SG7001 Assignment Sample – Managing Strategy, Operations and Partnerships 2023
Proposed recommendation and evaluation
| Recommendation | Atelier Chiang Mai is a Thailand based fashion brands and it is a small clothes production. The company faced several issues regarding shifting the economic power, digital wave, urbanization, sustainability, social change and demographics.
It is recommend to Atelier Chiang Mai to implement the IoT to manage the data. In addition, implementation of AI and other advanced technology can help the company to reduce the risk In order to maintain sustainability the company must reduce the carbon emission in its manufacturing process by using advanced technology and sustainable products (Hwangbo et al. 2018).
The company must upgrade with the social change and the taste of customer is also changed with time thus, it is recommend to the company they can improve their online visibility and to understand the change and produce products as per the requirements.
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| Justification | It is recommend to Atelier Chiang Mai to invest more on AI and other advanced technology to maintain sustainability and growth of business as with the changing nature of society the requirements of customers is also changing. Thus, to retain the position in the world market they must make changes in their operation and managing process (Shi et al. 2017). It is also recommend to the company to increase their online visibility as this is the way they can get more customers and increase their sales growth. |
| Potential implications | Customers can be benefited from the strategy as they can get high quality, fashionable and trendy clothes at a competitive price. Therefore, they can switch on this brand to get highly fashionable attire (Hwangbo et al. 2018).
Investors are also can be benefitted from this strategy. As this strategy attracts many people of new generations, this helps to increase their sales growth. Investors who invested money in this brand can be benefitted from the scheme. Employees who work in this company also get benefitted from the strategy, as by this strategy they can bring out their creative and innovative ideas to manufacture such trendy and fashionable clothes (Jiang et al. 2019). Trends are constantly changing; therefore, this industry is completely fuelled by the new creativity and recreated of fashionable designs. Stakeholders are significant part of the business thus; innovation is required to meet the requirements of shareholders. |
Reference list
Hwangbo, H., Kim, Y.S. and Cha, K.J., 2018. Recommendation system development for fashion retail e-commerce. Electronic Commerce Research and Applications, 28, pp.94-101.
Jiang, L., Cheng, Y., Yang, L., Li, J., Yan, H. and Wang, X., 2019. A trust-based collaborative filtering algorithm for E-commerce recommendation system. Journal of Ambient Intelligence and Humanized Computing, 10(8), pp.3023-3034.
Shi, X., Qian, Y. and Dong, C., 2017. Economic and environmental performance of fashion supply chain: The joint effect of power structure and sustainable investment. Sustainability, 9(6), p.961.
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