Assignmet Sample on Marketing Analytics
Introduction
The company has been established to trade with the named Screwfix. It is the retail industry and its start-up company is in England. It is an emerging enterprise the world that has been spread across the world. It has been trading for many years and it has launched many products which have satisfied all the customers. The company is launching new products regarding sanitary napkins. The company produces napkins for women and it will help the company to grow.
1. Annual budget and its importance
1.1. Explanation and computation of cash flow
The term cash flow helps to understand the amount of inflow of cash and outflow of cash in the business. The cash which is received is termed as inflow and the cash which are outflows from the business is done by purchasing some asset.
The cash flow statement of the company Screwfix helps to identify the inflow and the outflow of cash. The net profit of the organization is £233516 and the reserve which the company has from the previous year is £12635. The profit helps to recover from the losses which can be faced by the company in the year (Arab, 2018, p.36). The profit is helpful for purchasing more assets and it can also lead to distributing more dividends to the employees. The cash from operating activity amounts to 250769 and the activity from investing is £46685. The position of a business can be easily analyzed and it is helpful in making decisions regarding the newly launched products. The movement for money can be easily referred to by the business and it helps to categorize the activities regarding investing, financing, and operating. The new product has to be poverty designed according to taste as well as the preference of the customers will make it earn profit in the market. The activity of business helps to purchase more machinery as of the price id £4356 as it will be helpful in the production of the sanitary napkins. The investing activities include the activities regarding the capital and its assets which will be helpful for generating more cash in the business (Boot et al. 2020, p.34). The result of all activities will lead to closing cash and its equivalent which amounts to £323248. It helps to measure the analysis of the acts which are moved into the business of Screwfix and the profit of the business can be easily generated after deducting the cost.
1.2. Explanation and calculation of income statement
The statement regarding income is helpful for the identification of profit that is earned by the business. The statement of income helps the business for the reporting of the revenue and web expenses which lead earn the income and it has to produce total expenses of the company which is of amount £97506. The net revenue earned by the company is £32668 and the net income is £233516 which can be termed as profit. The revenue of sales has been achieved from the sale of the production as the sale of the sanitary napkin which will lead to achieving the targeted profit of the company. The goods which are sold in the business have been produced to fulfill the desire of the customers (Haleem and Jehangir, 2017, p.6). The company has to follow a proper strategy to control the mechanism. The balance sheet shows the assets of the company and the liabilities which it has to pay with the help of accumulated profit. The profit will help the company to high in tough times. The gross profit is the profit which is generally subtracted from the sales and the direct costs are only targeted and theta is only considered. Profanity is the financial gain that is achieved after subtracting all the expenses. The company named, Screwfix is learning a profit of £233516. The company can achieve its targeted profit after launching the product. The profit is important for the business as it is the life of the business; to run the business effectively the profit has to be earned (kingfisher.com, 2021). The realistic revenue is to be lased and the scenario will help the business to invest money that will be required in production.
1.3. Explanation and calculation of balance sheet
The business is to perform the task of analyzing the data which is historical in nature. The future performance is based on the present formulation of the financial report. The performance of a company can be analyzed by the balance sheet of the company. The estimated amount of the total balance sheet is £1154824. The machine which has been installed for the production is estimated to cost £59696. The financial report helps to forecast the plan of the business and it helps to take decisions by the company (Kamugisha, 2017, p,.56). The cash from operating activity amounts to 250769 and the activity from investing is £46685. The position of a business can be easily analyzed and it is helpful in making decisions regarding the newly launched products. The cash flow is also helpful for forecasting the position of the company and the balance sheet helps to show the financial position of the company.
The balance sheet is defined as the statement of the finance which reports the activities of true company anime, Screwfix. It helps to provide a snapshot that shows the wings of the company. The balance sheet helps in the deformation of income statements and the cash flow. It helps to analyze the position of the business. The current assets of the company are 596256 as it has been estimated the value will be after launching the new product of sanitary napkins. The accounts are broken down for the analysis of the performance of the company and the liabilities are estimated to £1154824.
The forecasting of the income statement helps to analyze the profit and loss which has been faced by many. The previous values are analyzed with their present position and it helps in the growth of the business (Khan, 2020, p.34). The potential of the market has time explored before introducing the product in the market. The size of the business has to be analyzed by the company named, Screwfix. It helps to analyze the data which are historical in nature. The input of short term, as well as long term assets, is considered for analyzing the position of business.
2. Analysis of the market in which the company is operating and stating its importance in the financial performance
The retail industry in the country uk is mainly facing a situation where they are able to generate an approximate retail sales of £394 billion. The retail industry can be easily described as the part of the industry which is dealing in the sales of the services and the goods to the public for the consumer to use the material for consumption. It is mainly not used for the purpose of selling rather it is used for using it for ownself. It is the industry which generally encompasses the departments, shops, supermarkets, door to door selling of the product and also the internet retailers (Azhar et al. 2018, p.42). This is the sector which can easily provide employment to the country as a whole range as this is the industry which is widely spread in the entire world. This is the industry which deals with the maximum range of the product which is possible. The industry in which the company screwfix is dealing is the retail industry and is trying to launch a new product which is very much essential and demanded by the public.
The choice of the industry and the product is very much essential for the company as it will target a certain number of customers which will be attracted to the goodwill of the organisation (Othman et al. 2019, p.870). This is the way the customers can have a direct influence on the performance of the company.
3. Identification of marketing and its process
Marketing process can be easily defined as the process which consists of four elements like mix planning, marketing implementation, marketing mix as well as marketing control.
Marketing mix planning
This is one of the most commonly used marketing mix which consists of four elements like price, place, product and promotion. This is the analysis after which the company is required to launch the sanitary napkins so as to have a clear understanding of the market needs.
Product: this is referred to as the first element of marketing which is helpful in offering to the general public. As the company wants to launch a physical product then they are required to gather all the knowledge about the benefits and the features that are there in the product.
Place: this is the fact which is mainly planned by the organisation. It is the factor of marketing mix where the organization is required to take all the facts on which place they will be launching their product so as to gather a large number of the customers (Pomering, 2017, p.163). The main goal of this factors is to get the product to those sections of the people who are interested in this product called sanitary napkins.
Promotion: this is referred to as the medium which is helpful for the correct amount of the promotion for the newly launched product. The method of promotion includes the ways of advertising, promotional strategy and also public relations (Thabit and Raewf, 2018, p.42).
Price: this plays a very important factor when it comes to the gathering of the correct audience. This is a factor where the company is also required to completely analyse the market of the competitors and the price in which they are dealings.
4. Matrix for control mechanism
The strategy of the market is simple which leads to selling the products and the services to the targeted customers. The term marketing mix is defined as an operational and typical part of the planning regarding marketing. It is generally based on four factors, those factors are price, products, place, and promotion. The company is named Screwfix. has to concentrate on these factors to control the mechanism of the business and it will help to analyze the demand of customers (Mabasr et al. 2020, p.46). The company has to follow a proper strategy to control the mechanism. The balance sheet shows the asset of the company and the liabilities which it has to pay with the help of accumulated profit. The matrix of marketing is used to control all the mechanisms and it also adjusts the technical concept of marketing tools so that the company can produce a strong mix of four factors. The factors of the BCG matrix are explained as it has been designed to plan the strategy of the company and it has to get considered the growth of the business the opportunities are to be effectively analyzed. The matrix helps to understand the growth and it helps in analyzing the performance of the business. The growth leads to reflect the opportunities of the market. The matrix is divided into four factors as the factors are dogs, problem children, stars, and cash cows.
5. Critically evaluating the visibility
The term viability of a business is helpful for measuring the potential of a business for survival in the market. It also defines the ability of the company which can achieve profit in the long-term basics over time. Viability is referred to the profitability of the company which is estimated by the revenue earned by the company and it helped Screwfix to recover in difficult times. The term viability is also explained as the expense done by the company is less than revenue earned by it (Nguyen, 2021, p.53). The new product has to be poverty designed according to taste as well as the preference of the customers will make it earn profit in the market. Sanitary napkins are essential for women and the demand for sanitary napkins regarding taste generally varies from individual to individual. The viability of the business has to be segregated into two parts and it has to be followed in the process by the company, Screwfix. The first step will be the creation of the marketing strategy and the second step will be structuring the financial factors which affect the product (Perfetti, 2020, p.39). The creation of an appropriate strategy will lead to making the business of Screwfix more viable. The company named Screwfix has to follow the information, they are:
- Unique proportion of selling- The unique proportion properties for selling lead to the viability of the caring business. The unique factors help in the competition of the business which will lead to having the most profit.
Ii. The base of the stable customer- The customers have to be stable as the company has to hold its customers which will help to be viable in the market.
Iii. Competitive advantages- The products have to be unique, as the sanitary napkins are to be unique from different companies which will lead to competition with other companies and their products.
The company named Screwfix has to estimate its size of the business and it has to increase its sales which will lead you to earn profit and make the company more viable. The product fragility has to be considered as it requires extra attention and it ensures that the company is in perfect condition. The single item which has been newly punched sanitary napkins are to be properly focused and the company should involve its department to properly focus on the size, color of napkins for satisfying the demand of customers. The life span of the product is the most important factor. The choice of the customer mostly depends on the span of time the product is going to be with them and they can use it for a long time. It helps to strengthen the market of the company named, Screwfix (Ramsarup et al. 2017, p.51). The performance has to be properly analyzed for long-term viability. The accounting has to be properly stated which will attract more customers to invest and it will help the business to grow. The commutative performance will be analyzed for estimating the ability of the business and the new product has to follow approved strategies in the market and it will lead to achieving long-term viability in the market. The business requires a plan for viability and it has to be based on the model of business. The value has to be positioned for analyzing the viability of the business. The potential of the market has time explored before introducing the product in the market. The size of the business has to be analyzed by the company named, Screwfix. The elements of the planning regarding viable business are:
- Proposition of value- The business should plan before launching the products sit ahs to explain the factors which are stimulating the product. The element is the strategy of the market and it will help the sanitary napkins to launch in the market.
Ii. Marketing research- The research is required before doing any production and it will help to collect data as to the taste and preference of women which will make the product more effective.
Iii. Distribution and production- the distribution process has to be substringing enough as it will hold the business and be helpful in the movement of products to its desired customers.
Iv. Financial decision- The finance is the important part of the company named Screwfix as it will help to launch the new product as sanitary napkins. The realistic revenue is to be lyses and the scenario will help the business to invest money that will be required in production.
The viability of the business has to be properly tested for the anticipation of the future. It is helpful for the development of business and the business of Screwfix will effectively run (Rayner, 2017, p.230). The new product which will be launched by the company has to analyze the idea of the business and it has to be properly formulated so that the company can effectively launch the product in the market.
6. Evaluation of learning
The business of Screwfix will launch the new product regarding sanitary napkins. I as the senior manager of the company recommend that the company should focus on the resources, as the resources are limited. The strategies that are used by the company lead to bring more investors to invest in the company (Sughra, 2019, p.42). The company has launched drinks products regarding sanitary napkins. It has to set the business plan and proper strategy to get success in the market and the product has to be according to the taste of the consumers. The taste and the preferences are effectively analyzed before the launch of the product. The previous values are analyzed with their present position and it helps in the growth of the business. The potential of the market has time explored before introducing the product in the market (Wautelet, 2018, p.50). The pepper amount of promotion is required for the growth of the business. I being the manager strongly recommended the price of the product has to be stable and it also gets focuses on the quality of the product. The price is also an essential part as the products depend on the price which will lead to accepting the product. A reasonable price will help to increase the sale of a product. The place is also an essential factor that will lead to performing the activity effectively.
Conclusion
The financial position of the company Screwfix is good in the market. The strategies that are used by the company lead to bring more investors to invest in the company. The company has launched drinks products regarding sanitary napkins. It has to set the business plan and proper strategy to get success in the market and the product has to be according to the taste of the consumers. The product tea is an essential component of individuals’ life, therefore, the company has to concentrate on the product and its preference as well as taste which will satisfy the demand of customers. In the above assignment, the maxis have been explained which stated 4P’s of the business regarding Screwfix has to focus on price, promotion, palace, and product for achieving success and to get the profit in the market.
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