Implementing Strategy Assignment Sample
Introduction
The problem of plastic surrounds everywhere and the effect of which has caused environmental degradation and has affected highly both the marine and terrestrial animals. In this report, the strategy for the implementation for the reduction of plastic from the business will be taken by the company Amazon which may help the company to flourish in the business.
1. Plastic Reduction Strategy Proposition
1.1 Plastic Reduction Strategy
Plastic is a non-biodegradable substance which is harmful for both plants and animals and also it affects nature extremely by remaining in the soil without even decomposing. Moreover, the company Amazon, which is a multinational company, uses innovative technology and even methods of innovative selling of products which helps the company to flourish in the global market (Amazon. 2022). Furthermore, as the company is a multinational company it does produce a huge amount of waste which affects the progress of the company quite a lot. Therefore, the company is trying to improve the packaging system of the company which may help the company to manage the reduction of the plastic use as well as in making sustainable growth (Refer to appendix 1).
In order to sustain in the global market and even maintain the profits among the company, the company has to make sure that the company makes strategic methods in order to reduce the use of plastic for the packaging and other different uses of the company. Additionally, Amazon does produce tons of plastic wastes especially in the case of packaging which affects the environment as well as the reputation of the company highly (Refer to appendix 2). Therefore, in order to mitigate such a kind of problem the company has to make sure that the company implements strategies such as reducing the use of plastic from the packaging quite well which may have helped the company to reduce the effect on the environment. Thus, the company has to make sure that the company is able to implement various different strategies which might help in mitigating the problems of the plastic reduction.
1.2 Strategic Goals
| SMART | Objective 1 | Objective 2 | Objective 3 |
| Specific | Reducing the plastic wastes to company plastic pollution | Maintaining the recyclable nature of the packaging of the products of the company | Maintaining the financial, operational and reputational costs on reduction of the plastics |
| Measurable | Monitoring the reduction of plastics through the collaboration with Tide (Amazon. 2022) | Monitoring the reduction of the Frustration Free Packaging (FFP) which may help in recycling the packaging | Monitoring the use of plastic with the help of eco-friendly packaging and even sustainable use of plastics |
| Achievable | Achieving the reduction of plastic with the help of recyclable Paper Padded Mailer | Achieving the reduction of plastic by eliminating thin film plastic for packaging | Achieving with the use of recycled content by eliminating tons of plastics |
| Relevant | Monitoring the use of plastic by reducing the use of plastic with the help of collaboration and introduction of recyclable replacements | Monitoring the recyclable products with the help of FFP and by eliminating thin film plastic | Monitoring the eco-friendly use of packaging with the use of sustainable use through elimination |
| Time bound | Achieved by December 2022 | ||
Table 1: SMART Objectives
(Source: Self-created)
The company’s performance may be increased with the help of the objectives by making sure that the objectives are maintained by the company in order to make sure that a certain kind of strategy has been maintained. Therefore, in order to achieve the plastic reduction within the company the company has to make sure that the packaging as done by the company is more or less plastic free and in no way the materials used for packaging may affect the environment and also may be reused by the company for further processes.
1.3 Strategic Statements
Mission
The mission of the company is to make sure that the company keeps the customers as the utmost priority with the help of good quality products and at low prices. Moreover, the company makes sure that the company improves according to the reviews as provided by the customers which may help the company to flourish well and also provide the customers with a variety of selection for products through online.
Vision
The company’s vision is to make sure that the customers may be able to find anything and everything through the online services of the company which may help the company to reach the customers more easily. Therefore, as the company is customer centric this helps the company make the obsession of the customers intact within the company by providing high standards with the help of valuable delivery.
Objectives
The objectives of the company as follows:
- To implement effective use of technology so that it helps in operating the structure of the company
- To maintain the sustainability of the environment by protecting the environment with the use of technology and help in keeping the environment safe from depletion
- To help in making the content so well so that it helps in maximizing the products of the company
Discussion about the approach towards the overall Organisational Strategy
The organisational strategy of the company Amazon may be changed after the implementation of the reduction of plastic as the company is an online e-commerce company which helps people to buy, sell different kinds of products. Moreover, in order to increase the productivity and the performance of the company, the company has to make sure that the company makes eco-friendly products and even packaging which helps the company to progress well.
1.4 Strategic Risks
Evaluation about the existence of the uncertainty of the organisation
The uncertainty in an organisation exists about the risks due to non-reduction of plastic may be only because of the lack of knowledge within the organisation which may majorly put the organisation at a high risk. Furthermore, in order to avoid business failure uncertainty has to be effectively managed so that it helps in manufacturing multi sourced uncertainty (Kreye, 2018). Furthermore, the company is trying to reduce the use of plastics mainly in the packaging of the products of the company which may help the company to reduce the plastics use which may be quite beneficial for the company.
Discussion about the impacts of the risks
The company may be able to face certain kinds of risks which the company has to manage yet with the implementation of the strategies for the reduction of the plastic waste which might pose a huge challenge for the company in respect to the degradation of the environment. Moreover, the company may be able to reduce the risks so that it is operational and helps in maintaining the multinational corporations quite well (Lam and Zhan, 2021).
Analysis about the mitigation of the risks in the organisation
The company has to make sure that the company has to mitigate certain risks which may help in the productivity of the company and also helps in managing the performance of the company quite well. Moreover, the company has to adopt certain policies and framework which may help the company to maintain the sustenance of the plastic reduction strategies which helps the company to increase the growth.
1.5 Organisational Resources and capabilities
VRIO Analysis
The VRIO analysis helps a company to understand about the capabilities, resources and identities of the company so that it helps in helping the company to sustain the competitive advantage. Moreover, with the help of VRIO analysis, the resources of the company are kept in such a way that the company stays in advantage in the competitive market (Nel, 2021).
Value
The company has to understand that the company’s products, packaging and the growth are the most valuable assets of the company and so protecting and even making the resources valuable helps the company to sustain in the global market. Therefore, the companies have to make sure that the resources of the companies may have a competitive advantage which helps in conducting the sustainable development for the companies quite well (Buzatu et al., 2019).
Rarity
The company has to make sure that in order to make the products as well as the packaging unique and rare the company always has to keep in mind about the way the packaging may be done by maintaining the sustainability and even the reduction of plastics while packaging. Moreover, the resources of the company have to quite rare which makes the company to stand out from the other competitors in the market (Miethlich and Oldenburg, 2019).
Figure 1: VRIO Analysis
Imitability
The company has to make sure that the packaging style and even the materials used by the company for the packaging the company has to make sure that the company makes it unique than any one which helps in standing out in the competitive market. Therefore, with the use of strategic management this helps in the performance of the company and helps the company in the global market (Lacaze, 2020).
Organisation
The company has to make sure that that company maintains a well built and favourable policies and management so that it helps the company in implementing anything new and different such as the plastic reduction strategy well. Furthermore, with the help of good policy makers specialized strategies may be appropriated which may help in maintaining the stakeholders’ perceptions well into account (Lopes et al., 2018).
2. Implementing Strategy
| Strategic Goals | Action Steps | Who’s Responsible | Timeframe | Resources | Impact on Organisation |
| To reduce the wrapping of the products with plastic covers | 1. To reduce plastic wrappers from the packaging place by making the employees aware about plastic reduction policy
2. The company has to implement stringent laws and even policies so that everyone in the company maintains it 3. The company also has to make sure that the company may be able to maintain the supply chain with the help of maintaining the plastic wastage which is done by the supply chains |
1. Human Resource Management
2. Operations Management 3. Supply Chain Management |
1. 4 months
2. 5 months 3. 3 months |
1. Head of Human Resource Management
2. Head of Operations Management 3. Head of Supply Chain Management |
1. The company has to make sure that the employees do understand about the importance of the reduction of the plastic and also helps in maintaining the development quite well
2. The company makes sure that with the help of the policies and the regulations it may help the company to gain valuable profits and even help in the sustenance 3. The company has to maintain that the supply chains while delivering may in certain cases waste a lot of plastic which may be possible to reduce with the help of eco-friendly packaging and also by maintaining plastic reduction |
Table 2: Implementing Strategy
(Source: Self-created)
3. Summary
It may be summarized that the company Amazon is trying to improve the packaging of the company in order to reduce the use of plastic and as the company’s priority are the customers therefore the company is maintaining the sustenance of the packaging. Moreover, the plastic reduction may be quite helpful for the company as it helps the company to maintain and even increase the productivity of the company. Furthermore, with various kinds of strategies the company has been able to help itself well enough which also helped the company to increase the performance of the company and made the company increased profits well enough.
4. Recommendations
The recommendations of the company as follows:
- The company should make sure that the strategies for the reduction of the plastic reduction is implemented quite well which may help the company to flourish well
- The company should also make sure that the company makes the packaging more and more eco-friendly so that it helps the company to reduce the plastic more easily
- The company also should make sure that the supply chains are trained well so that the supply chains know well that none of the packaging plastic should be thrown outside
- The company should also make sure that the management of the company also teaches the employees not to use plastic while packaging any kind of company’s products
References
Buzatu, A.I., Pleșea, D.A., Iulian, C. and Valentin, W.P., 2019. Managing organizations for sustainable business development: Interaction between VRIO framework and Mckinsey 7s framework. New trends in sustainable business and consumption, pp.243-251.
Kreye, M.E., 2018. Interactions between perceived uncertainty types in service dyads. Industrial Marketing Management, 75, pp.90-99.
Lacaze, A., 2020. Adding value to the VRIO framework using DEMATEL (Doctoral dissertation).
Lam, H.K. and Zhan, Y., 2021. The impacts of supply chain finance initiatives on firm risk: evidence from service providers listed in the US. International Journal of Operations & Production Management.
Lopes, J., Farinha, L., Ferreira, J.J. and Silveira, P., 2018. Does regional VRIO model help policy-makers to assess the resources of a region? A stakeholder perception approach. Land Use Policy, 79, pp.659-670.
Miethlich, B. and Oldenburg, A.G., 2019. The Employment of Persons with Disabilities as a Strategic Asset: A Resource-Based-View using the Value-Rarity-Imitability-Organization (VRIO) Framework. Journal of Eastern Europe Research in Business and Economics, 1, pp.1-13.
Nel, J.J., 2021. VRIO for global marketing and supply chain management.
Appendices
Appendix 1
Appendix 2
………………………………………………………………………………………………………………………..
Know more about UniqueSubmission’s other writing services:
