Introduction

The paper is on our business which is making up products and the chosen sector is focused on the cookies. Cookies are a very attractive product for the children to the young generation. From the Tiffin time to the journey time, everyone prefers cookies because its test was delicious, and it is easy to carry. In our trend, we prefer cookies a lot, so we decided to manufacture cookies in various flavours, there are a group of people focus on manufacturing, some of them focus on the supply part, and I took the responsibility of market research.

Primary observation

The initial level, my aim is to the market where this product is easily promoted and along with this product which product can make the co-brand. With cookies, there is some dairy product that can make a better pair. So my survey was in the diary market where the product can make sale along with the other product. After the survey, I got a positive response which helped to approach those shops where the diary product sold. I use to give some sample products for promotion. As a marketing analysis, it is my responsibility to maintain the product, the quality and the reputation of my company. At the initial stage, I gave some free samples and used to take the feedback from the customers. There is some survey arranged by me special for the children. At this survey, I get to know which flavour is very popular. After this survey, I get to touch with the parents where they used to talk about the pricing they want to about the product what are the ingredients of the product. I usually demonstrate to them about the product. There is the good quality of the product, at which level we maintain the product.

Survey of the product

I organized to make the campaign in front of the school’s colleges, where the student and other public tested our cookies and gave the feedback.  As a market researcher, it is quite tough for me to handle all kinds of feedback I have to execute it properly and have a clear vision about my strategy (Rippa and Secundo, 2019). I have to focus on the point of view to promote the product at a large level and gather maximum information. After my survey, I use to think about the right pricing strategy where we get the profit, and the price should be affordable for everyone. Our main market is the school student, college students, the young generation and the children with their parents. The quality of the product should be maintained for a long time.

Figure: The sample of Survey

(Source: Rippa and Secundo, 2019)

Online advertisement 

The foremost important way to promote the product is through online. After the offline campaigning and survey, I focused on the online platform because, in the digital world, social media makes a special space in our life. In the business world, social media impact directly for promotions, branding, and awareness. The 73% of marketers believes that social media helps to emerge the market largely because it covers the region widely. It is a platform where the marketers get to know the customer’s requirements; 53% of customers are using social media not only for entertainment but also get different products from a different organization. The food product is not getting a huge response online, but at least the advertisement is followed by various people. After a few days, online business is going on with the help of food delivery applications. There are many online outlets for the grocery item that application is really useful for me. After getting the basic recognition, I used to visit many clients like in the office and others where I got my regular customer. To make my client based I use to give offer an attractive offer if they use to buy my product in yearly based not only that in many festivals I use to give some discount on the product. Regular posting about the new product is very effective in online business.

Figure: Online Advertisement

(Source: Wiklund et al., 2019)

Implementation of New Strategy 

The execution of the new strategy after getting the client base, I use to take the reference where I can visit and make more clients. In the product business, the quality, quantity and customer’s satisfaction is very important (Azoulay et al., 2020). With the help of gathering regular feedback, the product became better, and their client base increased day by day. If there is a customer who became regular, I provide them with an annual gift to continue the relationship for a long time. All the new strategies and feedback operation make my business every successful and satisfy the customer as well as I can provide, the online business and the client based structure help to implement the different strategies, along with the shop, the store is also affected by our product (Wiklund et al., 2019). As a market researcher, I have a huge responsibility to make the business I long time and to hold my client based and emerge it.

Conclusion

From the above study it can be claimed that our business runs well in domestic wise. We contract with the local shops, and we make the advertisement on online as well as offline. We make the customer mainly the age range is 8-16 the children who love to eat cookies after the successful business we also focused on sugar-free cookies which also reach the market, and now we want to make the business for the persons who are aware of sugar. With the new strategy, new policy and a lot of surveys we reach a particular domestic market now we focus on delivering our product in various regions and make the product as an international product. For this, we need to study well about the export-import policy and the others factor, until we have a positive market in the domestic wise and we need to maintain the market as long as possible and focus on the customer’s needs. Along with that, we are planning to launch another product because there is some customer’s demand for it. Still, now our business is running in profit and with the positive vibes and capture the market for a long time. We need to focus on maintaining the market properly because the market is very though many companies arrived.

References:

Azoulay, P., Jones, B.F., Kim, J.D. and Miranda, J., 2020. Age and high-growth entrepreneurship. American Economic Review: Insights, 2(1), pp.65-82.

Rippa, P. and Secundo, G., 2019. Digital academic entrepreneurship: The potential of digital technologies on academic entrepreneurship. Technological Forecasting and Social Change, 146, pp.900-911.

Wiklund, J., Wright, M. and Zahra, S.A., 2019. Conquering relevance: Entrepreneurship research’s grand challenge.