TM9635 Business, Sport & Mega Events Assignment Sample
Module code and Title: TM9635 Business, Sport & Mega Events Assignment Sample
1. Introduction
This individual report focuses on the role of an event consultant to manage and bid for an event. The role of an event consultant is to plan and execute an event such as product launching, sports events, festive events, corporate events and community events. An event consultant plays an important role in the execution of an event from the marketing to the delivery of the product. This individual report is going to focus on hosting Community Event- Summer Fest in the UK. This individual report consists of the design of the event, marketing, details of sponsorship, risk assessment and issues regarding organizing this Sport & amp; Mega Events in the UK.
2. Planning & project management
a. Conceptualizing the Event
This section of the individual report has focused on conceptualizing the whole event. A sports event consultant plays an important role in arranging the whole event. As per the comments of Vyas et al. (2020), the sports event consultant works under the responsibility and pressure of arranging every single detail involved in preparing for a sports event. The sports event consultant has coordinated with various teams so that they can verify that every aspect and element of the sports event is under observation and control. The sports event consultant is responsible for arranging lodging for all of the teams as well as the guests.
The sports event consultant is also responsible for purchasing the transportation, generating emergency contingency plans and distributing news regarding the event to the media. As per the statements of Ghezelsefloo (2021), the sports event consultant needs to plan very carefully about choosing the venue for the event so that it can efficiently reduce the waste expenses. In most cases, countries are becoming more interested in hosting and organizing mega sports events since it works as a tool for stimulating both their local and national economies (Owoade, 2022). Organizing mega sports events is also beneficial for a sports event consultant as it comes up with several benefits. Organizing a sports event provides a great opportunity to enhance the skill of an event consultant (Poláčková et al. 2021). It provides a huge amount of opportunity to develop and improve the organizing techniques of a sports event consultant.
| Resources | Cost |
| Human resources | £450 |
| Technical equipment | £ 550 |
| Venue | £1500 |
| Hotel | £800 |
| Food | £900 |
| Total cost | £4200 |
Table 1: Budget plan
(Source: self-created)
b. Design of the event
This individual report has focused on organizing a mega sports event in the Summer Fest of the UK. The sports event organization has various steps and it is very important to maintain all of these steps so that the event consultant can deliver the best service to the clients. As per the views of Zarotis (2021), the sports event consultant of the mega sports event needs to write down every single detail that are important and relevant for conducting this sports event in the UK. This will definitely help the event consultant to meet all of the criteria of the sports event. The second and most important task of a sports event consultant is to finalize a date for conducting this sports event (Zobova et al. 2019). On the other hand, the sports event consistent with this mega sports event has to choose a venue since the closing date is as important as choosing the right venue. Along with that, it is also important for a sports event consultant to decide that this mega sports event belongs to which category whether it is a one-off match or a league or a tournament. As per the statements of Brochado et al. (2021), in this regard, the sports consultant needs to identify how many teams or individuals they need to organize this mega sports event in the summer fest of the UK. A sports event requires a huge amount of volunteers as well staff. It is not possible for a sports event consultant to maintain all of the aspects of these mega-events on its own. Therefore, the sports event consultant has to hire a huge amount of staff and volunteers to organize the whole event.
3. Operations & execution
a. Sponsorship
Sponsorship is the economic support in the sports event for the team. This occurs at every stage of the sport as it benefits both the parties mutually from the accord. In events, sponsorship helps to show the logo on the product sponsors, participants get free products and the fund for running the event (Allen, 2021). Sponsorship in sports events helps to raise awareness of their company or brand, advertisement of their sponsor products and services, helps to promote optimistic and good image. The product is not that much popular, improves company’s reputation in UK, staffs, and customers get reward and incentives, with the help of media company increases the sales and revenue and reduction of tax through tax relief. However, some disadvantages of sponsorship are there. In sports events, success cannot vouch and in investment, uncertainty can occur, somehow if the sports event got cancelled, then the media and advertisement will get hampered and if the bad reputation of the teams or the sports player gets hampered then this will reflect badly on the sponsorships (Fernandes et al. 2019). Some brands are there to sponsor the sports in sports events such as Puma, Adidas, Reebok, and Coca-cola. These brands promote different sports events in the UK. However, Nike promotes sports in the UK. In the coming month, sponsorship as a key to entering the marketing platform is very impressive. Coca-cola is the biggest sponsor worldwide in the Premier League. This is the first brand to cross the whole world with different brands in the category of low and no-sugar options. Thus, sponsorship lives up to the brand’s life and helps to create a good link between the customers and the company. However, sponsorship creates an atmosphere of competition to promote the brand.
b. Working with partners
It is working with the science, medical arm. In the events, the active partnerships are networks of local agencies that are committed to the basis of working together with the motive of growing interest among the people to take part in sports as well as physical activity. It is also actively working with the popular institutes such as home country sports institutes with the other boards of the British athletic commission (BAC). Coca-cola, one of the biggest sports sponsors, is showing interest to take a sponsorship in this event (Gokce and Bozyigit, 2020). The local clubs are taking the responsibility to manage the sports in creative and joyful ways. Completing a lineup with the partners for the event includes PUMA, and CADBURY (da Silva and Las Casas, 2020). The sports partnerships are networks of local agencies that work to increase the participants in the sports event. They can provide advice and assignments in multiple areas including things such as faculties, marketing, and so on. The partners of media, culture & sports sponsor an executive non-departmental public body.
They invest in 49 sports partnerships from across the UK, and are responsible for supporting all the national sports policies at a local level to meet the needs of local community sports events. Brands and sports events have a good relationship in the arena of sponsorship in all of their uniforms, racing cars, and stadiums as it helps to build partnerships in future events (Getz, 2018). The Vitality of the sports event is the brand of partnerships as it helps in the celebration worldwide. More than just a pillar of partnership, it also shared the values and interests, which are genuine in making partnerships widely. Nowadays online and social media are making partnerships with sports events (Antchak et al. 2019). These partnerships online are giving the same vibes as everyone sees on the television or in the stadium. Online partnerships, these are targeting audiences who are interested in the track and field. Through a partnership a game plan is executed, Game plan shows that passionate audiences share the same value of interests in sports (Maguire et al 2019). Thus, it will help to engage the audience as it provides mutual benefit for the sporting event and the marketing strategy. Thus, it is essential to have a good bond in the partnership with the sponsors of sports events. Partnerships helps to understand the technology of sponsorship, then learning about strategies and technology.
c. Marketing
In sports events, the stakes are very high for counting. No one’s attendance drives the success of the event hence it is very important to arrange multiple numbers of participants to create the atmosphere of the competition (Coetzee et al. 2019). Audiences are very important to fill the venue of the event, Hence to promote a successful event community program; the citizens are trying to put a catchy event name. They are doing the announcements in the near locality of the event ground. They are creating some colorful posters with the date and time of the event as a means of promoting the events.
In the locality, citizens are posting about the event on their public handle and on social media so that they can reach other people through the other digital platforms. The citizens seem to be enthusiastic about the event. Sports fans will relate better to the sports if they hear about the events from a person revealed on the ground. For local events, the influencers can be the local players, and sports coaches. In the motive of attract massive audience (Jeong and Kim, 2019). The organizers are contracting with sports influencers and consult guides that their followers may know about the event. Some portals help them to find the relevant influencers.
Having a contest for tickets is the best way to promote the event that gets people to discuss the sports events. The organizers are giving the contest winner a ticket to the events with a pair of sportswear. The sponsors are planning to do a promotional campaign before the day of the event. Getting a higher audience, the sponsors provide an online platform for potential audiences to buy tickets.
d. Service Delivery
A customized timeline is necessary for every meeting to conduct a mega sports event whether it is hybrid, in-person or virtual. The event consultant of this mega sports event will facilitate all of the key stakeholders in order to determine the vision of the sports event. It will also help in determining a successful outcome. As per the statements of Boonsiritomachai and Phonthanukitithaworn (2019), this will definitely ensure that all of the staff and volunteers work together for designing the event for delivering the optimum outcome. Along with that, developing a proper timeline is also very important for organizing this mega sports event in the UK. It is very important to manage the deadline and the commitments of the event throughout the whole journey so that the sports event consultant can deliver the best services. Scheduling all of the team, the meeting has its own importance in the journey of organizing the sports event. Organizing a sports event requires arranging a huge number of team meetings between the sports event consultant and the stakeholders. In most cases, arranging team meetings between the stakeholders and the sports event consultant becomes very difficult since time management becomes a tough factor to handle in this field. As per the views of Mukanova et al. (2021), the event consultant needs to give weekly updates about the implementation of the process including sponsorship, technological development and vendors. On the other hand, budget planning has its own significance in order hosting a mega sports event.
It is very important to count every single dollar since it will help the event consultant organize the event without having any kind of budget exceeding the issue. The sports event consultant needs to take proper strategies so that the event consultant can easily save money and the cost of the supply chain. The mega sports event consultant can increase the revenue with the help of innovative and effective approaches in the recent experimental; marketing world. As per the comments of Kalinina et al. (2018), it is also very important to monitor all of the aspects of the budget and always keep informed all of the stakeholders of the mega sports event. This will help the event consultant to deliver the best service to the stakeholders of the sports event. It is very important for all the mega sports event consultants to conduct concise and effective communication strategies so that it can help the sports event consultant have clear communication with all of the stakeholders. In this way, the sports event consultant can easily avoid all of the disruption regarding miscommunication while preparing for the mega sports event.
e. Risk assessment
There is a huge amount of risks, which an event consultant must assess in order to conduct a sports event effectively. The sports event consultant of this mega event must deal with the risks regarding production and event equipment. As per the statements of Parent and Ruetsch (2020), the sports event consultant has to work with an extensive sound system and a few marquees for the commentary. In such a case, the event consultant must check to analyze all of the equipment so that the event consultant is brought to the venue of the mega sports event in the UK. It is very important for all the sports event consultants to assess all of the risk factors regarding any kind of disaster so that the event consultant can conduct the sports event safely. There are several risk factors including the installation of any electrical equipment or risk while picking out and picking in the equipment.
Every event consultant wants to end up their organized events with a huge amount of audience in the venue. It is quite definite that the mega sports event will be full of a huge amount of crowd. However, a huge amount of crowd comes with various types of risks and an event consultant needs to assess all of these risks. It becomes very difficult for all of the sports event consultants to manage the huge amount of crowd properly (Fotiadis, 2020).
As per the comments of Ferreira and Oliveira (2020), this includes managing the entry and the exit process of the audience and even the sitting arrangement of them in the event venues. Managing the safety of the children is also an important risk assessment factor of a sports event consultant. It is obvious that a huge amount of families quill definitely comes to visit this mega sports event in the UK and they will come with their children. In such a case, the event might encounter the loss of any child in the venue of the event. In that case, it is the responsibility of the event consultant to this into account and makes ways to reunite the child with their parent. Therefore, the event consultant has to make sure that the event consultant assesses all types of risks associated with the children that will come to vi\sit this mega sports event.
4. Event evaluation
a. Issues relating to how you would evaluate your event
The sports event consultant of this mega sport fervent in the UKL might face several challenges while hosting and organizing this event. There are several issues; however, one of the most important issues related to event management is controlling the budget. As per the views of Lee and Watanabe (2019), budget control is one of the toughest jobs in the field of event management. Since this is a mega sports event, therefore, it becomes tougher for the event consultant to manage the budget for the event. Since a huge amount of changes will come in the way of conducting this mega sports event, therefore, this will definitely cost a huge amount of alteration. As per the views of Salgado-Barandela et al. (2019), in such a case, the event consultant needs to restrict all of the processes within a modest expense for all of the stages of conducting this mega sports event. The event consultant of this sports event might face a huge problem regarding tracking the progress schedule of the whole procedure. It is very important for all the event consultants to track all of the stages of the procedure of the whole process of event. This will help the event consultant to avoid any type of issue regarding the changes in the process. In most cases, the stakeholders come with a huge number of new changes and modifications in the middle of the ongoing process of the event management. Since this is a mega sports event, therefore, it is very natural that stakeholders of this event might come up with new ideas and rectifications. As per the opinions of Bai and Bai (2021), in such a case, the event consultant of this mega sports event has to face and deal with all of these issues while preparing for the mega sports event in the UK. Not having a second or a backup plan for any disaster at the time of the event is another issue that the event consultant of the sports event might face.
5. Conclusion
The event consultant has an important ripple in organizing and hosting a sports event. However, when it comes to a matter of hosting a mega sports event, it comes with both new opportunities and new challenges. The sports event consultant of the mega sports event needs to make a proper and effective budget plan so that it can help the event consultant reduce the cost expenses of the whole event. It is very important for all the sports event consultants to maintain the budget for the whole event. In this regard, the sports event consultant needs to select a proper venue and date for organizing the sport event. Along with that, the sport event consultant might face a huge amount of challenges regarding the safety issues while conducting this event and for that, the event consultant needs to assess all of the risks.
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