Business Context and Its Management Assignment Sample

Introduction

The global e-commerce system has created the giant retailer industry of Amazon which is the most popular platform around the world. Certain categorized products are attracting numerous audiences and improving opportunities by using professional selling plans. The business issues of Amazon such as competitive market situation, poor demand of the market and insufficient managerial information are eliminated by the efficient tools of the specific company. Innovation of the product is involved by the business intelligence which enhances the brand value of the business. The efficient description and categorized products are enhancing the brand value of the business. Digital advertisement is essential to enhancing the footprint of the business. Communication rules are more significant to managing all the services of the business.

Part 1: Industry Trend Report

1.1 External environment analysis

The percentage of revenue growth percentage statistics depends on the external environment of Amazon. In the year 2021, the overall revenue of the business is almost $2 million which indicates sustainable business capability (Amazon. in, 2022). The external growth of Amazon has been identified by the financial performance and almost $280.52 billion sales have increased by using appropriate business capability in the year 2019. In the year 2020, the profitable amount has been increased by $232.89 billion which indicates revenue increment of the organization. Environmental, technological and social trends have been followed by Amazon to enhance sustainable business growth as well as economical conditions.  The greatest weakness of the business has been identified by the developing market situation of the business (Kolk and Rivera-Santos, 2018). The competition level of the business organization is involved by the E-commerce technology which identifies the biggest risk of Amazon.

Figure 1: Identify total addressable market

(Source: Fahimnia et al. 2019)

The total addressable market size has been recognized by the available achievement of the market. The targeted and strategic performance of the organization has been monitored by the TAM also indicates the valuable market position of the business. After identifying the market value SAM has been calculated which indicates the market situation of an organization (Rikhardsson and Yigitbasioglu, 2018)? The annual contract value and possible organizational accounts of the business have been identified by the Total Addressable Market. The estimation of the market size has been clearly described by the addressable market which indicates the entire value and size of the market. Service Addressable Market is the potential to identify offering products of the market. The total revenue and maximum market value of the business have been recognized by the target level of the market.

The key elements of the business organization have been identified by the external market capabilities to enhance the business profitability of the organization. The intensity of the benefits is clearly described by the potential business planning (Ahokangas et al. 2019). Artificial intelligence systems utilize the business opportunity of the market. The organizational planning and mission vision and goals are important to identify key elements of the business. The sustainable and competitive advantages of the market are identified by strategic planning of the market. The market value of the business has been identified by the SAM which indicates potential information of the business.

The serviceable obtainable market of the organization has been clearly described by the strategic planning which indicates the market share of the business. The entire revenue and strategic marketing situation of the business are identified by the SOM. The estimated cost of the business organization and competitive advantages of the business have been identified by the SOM. The market situation of the business depends on financial performance that involves the strategic business planning of the market (Shad et al. 2019). The affiliate business network of Amazon is based on the long term business opportunity that includes a product improvement policy for customer engagement.

1.2 Internal environment analysis  

Table 1: VRIO Framework

(Source: Wünderlich et al. 2020)

Sustainable competitive advantages of the market and high market capitalization are considered by the VRIO Analysis. The business venture and acquisition is enhancing the capitalized market of the business organization which is applicable for the long term business growth of Amazon. The competitive advantages are enhancing basic opportunity and growth of the market which improves sustainable business conditions (Baiyere et al. 2020). The digital information system of the business is considered as a sustainable market condition of the business. Amazon has maximized the business conditions of the organization which is enhancing the basic performance level of the business. The market capitalization of the business organization depends on organizational opportunity. The VRIO framework describes how market capitalization has influenced the internal environment of the business. High market capitalization is the valuable condition of the business that includes the competitive advantages of the business. The valuable and sustainable business support can enhance the basic performance of Amazon by expanding the affiliate network of the business.

The organizational tools and well-being succession plan of the organization are involved by the strategic planning. The sustainable business growth of the organization is identified by the VRIO framework which is indicated by the essential components of the business. Identifying business challenges is described by the VRIO framework which also indicates the competition level of the business. Capitalization of the business is essential is the main reason for the performance improvement plan as well as future growth. The affiliate network situation of the business depends on the organization’s performance which indicates business opportunities in the future. The associated programs are enhancing the business opportunities of the organization. The overall revenue of the business organization depends on the market situation that is indicated by the affiliate network of the business (Nordin et al. 2018). Strategic planning is another advantage that involves systematic business processes of the business.

The valuable and supporting business condition of the organization depends on affiliate networking systems that enhance revenue as well as business profitability. Some associated programs of Amazon provide long term competitive advantages of the business which indicates the essential performance of the business. The organizational performance and future difficulties of the business indicate the reliable business performance of the organization (King and Vaiman, 2019). Micro contingency approach has been followed by Amazon which is the efficient process of the talent management process. Identifying the competitive level of the business is identified by the strategic planning of the market which improves the globalized business network of Amazon. Expanding the affiliate network is the most important factor of the business which eliminates basic difficulties of the business. The valuable elements of the organization depend on the business planning which indicates some strategic opportunities of the business.

1.3 Organization culture, managing change and operational management 

1. a) Kurt Lewin’s change model is facilitated by the implementation business strategy that involves the desirable stage of the business organization. Kurt Lewin developed a change model to create a new perception of the business organization. Unfreezing, change, and refreezing are the three stages of Kurt Lewin’s change model. The employees are necessary to identify the unfreezing and refreezing model of the business that indicates the structural performance of the organization. The design of the organization is based on the competitive advantages of the marketplace. The organizational transition of the business is improving the behaviour of the numerous audiences to identify familiar change among the benefits (Cui et al. 2018). Amazon is a desirable platform for various customers and follows the strategic position of the business. The business capabilities of the organization are based on the competitive advantages to improve customers’ experience.

Figure 2: Different types of organizational culture

(Source: Thou and Singal, 2020)

1. b) Management decision is important during the organizational change which has an impact on the business performance of Amazon. Systematic lowering cost of the business depends on Identifying possible implications of the business depend on the organizational performance which is identifying the business requirements by following Handy model. The employees’ benefits of the business are identified by the specific model and it also indicates the organizational performance improvement plan. Certain organizational policies are important to enhance the implication policy of the business (Kourula et al. 2019). The initial stages of the business organization have been clearly described by following the Handy model that also protects a business from unwanted threats. The cultural decision-making process of the business depends on strategic planning which indicates the efficient procedure of the business. The national culture and managerial information process depend on the leadership styles which indicate the new ways of the decision-making process.
2. c) Total Quality Management involves a long term succession plan of the business and indicates strategic opportunities of the business. TQM is effectiveness of the operational functions to illustrate basic advantages of the business. Identifying internal and external business opportunities is clearly described by the strategic planning of the business. Operational functions of the business are improved by using strategic planning of the business. The TQM process improves the business conditions of the organization which indicates efficient planning of the business organization. Planning and organizing are the most efficient tools and techniques to enhance the customer engagement process of the business (Cooke, 2018). Human resource management of the business indicates financial resources of the business which indicates strategic business planning. The important element of the business is described by the management and planning of the business which indicates the long term, succession plans of the business. Planning and organizing are most important to identify numerous elements of the business.
3. d) Stakeholder landscape

Table 2: Stakeholder analysis

(Source: Kovach, 2018)

Internal stakeholders

Directors, officers, shareholders and employees are the internal stakeholders of the organization. Shareholders or directors are the most powerful internal stakeholders who significantly influence the entire operational level of the business. Managerial information of the business is efficiently developed by the stakeholders to create efficient roles for the business. More than 800000 full-time and part-time employees are involved with Amazon and continuously play significant roles to develop organizational culture. Worldwide level customers are made certain changes of the business which directly impact the business (Rhou and Singal, 2020). Internal stakeholders create direct relationships with the business outcomes to efficiently develop the entire outcomes of the business.

Figure 3: Internal and external stakeholders

(Source: Rhou and Singal, 2020)

External stakeholders

The government, local communities, online sellers, competitors, suppliers and investors are the external stakeholders of Amazon. Apart from that creditors and society come under external stakeholders of the business. Approximately 197 million people regularly visit companies’ websites and are prime members of Amazon. The e-commerce business includes more competitors of Amazon which makes sustainable growth of the business. External stakeholders are directly influenced by the business that indicates the supply chain of the organization. External stakeholders of the business directly impact the organizational performance to involve sustainable business growth of the organization (Reiche et al. 2019). Mission and vision are visible to identify the systematic growth of the business.

Stakeholder mapping

The stakeholder mapping process involves clear pictures of the organizational growth to engage or hold numerous stakeholders with the business. The stakeholder mapping process depends on an organizational; structure that provides multiple advantages of the business. Identifying the basic performance level of the business stakeholder mapping is potential and also indicates the basic requirements of the business (Huovinen, 2019). Identifying numerous business issues and prioritizing them according to the decision making process and maintaining visualization relationship of the business.

Figure 4: Stakeholder mapping for an advocacy campaign

(Source: Pizzi et al. 2020)

Part 2: Client Report

Strategic planning    

1. a) Strategic planning indicates a particular roadmap to align with the organizational functions and describes strategic direction to achieve a succession plan. Increasing operational efficiency is influenced by strategic planning that easily improves organizational performance improvement planning. Strategic planning reduces uncertain activities of the business which indicates the standard performance of the business (Pizzi et al. 2020). Capital budgeting is also important to identify the strategic position of the business to develop the strategic objectives of the business. The succession plan of the business is involved strategic planning that easily organizes vital roles of the business.
2. b) Individual approach of the business begins with the ‘Plan’ that efficiently analyzes numerous potential data of the business. Apart from this, the PDCA cycle separates numerous potential data by the analysis methods and creates sustainable development planning of the business (Gemünden et al. 2018). Planning identifies numerous problems of the business and evaluates the efficient information process of the business. The individual goals of the business organization are systematically described by the second stage which is called ‘Do’ and also describes strategic information of the business. Sometimes informal and formal assessment of the business is considered by the ‘Check’ which becomes a vital stage of the business organization. Standardization of the goals and objectives is described by the systematic process that is easily analyzed by the ‘Act’. The systematic design of the business is clearly described by the PDCA cycle.

Figure 5: PDCA Cycle

(Source: Fahimnia et al. 2019)

1. c) Strategic business plan is a suitable method for the individual business organization and also indicates the long term business opportunities of Amazon. Corporate level business strategy is important for the individual business organization and that indicates future growth by achieving numerous business goals (Brammer et al. 2020). Cost leadership business approach is important which impacts on the major difficulties of the business. The future succession plan of the business depends on the organizational performance which indicates the long term business goals of the organization. The visual approach sometimes indicates the basic profitability and growth of the business to develop sustainable growth of the business. Business strategy and approach both are based on the business level strategy to enhance the basic performance level of the business.

Conclusion

Based on the above discussion it can be concluded that management and its business context are influenced by strategic planning. Customer experience is most powerful which includes a sustainable business context of the organization. Artificial intelligence capabilities play important roles to enhance future opportunities as well as growth. Sometimes suitable competitive advantages are investing in the business expansion of Amazon. Long term competitive advantages are measured by the organizational strategic planning and decision making process. The brand reputation and quality of the several products systematically attract numerous customers in the business. Strategic planning and approach of the business easily enhance basic sustainable opportunities of the business.

Reference list

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