BUS7B27 Implementing Strategy Assignment Sample
Introduction
Plastic gives a major impact on the environment. It can be comprehended that it takes years for plastic bags to decompose. Plastic also contributes to climate changes by carbon emission that causes global warming. However, at present time there are various companies that are implementing strategies into their business structure thus they can reduce the use of plastic. In this current business report, it will analyze the strategy that Coles Australia is using at the present time. Furthermore, this business report will also discuss how Coles Australia can implement strategies that can help them to reduce the use of plastic in their business organization.
A brief overview of the company
Coles is a leading retail company in Australia. It was founded by George Coles in 1914 Coles has over 2500 retail outlets in Australia. In the opinion of Lak, Gheitasi and Timothy (2020), Coles helps Australian citizens by providing them with various products and services. They also look after the quality of the products and services that they are providing to the public. Recently Coles has changed their slogan to “Value the Australian way”. Coles group deals in almost every sector, they also provide financial services and online shopping facilities to the people of Australia. Furthermore, they also support the communities that have faced natural disasters; Coles fundraised for helping such communities (Colesgroup, 2021).
Strategic statements
There are various strategies that are adopted by Coles at present time, but the fundamental mission, values and objectives of this group are discussed below as:
Mission
The basic mission of the Coles group is to become a performance leader so that consumers, employees and also shareholders can have faith in them. They also have the mission of providing professional services to the people of Australia (Colesgroup, 2021).
Values
Cole’s prime vision or value is to become one of the leading retail companies in Australia. Moreover, they want to become the most trusted business organization in the Australian market sector. However, the fundamental value of Coles is to understand customers’ passion and pace. In addition to this, they also value delivering their products with pride that can energise everyone (Carter et al. 2021).
Objectives
The prime objectives of the Coles group are to sustain the market sector of Australia and also to deliver quality products to them. Furthermore, they also aim at creating a healthier and happier life for Australians (Colesgroup, 2021). Thus, they provide products and services at a very reasonable price.
FIGURE 1: Strategic statements of Coles.
(Sources: Colesgroup, 2021)
Environmental analysis
PESTLE
Political factor
Australia has banned single plastic use since March of 2021. This shall restrain Coles to sell its products in plastic bags.
Economical factor
As studied by Worldbank (2021), since June, 2021 Coles has ceased to use single use plastics including cups, plates, straws and cutlery. Furthermore, the high GDP rate of Australia has further helped this company is opting for more sustainable products safer for environment.
Social factor
According to Biswas and Zhang (2021), almost 130 kg of plastic is generated in Australia per person among which almost 12% is recycled. This creates a huge risk for environment. However, almost 10% of the population is inclined towards using greener or sustainable products that is creating an excellent opportunity for Coles to ban single use plastic and initiate more sustainable options.
Technological factor
In Australia, one of the potential modes of recycling plastic is Kerbside recycling by means of which plastic is collected by council collectors and contractors. As influenced by Manning et al. (2018), this shall benefit Coles in terms of adopting the latest technology for banning plastics or recycle it for betterment of environment.
Legal factor
The Department of Agriculture, Water and the Environment has imposed a ban on single use plastic since March, 2021 (Environment, 2021). This shall make it compulsory for brands to refrain from use of plastics.
Environmental factor
Environmental factors play the most crucial role for the Coles group. Thus, they are one such company that has taken initiative towards protecting environment, thus they have created sustainable products and also have created eco-friendly supermarkets (Samad, 2019).
SWOT
| Strength | Weakness | Opportunity | Threats |
| ● The fundamental strength for the Coles group is their technological advancement. They are one such company that is strongly focused on technological efficiency. | ● Coles Group faces supplier problems in delivering their products in Australia. | ● Coles group has an opportunity in new market scanning. | ● The prime threat of Coles group is Legal amendments of policies. |
| ● Coles group also strongly focuses on sustainability and protecting the environment. Thus, they have created a business outlook that is environmentally friendly (Papapostolou et al. 2020). | ● They are one such organization that has a limited business plan. | ● They also have increased their fondness for producing plant-based food for the Australian people (Van Kampen and Kirkham, 2020). | ● Moreover, the competitive market sector is another threat to Coles group. |
| ● Moreover, they are the second-largest business organization in the grocery sector of Australia. | ● However, the management department of Coles group has a drawback in hardware segment. | ● Furthermore, Coles group also have strategies like private sectors that help them in their growth. | ● In addition to this, the changing in food habits of Australian people is another threat for the Coles group. |
Table 2: SWOT analysis of Coles group
(Source: created by author)
Findings of environmental analysis and suggestions of plastic reduction strategies
To create a sustainable environment Coles group needs to reduce the usage of plastic in their business sector. Therefore, for reduction of plastic usage from their business sector they need to implement quite a few strategies into their business structure that can help them in reduction of plastic usages. According to Kosior and Crescenzi (2020), Coles group needs to adopt recyclable techniques into their business organization. Therefore, they need to start using recyclable plastic such as PET, LDPE, HDPE and PP plastic in their organization. Furthermore, they can use paper bags in their retail outlet rather than help them in reducing plastic usages (Mortimer, 2017). However, Coles group have taken few initiative reading reductions of plastic usages in their organization. They have adopted eliminating the selling of plastic tableware from their organization. Therefore, influenced by Pulker et al.(2019), it can benefit the environment in a huge way. It can reduce almost 1.5 million kilograms of plastic use.
Conclusion
After analysing and discussing the current business report, it can conclude that companies need to eliminate plastic usages from their organisational sector to protect and safeguard the environment. Coles group which is one of the leading retail organizations of Australia needs to implement a few strategies into their business organization that can help them in reducing usages of plastic. Furthermore, this business report also discusses the PESTLE and SWOT analysis of Coles group as well.
Reference list
Biswas, W.K. and Zhang, X., (2021). Techno-Assessment of the Use of Recycled Plastic Waste in RE. Sustainability, 13(16), p.8678.
Brander, C., (2018). Case Study of Marketing for SMANGO West Midlands Group (WMG).
Carter, A.B., McKenna, S.A., Rasheed, M.A., Collier, C., McKenzie, L., Pitcher, R. and Coles, R., (2021). Synthesizing 35 years of seagrass spatial data from the Great Barrier Reef
Colesgroup.com.au., (2021), Out strategy. [online] Available at: https://www.colesgroup.com.au/about-us/?page=our-strategy [Accessed on: 26.10.21]
Colesgroup.com.au., (2021). About us. [online] Available at: https://www.colesgroup.com.au/about-us/?page=about-us [Accessed on: 20.10.21]
Environment.gov.au., (2021). Plastics. [online] Available at: https://www.environment.gov.au/protection/waste/plastics-and-packaging [Accessed on: 20.10.21]
Gauthier-Coles, G., Turnbull, C., Zhang, R. and Cobden, T., (2018). Plastic responses to environmental stressors: Biosynthesis of anthocyanins increases in Eucalyptus pauciflora and Richeacontinentis with elevation. Field Studies in Ecology, (1).
Kosior, E. and Crescenzi, I., (2020). Solutions to the plastic waste problem on land and in the oceans. In Plastic Waste and Recycling (pp. 415-446). Academic Press.
Lak, A., Gheitasi, M. and Timothy, D.J., (2020). Urban regeneration through heritage tourism: cultural policies and strategic management. Journal of Tourism and Cultural Change, 18(4), pp.386-403.
Manning, T.G., O’Brien, J.S., Christidis, D., Perera, M., Coles-Black, J., Chuen, J., Bolton, D.M. and Lawrentschuk, N., (2018). Three dimensional models in uro-oncology: a future built with additive fabrication. World journal of urology, 36(4), pp.557-563.
Mortimer, G., (2017). Getting rid of plastic bags: a windfall for supermarkets but it won’t do much for the environment. The Conversation.
Papapostolou, A., Karakosta, C., Apostolidis, G. and Doukas, H., (2020). An AHP-SWOT-Fuzzy TOPSIS approach for achieving a cross-border RES cooperation. Sustainability, 12(7), p.2886.
Pulker, C.E., Trapp, G.S., Scott, J.A. and Pollard, C.M., (2019). The nature and quality of Australian supermarkets’ policies that can impact public health nutrition, and evidence of their practical application: A cross-sectional study. Nutrients, 11(4), p.853.
Samad, S., (2019). Environmental analysis of Smart Sago (SS) product marketing strategy. EurAsian Journal of BioSciences, 13(1), pp.207-211.
Van Kampen, T. and Kirkham, R., (2020). Assessment of the Supermarkets and Grocery Stores Sector in Australia: A Case Study of Woolworths and Coles using DEA and VAIC™. The Journal of New Business Ideas & Trends, 18(1), pp.1-11.
Worldbank.org., (2021). GDP growth (annual %). [online] Available at: https://data.worldbank.org/indicator/NY.GDP.MKTP.KD.ZG?locations=AU [Accessed on: 19.10.21]
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