MSc Management LEADING THROUGH DIGITAL DISRUPTION Assignment Sample Introduction
Digital disruption can be considered as an intimidating term that focuses on creating strategies to stay competitive and create growth in business process. Leading through digital disruption provides the ability to bring success in engaging with the potential disruption (Li et al. 2020).http://MSc Management LEADING THROUGH DIGITAL DISRUPTION Assignment Sample
As a result, it helps to create differences between sliding as well as thriving down the performance curve in the business process. This current study sheds light on evaluating senses of changes, informed decision making process and human factors towards leading digital disruption in organisation. Besides, in this assessment, “Vodafone” is selected as a digital disruption company to create a case for change regarding digital transformation approaches.
Task 1: The Case for Change
Explanation of a specific market operated by Vodafone
“Vodafone” group of companies recently issued over 800000 purchase orders per year and received over 5 million invoices positively. In the financial year from 2020 to 2021, this company had around 30.8 million customers throughout UK and 18.32 customers in Italy (STATISTA, 2022). http://MSc Management LEADING THROUGH DIGITAL DISRUPTION Assignment Sample
On the basis of additional information, Vodafone has potential as well as strong operations over 30 different countries. According to a 2021 statistical survey, in 2020, this concerned company will have a huge market share and hold over 20.5% shares in the mobile market throughout UK (STATISTA, 2022). http://MSc Management LEADING THROUGH DIGITAL DISRUPTION Assignment Sample
This company engages with provision of telecommunication services and focuses on Small as well as medium sized companies to build carrier services. However, it is involved in investing in growth areas of communication, hosting, connectivity and cloud infrastructure.
Reason for digitally transformed
Imposition of COVID-19 restriction creates obligation along with potential disruption in fiscal years for Vodafone group. During on-going pandemic situations, from April 2020 to March, 2021, unpredictable and unparalleled times created potential threats in revenue generation for Vodafone group.
At the end of 2021, this concerned telecommunication company faced a huge decline in revenue growth by 2.3% on an annual basis to €43.8bn ((COMPUTERWEEKLY, 2022). http://MSc Management LEADING THROUGH DIGITAL DISRUPTION Assignment SampleHowever, annual net profit of this concerned company also decreased by 4.5% during this on-going pandemic situation. In 2021, this threat or obligation has continued and decreased customer loyalty practices along with e-commerce services. As a result, it has been partially offset by lower structure costs and higher expenses in income tax in this current year.
Under these consequences, this selected company decided to make transformation business process towards a digital system and optimise ecommerce services. However, for eliminating potential insufficiencies in massive purchasing operations during on-going pandemic situations, this company built a supply chain management control centre in business operations. As a result, it helps in bringing transparency into the procurement process. This control centre of supply chain management discovers insufficient functionalities within 10 seconds (SPENDMATTERS, 2022). http://MSc Management LEADING THROUGH DIGITAL DISRUPTION Assignment Sample
In Vodafone, over 600 members of the supply chain management team are involved in addressing issues as well as obligations in e-commerce and customer care services. It is also helpful in improving compliance level along with efficiency through advanced analytics and digital disruption like AI, IoT and predictive modelling capabilities.
Objectives of digital transformation
- To evaluate the emergence of implementing digital transformation in the business process.
- To identify obligations or threats faced by Vodafone during COVID-19 pandemic in emerging e-commerce and digital transformation process.
- To analyse impacts of digital transformation in gaining digital business agility.
Task 2: Gaining Digital Business Agility
Evaluation of initiatives and digital technologies to gain following component of business digital agility
Hyperawareness
In terms of understanding “hyper awareness” in business processes, it can be considered as a business agility to detect or monitor changes in a business environment
. As per views of Zhao et al. (2021), development of this concerned business agility helps an organisation to enable, update and adapt digital transformation in business operations. For instance, Vodafone group of companies rolls out a digital business legibility model like AI (Artificial Intelligence) and ML (Machine Learning) to connect customers more effectively.
Apart from this, development of these digital technologies helped this company to offer personalised experiences to targeted customers. On the basis of leading through digital transformation, this company introduced “VI apps’ ‘ to empower markets and engage with VI users on external media channels. Apart from this, through this concerned digital business agility initiatives on the basis of AI or ML application, this company has been able to connect over 243 million of subscribers towards business (MYVI, 2022).http://MSc Management LEADING THROUGH DIGITAL DISRUPTION Assignment Sample
Additionally, through this digital transformation, in the last year, this company has increased their annual growth rate by 2.7%. Evaluation of hyper awareness through digital technologies involves in improving business operations and reflects witness of significant growth in business process.
Make Informed Decisions
Attributes of informed decision making process helps a business organisation to address potential issues and takes alternative measurements as well. As per views of Neil-Sztramko et al. (2021),an informed decision making process involves in analysing potential results and risks associated with each option towards organisational requirements. For instance, leading telecommunication company Vodafone faced potential threats in on-going pandemic situations. Sudden declination in growth and annual revenue creates obstacles in the business process of Vodafone.
Apart from this, it also creates negative impacts on decision making and purchasing behaviour of customers. Insufficient and massive changes in purchasing operations created adverse effects on customer engagement and services as well. In this context, Vodafone decided to introduce digital transformation approaches and build collaboration with “Google Cloud” with a six year strategic partnership.
This partnership helps in creating integrated powerful data platforms along with distributed systems. As a result, this company is capable of processing over 50 terabytes of data per day that is equivalent to 25000 hours of HD films (VODAFONE, 2022).http://MSc Management LEADING THROUGH DIGITAL DISRUPTION Assignment Sample However, over 1000 employees of Vodafone have been able to collaborate with this partnership project to improve customer care services.
Execute Fast
The terms “Execute Fast ” rely on multi layer and complex supply chain management. As per views of Lange (2021), execute fast is encapsulated as a business execution strategy that helps to gain digital business agility through digital technologies.
For instance, Vodafone decided to build a supply chain management control centre in order to understand emerging issues in supply chain operations. This concerned company had invested over €24 billion a year with more than 9000 direct suppliers (VODAFONE, 2022). http://MSc Management LEADING THROUGH DIGITAL DISRUPTION Assignment Sample
These concerned innovative approaches help Vodafone to meet potential requirements along with objectives for customer and business accordingly.
Evaluation of these above initiatives, it can be stated that this, Vodafone decided to integrate “Internet of Things (IoT)” on “Hyper awareness” in business. It enhances business procedures and generates more revenue as well. According to GSMA (Grouped Special Mobile Association) (2020), implementation of IoT as digital technologies in hyper awareness approaches, helps Vodafone to generate over $1.8 trillion revenue by 2022 (PROSGLOBALINC, 2022). http://MSc Management LEADING THROUGH DIGITAL DISRUPTION Assignment SampleTransforming business operations through IoT is also helpful in launching new products and integrated digital platforms for optimising customer experiences. Implementation of IoT technologies, Vodafone generates over 85 million of new connections on a worldwide basis and avail success in “IoT-led digital transformation journeys over years.
Task 3: Create a Digital Ready Culture
Creation of digital ready culture
Putting customers first
Successful in creating a digital ready culture in the business process, Vodafone decided to take a “customer-first approach” in rebranding enterprises. In Vodafone, for meeting rising expectations of customers, this company uses more creative use of “Low touch experiences” in the business process. Implementation of IoT and AI technologies facilitated application of video demonstration and chat bots.
Additionally, these technological approaches are also helpful in creating smart recommendation engines and automated form filling tools (VODAFONE, 2022). http://MSc Management LEADING THROUGH DIGITAL DISRUPTION Assignment SampleAs a result, it assists this company to streamline new value on customer experiences. Therefore, a digital innovation in the business process enhances in-store experiences and increases the ability to access customer reviews as well.
Creating a collaborative culture
Implementation of IoT as digital technologies in the business process helps Vodafone to engage individual employees towards organisation. As a result, it helps to maintain a collaborative working culture at the workplace. .
On the basis of positive and collaborative culture, over 945000 full time equivalent employees are engaged actively towards this company and active more than 10000 contracts across 19 markets (VODAFONE, 2022). http://MSc Management LEADING THROUGH DIGITAL DISRUPTION Assignment SampleDigital ready culture through IoT technology is also helpful to Vodafone to address apparent changes as a core business strategy and intensify operational competence as well.
Instilling a culture of innovation
In digital-ready culture, businesses such as Vodafone are required to put their customers first and create a collaborative culture for businesses to expand and grow. As opined by Udovita (2020), digital disruptions are impacting business models and creating disruptions in industries. Information technology systems, organisational structures and culture are also getting impacted by digitisation.
Digital ready culture has to promote innovation and adopt a leadership position in market. Digital ready culture is a concept that includes using technology and internet to facilitate interaction between humans. It also communicates better and a robust digital culture is important for businesses as it promotes innovation in organisations.
Teams working in digital culture are required to adopt new skills while working in a digital work environment. This new culture created by technological innovations has impacted lifestyles and habits of individuals. Vodafone is creating its digital-ready workforce which is expected to impact employee experience and enables adoption of flexible working.
Becoming a digital-champion
Businesses are adopting digitisation to improve innovation and prioritise their customers therefore role of a digital champion is vital for businesses going through digital transformation.
According to Azzouz and Papadonikolaki (2020), digital innovation has impacted businesses in different sectors in UK. Becoming a digital champion is vital and attaining that objective requires adopting new skills and gaining knowledge that enables businesses to attain growth and development.
There are barriers available to learning new skills and becoming a digital champion. Organisations such as Vodafone are required to ensure that employees receive adequate training to gain new digital skills. Companies are required to share information and record them accordingly to evaluate progress of learners.
Vodafone has to adopt a flexible culture and empower its workers by providing them with digital tools. It is vital to adopt a digital mindset as it enables businesses to adopt digital transformation successfully. Vodafone as a digital champion is collaborating with small businesses and helping them to survive in digitalised economy (VODAFONE, 2021).http://MSc Management LEADING THROUGH DIGITAL DISRUPTION Assignment Sample This organisation has adopted safety measures to conduct business practices and new technology helps to protect customers from fraudulent activities.
Task 4: Steer Collaboration
Role and Responsibilities of Chief Collaboration Officer (CCO)
Chief Collaboration Officer (CCO) has a role and responsibility to promote collaboration in businesses. For instance, Vodafone has its own CCO who works in this role for a longer period of time and promotes collaboration among team members.
CCO is a member of executive team that is responsible for working with human resources, and IT teams and CCO is in control of different departments. CCO is responsible for promoting collaboration among different departments. According to Laurie and Mortimer (2019), CCO has a role to improve integration between different departments and allow co-creation to occur. CCO has role of increasing trust and it improves collaboration in an organisation.
CCO also has responsibility to attain organisational objectives and improve organisational performance as well. CCO requires objectivity and in organisations, CCO roles are adopted by human resource leaders. Therefore CCO requires certain skills to promote collaboration in organisations.
Role of CCO is vital in businesses such as Vodafone and this organisation has been able to adopt digitalisation and attain growth. As opined by Dalton (2021), it is observed that immersive technology is able to transform business operations in UK.
Vodafone as a multinational organisation started in operation in UK in 1982. This company has its headquarters in UK and is able to integrate modern technology such as 5G to attain growth in its business operation. CCO has to adopt role of master collaborator and adopt a holistic approach to promote collaboration.
CCO also assumes strategic responsibility to cross-sell products to current customer base. Recombining new technology to innovate business processes are also part of CCO job roles in organisations.
Management of increasing collaboration across team members and departments in Vodafone
Managing collaboration among team members is essential to attaining success in digital ready culture. Vodafone has adopted role of a digital champion by training employees accordingly and its leadership has been able to drive this organisation successfully through digital disruption.
As discussed by Cirillo et al. (2020), Internet of Things (IoT) is adopted by smart cities nowadays and installing this advanced technology requires successful collaboration among different organisations in UK. Managing collaboration between organisations is vital to ensure that IoT-related projects receive technical expertise from businesses such as Vodafone.
This organisation is also managing and enhancing collaboration by using different digital tools and it is helping employees to work together in business operations. Collaboration between employees has a positive impact on productivity and motivation therefore businesses such as Vodafone are adopting these approaches within their business practices.
Organisational performance is also impacted positively as a result of collaborative practices. This collaborative approach helps businesses to accomplish tasks while working in groups. It is observed in big organisations such as Vodafone knowledge silos occur and collaborative approaches help to reduce these gaps as well.
Task 5: Selecting leaders
Goleman’s leadership styles
Figure 1: Goleman’s leadership styles
(Source: Inspired by Sukri and Shasrini, 2020)
Goleman’s leadership styles refer to different styles of leadership that help organisations to perform better and adopt changes due to digital disruption. Sukri and Shasrini (2020) highlighted that, there are different leadership styles present and that ladders are required to adopt styles that are suitable for business practices.
Daniel Goleman has included six different leadership styles in their approaches. According to this leadership approach, different leadership styles are related to one another. For instance, visionary leaders are able to guide individuals and organisations to attain their vision.
However, this leadership style works better when there is a clear vision available for leaders to follow. Coaching is another form of leadership style that allows companies to attain their long-term goals. Suitable leadership styles are helpful for improving emotional bonds and promoting harmony in organisations.
Democratic leadership styles are useful for increasing employee participation and pacesetting helps to attain excellence and provide self-direction within teams. Commanding leadership styles helps to attain compliance-related goals and helps businesses to deal with difficult situations.
Development of leadership style through “Grow Model”
Figure 2: Grow Model for developing leadership styles
(Source: Inspired by Montenegro et al. 2019)
Grow model of leadership style includes four key states namely Goals, Reality, Options and Will. According to Montenegro et al. (2019), businesses are required to adopt a suitable management strategy that helps them to implement this GROW model.
In this model, “G” is for goal representation at end point where organisations are required to be and in this case adopting ethical leadership styles while going through digital disruptions is a goal present for businesses. “R” stands for reality and it states organisations and their leadership’s position while managing digital disruptions in business operations. “O” stands for obstacles and barriers that are impacting digital disruption in organisations.
There are barriers such as lack of skills and necessity of training employees to gain skills that are useful in a digital-friendly environment. “W” stands for actions required to be adopted by businesses to attain initial goals namely successfully attaining digital transformation. Adopting GROW model helps to improve organisational performance and in addition to that business leaders are able to adopt suitable leadership styles to reach specific goals.
Conclusion
In this report, digital disruption in organisations such as Vodafone was explained along with its impacts on business practices. Organisations are required to adopt suitable strategies to complete digital transformation and in addition to that, it is vital that businesses adopt organisational agility to go through these massive changes successfully.
A collaborative approach requires to be adopted to create a digital-ready culture and its positive impact on team performance is also narrated here. Business agility is attained through adopting ethical leadership practices that permit leaders to adopt a suitable strategy and become digital champion in market in UK.
References
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