When the organizations like Sainsbury and ALDI will conduct the circulation and innovation based on vegan leather it can need a sum of nearly 20,000 Euros in conduction. In this case, the organization will use the financial stability in their conduction of the use of vegan leather (Gjishti and Phifer, 2022).
• The prices of the products of vegan leather will of the higher range in the general consideration. It is because the subject of this conduct in business dynamics is new in the markets (Ekegårdh, and Kristersson, 2021). The organizations which are conducting the circulation of vegan leather will have to gather financial resources of proper value and magnitude (Gjishti and Phifer, 2022).
• Through the passage of time, social media have to be used by the millennials and young generation of the UK to have customized the new products of vegan leather (Gjishti and Phifer, 2022). In this case, the use of long-term success is the need and in the long-term success, the prices of the products of vegan leather can be reduced with the proper value.
• Time framework: The business dynamics based on vegan leather can start with a period of time of one year in this regard. It needs time and patience to have success. Circulation of awareness and information is the need of the organization which is providing the circulation of vegan leather. There are many kinds of marketing gaps in this conversation.
• Like the supply chain issues which can provide dilemmas in the time management of the business dynamics. It can also provide an increment in expenses (Choi and Lee, 2021). The derivation of the vegan leather from the cactus plant from Mexico can be needed (Gjishti and Phifer, 2022).
• It will provide an increment in the supply capital and it will also increase the efforts in the consideration (Gjishti and Phifer, 2022). The ecological considerations are being needed to be focused on this essence of fact. Environmental sustainability is the main concern in this case. Most of the people of the UK and Europe have to be made aware of this regard.

Conclusion

This kind of business idea is innovative and it needs resources, ideas, and financial considerations for proper and linear execution. Vegan leather is the kind of essence that provides the use of plant materials in the use of human items and needs. This will provide the reduction of the slaughtering of the animals for their leather and it will provide the arena of sustainability.

  Vegan leather has the significance that it provides the use of polyurethane. It can be made from the derived ingredients of cactus, pineapple, and mushroom. It makes the reduction of the consumption of animal products which provides the essence of sustainability. Vegan leather is the use of the starters in consideration of business dynamics.

It provides the formulation of seat covers, billboards, handbags, boots, and other human needs with the essence of reduction of animal leather consumption. New companies around the world are now involved in the formulation of products based on Vegan leather. These companies are Ferrari, Lexus, Mercedes-Benz, BMW, and Tesla.

References

Vijeandran, K. and Vu Thanh, T.A., 2021. Synthesis of Vegan Leather Using Plant-Based Substrates: A Preliminary Study. In Defect and Diffusion Forum (Vol. 411, pp. 57-66). Trans Tech Publications Ltd.

Liu, H. and Herman, A., 2021. PROSPECTS FOR DEVELOPMENT OF THE GLOBAL VEGAN LEATHER MARKET. In Тезисы докладов 54-й Международной научно-технической конференции преподавателей и студентов (pp. 72-73).

Choi, Y.H. and Lee, K.H., 2021. Ethical consumers’ awareness of vegan materials: Focused on fake fur and fake leather. Sustainability, 13(1), p.436.

Chong Liao, C. and Solatorio, N., 2019. Synthesis of Cellulose by Acetobacter Xylinum: A Comparison Vegan Leather to Animal and Imitation Leather (Doctoral dissertation, University of Wyoming. Libraries).

Ekegårdh, N. and Kristersson, E., 2021. From Fungi to Vegan Leather: A case study made to highlight the potentials of mycelium-based leatherin the textile industry and the unique features of its value chain.

Gjishti, F. and Phifer, A., 2022. Leather and faux leather products: Impact on society. Proceedings of Student Research and Creative Inquiry Day, 6.

Berber, G.Ş. and Keskin, E., 2020. Sürdürülebilir Modada Güncel Bir Yaklaşım: Vegan Deri A Current Approach in Sustainable Fashion: Vegan Leather. Uluslararası Kültürel ve Sosyal Araştırmalar Dergisi (UKSAD), 7(2), pp.143-157.

Choi, Y.H. and Lee, K.H., 2021. Ethical Consumers’ Awareness of Vegan Materials: Focused on Fake Fur and Fake Leather. Sustainability 2021, 13, 436.

Harmon, J., 2020, December. Bacterial Cellulose Product Development: Comparing Leather and Leather Alternatives. In International Textile and Apparel Association Annual Conference Proceedings (Vol. 77, No. 1). Iowa State University Digital Press.

Minh, N.T. and Ngan, H.N., 2021, September. Vegan leather: An eco-friendly material for sustainable fashion towards environmental awareness. In AIP Conference Proceedings (Vol. 2406, No. 1, p. 060019). AIP Publishing LLC.

Appendix

The interview questionnaire based on the interview is as follows:

• What is innovative in the research?

These are the questions of the primary research execution. These are being asked of the clothing and other retail organization owners of the UK.

• Can vegan leather provide the best and alternative substitute to animal-based products?

The answers provided by them are that the leather industry of the UK is worth billions of pounds in the respective year. It has the expected increment in the coming decades based on the increment of luxury goods.

• Can the markets of the UK be reliable with the use of vegan leather items?

These luxury goods can be provided with the inclusion of vegan leather items. The UK has the power and potential to provide vegan leather formation in an efficient way. It is because the GDP of the UK is of proper value and it has implications based on the economic modification. The primary consideration of the UK is based on the developed nation.

• What are the cost benefits and considerations of the use of vegan leather items?

Therefore, it can provide a proper boost to the vegan leather industry of the nation. In this regards the organizations of the UK like Sainsbury, ZARA and ALDI can come into the role.

They can provide better sustainability essence in this regard. This can help the markets of the UK to have better environmental conservation essence. But this needs short-term financial implications and will provide better long-term advantages in future applications.