Business Plan Assignment Sample
Introduction
The learner has planned to open a new technology based IT solutions company names GenieView, who will provide services like camera intelligence, surveillance, database tracking. A seasoned professional with more than two decades’ worth of expertise in her field, Miss Jayne has been a successful subcontractor on more than twenty local government projects, with an additional ten contracts currently in the process of being awarded to her company (Yang,2019).
Business overview
The Information Technology Services department of Genieview provides network infrastructure management services in addition to the development and maintenance of databases and applications. In this regard, the organisation concentrates its efforts on the two service areas mentioned above.
Mission and objective
The company’s corporate objectives include developing and maintaining excellent customer relationships, fine-tuning its services, and continuing to develop creative business solutions that will improve the way its clients conduct their operations. A member of the Information Technology Services Council (ITSC), an organisation that promotes the use of information technology services, this organisation is a part of (ITSA).
Market plan
Product Services offered by company
Because it is a tiny organisation, in part, its ability to respond swiftly and efficiently, meeting or exceeding deadlines with relative ease, can be attributed to this fact. In terms of explanations, the fact that it only has a limited number of staff resources is the most significant disadvantage it can cite. To create a more equitable distribution of resources between supply and demand, the Department of Transportation (ITS) is developing a three-year plan to increase the number of personnel at the Department of Transportation (DOT).
Market research – Why?
By concentrating on these specific areas of interest, GenieViewhas established itself as an industry specialist, allowing it to not only fully comprehend the needs of its customers, but also to identify solutions that are as dynamic as the technologies and industries in which they are employed. Aside from that, it is the company’s objective for its clients to return to it on a regular basis and in big numbers for new projects and long-term contracts. It is among the company’s long-term ambitions to expand its market reach by entering new markets over the course of the next ten years, including the defence industry (Saura,2019).
Economics Facts about your industry
According to the International Business Times, the information technology services industry generates more than $800 billion in revenue per year all around the world, including the United States. Globally, according to the World Trade Organization, computer and information technology services are exported by India, the United States, Israel, and China. The United States is the world’s largest exporter of computer and information technology services, with Israel ranking second and China third.
Customers
The United States, followed by Israel and China, is the world’s top supplier of computer and information technology services. T-Systems International (a subsidiary of Germany’s Deutsche Telekom), Cap Gemini International (both of which have their headquarters in New York City), and Accenture International (which has its headquarters in London) are just a few of the world’s most recognised multinational corporations (France).It is the first in a series of research projects that will be carried out in the future. (Aydemir,2018))
Competition
Those companies that incorporate their own hardware and software capabilities, on the other hand, are significantly less reliant on external suppliers and are therefore more competitive. Examples include some of their backwards integration features, which are fairly advanced in comparison to their competitors.
Strategy
Promotion
There are few constants in the high-tech industry, and one of those constants is the rapid advancement of technologies that have the potential to have substantial implications for a company’s commercial, financial, and operational characteristics and features, among other things (Pérez Álvarez,2018).
Place
One example of market dynamics in action may be found in the data storage and semiconductor industries, where the current transition from one phase to another is now taking place in both industries. Ratings are assigned to corporations and financial institutions by a rating organisation called Standard & Poor’s (S&P) on a scale ranging from one to ten (Mikkonen,2018).
Position
The timing of technological change and obsolescence is difficult to anticipate, but one of the few constants is the rapid evolution of technologies that are capable of having a substantial impact on the commercial and financial characteristics and features of a company, as well as their profitability (Guo,2019).
Product
As with the computer facilities management sector, it is a highly concentrated market, with the top 50 companies accounting for around 80% of total revenue generated by the industry. There is a considerable degree of concentration in the industry, with the top 50 businesses accounting for approximately half of total revenue (Karadimas,2018).
Promotional budget
In the context of cyclicality and technological progress, it is conceivable for large declines in competitive dynamics, client requirements, and purchasing habits to occur, as well as significant changes in these variables. Both of these causes have the ability to reshape entire sectors in a relatively short amount of time if they occur together.
| Creditors | $4,120 | ||
| Marketing | $9,620 | ||
| Branding | |||
| Total Non- Liabilities | |||
| Newsletter | $9,620 | ||
| Social media | $45,200 | ||
| Shareholders’ Equity | |||
| Owners’ Funds | $40,000 | ||
| Current Year Profit | $5,200 | ||
| Total Shareholders’ Equity | $45,200 | ||
Distribution Channel
Thirteen hundred and twenty-seven South Mint Street serves as the company’s headquarters in Charlotte, North Carolina, and it is ideally situated to serve the demands of top federal government contractors operating in and around that area. A WOSB (Woman-owned Small Business) is defined as an organisation whose aim is to organise a consulting firm for the purpose of conducting business as a consulting firm, according to the Small Business Administration’s definition.
Sales forecast
According to the National Association of Information Technology Services Companies, around 100,000 enterprises in the United States create approximately $290 billion in income on a yearly average basis, according to the organisation. Computer Sciences Corporation (CSC), Unisys, and the technology consulting departments of both IBM and Hewlett-Packard, to mention a few significant companies, have a presence in the subject of information technology.
Plan for business growth
Because of this, the plan must design an GenieView revenue growth strategy that would boost revenues by 20% each year while simultaneously expanding assets by 25%, according to the plan’s assumptions. According to the company’s expectations, this business plan in its ultimate form will provide an in-depth analysis of the organization’s operations and growth strategies for the next several years (Clippinger,2021).
It is necessary for GenieViewto achieve the following objectives in order to be successful in developing and growing robust partnerships with prime government contractors:
Market structure
Despite the fact that they are a small group, the specialists on the team have a combined total of more than 60 years of experience in computer problem solving, solution development, and implementation.
Suppliers
The Department of Information Technology (ITS) hopes to contract with third-party suppliers for database management, application development, and other associated activities on a long-term basis in order to save expenses. Instead of providing services to the general public, the International Telecommunications System (ITS) provides services to two specific government sectors: energy and health-care delivery. While the International Telecommunications System (ITS) covers the entire world, it is particularly focused on two specific government sectors: energy and health care.
Market fragmentation
There is no denying that fragmentation exists in some marketplaces, with tiny firms competing for customers’ attention alongside giant, multinational corporations. Consumers are available in a variety of forms and sizes; larger customers, who have greater financial strength, can purchase more than smaller customers since they have a larger pool of available funds than smaller customers. Various buyers can be found in a variety of shapes and sizes, representing a diverse spectrum of interests. For the first time in history, customers place a high value on brand recognition, prompting them to seek out the services of a recognised organisation that can satisfy their requirements and exceed their expectations (Ungerer,2021).
Operational Plan
Business expansion
Due to the expansion of their operations into new places, existing businesses from a diverse variety of industries have been able to gain admission into this market in recent years. It is probable that, as a result of the presence of much larger firms that operate in several markets or supply their services to a varied range of industries, there will be less competition among market competitors to a certain level. It is vital for any organisation to have a pool of highly talented employees who are eager to contribute their technical knowledge and abilities to the overall success of the organisation in order for it to function efficiently.
Competitors
It is possible to find big competitors in practically any industry who, in terms of their strategy, are very similar to GenieViewin their nature. The general features of a prospective competitor in the marketplace are satisfied by any company that meets the requirements. Subcontracting with the federal government requires only a few number of criteria, which makes it simple and straightforward to get started.
Production
Candidates for the position of manager must meet the following qualifications in order to be considered: Obtaining Small Business Administration accreditation from the United States Small Business Administration is an efficient technique for demonstrating financial stability (SBA)(Braman,2020).
Organisational Management
According to the company’s website, the company employs a total of eight people and makes $1.5 million in revenue per year.. Consider this company, which was just established in the same industry as ITS, as an additional illustration of what I mean. As an additional ten years of experience to Ms. Jayne’s ten years of experience, the critical principle, Ms. Fae Schaefer, also has ten years of experience to add to Ms. Jayne’s ten years of experience to complete the team. As a result, rather than focusing on individuals, Refresh Technologies, in contrast to other organisations, focuses mostly on businesses that hire her contractors to free up space in their human resource pool, rather than on individuals themselves.
Legal Environment
Because company’s services are given remotely or through a hosted environment, they are on par with the services provided by other companies in the same industry, according to her employer. Data backup and recovery are only a few of the managed network services available. Others include server monitoring and management, managed security (which includes email management), application and database monitoring, and network administration. Compared to their competitors, the company’s customers, according to the corporation, save an average of 40% on their purchases, albeit this figure could not be independently validated (Knoche,2018).
Business operation
It is often necessary to update or replace outdated, malfunctioning, or inoperable software systems and processes in order to increase the efficacy and efficiency of government sector activities. Additionally, in order to function more successfully, governments must streamline and increase the efficiency of existing old systems (Dhungana,2020). As the government attempts to gain access to some of the most extensive information resources available in the country, operational efficiency is becoming increasingly important to the organization’s overall success and efficiency (Nalchigar,2018).
Personal
A backlog of data exists in the United States government’s information systems, which originates from a range of ageing and diverse sources, making it difficult to keep track of what is going on in them. In the absence of legacy systems, databases, and data warehouses, the information technology infrastructure has become packed as a result of their presence. Having rules of order in place becomes increasingly important as the number of data sources and quantities rise over time. This is done in part to avoid further data “glut,” but also to prevent further data “glut” from occurring.
Monitoring of business
As a result, regular monitoring and monitoring equipment are required in many high-tech industries due to the competitive nature of the industry, which is characterised by rapid and unanticipated improvements. Being able to deal with the dynamic nature of the corporate environment is incredibly tough since it pushes organisations to respond fast to continually changing conditions, which increases the likelihood of failure.
Inventory
This increases the likelihood of failure. In severe industry crises such as those experienced in 2000-2001 or 2008-2009, cash reserves can be exhausted in a very short period of time, as was the case in 2000-2001 and 2008-2009. Ratings are assigned to corporations and financial institutions by a rating organisation called Standard & Poor’s (S&P) on a scale ranging from one to ten (Tiffany,2019).
Financial Strategy
In the high-technology industry, profitability and cash flow are prone to cyclicality, which can be triggered by oscillations in the company and/or consumer cycles. According to the International Monetary Fund, a number of industrialised countries have experienced significant increases in the volatility of business/corporate sector demand during the prior several years when compared to the cyclicality of the consumer economy over the same time period. While demand has decreased substantially across both the consumer and business markets during the current recession, this is in contrast to prior recessions, in which business-driven recessions have outlasted consumer-driven recessions. This suggests that both consumers and businesses are suffering (William,2019).
Strategy for revenue generation
Ratings are assigned to corporations and financial institutions by a rating organisation called Standard & Poor’s (S&P) on a scale ranging from one to ten.
Some high-tech subsectors have experienced a decrease in their growth rates in recent years, and consolidation has emerged as a long-term trend in a number of these industries as well. Managing directors of major organisations believe that their subsidiaries are components of a portfolio that should be actively managed, a strategy that provides the company with a steady stream of acquisition and disposition chances.
Sales
The company’s revenues will be protected against revenue losses in the event that the expenditure environment deteriorates in the future due to the use of recurring consulting services for at least 20% of all sales generated by the organisation. Long-term outsourcing contracts contribute to income consistency by providing the following benefits: they ensure the following: the existence of a constant and dependable cash stream Conventionally, contracts are good for a period of five to ten years and can only be terminated under extraordinary circumstances. This goal, according to the firm, will be achieved through providing exceptional service to its clients, as well as conducting rigorous follow-up and evaluation of the work performed.
Customer Engagement
Customers will be notified as soon as improvements and new technologies are made available to the broader public, and the Information Technology Services (ITS) will be limited in scope, focusing on only a few critical organisations and requirements. Employees of GenieVieware well-prepared in the event of an emergency or while making standard adjustments to their work environment, as well as when performing routine maintenance, as a result of the company’s commitment to training and educational opportunities. In many cases, these services are incorporated into contracts from the outset, resulting in the automated generation of residual money from the very beginning of the connection with the customer (Zhichkin,2019).
Market segmentation
According to a statement released by GenieView, the company’s technologies and solutions have the potential to generate significant revenue streams in markets other than those located in the United States’ continental territory (North America). Examine the entire European market, which in the foreseeable future will be at least as huge in terms of revenues as the United States market. The first step in accomplishing this will be for GenieView to select the most marketable product version. The second step will be for GenieView to identify the most appropriate distribution channels and business partners with whom to collaborate in order to achieve success (Zalisham,2021).
Target market
Doyletech of Ottawa, in collaboration with IBM Consulting and a South African-based party, has concluded that GenieView’s solution had a significant market potential in South African applications including security monitoring. According to projections, the market will have expanded to a total worth of $200 million in just five years time. Education, health, and other private sector sectors are projected to benefit significantly from the introduction of streaming video solutions such as those supplied by GenieView.
This is expected to have a significant impact on the industry as a whole. GenieView is a prominent provider of cloud-based streaming video solutions in the United States. In addition to being applicable to other developing countries, the findings of this study can be applied to other developing countries because the need for products that go beyond law enforcement and first response applications is likely to grow in these countries in the not-too-distant future (Tripathi,2021).
Social policy
In addition to distant education, telemedicine, and a variety of social programmes, the narrow-band-based video streaming technology employed by GenieView is well-suited for a wide range of other uses as well. Many factors contribute to this, particularly in developing countries such as India, where the development of rural infrastructure is becoming a higher priority due to a variety of factors. BSNL, India’s largest telephone operator, expressed pleasure with both their services and the goods that GenieView was delivering following a visit to the company in the fall of 2004. Researchers who conducted the study discovered that there is enormous commercial potential in the Indian market alone, which includes 600,000 rural communities spread across the country. They also discovered that there is enormous commercial potential in other emerging markets, including China and Brazil. Another profitable industry that the company may choose to target once it has established itself in the North American market and is ready to grow into the international market is education and training services for children.
Internationalization
Once GenieView has established itself in the North American market and is ready to expand into the international market, the company may decide to target this sector in the future. Once GenieView has established itself in the North American market and is ready to expand into the international market, the company may decide to target this sector in the future once it has established itself in the North American market and is ready to expand into the international market (Yang,2019).
Professional and Advisory Support
Additional to the product advantages, a number of GenieView organisational advantages have been found and emphasised, in addition to the benefits of the product, as previously indicated (extended NLOS range, ease of deployment and operation, high mobility, low power consumption, and small size). It is extremely beneficial and significant to have intellectual property that is protected by a patent in the technical side of your organisation, and obtaining a patent is one of the most effective ways to safeguard your intellectual property. Therefore, you will discover that it is really advantageous in both Canada and the United States. A significant profit margin on the goods sold by GenieView as a result of this provides the company with a competitive advantage over its competitors (Zibion,2018).
Field trials
A substantial asset, as well as the associated Memorandums of Understanding, are field trials that are currently active or in the process of being deployed. They are, without a doubt, an extremely important step on the road to achieving widespread market acceptance of the product or service under evaluation In addition to the dedicated collaborations between GenieView and the police force organisations conducting the field trials, as well as influencers in the law enforcement and first response markets, it is believed that GenieView’s dedicated collaborations with influencers in the law enforcement and first response markets are a contributing factor to the success of the field trials. A number of months are expected to pass before the field trials are completed.
In the absence of considerable outside capital input, the most critical difficulty is, without a question, one of the most serious problems. Inability to enter the United States market due to a lack of financial resources has resulted in the company’s inability to compete for the most qualified staff. A significant hurdle to entry into the targeted markets is the lack of well-established ties and linkages, as well as the absence of a big US partner in the form of a major US partner.
Managing Your Accounts Receivable
With the purpose of offering a satisfactory return on investment for all investors and shareholders, GenieView’s management has established a number of exit alternatives. This includes methods such as going public through an initial public offering (IPO), merging and acquiring other businesses, and other comparable operations (M&A). Corporations are in command of and have ownership rights over the assets that they own.
Managing Your Accounts Payable
According to the company’s current ownership structure, the company’s ownership is concentrated within a small number of persons. These individuals include the company’s founding members, key workers, and investors. GenieView is a cloud-based software firm that is currently in the early stages of development. The CEO and Chief Technology Officer of the company, both of whom are firm founders, control a combined share in excess of 51 percent of the company’s total equity.
Financial planning
GenieView has been entirely self-funded up to this stage in its development, with the exception of a limited number of outside investors. The Canadian Imperial Bank of Commerce (CIBC), the Royal Bank of Canada (RBC), and the TD Canada Trust Bank are among the financial institutions that have agreed to provide the company with additional lines of credit in addition to the three previously mentioned banks. The company has also received a personal loan from one of the company’s founders, subject to certain terms and conditions. This loan will allow the company to continue operating and dealing with ongoing cash flow issues.
An IRAP Youth Program award, which was made possible by funding from the Federal Youth Employment Program (FYEP), has enabled the company to increase the salaries of two new graduate software engineers at no cost (IRAP Youth Program).
Auditing
Outside auditors are not conducting an audit of the company at the present moment. In addition to our founder, our firm owes money to three banks through LOCs, and this chart illustrates the entire amount of debt owed by our company to the same three institutions as in the previous depiction. In most cases, monthly accounts payable transactions account for a relatively small part of the total number of transactions completed during the month, according to industry standards.
Investment
Since the corporation’s foundation, it has received external money from a variety of sources during the course of its history. These are some examples: There have been $24,000 in investments in the IRAP Youth Study, as well as a $31,000 infusion into CITO Tech Readiness to fund the development of five field trial units worth a total of $41,000. There have also been $24,000 in investments in the IRAP Youth Study and a $31,000 infusion into CITO Tech Readiness. Additionally, $24,000 has been invested in the IRAP Youth Study, and $31,000 has been invested in CITO Tech Readiness. An estimated $41,000 in funding will be used to assist a market research effort in the United States with money from the CITO Tech Readiness initiative. This programme will be funded through the utilisation of a $21,000 continuation of the project grant.
12-Month Profit and Loss Projection
| For the Period ended Four year | |||
| Income | |||
| Sales | 52000 | ( 1,000 tyres @ $ 52 each) | |
| Total Sales | 52000 | ||
| Cost of Goods Sold | |||
| Opening Stock | $ – | ||
| Stock Purchases | 34320 | ||
| Less Closing Stock | 3120 | ||
| Total Cost of Goods Sold(COGS) | 31200 | ( See note below) | |
| Gross Profit | 20800 | ||
| Expenses | |||
| Advertising | 500 | ||
| Bank Service Charges | 120 | ||
| Insurance | 500 | ||
| Payroll | 13000 | ||
| Professional Fees (Legal, Accounting) | 200 | ||
| Utilities & Telephone | 800 | ||
| Other: Computer Software | 480 | ||
| Expenses total | 15600 | ||
| Net Profit before Tax | 5200 | ||
Shareholders
GenieView has submitted an application for an additional $250,000 in funding through the Canadian Institute of Technology (CITO) Technology Accelerator Program, which is administered by the Canadian Institute of Technology (CITO). The institute is currently in the last phases of discussions with GenieView, which is nearing completion. As of now, prevailing hopes are that an agreement will be reached by the beginning of May 2006.
Its whole business model revolves around one goal: increasing the overall value of the company over time and across all of its businesses. In order to attain this goal, the application of solid accounting principles to all of the company’s operations, which results in increased revenue and profit generation, is encouraged.
External investment
A $2.5 million external investment over a two-year period of time is being sought by the Company in order to take it to the next stage of revenue generation, which will include the construction of major channel relationships, product development, and research and development. According to expectations, the majority of this money would be spent in poor countries on education, health care, and infrastructure projects.
Projected Cash Flow
In order to restore the organization’s activities to their right proportions, a reorganisation is taking place. In order to ensure that its employees’ essential financial needs are addressed while also providing them with an additional incentive related to the firm’s performance, the company will pay a minimal wage in addition to offering stock options to its employees, as explained in the following section.
Financial Statement
It is critical to recognise that sales and marketing are two completely different disciplines from one another. Trade shows and other promotional efforts, among other things, are expected to be undertaken by the Company in order to pique interest in potential cooperation opportunities with companies that are already well-established in the target industry, among other things. This goal must be achieved by increasing the number of income-generating opportunities that are available in order to generate substantial sums of money in the shortest amount of time possible. Increase the number of income-generating opportunities that are available is required in order to achieve this goal.
Cash flow statement
Profit loss statement
Improve the effectiveness of direct sales activity by improving the efficiency of the sales process itself is a possible strategy. However, even though the vast majority of the company’s revenue is expected to come from established sales channels such as original equipment manufacturers, distributors, and value-added resellers in the short term, the company believes that in the long run it will be required to engage in direct dialogue with some key customers in the law-enforcement arena.
Balance of the company
The company will also benefit from open communication with customers since it will be able to obtain first-hand feedback on the changing wants of customers, direct input on the performance of items already in use, and the possibility to link continuous product development to this feedback.
Breakeven Analysis
As part of its commitment to continuing inquiry and research into alternative compression technologies as well as software defined radio technologies, the Company, among other things, intends to maintain a competitive advantage over individual competitors in these cross-fields.
If the plan is executed successfully, a loss position should only be maintained for a maximum of two years, following which the company should transition to a break-even or profitable position.
| Balance Sheet | |||||
| As at end of Year One | |||||
| Current Assets | |||||
| Cash | $5,100 | ||||
| Debtors | $18,000 | ||||
| Stock | $3,120 | ||||
| Total Current Assets | $ 26,220.00 | ||||
| Non-current Assets | |||||
| Computer | $5,500 | ||||
| Store Fit Out | $8,100 | ||||
| Office Equipment | $15,000 | ||||
| Total Non-current Assets | $28,600 | ||||
| Total Assets | $54,820 | ||||
| Current Liabilities | |||||
| Credit Card | $5,500 | ||||
| Creditors | $4,120 | ||||
| Total Current Liabilities | $9,620 | ||||
| Non-current Liabilities | |||||
| Total Non-current Liabilities | |||||
| Total Liabilities | $9,620 | ||||
| Net Assets | $45,200 | ||||
| Shareholders’ Equity | |||||
| Owners’ Funds | $40,000 | ||||
| Current Year Profit | $5,200 | ||||
| Total Shareholders’ Equity | $45,200 | ||||
Conclusion
GenieView video surveillance systems provide a number of advantages, including the ability to operate outside of direct line of sight, the ability to accept a range of camera inputs, the ability to carry the system in a variety of configurations, and a variety of other product characteristics. Individual, commercial, national, and international demand for security measures is expected to expand in the coming years, and the firm anticipates that its products and solutions will experience greater revenue potential across a variety of vertical industries over the next few years.
With the global expansion of wired and wireless video deployment, GenieView plans to position itself as a leader in the supply of mobile, secure and “convenient” video information when and where it is required the most. The company possesses intellectual property that is protected by patents, and it is actively developing supplementary technologies to these patents. Its headquarters are in the city of San Diego. GenieView is a privately held corporation with its headquarters in the city of San Diego in the state of California. Using a combination of strategic alliances and channel development, the firm is poised to become a dominant force in the video surveillance industry, generating significant returns on investment for both consumers and investors.
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