BSS058-6 Strategy and the Global Competitive Environment Assignment Sample
Module code and Title: BSS058-6 Strategy and the Global Competitive Environment Assignment Sample
Introduction
Development strategies to enhance the value position of Digital Technology Management have been described in this report. Betterment of value position is dependent upon a strategic proportion of market mapping. Besides that, segmentation mapping has played a vital role to accelerate the enhancement of value proportion.
Some models such as demographic, and firmographic for segmentation mapping can redirect the value proportion. The Toxins from waste generated by electronic media have fallen into the issue of segmentation and become unable to expand. Therefore, this report has also critically explored the high employment and technological advancement perspective with respect to value positioning.
Mission
Establishment of Technola Foundations Company with aim to decrease the waste particles formed of electronic mercenaries. After recognizing the competitive market and its gaps, the mission of Technola Foundations is to fill up those gaps. Workforce, class division and labor condition have been dependent upon the internal condition of their company. The strategic value positioning in contrast to the waste produced by electronic media can bring a huge expansion opportunity.
Mission statement
The explanation of Technola Foundations, in India, is to minimize the waste and toxic particles that are formed by the electronic media.
Corporate objectives
- To explore the strategies to enter the Indian market
- To diminish the e-waste deducts the global warming.
- To provide eco-friendly services and strategies
- To deliver customer care services and policies
- To achieve a 45% customer retention rate by the 1st fiscal year.
Situation analysis
External environment analysis:
| PESTLE Analysis | Factors | Impacts |
| Political | ● Increasing the rates of disruptions of proposing the cultures of privatizations
● Constant increased in the rates of taxing cultures ● Increased the rates of violent activity |
Negative |
| Economical | ● GDP rates have been transformed to around 5.7 percent in the year 2021 (Statista.com, 2022)
● “Industrial reform policy” have been proposed in the year 1991 (Legalserviceindia.com, 2021,) ● Inflation rates have been transformed to 13.93% (Indiabudget.gov.in, 2022) |
Positive |
| Social | ● Population rates have been transformed by around 138 cores in the year 2022(Legalserviceindia.com 2021)
● Gender equality acts, 2011 has been proposed (Censusindia.gov.in (2021) ● Education, Income distribution, and Work attitudes have been proposed |
Positive |
| Technological | ● Research and Development have been adopted
● Using rates increased by 3G to 5G ● IT sectors improvements by using the technological advancements |
Positive |
| Legal | ● Employment rates increased by 3.58% in the year 2022
● “Labor relation act, 1995” has been proposed |
Positive |
| Environmental | ● “Environmental Protection Act,1986” has been launched (Legalserviceindia.com 2021)
● “Control Pollution Act” have been proposed |
Positive |
Table 1: PESTLE Analysis (Source: Self-developed)
Analysis
From the above analysis, it is clear that expansions of the market of Technola Foundation and the respective IT industry have been getting successful to increase the rates of profit margins. As result, expansion rates can also be increased in India. However, due to constant increasing rates of GDP structures as well as proportions of “Industrial Reform policy” have been helping the organisations to the improvements of the market strategy.
In contradiction, Quero and Ventura (2019), have argued that it has been also discussed that in India the rates of the population have been increased constantly therefore which has been treated as a useful aspect for increasing the rates of production activities. The electronic market and digital technology have been rapidly increasing across the concerned region thus value positioning strategy has a major role. Due to the concerned approach, the market gap can be filled and high-level technological advancement across the concerned sector can be noticed.
As a result, the rates of employment activity have been also systematically increased which has played an effective function in filling the vacancies with recruiting in the organisations by fresh talents. However, the proportion of “Control Pollution Acts” have been increased the rates of market expansion of Technola Foundation around India.
Internal market analysis:
SWOT analysis
| Strengths | Weakness |
| ● Higher ranges of performance
● Expertise in IT Professional ● Advanced technology for minimizing e-wastes |
● Poor infrastructures
● Lack of workforce |
| Opportunity | Threats |
| ● Economic Growth
● Skill Improvements |
● Higher ranges of competition
● Excessive ranges of products quality |
Table 2: SWOT Analysis (Source: Self-developed)
Analysis
From the above analysis, it can be said that the respective IT sectors Technola Foundation can be getting successful in the expansion of market structures around India by recruiting the Expertise It professional background candidates. In contradiction, Gupta et al. (2020), have argued that the respective industry can be faced the issues of Poor infrastructures and inappropriate R&D sectors.
The value position strategy has been designed to address customer problems and based on that deliver solutions concerning company products. It has been observed that a huge opportunity for employment can be noticed across the region that can provide a competitive advantage to the company. However, the higher ranges of competition and poor ranges of product quality can also be treated as threats to Technola Foundation.
Porter’s Five Forces
| Porter’s Five Forces | Impact |
| “Bargaining power of buyer” | Strong |
| “Bargaining power of supplier” | Low |
| “Threat of new entrants” | Moderate |
| “Threats of substitutes” | Strong |
| “Industry rivalry” | High |
Table 6: Porter’s Five Forces analysis (Source: Self-developed)
Analysis
Industry rivalry can be highly impacted on the explanation of a new market as the presence of another such kind of company such as Mindtree Ltd, Mphasis Ltd, Larsen & Toubro Infotech Ltd can have been delivering more opportunities for accessing those. In contrast to new market entry, a rigid intensity of competition can be noticed across the region despite the value positioning strategy of the concerned company that can sort out existing rivalry. The value positioning strategy has profoundly addressed customer problems and unique solutions in comparison to rivals have been provided.
The buying power of customers for Technola Foundations Company has been expected to be high. Delivering products under the limit of afford to the company can increase the risk for their marketing. The company has retained a high strong hold over buyer power due to the relevancy factor of value positioning. Thus, it can be stated that the concerned strategy has concisely covered customer needs with their product.
The bargaining power of suppliers has been thought to be low risk for Technola Foundations as it affects the profit potential of this company. In contrast to the supplier power, the concerned company has a low level of hold thus a huge opportunity for the regional people can be noticed. Thus, companies have to make effective attention towards generating a huge number of employees in terms of fulfilling the demand-supply ratio.
The threats of new entrants for Technola Foundations have been expected to moderate as the presence of Mphasis Ltd, and Mindtree Ltdhas already spread their business in India. Analyzing and understanding the strategies of competitors and offering dynamic and acceptable opportunities can minimize that risk.
The threats of substitutes have been thought to be strong for Technola Foundations to accelerate their market in India. Switching of lowing cost, diversification of products as per their competitors such as Mphasis Ltd can make this foundation unique and offering various products at low cost can reduce that issue.
Mindtree Ltd has followed Porter’s Five Forces to overcome their threats as well as assist to make opportunities in their organization.
Marketing strategy
Segmentation mapping and market segmentation
Segmentation mapping has been considered as a position that has been dividing the database around groups on multiple or single criteria in digital technological management. The digital technology industry has faced the issue of “Toxins from waste generated by electronic media.” Technola Foundation has been considered as a global software engineering organisations that have been trying to expand the market sectors in India in an effective manner.
The concerning issues have been resolved through the segmentation mapping in terms of recognizing a concise and accurate targeted group of customers. It has been observed that the core 4 elements have played a critical role in terms of the acquisition of a targeted group of customers.
As opined by Gupta et al. (2020), it has been also commonly used in the respective techniques as well as developed the cultures of the analysis portion by notifying the different regions that have also helped to target the audiences in a respective manner. It has been broadly divided into different kinds of categories related to Demographics, Firm graphics, Psychographics, Geographic and Behavioral.
| Segmenting | Targeting | Positioning |
| 1. Demographic Segmentation:
● Age: 19-29 years Gender Males and females ● Income level “High-income earner” and “Middle-income earner”. |
● Location:
The respective organizations will be expanding the market structures around India. |
● Adopting the strategic aspects of “Marketing Mix”, the organizations will be developed the cultures of net income statements.
● Product: Computer Programming ● Place: India ● Price: Affordable ● Promotion: Branding and Advertising. ● Therefore, improved conditions of “Unique selling prepositions” are to decrease the rates of too many costs.
|
| 4. Behavioral Segmentation:
● Browsing behavior Web mining ● Interaction with your competitor’s Trade associations, professional groups, standard-setting industries, and joint ventures ● Brand loyalty Promotional cultures related to Advertising, and Branding |
● Location:
Various kinds of location around India related to Kolkata. Bangalore Delhi, and Mumbai |
● “Social Media marketing strategy” |
Table 3: STP Analysis (Source: Self-developed)
Analysis:
The Value Proposition technique has reflected that a huge market opportunity is available despite having a huge number of competitors. Demographic segmentation of the respective digital technology industry has been notifying on the different kinds of aspects related to “Age, Gender, Educational Level, and Income level. Ethnicity, Material Status, and Family size” As per the view of Quero and Ventura (2019), the demographic segmentations have been treated as user approaches that have been focused on product lines and quality.
It has been observed that major critical scenarios have been developing due to a significant increase in e-waste. Thus, the concerned company has focused to resolve those issues and make an effective entry into the market. The respective industry has been attracting the young generation between the (19-29 years) age groups peoples. It has been observed that Value Proposition has originally met the market needs through dealing with e-waste.
Besides that, an opportunity for new technology advancement also has been noticed with respect to the solution approach of the company. Attracting the customers of differentiates in various kinds of group people related to “High-income earner”, and “Middle-income earner”.
Figure 1: Growing up with technologies of digitalization in India (Source: Statista.com, 2022)
From the above graphs, it can be stated that by adapting the cultures of digitalization the respective industry has been estimating larger amounts of cost structures for removing the issues of disruptions (Statista.com, 2022). The companies have taken a unique approach in terms of recognizing an actual and relevant targeted group of customers. In that case, other competitor companies have missed due to their lack of attention towards segmentation strategy.
The companies have made a segmentation strategy based on the demographic factors of the concerned regional population (Hanif et al. 2022). The rivals have missed targeting an accurate customer base due to a lack of exploring demographic factors. In the year 2025, the rates of adaptation techniques of digitalization will be around $1 trillion (Adarshjournals.in, 2020).
This segmentation has been treated as an ongoing process that has to analyze and collect the behavioral data based on the multiple ranges of attributes related to “Purchasing habits, Buying history, interaction with the brands, Browsing behaviors and interaction with the customers, the brand loyalty”. It can be stated that the concerned company have significantly and effectively formulated each step of SIP in contrast to other companies.
The market and customer analysis have been performed with a segmentation strategy thus customer needs and accurate segments of the market have been recognized. In the year 2025, the rates of revenue structures of Technola Foundation will be £187.1 M. as per the view of Sheth (2019), using the strategic aspects of social media marketing the ultimate range of customers has been getting attracted in a sustainable manner.
Besides that, demand analysis based on the targeted marketing approach has been performed and the core objective behind this scenario reflects the evaluation and selection of targeted segments (Putra et al. 2022). Along with that, online targeting and revenue contribution approach also have been covered.
The IT sector has been using the attributes of Web mining, improving the cultures of the company’s environments. In terms of precise positioning of the product, competitor analysis or internal analysis has been performed with respect to the concerned segment. This has brought a major competitive advantage with respect to product positioning and based on that marketing mix strategy has been engaged. In contrast to those operations, huge opportunities for employment and technological advancement also have been noticed.
As opined by MacDonald et al. (2019), customer attraction procedures have been selected based on the multiple kinds of strategic aspects related to “Country, Population, Culture, Language, population density, climate, and Unban-based segmentation”. Based on the above-mentioned attributes the adaptation procedures of digitalization have been sustainably developed. Thereafter, the evaluation of resources has been performed in terms of deployment of resources with two major different approaches (Schlegelmilch et al. 2022). Those are restructuring the market and a strategy based on automation in terms of customer selection.
Strategic direction and positioning
The respective Technola Foundation organisations have been directed with engineering and consultancy technologies for successfully conduct the business organisation. In addition, by adopting the strategies of “Segmenting, Targeting, and Positioning (STP)” the respective industry has been getting successful in increasing the rates of profit margins in a sustainable manner. Using this STP analysis Technola Foundation has been getting successful in creating an accurate concept among the market sectors as well as attracting the targeted customers by balancing sustainability.
As opined by Chatterjee and Roy (2020), the rates of product quality have been improved as well as the Technola Foundation Company has been getting successful to address the appropriate market segments. It has been considered an essential segmentation method that has been helping the digital marketing sectors to achieve the targeted audiences effectively.
As a result, the traits and the rates of disruptions have been sustainability diminished which has been treated as a useful aspect for market expansion. It have been expected that in the year 2023, the rates of workers in the respective business industry of Technola Foundation will be 2,115. It has been observed that value positioning not only has a critical and significant role for companies. On the other hand, due to this approach measuring market gaps left by the existing players can be addressed. Thus, accurate reorganization of demand can be performed and this might lead to the development of customer-appealing solutions.
Figure 2: 4P’s of marketing (Source: Self-developed)
As opined by Chatterjee and Kar (2020), adopting the structures of 4P’s of marketing the respective it industry has been removing the disruptions throughout the organisations.
- Product:
The respective Technola Foundation can develop the differentiations of products related to “Telecommunication”, “Data processing” and Computer Programming”. Therefore, decreased the rates of excessive amounts of costing structures the cultural activity can also be improved.
- Place:
The market expansion rates can also be sustainably developed around India. Opening the branch for the different kinds of areas related to Mumbai, Delhi, Kolkata, and Bangalore. Segmenting the market the chances of business structures can be expanded around the world can be treated as an effective side.
- Price:
Decreasing the rates of pricing modules as well as implementing the planning structures Technola Foundation can be able to attract the targeted customers systematically. Therefore, in a range of affordable pricing, the market expansions will be conducted by maintaining the sustainability of Technola Foundation.
- Promotion:
Increased the using rates of promotional cultures related to Branding and Advertising the chances of net income statements of Technola Foundation can be increased. Besides that adopting, the cultural aspects of “Social Media’s marketing”, the rates of GDP and economic stability have sustainably grown up.
Value proposition design and evaluations
Table 4: Business Model Canvas of Technola Foundation (Source: Self-developed)
From the above table, it is clear that the respective IT industry can be getting successful in adopting the cultures of “Marketing Mix” and “Social Media Marketing”. Therefore, the respective IT sectors can also be adopting the segmenting cultures of “Demographic” and “Behavioral”. Therefore, the respective industry can reduce the rates of wastage as well as develop the cultures of biodiversity by creating an eco-friendly environment. The issues of Toxins through waste have been generated by electronic media have been diminished.
Therefore, the respective IT industry can be adopting a comprehensive strategy for dismantling electronic equipment and removing the hazards. Besides that, huge skill development of employees can transform the scenario of the concerned segment and the concerned company can lead the segments. As per the view of MacDonald et al. (2019), by conserving the energy rates as well as decreasing the chances of carbon footprints, the Technola Foundations will be getting successful to develop the cultures of environments rates. In contradiction, Sheth (2019) has argued that by adopting the culture of “IT environment strategy” the rates of negativity through the respective IT industry of Technola Foundations will be removed.
The value proposition of Technola Foundations can be created by immediate recognition of customers and solving their problems as soon as possible. The sole process of value position opens ups new dimensions of technological advancement and expansion and requires a large workforce. Hence, it can be stated that the approach of digital marketing techniques has a major role in terms of new entrants to the market (Robotmascot.co.uk. 2018). The continuous improvement of operation efficiency of that company as well as increasing revenue can assist to upgrade the value position of Technola Foundations.
Theoretical overview
The Modern small-scale industries under Digital Technology Management have been facing issues due to Toxins from waste generated by electronic media. A vast part of their workers has been facing a purpose of labour protection that made it difficult to adapt and expand in the market. Value proportion is mainly categorized in some segments such as product, company and category. In this regard, Mphasis Ltd has adopted the Pareto Principle that states that the quality and small movement of their organization can be impacted to broadly optimize the main problems.
It is expected that 78% of the deduction of issues and provided alert-based arbitration to small-scale industries (Arora and Shaani, 2019). The development of value positions for a company such as Technola Foundations is highly dependent on 80% of their productivity optimized from 20% of investing time. Thus it is objected that, in case of proliferating their market in India, these rules can be more helpful. It has been more productive for testing their software, optimization of code, and creating valuable products.
Mindtree Ltd has elaborated its market in India by following the theory of economic utility, it is based on individual choices and preferences, and it is said to be a positive theory that takes an individual decision perspective. This company assumes monotonous that makes a complete economic preference for individual employees. It is expected that assuming this theory can lead to the overall satisfaction of their employees as well as customers of Technola Foundations.
Market entry strategy
As per the entrance into the market of Technola Foundations, licensing is the suitable strategy, in this case, that can assist to provide a strong and significant working procedure. Software licensing is the prior art that can provide privacy to its users. Depending upon their software, single or multi-user as well as site licensing is essential in terms of using their tools.
Wipro has taken a mixed marketing strategy by analyzing its SWOT to set up its company (Wipro.com. 2022). Franchising may be unable to deliver service at the same level to all customers; on the other hand, Partnering can conflict with the ideas of the vendor thus that will not be applicable for entry into the market for Technola Foundations.
Recommendations
Taking the appropriate actions, the IT industry will be getting successful to improve the culture of competitive advantage as well as removing the issues, which have been faced by IT sectors. As a result, Technola Foundation can be developed structures that will be also increased the ultimate ranges of production capacity as well as the quality modules.
| Recommendations | Description |
| 1. Technological Advancements | ● As per the example, it can be discussed that in the year 2019, the rates of using AI techniques in IT sectors were 5.18 million (Statista.com, 2021)
● Increased the using rates of different kinds of technological advancements related to “Artificial Intelligence”, “Machine Learning Approach”, and “Big Data Analytics” the ultimate rates of companies determination will be developed. ● Formulating the planning structures and developing the technical aspects of the Technola Foundations environment cultures will be generated. |
| 2. Strategy Implementation | ● It can also be stated that by adopting the culture of “Digital Marketing Strategy” “The NineHertz” have been considered a top digital marketing industry around India (Hindustantimes.com, 2022)
● Decreased the rates of estimation costing structures as well as creating an appropriate budget proportion for the “Technola Foundation” will be getting successful in the improvements of product quality. ● Therefore, by implementing the planning structures as well as attracting the targeted customers by using the Promotional mix cultures the rates of GDP rates will be developed. |
| 3. Environmental Improvement | ● Decreasing the rates of emissions rates of carbon footprints the chances of the pollutants rate will be also decreased. It will be creating an eco-friendly environment by maintaining sustainability.
● “Technola Foundations” will systematically develop avoiding the use rates of chemicals in the IT sectors the chances of improvements. |
Table 5: Strategic Recommendations for mitigating issues (Source: Self-developed)
Conclusion
From the above analysis, it is clear that the entire study has been based on the respective Information Technology industry of “Technola Foundations” adaptation strategies. Therefore, creating the greatest change in the planning module the respective industry has improved the ultimate ranges of economic stability of reduced the rates of disruptions. Apart from that, it can be discussed that the “Technola Foundations” can also be making an eco-friendly environment by removing the hazards, which have been previously faced by the IT sectors.
Therefore, by mitigating the issues in an effective manner the rates of the welfare of the respective IT industries will be also improved. It has been treated as an appropriate side for countries’ improvements. The expansion of Technola Foundations under Digital Technology Management in India is dependent upon a group of segmentation as well as marketing and management for making a value position of that company.
The demographic segmentation and The Expectancy Disconfirmation Theory seem to be more relatable for the progression of new markets in India. segmentation and by making targets for young or older people Technola Foundations can expand their market together by providing effective services and products that can lead to expanding their business in India.
Due to the concerned approach market needs have been significantly identified and high opportunities for employment and technological advancement across the region can be noticed. These theories and models can accelerate the market by diminishing the rate of competitors.
Reference
Journals
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