1. INTRODUCTION:

Like domestic businesses, international businesses also require detailed agreements that help identify ways to sell products globally. A suitable country and company profile is very important to take your project to global business. It also includes identifying the costs associated with project delivery or management, and following these routes to create universally feasible technology for this new expansion. These rate plans contain different concerns, i.e. assessing home country rate readiness, forming feasible business expansion agreements, exploring and selecting target countries to organize commodities or managing transactions, formulating a comprehensive display plan and ensure that the project manages the best techniques communicated to the target organization, promotes strong monetary agreements and important tax summaries and inspections, and ultimately, the most important thing is to understand the impact of key legal parts of global transactions (Abel Rodríguez-Algeciras, 2017). Global development and tariffs have many advantages, that is, international exchanges will help to expand the business from the country of origin to the outside, which will expand your scope of activities, increase your income, help the work in general, and also help to win global customers. The organization can eliminate rich competition in the home country by expanding its global operations to other countries. It also helps increase revenue and puts executives at risk. Organizations can also benefit from changes in the exchange scale and can support themselves by using appropriate supporting technologies to protect themselves from unfamiliar business fluctuations.

Established in 2001, Inter Atlantic Continental Hotel has created part of the world’s most respected luxury and comfortable resorts and hotels from our UK headquarters. More than two decades of life and work have given these extraordinary objections to the Atlantic Intercontinental Hotel important experience, close-range information and social sensitivity, which they share with each of our visitors through the local certification association.  As their widely acclaimed portfolio continues to evolve, they remain focused on their unique British-style cutting-edge settings, recognized in each new region, as the region’s set of experiences and customs indicates. Pay special attention to the nearby climate (Alejandro García-Pozo, 2016)

2. PART A- USING SCANNING FRAMEWORKS TO COMPARE THE UK AND HOST COUNTRY (SPAIN) FOR SIMILARITIES AND DIFFERENCES:

(See Appendix 2.)

Spain is located in southwestern Europe, borders France and Portugal, has a population of 46.4 million, and provides a huge buyer base for British exporters (IMF, 2019). The strengths of British exporters include Spain’s experience in British goods, effective frames, and access to Latin America.  Spain is the seventh largest exchange partner in the United Kingdom. In the year ended June 2019, the total absolute cost of the United Kingdom to Spain was 18.1 billion pounds, an increase of 1.4% over the previous year (National Bureau of Statistics, 2019). This represents an interest in Spanish British labour and products, and British organizations that hope to benefit from it can benefit from it. In the year ending June 2019, the main traded goods from the UK to Spain were vehicles, repair items and medicines, mechanical power generators, beverages and buyer brands (ONS, 2019). Regarding management, the top managers that Spain imports from the United Kingdom are currency management, transport, tourism, business management and broadcast communications, PC and data management (ONS, 2019). Therefore, if you work in any of these companies, Spain may be a good market for Inter Atlantic Continental Hotel.

2.1. PESTEL analysis-

The hotel industry may be the largest tourist business space in Spain. Research on the model of PESTEL and the Spanish hotel industry found that, however, the extreme currency crisis led to a short-term decline in the region. The hotel industry immediately recovered from the crisis and is now heading for another moment of prosperity. Spain’s political, financial and legal conditions are somewhat profitable for the two managers and representatives of the accommodation business, and should stimulate their extensive improvement in the near future.

2.1.1. Political:

According to information compiled by the World Bank (2013), the policy record is reliable Sexual Spain is currently under development, but it was basically below the 0.00 list during 2006-2011. Subsequently, the risk of public power instability is greater than in other Western European countries, but they are not as basic as in previous years. Spain’s decline in government security during the New Year has made the country less attractive to unknown financial supporters, thus affecting the accommodation business (Carlos Larrinaga, 2021). However, the stability of the current government is good for unfamiliar financial supporters.  Spanish VAT applies to any administrative agency that sells in the country, including hotels and social events. The power of the Spanish government was expanded from 8% to 10%. The tax settlement strategy completely affects the accommodation business, because high hotel charges slow the pace of development of the tourism industry. The 2% increase in hotel rates in Spain did not cause a big change in the accommodation business, but new rate increases are not attractive.  In Spain, hotels are obliged to communicate their applicable prices to the local tourist office and post them in an obvious place. Specific guidelines approved by the Ministry of Industry oversee the health and safety aspects of accommodation, including room size, admission of the disabled, fire and exit plans, etc (E. Segura, 2018). A hotel permit from the regional tourism office is required to initiate exchanges. The guide to accommodation companies in Spain is very convincing in terms of ensuring the well-being of the clients and the reasonableness of the charges.  The aid countries of the government of Spain are more moderate than the key countries in general and the Nordic countries. The social management department provided by retirees supported by the Spanish government provides protections regarding childbirth, illness, unemployment and retirement.

Medical treatment and training are general. The assistance strategy of the social government of Spain ensures that the representatives and should promote the improvement of the accommodation business by attracting new workers to the area. Spanish commercial law is very similar to the laws of other Western European countries. Despite this, wages in Spain are lower than those in Northern Europe and, from this perspective (Germán Gémar, 2016), the Spanish hotel industry is not particularly aggressive in attracting exclusion and other unknown representatives, but it is very serious in attracting financial backers. unknown.

2.1.2. Economic:

Spain’s recent severe currency emergency has had a major impact on the country’s economic cycle. The extraordinary economic recession in 2008 caused a sharp decline in the business year. Cash in the economic cycle at the end of the spring of 2013 is closely followed by the payback period developed so far. Although Spain is going through an economic cycle, in the next 1020 years, national enterprises must achieve fruitful recovery and development. Hotels and cafes accounted for 11.5% of Spanish buyers’ value lists. After experiencing unusual expansion in 2008 and 2009, another decline that began in 2012 hampered development. So far, the buyer’s cost record in Spain has continued to fall by almost 0.5%. The hotel business has fundamentally affected Spain’s buyer value record, as accommodation is one of the main drivers of the overall economy (Inc., 2015). Therefore, the development of the hotel business must be one of the main needs of public administrations. Unemployment is probably the most important problem in Spain. Since 2008, the unemployment rate has continued to rise, reaching an all-time high of 27%. People are currently seeing a positive trend because the unemployment rate right now is 21%. The passionate regions of Spain have a considerable number of occupations, equivalent to 12.4% of the total workforce (de la Escosura and Sánchez-Alonso, 2020). Subsequently, public authorities can invest a lot of energy to promote the development of the hotel business, because it is by no means an important part of generating job opportunities.

2.1.3.  Socio- Cultural:

In July 1014, the total population of Spain was close to 48 million. Almost 50% of the population is in the youth group, 2,554 years old, and the middle age group is 41 years old. The population of the metropolis represents almost 77% of the total population. Roman Catholicism is the main religion (94%). Spain is famous for its wide range of sports and entertainment activities. This country is notorious for its delicious food and is known as the representative of the Mediterranean diet (José Miguel Rodríguez-Antón, 2012). The varied scenes provide great beaches in summer and stunning mountains in winter. The currency emergency in Spain has affected certain parts of the Spanish lifestyle, but the country is still very attractive for holidaymakers who want the widely acclaimed benefits of the Spanish lifestyle. Work-life balance is one of the basic needs of Spaniards. Compared with the number of residents in the Nordic countries, Spaniards are less inclined to regard occupation as the main content of their lives. Spaniards generally value leisure, which has aroused great interest in hotels from the population of the country. The degree of realization of purchases for family and self in Spain is moderate, the same as in other Western European countries (Turunen, 2021). Respect for the assets of others is less important, while the ability to try new developments is moderate. In general, most Spaniards attach great importance to leisure time and regard buying time for daily life as their biggest goal. Such a situation is likely to increase the visibility of government departments in friendly regions, including hotel operations.

2.1.4. Technological:

Spain is known for its rich creative history, both in ancient times and in the last hundreds of years. Spain ranks ninth in the world scientific ranking, but spending cuts caused by the emergence of the Spanish currency have fundamentally slowed the pace of new logical revelations. Spain’s science and innovation framework is largely based on the public domain (Manuel Aguilar, 2013), making it extremely vulnerable to any advance in the country’s monetary conditions. Although public authorities tend to spend a lot of cash on research, the currency emergency in Spain has led to significant spending cuts, fundamentally slowing down the pace of new logical disclosures. Organizations working to improve existing and new innovations in Spain work with industry agents to bring new advancements to potential customers.

2.1.5. Environmental:

Spain and Portugal share the Iberian Peninsula, surrounded by the Atlantic Ocean and the Mediterranean Sea. These areas provide various coastlines for the country and are attractive places for tourists. Spain has the Balearic Islands and the Canary Islands, which are famous tourist destinations. Spain is the most rugged country in Europe (Marco, 2012). The country’s unique geological zone is probably the most persuasive factor affecting the hotel business. The vast territory of the country has caused great changes in its environment and climate. The environment is mostly temperate, which is an extraordinary benefit for companies related to tourism, including hotels (Santos-Martín et al. 2019). The coastal areas of the south and east of Spain have a Mediterranean atmosphere, very useful for tourism. These areas are ideal to visit throughout the year. A temperate environment can become one of the important advantages to promote tourism management and the improvement of the hotel business.

2.1.6.  Legal:

The Ministry of Labour guarantees safety and health at work. The Ministry is responsible for overseeing the National Institute of Occupational Safety and Health and the Labour Inspectorate, which are the agencies responsible for implementing appropriate laws (María del Mar Alonso-Almeida, 2011). The administrative system, which is the main component of the Spanish Occupational Health and Safety Law, is invaluable to workers and strictly regulates the business of the hotel industry. Public authorities have issued a series of incentives aimed at promoting job creation and personal business. The base figure is set annually by the government (so far it is almost 650 euros). All employment contracts in Spain are registered in commercial workplaces, but no employment contract is required. Spanish labour laws are designed to ensure the safety and benefit of representatives.

2.2 Hofstede’s Cultural Dimensions:

The following table shows the cultural difference between the UK and Spain concerning the hotel industry-

See Appendix 1.

3. PART B- DRAWING ON THE RESEARCH OF PART A

3.1.  EPRG Framework:

3.1.2. Polycentric:

The organization uses this approach to deal with careful consideration of various overseas business sectors to identify the countries that can actually provide the greatest advantage. This means that if an organization has a settlement and different offices abroad near the host country to handle tasks in that country or more, the presentation method is developed and executed privately, depending on the needs of the neighbourhood. Organizations that use the multi-centre approach of the EPRG framework emphasize the acceptance that each market has its own differences. Therefore (Alejandro García-Pozo, 2016), these organizations implement various adware for each market. It will be easier to determine the basic options based on current social and political comparisons. Due to the dispersed dynamic experts, organizations using this method can also adapt to market changes more effectively. The downside is that nearby settlements have less power over their missions abroad. No matter how long the host country’s trade missions seem effective, this may not be a problem. However, if trade missions abroad seem unfavourable and lead to misfortunes, it will be more difficult for neighbourhood organizations to limit these misfortunes.

This view regards human resources as an asset that can provide sufficient competitive advantage. Therefore, it regards human resources as a basic resource that can increase its competitive advantage, and pays little attention to the internal strength and legislative issues of the association. This view also ignores the influence of national culture on information transmission and learning ability. Its highlight is information creation and learning, for example, information obtained by foreigners in a task and disseminated throughout the association.

When the British organization treated each subsidiary as a separate legal entity (in this case Spain), it accepted the polycentric approach. Here, under normal circumstances, nationals of the host country (Spain) will be allowed a more dynamic independence, and HCN will be the main staff. This method overcomes some of the limitations of the ethnocentric method. By using HCN, MNE (UK) eliminates language barriers, avoids the problem of changes in expatriate managers and their families, and eliminates the need for costly cultural projects. HCN is generally more affordable and allows multinational companies to keep a low profile on the inhumane political environment. It also promotes continuous better improvement and keeps up with high worker morale, and promotes low turnover, because HCN can see a lifelong path within the association. In any case, the polycentric approach has its own shortcomings. These include:

• Possible problems with control and coordination: Multinational corporations (UK) may become a coalition of autonomous public units, nominally interconnecting and commanding corporate headquarters.
• PCNs have limited freedom because they have limited access to events around the world. In the long run, this will force key dynamics and asset allocation and proportions.
• Put pressure and influence on a global scale.

3.2 People Management Approaches for Training and Development:

Although Spain may be the main location for the world’s hotel and tourism industry, Spanish hotel companies should be more active in attracting residents from different countries, and the human assets approach can help. Revenue factors are factors determined with human resources (number of representatives, race and gender) and human asset procedures (admissions, hiring, and preparation skills) (Shen and Darby, 2006). A review of the hotel industry in the Valencian Community shows that tough HR methods win out and hotels adopt similar HR methods, regardless of their class or cruel methodology (general methodology). Now, in all lodging industries, it’s all about the ability of the representatives, especially the characteristics of the workers. The nature of the human resources manager depends on the characteristics of the representative. Characteristics are information, ability, and thinking, which lead to resilience and accommodation progress. Therefore, from many perspectives, staff preparation is crucial, which can improve efficiency, while providing competent information, experienced skills (E. Segura, 2018), and substantive considerations for representatives; all the data needed to further motivate and motivate workers, while helping them understand the importance of their position. it is. Preparation and improvement can be seen as an important tool for implementing human resource management practices and methods (Patterson et al. 1997). An effective accommodation always takes staff preparation as an important improvement method. Many preparation strategies are almost always formulated through rapid and innovative improvement. Selection skills generally depend on the type of preparation expected and students choose the preparation objectives and strategies of the preparation plan. Preparation is a situational cycle, so no strategy is suitable for every situation. Although some goals can be easily achieved through one strategy, different destinations may require different strategies.

3.2.1. Lectures:

Lectures are best suited for a comprehensive understanding of the topic or for influencing opinions through training at any given time. Perhaps the best-known type of preparation for leaving work is presenting data to a group of people. By using the conversation strategy, a large amount of data can be transmitted to a large number of people in a generally short time (Germán Gémar, 2016). One of the main problems with presentation skills is that presentations are not rewarded for explaining the level of understanding between members. Students do not include effective preparation for interaction and may forget a lot of data when presenting verbally. When the sole goal of preparation is to accumulate clear real data, you can improve learning by putting the data into content materials.

3.2.2. Simulation and Games:

The preparation of games and reproductions aims to imitate or reproduce the cycles, situations and conditions that appear in the student’s work. Students can find these occasions in a controlled environment, where they can further improve their skills or find ideas to improve performance. In addition, many associations promote games designed to showcase or develop meaningful ideas. These games usually involve teamwork, the goal of which is to require colleagues who make agreements to decide options or elaborate game plans that help solve specific problems or establish freedom of association. The main part of the preparation this time is not the practice between members, but the result preparation at the end of the game. The preparation of the lobby, commercial games, exercises, context analysis, simulations, contrived and behavioural presentation preparations are techniques used in games and entertainment. Vestibular training includes virtual copying of the workplace in a remote setting.

3.2.3. Job-Rotation:

Job rotation makes people more selfish, adaptable, versatile, creative, eager to learn and ready to teach correctly. One of the potential problems with pivot planning is cost, because job rotation establishes a measure of how long executives spend with lower-level representatives (José Miguel Rodríguez-Antón, 2012). It can expand the scope of responsibility and reduce the effectiveness of shifts representing managers and different workers. For associations that require strong and clear skills, job rotation may be particularly important because it is by no means a driving force for the association to develop from within.

3.2.4. Computer-Based Learning:

Computer-based learning can be characterized as any preparatory work performed using a computer. Compared to home prep, many organizations are using computer-based prep as an option. Part of the reason for this reasoning is to reduce student learning time, reduce the cost of preparation, provide consistency to information, and manage the cost of protecting learning. Students can focus on what they need to know, expand access to preparation, and enable learning. This is the ideal way to stay curious and inspired. Perhaps the main benefits of computer preparation are its impact on the substance of the material, a presentation technique and the development of students by continually organizing learning scenarios that are based on the reactions of previous students.

4. CONCLUSION:

The PESTEL and trend analysis of the Spanish hotel business shows that the business has successfully recovered from the decline caused by the Spanish currency emergency. The country is an ideal place to further improve the hotel business, and is developing in an active mode to attract tourists to Spain. Occasional travel is one of the main types of European hotel industry, because many people will spend an amazing goal during a special period of the year. Due to the warm atmosphere and the abundance of normal and social attractions, Spain offers a variety of occasion management (Marco, 2012). Some models that Spanish tourism companies are creating attract holidaymakers and increase the Spanish economy. How you determine your processing usage depends on the type of business and the industry in which you work. Due to globalization, many organizations work abroad or will cooperate abroad. In any case, cooperation abroad really depends on the size of the organization and the experience you have. Regardless of whether the company has the vaguest idea, which method of the EPRG framework / EPRG model is usually reasonable for the power position of the organization. In any case, it’s good to research the size, attributes, and attributes of potential business units. on the lookout Comparable accessible items.

5. References:

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Hofstede Insights. 2021. Country Comparison – Hofstede Insights. [online] Available at: <https://www.hofstede-insights.com/country-comparison/spain,the-uk/> [Accessed 20 October 2021].

Abel Rodríguez-Algeciras, P. T.-B., 2017. An empirical analysis of the effectiveness of hotel Revenue Management in five-star hotels in Barcelona, Spain. Journal of Hospitality and Tourism Management, Volume 32, pp. 24 – 32.

Alejandro García-Pozo, J.-L. S.-O. M. O.-C., 2016. ECO-innovation and economic crisis: a comparative analysis of environmental good practices and labour productivity in the Spanish hotel industry. Journal of Cleaner Production, Volume 138.

Carlos Larrinaga, R. V., 2021. The origins and creation of the tourist hotel industry in Spain from the end of the 19th century to 1936. Barcelona as a case study. Tourism Management, Volume 82.

2018. Segura, R. M. J. S., 2018. A strategic analysis of tidal current energy conversion systems in the European Union. Applied Energy, Volume 212.

Germán Gémar, L. M. A. J. M., 2016. Survival analysis of the Spanish hotel industry. Tourism Management, Volume 54, pp. 428-438.

Inc., A. M. B. C., 2015. BEST’S COUNTRY RISK REPORT, s.l.: s.n.

José Miguel Rodríguez-Antón, M. d. M. A.-A. M. S. C. L. R., 2012. Use of different sustainability management systems in the hospitality industry. The case of Spanish hotels. Journal of Cleaner Production, 22(1).

Manuel Aguilar, A. E. a. T. M., 2013. Local welfare policies in Spain:, s.l.: s.n.

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Thais González-Torres, J.-L. R.-S. E. P.-B., 2021. Managing relationships in the Tourism Supply Chain to overcome epidemic outbreaks: The case of COVID-19 and the hospitality industry in Spain. International Journal of Hospitality Management, Volume 92.

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Patterson, M.G., West, M.A., Lawthom, R. and Nickell, S., 1997. Impact of people management practices on business performance (Vol. 22). London: Institute of Personnel and Development.

Turunen, J., 2021. MARKET STUDY ON MARBELLA, SPAIN Case: Suomen Seniorikodit ry.

de la Escosura, L.P. and Sánchez-Alonso, B., 2020. Economic Development in Spain, 1815–2017. In Oxford Research Encyclopedia of Economics and Finance.

Santos-Martín, F., Zorrilla-Miras, P., García-Llorente, M., Quintas-Soriano, C., Montes, C., Benayas, J., Sal, A.G. and Paracchini, M.L., 2019. Identifying win–win situations in agricultural landscapes: an integrated ecosystem services assessment for Spain. Landscape Ecology, 34(7), pp.1789-1805.

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