BS7032 Consultancy in Practice Assignment Sample

Module code and Title: BS7032 Consultancy in Practice Assignment Sample

Introduction

“Barlow Collins Diabetes Remission Services” is one of the popular service centres in the UK. The company has vast and diverse customer inclination and caters to the demand for improving the health and well-being of an extensive spectrum of customers. To meet and satisfy the customer segment the company uses diverse team members consisting of eminent doctor’s dieticians, fitness teachers, counsellors and nutritionists. The underlining aim of the report is to evaluate the marketing strategy for the company that is highly centred on diabetes remission.

The company has worked on numerous cases dealing with problems about the awareness generation remission of diabetic issues. The company has adequately researched and framed that type 2 diabetes is not at all life-threatening if correct lifestyle practices are acquired. Owing to these the company has revised the problem statement of operations. It is more focused on raising awareness, remissions, testing services, obesity issues and other operations. Thus the marketing strategies have to be amplified accordingly.

Steps taken to address the problem

The vast dimension of the problems propelled effective team modification and improvements. Thus, from the perspective of the management of the company, it has been tried to make the team familiar with the business purpose, aim and statement of values. The management has tried to indoctrinate these pivotal concepts among the team members. This business environment helped to align the organisational vision with the team’s efforts (Johnson et al. 2022).

Thus the management helped in analysing the internal strength of respective workers. More integrated effects have been initiated to amplify the relevant skills of the diverse spectrum of workers and team members. More advanced training and learnings to ideate the marketing position of the client company has been imparted. Team members have also been exposed to various practical hazards and issues. Necessary responsibilities have also been delegated to the deserving candidate to help them to visualise the problem and take effective decisions accordingly (Kumar et al. 2022).

This has amplified their problem-solving capability respectively. Management has modified the training module for the diverse workforce including the team of market analysts, researchers, management trainees and others. This has helped the member to progress and this has affected the performance of the entire company.

The management is very fortunate as the entire team members reciprocated the training at has been imparted and the value that has been added. The team has immensely taken the objective of the company much ahead. It has tried its best to meet the demand and full fill the satisfaction of the target customer statement. Eminent doctors, nutritionists, wellness experts and others have progressively handled every case with a meticulous approach (Barlowcollins.co.uk (2022a).

These have been effectively highlighted in the marketing plan and strategies for the client organization. Proper research has been done for every patient and necessary operations have been initiated to arrive at the result. This has helped the company to gain a competitive edge as compared to other market brands operating in the same service segment. The marketing team which was responsible for analysing the position of the industry in contrast to other market competitors such as Oviva and Try habitual have also executed their roles very promisingly. They have been helpful in curating the perfect marketing strategy for the company.

Literature review

Use of digital media for customer attention

Social media is one the most progressive media presently. The number of active users of social media in the UK is huge (Desai, 2019). Thus it can be used for leveraging the social media operation.

Figure 1: Social media active users in the UK (Source: Rosemcgrory.co.uk, 2022)

The proportion of active social media users is reflected in the above figure. Thus by using digital marketing with effective integration of social media platforms more customers can be integrated, and more customer attention can be targeted (Ekiyor and Altan, 2020). This can help the company to leverage its business operation by connecting to a wider customer segment without any barrier of geographical boundaries.

“Maslow’s need hierarchy theory”

The company has huge popularity due to its effective and beneficial service facilities. The use of “Maslow’s need hierarchy theory” can help the company to understand the need and demands of the target customer segment (Letunovska and Koroshchenko, 2022). This can help to modify the service range accordingly and help the company to emerge as more customer friendly. This can also navigate the future course of operations for the business. Customer retention and loyalty can be catapulted to a higher level through the use of this theory.

Figure 2: “Maslow’s need hierarchy theory” (Source: Aia.org, 2022)

This theory as ideated through the diagram helps the organisation to align the goals as per the category of needs for the customer segment.

Results and conclusions

The extensive research that has been conducted was in the form of secondary research. Almost 178 research studies were conducted with type 2 diabetic patient has been included. Most of the studies used were in the range of the relevant years from 2009 to 2020. It has appeared through the research the use and wide spectrums of options have the potential to bring T2DM remissions. This research was mainly conducted to gather ample knowledge to modify the marketing strategy for raising awareness among the target customer segments.

It was reflected in the secondary data that diabetic issues have become emergency health issues. It has escalated unprecedented increment over the years among different people in the UK. A huge proportion of people are leaving with diabetes are even unaware of the existence of this disease among them. More progressive awareness is immensely needed to make the entire community healthy and move and align them towards sound health.

To ensure that the research has a more practical essence primary research was also conducted after the secondary research. Almost the sample size was 68 and the ideal survey was conducted in August. A similar finding emerged from this survey. Almost 30% of the people were between 25 to 30 years. 22% of the respondents were diabetic patients. 62% of the respondents were having type 2 diabetes.

Among them, 86% of the population wanted effective coaching services, and 30% of the respondents wanted to try remission services. 55% were likely to try the remission services that were to be provided almost 50% will respondents were not sure that diabetes could lead to hypertension. 64% of respondents believed that diabetes can be reduced through lifestyle modification.

Thus, it can be concluded that the client company can expand its operation by targeting this market of operation. More awareness is needed to be injected among the patients. The marketing plan that would be developed will help the target customer segment to be more aware of the different service ranges that are being provided by this company (Makrides et al. 2020).

Each of the services will help to address the grave issues of diabetes and other issues associated with diabetes. The vivacious nature of programs that are initiated by the company is in demand as reflected through the survey. The use of social media for this objective will be beneficial for the company as a huge number of customers in the UK devote significant time to social media [Refer to appendix 1].

Action plan

Step 1: Generation of good content advertisement to raise awareness through proper modes.

Step 2: Customer engagement through improved social media interaction through digital marketing

Step 3: Effective collaboration to increase the Instagram and Facebook audiences through proper policies.

Step 4: Incorporation of penetrating pricing policies and remodification of the current price for more customer inclusion

Step 5: Development of a mobile application to help the target population to monitor their progress with an effective IT team.

Reflections

After the interaction with my team and the client company, it can be said that certain lacunas lie in the areas of operation. This is purely based on my personal experience. The customer segment is not fully aware of the diabetes issues and the remission programs that are initiated by the company. Thus more enlightenment in these areas has to be done in the future.

The use of digital marketing can help to address these issues and can transform the business domain of the company (Malik et al. 2022). This can be done through appropriate price modification for this objective to include more customers in the company profile.

For my career, I want to learn different aspects of digital marketing because social media is one of the most progressive arenas in this present scenario. This research and study have helped me to learn that through the strategies of geotargeting more customers can be connected.

This has immensely changed my internal thought process. I can use these skills to help others to learn different aspects of digital marketing. As a consultant, these skills are an important skill set for the career option and from the aspect of the processes; these are effective means to gain customer attention.

The ideas and the knowledge that has been acquired in the course of this research have amplified my thinking and analytical skills. This will affect my future course of operation if I get a job as a consultant in any reputed organisation. Previously I was not exposed to this dimension of social media application.

However, through this research handling, I have developed the proper ability to understand my thinking for advertisement and digital marketing concepts such as Facebook, Twitter, Instagram and others. This will affect what I do in the near future as I will be more active and tech-savvy to handle the vast operation by myself.

References

Aia.org (2022). Applying Maslow’s hierarchy of needs to human-centered design translating HCAHPS results into designs that support improved care delivery. Available from vhttps://www.aia.org/pages/22611-applying-maslows-hierarchy-of-needs-to-human. Accessed on 15/9/2022.

Barlowcollins.co.uk (2022a). Meet the Team. Available from https://barlowcollins.co.uk/meet-the-team/. Accessed on 15/8/2022.

Desai, V., 2019. Digital marketing: A review. International Journal of Trend in Scientific Research and Development, 5(5), pp.196-200. https://www.academia.edu/download/59805009/48_Digital_Marketing_A_Review20190620-108638-qqyjc5.pdf

Ekiyor, A. and Altan, F., 2020. Marketing communication and promotion in health services. Promotion and Marketing Communications. https://www.intechopen.com/chapters/71479

Johnson, S., Dalton‐Locke, C., Baker, J., Hanlon, C., Salisbury, T.T., Fossey, M., Newbigging, K., Carr, S.E., Hensel, J., Carrà, G. and Hepp, U., 2022. Acute psychiatric care: approaches to increasing the range of services and improving access and quality of care. World Psychiatry, 21(2), pp.220-236. https://doi.org/10.1002/wps.20962

Kumar, K., Groom, K., Martin, L., Russell, G.K. and Elkin, S.L., 2022. Educational opportunities for postgraduate medical trainees during the COVID-19 pandemic: deriving value from old, new and emerging ways of learning. Postgraduate Medical Journal, 98(1159), pp.328-330. http://dx.doi.org/10.1136/postgradmedj-2021-140603

Letunovska, N. and Koroshchenko, V., 2022. THE IMPACT OF COVID-19 ON THE MARKETING ACTIVITIES OF MEDICAL INSTITUTIONS. Economy and Society, (40). DOI: https://doi.org/10.32782/2524-0072/2022-40-71

Makrides, A., Vrontis, D. and Christofi, M., 2020. The gold rush of digital marketing: assessing prospects of building brand awareness overseas. Business Perspectives and Research, 8(1), pp.4-20. https://doi.org/10.1177/2278533719860016

Malik, P., Khurana, M. and Tanwar, R., 2022. Digital Marketing: Transforming the Management Practices. In Transforming Management with AI, Big-Data, and IoT (pp. 99-125). Springer, Cham. DOI: 10.1007/978-3-030-86749-2_6

Rosemcgrory.co.uk (2022). UK Social Media User Statistics for 2019. Available from http://www.rosemcgrory.co.uk/2019/06/07/uk-social-media-user-statistics-for-2019/. Accessed on 15/9/2022.