Assignment Sample on 7BUSS010W Managing Operations Information and Knowledge

TASK 1 –Operations Management:

  1. It is the goal of low-cost airline companies to keep prices as low as possible to draw in as many customers as feasible. As a result, low-cost airlines should focus on providing passengers with a straightforward travel experience. These findings force low-cost airlines to rely on their consumers as the primary source of new resources. When it comes to changing production, airplanes and their crew are going to be essential. A transformation model might readily be developed for this simple service process (Belhadi et al., 2021).

In contrast to low-cost flights, which provide just one class, full-service airlines can offer both economy and business seats to meet the demands of their passengers. With the point-to-point travel network of budget airlines, most of the smaller auxiliary airports were utilized to save money. The hub and spoke network of full-service airlines, however, allows passengers to quickly travel to a new location by dropping them off at a central airport and then sending them on to another location (Suau-Sanchez et al., 2020).

TASK 3 – Managing Information:

  1. In order to achieve digitalized airline operations, carriers throughout the world are investing in cloud services, data centers, wireless onboard crew services, and autonomous data management, all of which are key components. When it comes to established industries like utilities or industrial products, the digital revolution has reached its peak and is now having an impact on them (Serrano and Kazda, 2020).

Airline ROIC before COVID-19 was considerably ahead of the industry’s 5.8 percent ROIC. However, it was also able to reorganize and emerge from the crisis with an even more competitive cost base thanks to its pre-COVID-19 position that was stronger than those of other airlines. Airlines that are eligible for Chapter 11 bankruptcy reorganization in the United States are another set of carriers that can modify their business model. They can renegotiate leases at the end of their working lives, reducing their debt, and regaining control of their finances. They are likely to be strong rivals in the future.

References

Belhadi, A., Kamble, S., Jabbour, C.J.C., Gunasekaran, A., Ndubisi, N.O. and Venkatesh, M., 2021. Manufacturing and service supply chain resilience to the COVID-19 outbreak: Lessons learned from the automobile and airline industries. Technological Forecasting and Social Change163, p.120447.

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Serrano, F. and Kazda, A., 2020. The future of airport post-COVID-19. Journal of Air Transport Management89, p.101900.

Suau-Sanchez, P., Voltes-Dorta, A. and Cugueró-Escofet, N., 2020. An early assessment of the impact of COVID-19 on air transport: Just another crisis or the end of aviation as we know it?. Journal of Transport Geography86, p.102749.

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