MCGE Management Consultancy in a Global Environment Assignment Sample
The Business Case: Café in Jersey
Description of the firm context and Summary of the business problem
From the case study, it has been analyzed that Company A provides various services related to the hiring of consultants and provides cafe facilities and benefits to the customers who are in contact with Company A. The hiring consultants service provided by Company A helps the organization to understand the perception and experience of the students who experience the educational facility provided by the company. On the other hand, the objective and aim of the company are to provide food services to those customers who wanted to shop from the shops owned by Company A. the services provided by the cafes of Company A include serving of coffee, tea, and cakes that are made at home. They also serve hot and cold lunch as well as sandwiches to its customers.
According to the data and information associated with Company A, it has been demonstrated and evaluated that the market segment of Company A has been optimized since the year 2012 and the revenue of the company has made the organization optimize its marketing and business policies. On the other hand, the outbreak of the pandemic has affected the emergence of the company as most of the customers cannot go outside of their house which has allowed them to stay at home. This has allowed the company to enhance its revenue and profits as it has allowed them to provide more cafes in various places in the United Kingdom and the company has provided an enormous amount of consultancy facilities and the company has changed its strategy according to the experience of the customers during the pandemic. The cafe opens six days a week and each of the 26 cafes includes one manager and three members who are recruited on a full-time basis and they work to serve the customers and the clients who come to the cafe.
Figure 1: (Data about the revenues of companies in the sector/market segment in Jersey)
Source: (Created by Author)
On the other hand, Company A also includes the accountancy department who has the function to monitor the invoices that occur within the organization and it includes the Human Resources department and Marketing Department that is required to recruit the candidates according to the eligibility and creativity of the employees. While in the year 2019, Company A made a strategy to develop the acquisition of Company G where Company G owns seven cafe shops in Jersey. The owner of Company A has developed a strategy in order to enhance the market of Jersey although, in the year 2019, the manager of Company A decided to merge and develop strategies related to merging of the company the issue related to the marketing strategy of the Company A includes the challenges associated with the managerial activities and the actions which are required to be associated with homogenizing practices during the recruitment of Company G. on the other hand, the main issue related to Company A is that it includes many competitors were six main competitors are present in Jersey where some of the competitors of Company A may not include coffee shops but they may have huge restaurants and grocery shops. On the other hand, the company does not involve proper training to the employees during the time of recruitment and thus it fails to serve the customers but the manager does not have the full freedom to make decisions related to the cafe and thus it has to consult the owner before manning any kind of decision.
Consultancy Strategy
Type of Consultancy Model
Company A has a planned infrastructure where the company has monitored to look after the consultancy department, the consultancy department of Company A is associated with the managerial department, and the Human resources department which is associated with the hiring of the candidate within the organization. On the other hand, the framework and structure provided by the company related to the implementation of the consultancy department have allowed the company to recruit employees based on their eligibility and creativity which is required to serve the customers when they visit the cafe (Genadinik, 2019). On the other hand, the six other companies are considered to be the competitors of Company A have also developed its consultancy services related to the other six companies and thus Company A faces issues related to ist consultancy department. The consultancy model which has been adopted by Company A includes a hybrid model and includes various experienced candidates which help in providing information to the customers and allows the company to determine the desires and expectations of the customers reacted to the product and the services provided by the Company A (Tipu, 2019). On the other hand, this model has allowed the organization to develop strategies so that the managers and the seniors can face issues by making proper strategy and planning related to the developed strategies. The marketing and account department of the company also provides support to the consultancy department related to the issues and challenges that occur within the organization. However, the human resources department has allowed the organization to develop strategies to address the issues.
Resources
In order to execute the work related to the consultancy department, it is important for the company to determine the information and the resources from the various parties that are related to the development of the organization. According to the history of the company, and the revenue and cost sheet of the six companies associated with Company A. in the last three years of revenue and cost of the organization of six companies. On the other hand, the resort[urces was collected with the help of interviews which were executed with the customers who came to visit the cafe of all the six companies (Watson et al., 2018). Through this process, the resources allowed the organization to understand the overall profits and revenues of the organization so that the company can make strategies in order to develop decisions related to the growth and development of the organization (Tokarski et al., 2017). On the other hand, the manager and the human resources department has an important role in the determination and identification of the issues associated with the resources and information of the company.
Timeline
According to the reports and the articles it has been mentioned that the engagement of the research analogy has taken the researcher a complete ten-month period and delivered within that time (Budur et al., 2019). The main purpose of the Gantt chart which has been presented by the researcher has allied to keep a track of the activities and the topics covered during the period. The research has scheduled numerous meetings while conducting the research and the approaches. It has been further saying that the data and the information are different from the tables which have been reported by the researcher.
| Package of work | 1st WEEK | 2ND WEEK | 3RD WEEK | 4TH WEEK | 5TH WEEK | 6TH WEEK | 7TH WEEK | 8TH WEEK |
| Gathering of data | ||||||||
| Processing of data and organizing | ||||||||
| Fixed costs analysis | ||||||||
| Variable costs analysis | ||||||||
| Client discussion and agreement | ||||||||
| Delivery productions | ||||||||
| Interviews and marketing decisions | · | |||||||
| Findings for the research | ||||||||
| Design of the felicitation process | · | |||||||
| Client discussion | ||||||||
| Self Reflection | · | |||||||
| Production |
Table 1: (Timetable of the work packages)
Source: (Created by Author)
The first month has initially been set up during the initial days of the engagement where the midterms and the long-term meetings along with the communication objectives are set up. The purpose of this topic is to show how long it has taken the researcher to develop the entire research analogy (Cacafranca, 2020). It has further included the statuses of the projects and what are their hit objectives, which are presented by the researcher. The final meetings have been held while leaving the organizations once when the primary plan has been settled. The main purpose of the primary event’s objectives has to be shown based on the potential of the client that has been designed based on the results that have been obtained already. The last portion has let the readers mention that one can potentially agree on the additional points, which are based on future engagements.
Targets and Scope
The researcher has already mentored that the company has remained certain scopes and opportunities which must be addressed to bring an effective reward and advantage towards the effective operations of the business organizations. It has been provided that the consultancy management has two scopes that have been identified and analyzed:
The main objective of the identification has led to potential areas of improvement to make the best out of the company and enhance the chances of profitability in the business organizations. The researchers have initiated the objectives of the potential areas of enhanced ability and improvement for binding the best of the company’s resources and objectives (Firmansyah et al., 2019). These objectives are based on the reports and the results which are presented in the form of balance sheets over the years which have mostly been focused on the coats analyses of the business activities and operations. The researcher has additionally provided improvement options that can help the business leaders to enhance and develop the activities. These improvements are based on the consultancy services and activities that are mostly being monitored with the help of the recording and stimulating the sets of profitability in the next few years. The researcher from effective sources and data pieces of information has regarded that by keeping a trace and track of monitoring the simulations of profitability. Finally, the second most important opportunity that has been posted by the researcher is that it has been based on the production abilities, which are incorporated with the marketing strategies in the upcoming years (Suhud et al., 2020). The main objective of the company is to enhance the market shares and profitability. The company desires to make a potential customer make services that have been offered in the market segment.
Deliverable risks
From the above case study, the researcher has already mentioned that after consulting the consultancy services, the organization is ready to accomplish the challenging managerial tasks which are associated with the potential risks and uncertainties prevailing in the business organizations. Mostly the business organizations are related to the results and the managerial outcomes which can be derived from the analysis. From the prior analyses and the examples the researcher has posed out when the client has too many employees working in the organizations for each number of customers they serve, the consultancy services might advise the clients which are based on the downsizing of the plan which is incorporated with the layoff of the employees and the workers (Sharifgalieva, 2020). The researcher has finally concluded that it could not be accepted by the company management services.
It is important to identify the various strategies of marketing with the help of Process Consultant models which might have faced restrictions along with collaborations between the marketing divisions which are not established. The procedure initially becomes risky when the organization’s workload has been increased due to the effective consistency’s advice.
Self-Reflection Report
During the lecture of the module, it is enjoyable for me to understand the difference between the two primary consultancies of the module that have been discussed, those are an expert consultancy and another is press consulting. The client required to differentiate between two models.
Export consistency is utilized where an organization leader is required to take decisions on behalf of the organization and solve the specific issue that constructed obstacles on the path of the organization. Process consultancy is facilitating the company resources that are used to find the best solution for the company. Organizations solve their issues by applying their skills and knowledge that are set to develop inside the organization. In this reflection, I have been able to analyze that company provides various services by hiring various consultants in different segments that mainly provide cafe facilities and give benefits to the customer who contracts with the company. According to the information, company A is associated with the evaluates the market segment of company A that has been optimized for several years and the revenue earned from the organization facilitates them to extend their business in many segments. On the other hand, company A includes an accountancy department that facilitates monitoring the invoice of the organization. Also, it includes the human resource department and a marketing department that needs to recruit employees from various aspects. Also, it develops strategies in order to enhance their business and capture the market. The company decided to associate with another company in order to enhance their business. From the consultancy perspective, company A has planned to build infrastructure that the company monitored that is associated with the managerial department and human rescues department that combine to hire new candidates for the organization. On the other hand, the company provides a framework and suite that allowed the company to serve the customers when they visit the cafe.
In the process consultancy segment, my work experience is related to the consultancy environment. Also, my responsibilities were the business development actions in the past. My duties in this regard are to explain our series and provide quality products to the customer which is part of the most common activity. Besides, the company has organized a conference and workshop that display about the specific worship and show our knowledge in specific fields and expertise the firms with coffee pubs. Process consulting is associated with the iterative form that guides to facilitate work along with clients to create solutions. A process of consultant that purpose to advance about the company growth and learning through the process that utilizes the primary values of the company who effectively walk along with the client. This process is used to approach and recognize the critical role that helps to learn me from the organization and ease to move forward from the organization. Also, this study helps me to listen, help to learn, embrace complexity and a process approach to consulting.
Conclusion
According to the statements of the researcher, in the above case study, it can be formulated that one individual company ‘A’ has been providing food services that have popularly been termed for engaging the services on cafeterias and restaurant business. They have been hiring professionals where the latest and newest strategies are planned and formulated based on the guidance which is incorporated with the current situations and the plans. The research analogy has already initiated that company A has been popularly owned and managed 26 cafes which are located locally at the New Jersey location. Finally, it can be concluded that Company A is ready to face and pose the managerial issues and challenges which have led from the prior acquisitions. Hence it has asked the consultancy services which have helped to present a plan on managing the interactions of integrating the staff based on suitable policies.
References
Budur, T., Faraj, K.M. and Karim, L.A., 2019. The benchmarking operations strategies via hybrid model: a case study of Café-Restaurant Sector. Amazonia Investiga, 8(23), pp.842-854.
Cacafranca, J., 2020. Business Plan: Woodentop Health Café.
Firmansyah, E.A., Nurjannah, F.A., Indika, D.R. and Gunardi, A., 2019. What Matters in Selecting a Café? a Case of Millennials. Jurnal Manajemen Dan Pemasaran Jasa, 12(1), pp.65-76.
Genadinik, A., 2019. Business plan template and example: how to write a business plan: Business planning made simple. Alex Genadinik.
Ibrahim, Z. and Faraj, K.M., Links among Quality, Satisfaction, Value, and Repurchase Intention in Gated Communities: Case from Kurdistan Region of Iraq.
Mandasari, B., AN ANALYSIS OF ERRORS IN STUDENTS’WRITTEN ENGLISH SENTENCES: A CASE STUDY ON INDONESIAN EFL LEARNERS. 16 November 2019, Bandar Lampung, Indonesia i.
Nasution, M.N.A.H. and Kadir, S.A., 2020. The Space Organisation for Workflow Accessibility in Street Bike Service Centre. Environment-Behaviour Proceedings Journal, 5(14), pp.43-49.
Rezaei, N., Najjari, R., Nezhadfard, A. and Mohammadzadeh, R., 2020. Spatial analysis on the recreation of wool retail spaces in Iranian markets (case study: Tabriz Grand Bazaar). Property Management.
Sharifgalieva, I., 2020. Business plan for CheapSleep hostel café.
Suhur, U., Allan, M., Wibowo, S.F., Sabrina, E. and Willson, G., 2020. Measuring customer satisfaction of a café and coffee shop colony at a traditional market. Journal of Foodservice Business Research, 23(1), pp.78-94.
Tipu, S.A.A., 2019. Business plan competitions in developed and emerging economies: What do we still need to know?. Journal of entrepreneurship in emerging economies.
Tokarski, A., Tokarski, M. and Wójcik, J., 2017. The Possibility Of Using The Business Model Canvas In The Establishment Of An Operator’S Business Plan. Torun Business Review, 16(4), pp.17-31.
Watson, K., McGowan, P. and Cunningham, J.A., 2018. An exploration of the Business Plan Competition as a methodology for effective nascent entrepreneurial learning. International Journal of Entrepreneurial Behavior & Research.
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