Assignment Sample on BUSI1271 Global Strategy Analysis and Practice
Introduction:
Tesla is the American electric vehicle that clean the energy and keep the environment to be pollution free. The vehicle uses the solar, renewable energy and electric as substitute of fuel. So, there is a positive impact of Tesla vehicle to the environment. The company founded in the year 2003 in United State. The company size is 70,757 and the revenue of the company is 3,154 crores USD in the year 2020. Tesla designs and manufactures electric cars, battery energy storage from home to grid-scale, solar panels and solar roof tiles. The advanced technology of Tesla electric vehicle has positive impact on the environment (Tesla.com, 2021).
Main Body:
Strategy of Tesla Inc.
Tesla Inc. manufacture the electric car that has a positive impact on the environment. I observe that there are different features and facilities of Tesla Inc such as the company produces different types of vehicles with advanced technology. The manufacturer produces sports car and more affordable vehicle that has a positive impact on the environment. The electric vehicle helps to reduce the carbon emission and keep the environment free from pollution.
In the automobile industry, Tesla Inc is accomplished by different reasons such as automobile parts manufacturing has been commoditized and can be acquired from 3rd party vendors like windshield, dashboard, suspension and many more another reason is that the development of electric motor is simpler than the internal combustion engine.
Analysis of Macro-environment:
For the development of Tesla Inc electric vehicle different factors are related. These factors are political factor, economic factor, social factor, environmental factor, technological factor, and legal factor. All of these macro environments are related for the development of the company. After visiting the company, the differentiation is realized.
Political factor: Political factor has a significant role to develop the industry. For the automobile industry a Tesla Inc has the opportunity to develop the industry. There are some factors for the development such as government provides incentives for the automobile industry, new global trade agreement is the opportunity for the development of automobile industry, and another factor is that political stability of the market.
Economic factor: Tesla Inc electric car has some opportunity and threat in the economic sector. There are some factors for the development of the electric car such as the cost of battery is decreased by the management of Tesla Inc. it is the advantage to develop the productivity of company. The cost of renewable energy is decreased so, the cost price of product will be decreased and the threat of the company is that economic stability issue (DANIEL KISSINGER, 2019).
Besides the political and economic factor, analysis the social factor for the development of Tesla Inc electric car. Social factor has a significant role for the development of the company. The advanced technology of the Tesla Inc electric car has the positive impact on the environment. In the world, most of the people like the green environment and prefer the carbon free environment. So, the advanced technology of the electric car is the positive factor to consumers and company also. Renewable energy is used in the Tesla Inc so, the car is most preferable to customers. Another opportunity of the company is that improving the distribution in market.
The most interesting factor is that technological factor. The advanced technology of the car makes a position is the competitive market. The company use the advanced technology and it has the high rate of technology change. In the business the company increase the automation, and online mobile system is used by the company. So, advanced technology increases the demand of Tesla Inc electric car.
Environmental factor increases the demand of Tesla Inc electric car. There are different environmental factors such as renewable energy is used in the car so, it has a positive impact on the environment to maintain the climate change. The management of company use the waste disposal that attracts to the customers to purchase eth electric car. The electric car has the facility to reduce the carbon emission and keep the environment free from pollution. As well as, the electric car has positive impact on climate change. So, for the development of better environment, most of the people chose the Tesla Inc electric car (Business strategy hub, 2021).
For the development of Tesla Inc electric car there are some legal factors such as the company expand the international patent protection that makes the unique of electric car. There is the energy consumption regulation that increases the productivity of the company and the company has dealership regulation in Untied State.
Evaluation of Strength and weakness:
From the study, I analysis the opportunity and threat of Tesla In electric car. There are different strength, weakness, opportunity, and threat of electric car. The strength of the company is that Tesla Inc is the best employer for worker and it is the brand of electric car in United State. In the year 2020, a large number of cars delivered from the company.
Tesla Inc. has a good position in the market to deliver the electric car. The advanced features are used in electric car and it has the best covering maximum distance. In a single battery charge the electric car can travel up to 600 kilometres. Tesla Inc dominate the US to sale the electric car. Tesla is the innovative company that has high rate of technology change.
Besides the strengths the company has different weakness such as the company has different complications to manufacture the car. The company is unable to meet the demand and impacts on the brand value of the company. Shortage of battery and lack of high production is the weakness of Tesla Inc.
Conclusion:
From the study it is concluded that, Tesla Inc electric car has a demand on the market as it has the advanced technology that has the positive impact on the environment to reduce the carbon emission as well as reduce the greenhouse gas emission. Renewable and solar energy is used for the fuel of car so, it has the advance facility to access by all customer.
Reference:
Business strategy hub, 2021, Tesla SWOT Analysis 2021, available at: https://bstrategyhub.com/tesla-swot-analysis/
DANIEL KISSINGER, 2019, Tesla, Inc. PESTEL/PESTLE Analysis & Recommendations, available at: http://panmore.com/tesla-motors-inc-pestel-pestle-analysis-recommendations
Tesla.com, 2021, models, available at: https://www.tesla.com/
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