7BUS2002 Business Research Method Assignment Sample
1. Introduction
Brick and mortar stores are referred to as the traditional business which mainly has the physical buildings to sell the goods and this tradition does not depend on the aspects of the internet. So it is very much relevant that the employees of the stores have to be very much relevant to the social skills of the employees (HR, and Aithal, 2020). This is to be mentioned that the employees have to be customer friendly in order to make the number of sells more. This proposal will be very much effective as it is going to state the impacts that are very much essential in the aspect of the social skills of the employees and this research will also introduce a new impact on the customers about brick and mortar shops. This proposal is going to review the papers which are very much essential for the introduction of the brick and mortar shop and is also going to discuss the factors that are very much important for the research. This proposal will be going to give a vast literature review of the theories that are very much connected to the social skills of the employees and will further discuss the methods that are being used in the methodology section and also discuss the limitations of the research. This proposal is going to be one of the most important aspects of brick-and-mortar shops and will be very much helpful to explore many aspects of the next research.
2. Aims and Objectives
2.1 Aims of the research
This research will be mainly aimed to find out the impacts of the social skills of the employees of brick and mortar shops on the customers and the working environment.
2.2 Research Objectives
- To find out the environment of the brick and mortar shops.
- To find the behavior of the employees of the brick and mortar shops towards the customer.
- To find out the satisfaction of the customers with the behavior of the employees.
- To discuss the impact of social skills on the workers.
2.3 Research Questions
- What is the impact of the social behavior of the employees towards the customers on society?
- What are the social skills that needed to be acquired by the employees for the betterment of the shops?
- What factors could be useful for the employees that can help them to achieve the skills more perfectly?
3. Literature review
It is very much said that social skills are a very much important aspect in many cases. These aspects either made the person very successful or very much friendly. It is often said that the employees are a given to look after the skills that are very much essential for the sake of the success. The use of the social skills in the working aspects is also very much usable as the employees are very much friendly with the behaviour that is needed to be done in the shops with the customers (HR, and Aithal, 2020). It also helps in customer retention as the customers are highly satisfied with the good behaviour towards the customers. Social skills are mainly defined as the skills that people use to interact with people and communicate with other people. This is a very genuine impact and comes naturally to any person. According to Yarberry, and Sims, (2021), social skills are a complex ability that is admired by others if acquired and also criticized by others if the skill was not acquired. this is a very complex aspect and the employees of the brick and mortar store have to achieve these skills as this is very helpful for many factors of the shop.
According to Good, and Hyman, (2020), after the online engagements of the shops the social skills are decreasing day by day of the people and people are forgetting how to communicate with each other. This is not only affecting our social life but also affecting our mental health. It is very much complex that the people are not engaging in the social aspects so it is very much needed that the customers will start to engage the facts that are very much useful to the aspects. According to Lewis, (2020), social skills also are the degree of an individual for emotional control, sensitivity, and focus. These are very much essential to connect with a person emotionally. It is not necessary that the people only communicate with the words even the nonverbal impacts are also very important for an employee as every customer does not want to communicate in a proper way (Hamlin, and Cheng, 2022). So it is very much important to make the social skills active at a time that is needed for the impact of the customer’s mind and the customer will be also pleased that the employees do the nonverbal communication in a proper manner and this also very much satisfy for the retention of the customers as well.
The verbal contents are also very much useful in many aspects as the employees have to acquire in the aspect of customer retention. This is very much sustainable that the employees have to make the process very much easy s the social skills are very much important to make an impact on the customers. According to Camp, Young, and Bushardt, (2022), in the brick and mortar shops, the social skills are everything for the employees and these employees are also very much useful aspect for the retention of the customers. The customers are often influenced by the customers that are being very good behavior, whereas the customers also can be very irritated by the bad behaviors of the employees as well. This is very much certain that these behaviors will create a bad impact on the customers and also on society (Nuseir, 2020). Society will start to ignore that shops where the employees do not behave any social skills. So it is very much important to have social skills, especially in the brick and mortar shops as the branding of the shop not only depends on the product or service but here the branding also depends on the social skills of the employees as well (Chava et al., 2018). Bad social skills will result in bad reviews of the shops and this make a huge loss for the shop as the people of the society will lose hope in the shop. The employees who are not good at social behavior should not do the customer dealing process. Good social communication skills are very much impactful for the case of the brick and mortar shop as the people will come back to shops if the shops are very much good in the ethical behavior and the views that is needed to be clear in a proper manner.
Online shops are very much famous nowadays, and people are very much satisfied with online shops as there is a communication process between the buyer and the shopkeeper. But the brick and mortar shop the numbers of sales totally depend on the behavior of the employees. According to Williams, and Corwith, (2021), the bad communication process of the employees gives chances the people to get engaged in the online buying process more. So it’s very much important that the communication skill of the employees get updated and the employees are able to communicate with customers in a prepper manner. Though there are some huge brick-and-mortar shops that are stills successful in many aspects like Tesco which is one of the largest retail shops and these shop is still running successfully not only in the online aspect but also in the offline markets as well (Calabria, Bailey, and Bowpitt, 2021). It is said that the impact of the social skills of the employees of Tesco is mainly responsible for what is happening throughout the success. So the advantages of the social skills of the employees are given in a good manner and by this much bigger examples like Tesco it is necessary to find out what are the impacts can social skills of the brick and mortar shops can have.
4. Research methodology
4.1 Research design
Research design is a Framework that offers an achievable structure to research and has types which include descriptive explanatory and exploratory Research Design. The current research will increase explanatory research design due to its ability to work with secondary data that has been collected from accessible sources. Moreover, explanatory Research Design helps in establishing interpretation of the social environment and the data collected. In the presence of limited data on the research topic, it can be feasible for exploring preliminary knowledge on the subject (Kluge et al. 2019). Information on the importance of employee social skills working at brick-and-mortar stores as cares therefore explanation research is likely to be more fruitful and compact to the other options available while it is also less complicated.
4.2 Research philosophy
Research philosophy is the idea or notion based on which decisions are made on the type of data that needs to be collected for specific research to fulfil research objectives. The variants available for research philosophy are positivism, realism, interpretivism and post-positivism. The concerned research will incorporate an interpretivism research philosophy which will allow the researcher to actively understand the data collected from the surrounding environment (Siponen et al. 2021). Interpretivism encourages the understanding of culture and social phenomena based on the beliefs and motivations of individuals. The current research for understanding the importance of social skills of employees and the way they are incorporated into their professional life for achieving Organizational goals will be understood by descending their culture and social environment.
4.3 Data collection methods
As the name suggests Data Collection refers to the medium applied in research for collecting data, there are two groups of Data Collection methods involving primary and secondary methods of data. Secondary data refers to the uses of existing information which are recorded or documented in the form of journals and articles. On the other hand, primary data is the collection of information from direct sources such as participants. In this research, the application of secondary data collection will be done which will involve Peer-reviewed journals and articles along with Internet research. Moreover, social media monitoring will also be a source of secondary data (Mcnicol, 2019). For attaining feasible data keywords such as employee communication skills and social skills needs of brick-and-mortar motor stores will be used along with filters such as language and year.
4.4 Research strategy
Research strategy includes variants that stand to be qualitative and quantitative data at large, another available strategy is a mixed method which is a combination of the two former research strategies. This research will conduct a qualitative strategy as it is highly flexible and adaptable. This strategy gives the opportunity of incorporating data of various kinds ranging from theoretical information to numerical data (Siponen et al. 2021). This is unlike quantitative data which is restricted to statistical data on the other hand mixed methods can be complicated. Therefore, considering the abstractness of the chosen topic qualitative strategy is highly feasible for this research.
4.5 Data analysis method
As the present research will apply the strategy of qualitative research there for the ideal data analysis method is thematic analysis. This method of analysis allows categorizing the data collected based on their patterns of information which reflect similarities or dissimilarities. This process makes analysis procedures highly convenient and structured.
4.6 Research limitations
As this research will mainly consist of thematic analysis, it is very much certain that there have to be some difficulties that the researcher will be facing. The thematic analysis process is very much flexible and this flexibility could lead to inconsistency in the development of the research data.
4.7 Ethical Issues
The vastest issue that mainly comes in the ethics issues is the voluntary participation which is mainly described as the people who will be participating in the research will not very much concerned about the research and there will be a chance that those people left the research incomplete in the future.
5. Summary
This research proposal will be very much important in the aspect of knowing the impact of the social skills of the employees of brick and mortar shops. This research will be conducting of secondary data collection method and the qualitative data analysis method which will be very much helpful in obtaining the aim of the research and also will be very much helpful in answering the research question. This research will be also very much helpful for the people who will be conducting research on this topic in the future as well.
Reference list
Journals
Calabria, V., Bailey, D. and Bowpitt, G., 2021. “More than Bricks and Mortar”: Meaningful Care Practices in the Old State Mental Hospitals. In Voices in the History of Madness (pp. 191-215). Palgrave Macmillan, Cham.
Camp, K.M., Young, M. and Bushardt, S.C., 2022. A millennial manager skills model for the new remote work environment. Management Research Review.
Chava, S., Oettl, A., Singh, M. and Zeng, L., 2018. Impact of e-commerce on employees at brick-and-mortar retailers. Georgia Tech Scheller College of Business Research Paper, (18-23).
Good, M.C. and Hyman, M.R., 2020. Protection motivation theory and brick-and-mortar salespeople. International Journal of Retail & Distribution Management.
Hamlin, D. and Cheng, A., 2022. Homeschooling, Perceived Social Isolation, and Life Trajectories: An Analysis of Formerly Homeschooled Adults. Journal of School Choice, pp.1-28.
HR, G. and Aithal, P.S., 2020. Sales Personnel Training–An Integrated Framework for Indian Brick-and-Mortar Retailers?. International Journal of Case Studies in Business, IT, and Education (IJCSBE), 4(1), pp.172-187.
Kluge, A., Schüffler, A.S., Thim, C., Haase, J. and Gronau, N., 2019. Investigating unlearning and forgetting in organizations: Research methods, designs and implications. The Learning Organization, 26(5), pp. 518-533.
Lewis, K., 2020. Technology in the workplace: Redefining skills for the 21st century. The Midwest Quarterly, 61(3), pp.348-356.
Mcnicol, S., 2019. Using participant-created comics as a research method. Qualitative Research Journal, 19(3), pp. 236-247.
Nuseir, M.T., 2020. Potential impacts of blockchain technology on business practices of bricks and mortar (B&M) grocery stores. Business Process Management Journal.
Siponen, M., Soliman, W. and Holtkamp, P., 2021. Research Perspectives: Reconsidering the Role of Research Method Guidelines for Interpretive, Mixed Methods, and Design Science Research. Journal of the Association for Information Systems, 22(4), pp. 1.
Williams, K.M. and Corwith, A., 2021. Beyond Bricks and Mortar: The efficacy of online learning and community-building at College Park Academy during the COVID-19 pandemic. Education and Information Technologies, 26(5), pp.5055-5076.
Yarberry, S. and Sims, C., 2021. The impact of Covid-19-prompted virtual/remote work environments on employees’ career development: Social learning theory, belongingness, and self-empowerment. Advances in Developing Human Resources, 23(3), pp.237-252.
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