Assignment Sample on Case Studies in Project Management
1. Project or Programme
1.1 Description
The Commonwealth Games of Glasgow 2014 was the largest cultural and multi sports event that was held in Scotland. This multi-sports event represents more than 70 territories and nations across the commonwealth as well as near about 7100 athletes took part in this event. The management of this Commonwealth games covered the competition over 17 sports and approximately 262 medal events that also includes minimum 22 para sports and medal events. Glasgow covered the largest para sports events that are considered as the successful delivery of the games project of any commonwealth games (Allan et al. 2017).
The Glasgow 2014 commonwealth games is described as “The standout Games in the history of the Movement” according to the chief executive of the commonwealth game federation. The management of Glasgow 2014 increased the rate of ticket selling and influenced their sponsors and other commercial stakeholders to invest their amount towards the games amount (Cleland et al. 2020). This commonwealth games of Glasgow 204 impact on the business, economy, employee performance and civil training of the United Kingdom (UK).
1.2 Stakeholder Involvement
The stakeholders of Glasgow 2014 are individually subjected to the commonwealth games as well as provide their support and funds into this multi sports event. The commonwealth game federation has built partnerships with ScottishGovernment, Commonwealth Games Scotland, Commonwealth Games Federation and the Glasgow Organization Committee that conduct the delivery of this multisport event. The budget of the commonwealth games was more than 540 pound million and the Scotland Governance invest their near about 435 pound million towards the main cost. Scotland Government has defined the parliament of Scotland to secure the delivery of potential infrastructure and compliances with proper aspect (Duckett, 2017). Commonwealth City Council has spent a minimum 22% amount of public funds as well as they have constructed and designed the athletes to ensure the long term benefit of legacy.
Commonwealth Games Federation has taken the responsibility to establish the wide requirements of Glasgow 2014 and the competitive standard. In order to assist the management of the commonwealth constitution, Glasgow Organization Committee secured the relation and delivery in their partnership and their expectations. Commonwealth Games Scotland has significant the host and represents the board of the multi sports events. Besides that, Commonwealth Games Scotland ensured the support of Sports Governing Bodies by taking the responsibility to select, transport and prepare the outfits of the games event (Davenport, 2018). These supports of the stakeholders sustain the growth of the commonwealth games of Glasgow 2014 in the UK sports industry.
1.3 Strategic Alignment
1.3.1 Benefit of Program
The Glasgow 2014 commonwealth games event has raised the global charity as well as enhanced the skilled programs and employability of the UK sports industry. The stakeholders’ support and credibility has built the willingness of communication based on the values of the sports and organization committee. The bottom-up and top root programs of these multi-sports events increase engagement and appreciate the marketing campaigns to influence the receptive visitors across the UK (Jordan, 2018). The procurement of this commonwealth game of Glasgow 2014 has enhanced the growth of local business and residents got more opportunity to sustain their job.
The multi-sport event has been capable of regulating the realization of future benefits and describes the crucial legacy in the beginning of the events. The long term future benefits help the host country to make a stable relationship with the government that reduce the political issues and support the game events. The communicative willingness reduces the problematic circumstances as well as guides the locals to avoid adverse reactions (Macrae, 2017). The celebrations and community activities around the games event increase the interest of public bodies and resources to improve the standard of the UK on competitive sporting events.
1.3.2 Benefit of Management
The management of the commonwealth games of Glasgow has an effective advantage in overall activities to host an excellent opening ceremony with managing the requirements, schedule and cost. The project management has improved the understanding of collaborative working to manage the foundation during implementation. In order to enhance the employee performances for the opening ceremony, the management has maintained the communication level among employees. The management has created a long lasting, impressive image of Glasgow city by highlighting steps of sports and tourism to provide a healthy environment and profit to the UK (Sharp and Finkel, 2018). Beside the economic benefit, the management of commonwealth games of Glasgow 2014 has improved the cultural and social diversity of the UK. The project management launched the tickets to increase the publicity of the multi-sport event to make it memorable in the worldwide sports industry. Glasgow 2014 has built a long term future legacy to make the games events momentous and trilling through the performance of management.
1.3.3 Benefit of Environment and Governance
The government of the UK has supported the commonwealth games of Glasgow 2014 that improve the academic literacy among residents to take the initiative of the multi-sport event. The guidelines of the UK government have raised the demand of management practice of commonwealth games of Glasgow 2014. In order to enhance the resources of the commonwealth games of Glasgow 2014, the UK government has sustained the tourism cooperative that increases the scale of ticket selling (Whigham and Black, 2018). Besides that, the UK government developed the infrastructure and reduced the corruption of the organization committee and politicians to improve the project growth of commonwealth games of Glasgow 2014.
The commonwealth games of Glasgow are substantially connected with cycling and walking routes of the UK. This connection with routes provides the fair leisure and work opportunity and green environment to integrate the focus on sport events. In order to conjunct the sport event project, the environment improves the access of arrangement for tourism and residence to get the opportunity (McPherson et al. 2016). The green environment has developed some facilities to avoid the gap of active tourist provision to access the wide level of commonwealth games venues of Glasgow 2014.
1.4 Decision Making
1.4.1 Quality
The management of the project commonwealth games of Glasgow 2014 has improved their employment quality to operate the project successfully. Proper quality of ticket distribution, sitting arrangement helps the sports organization to maintain the gathering of the audiences and develop their sustainability in the UK sport industry. Employees’ performance quality impacts on the stadium arrangement of the commonwealth games within sufficient timing that influence the government and public support (Whigham, 2017). The sport organization of commonwealth games of Glasgow 2014 has maintained luxury transport and hotels for the team members of sports clubs of different states. The management quality of the sport organization has given an opportunity of decision making to their employees so that they complete their individual job with mental and job satisfaction.
1.4.2 Delivery and Cost
The sport organization has focused on their delivery services and to improve their performance towards the commonwealth games. Organization determined their issue regarding delivery services of foods, tickets and required sport instruments of the players of the individual sport teams. Deliver service quality to the players’ impact positive feedback to the organization management that impresses the UK government to invest their amount on organization delivery service (Zhang et al. 2019). The delivery service of this sport organization has developed their performance by Clyde gateway collaboration to impress organization partners or stakeholders.
The commonwealth games of Glasgow 2014 create a huge amount of cost near about $12 billion in stadium arrangement, medals, luxury hotels, transports and delivery quality. The UK government has invested a maximum 80% amount towards the actual cost of commonwealth games of Glasgow 2014 (Yates and Jones, 2018). The management of sport organizations has increased ticket selling, tourist provision for improving public funding into the operation of these multi-sport events. This operational cost can return the economic profit of the UK with huge job availability and increase at least 70% green places in the UK.
1.5 Challenges of This Project
The commonwealth games of Glasgow 2014 has created an economic crisis for the UK that is below the poverty around 40% by investing billions of dollars into the 12-13 days sports event. This economic crisis made the residents against commonwealth games and more than 35,000 residents had been relocated that was over tolerance. The systemic and enormous violation of sports organization on labor law results in maximum 75 sudden death cases in construction sites of stadiums. The urban spectacles of commonwealth games of Glasgow 2014 have enhanced the country recognition, status and images that create huge controversies for future (Gogishvili, 2021).
1.6 Address the Challenges
The UK government has announced a policy to invest their funds in social, environmental development instead of commonwealth games of Glasgow that cannot hamper the economic legacy. The management of this sport event organization determined their extra internal and external transaction activity to reduce their operation cost (Gerke et al. 2018). The organization focused on the human rights to maintain the labor law that ensures employees’ life and safety so that employees can complete their responsibilities successfully.
2. The Role of Innovation and Collaboration
2.1 Process of Innovation
The sport organization of the commonwealth games og Glasgow 2014 has implemented Digital Innovation Process to increase the chances of achieving business goals. The positive effects of the digital innovation process impact on radical restructuring of the overall multi-sport industry. Digital Innovation Process defines the use of digital technologies that consist of digital transformation to improve their existing business problems. In order to improve the communication between sport organizations, commonwealth games approach digital transformation. Digital Innovation process develops the customer engagement process as well as employees’ skills and knowledge to increase the performance and quality (Anwar, 2018).
The sport organization believes that digital workplace offers rapid access to virtual conferences and avoids barriers of location, time, network issues and devices. Digital workplace can maintain the balance of employee lifestyle by enhancing the agility and productivity in the sports industry (Brown et al. 2021). The sport organization implements this digital innovation process to cover the key sectors of the multi-sport events such as digital evaluation scanning, improvisation, and user experience and value proposition. The digital innovation process of multi sports industry is focused on below mentioned areas:
Internal System Processing
The Commonwealth games of Glasgow 2014 have innovated their internal system process to achieve their audience and stakeholders objectives. Audience perspectives and objectives help the sport organization to measure their development towards the arrangement of commonwealth games of Glasgow 2014. The quality of such internal system processing can assess the dynamic of audience segmentation, service and sitting arrangement that create a scenario for appreciating organization channels (Coccia, 2017). The digital evaluation scanning includes the opportunity of visiting the games through digital channels such as mobile operating, web devices and social media sites that increase audiences’ interest.
In order to explore and clarify the audience behavior the sport organization has emerged some uses of modern contexts of technology. The commonwealth games of Glasgow 2014 had digitized their management office to enhance their employee efficiency that helped them to decrease the cost of services. The organization can automatically increase their workplace flow through rapid reporting about the sport points so that they can achieve their audience support (Gunasekaran et al. 2017). The digital technology in internal systematic processes determines audience experience that can help them to measure their usability and aesthetic level.
Product and Service Innovation
Innovating products and services improves the physical activity as well as can create better and new designs to provide expert service, technology. Product and service innovation can differentiate the organization operating process of commonwealth games of Glasgow 2014. Digital innovation of service and products needs to hone management creative skills and knowledge with the audience and governance demand. Innovative services can provide the facilities of mobile service model that help the audience to follow commonwealth games of Glasgow in their busy schedule (Zhang et al. 2019). This innovative product and service empowered the sport organization to multiply their achievements and access the sport enterprise to maximize their business size in the UK sport industry.
Engagement of audiences
Digital innovation can tend to apply macro level concepts and strategic policies to enhance the engagement of their audience in the commonwealth games of Glasgow 2014. They proceed with a simple transaction process to make the sports information more convenient because audiences like engaging in convenient information. The effect of digital innovation can digitalize the engagement based products to pervasive it from the sports industry to audiences (Coccia, 2017). Audience engagement in the commonwealth games can establish individual experience and perceptions towards the multi sports events. In order to achieve the goals of their audience and sports organization, audience engagement can be capable of changing the visitors into an active audience. Engagement of the audience promotes the popularity of the sports organization and creates more inclined for gathering the sport information (Whigham and Black, 2018).
2.2 Advantages of Innovation in this Project
Innovation is necessary for any project as it can be beneficial to make a business more viable in nature. Digital innovation is followed in commonwealth games of Glasgow 2014 and this is purposeful to make the project more relevant in front of audiences. This has helped the program to be strategically correct and make it more competitive than other business processes. The administrative department has offered to give a unique opportunity that students who have studied in Scotland could get a direct chance for participation. Besides that, in order to encourage the audiences, a cash prize of £2014 has been offered(Lopes et al. 2017).
Digital sprint is helpful for the business authority as it becomes strategically correct to make project innovation more suitable. Technological transformation can be considered as an effective process of commonwealth games of Glasgow 2014 to connect with audiences more (Gerke et al. 2018). Promotion of business activities for SMEs present in Scotland becomes high and this has helped in overall reliability of the business process.
Technology has brought many innovations in every field of work and in Common wealth and sports contribution is in huge numbers. Sports events conduction needs a track of all the data of sports men and coaches. Along with that the data of the audience also needs to be maintained. Big data analytics has been brought into picture to make work easier. To perform this task huge data clouds are required and data from clouds are taken to retrieve information of people (Niestenet al. 2017).
Machine learning has also done huge contributions in sporting events and commonwealth games. Prediction about the weather can be done before starting an event. Enormous amount of data is collected from data clouds and fed into intelligent systems. Systems are then made to do calculations and start the prediction. Advancement in automatic stadium covers are done so that the ground does not get hampered. Automatic sensors connected to the stadium closing roofs used the Internet of Things to sense the weather forecast (Quanet al. 2018). IOT plays an important role in protecting the stadium combining with Artificial Intelligence. Recent advancement in Image processing helps in judgments of the final winner of any event.
2.3 Initiative for Supporting Collaboration
Local persons living in areas where common wealth games take place belong to the very poor category and some are from the middle class. 30% of people are from high class who can afford to do active participation in maintaining peace. People get attracted by the ambiance and popularity of events without knowing about all the factors. In some cases the local persons are instructed to leave their house due to events (Meier et al. 2019). Collaborating with such local people can be very productive as they can help in a peaceful settlement of situations. Commonwealth games are a source of entertainment for the audience and for sportsmen it’s a platform to showcase their talent. Sportsmen represent different countries and different cultures and collaboration with locals can help them to maintain a friendly environment (Gerke et al. 2018). These initiatives for supporting collaborative working can help the multi sports events to resolve their certain audience and sportsmen problems and enhance their popularity in the UK sports industry.
2.4 Advantages of Collaboration
Commonwealth games of Glasgow 2014 were a collaborative process where the commonwealth game committee has been tied up with Scottish enterprise for making the game more reliable. All the advantages of such kind of collaboration for above mentioned game authority.
- Collaboration can be beneficial to solve all the problems and better equity balance has been given to the sports committee. Development of team work is another major strategic advancement through such perspectives and better balancing of economy has been measured with high authenticity (Jones et al. 2017).
- Communication of people has been developed through communication in commonwealth games of Glasgow 2014 and this has helped to provide better opportunities in business stability. Easy funding process can be achieved by the business authority and this has helped them to gain more profit in the business environment (Coccia, 2017). Mixed-skill based labor proposition can be possible through such prospect and data reliability has been achieved with high potency.
- Morale of the commonwealth game has been increased in a potential manner with the help of collaborative project procurement and data authentication has been acquired in high volatility. As a result, building trust within a team has become possible and management of processes has been increased with greater valuation (Gunasekaran et al. 2017). High retention rate can be achieved through such processes and business management schemes have been applied with high authenticity.
- Effective workflow has been acquired in commonwealth games of Glasgow 2014 and all the team members have participated effectively in this process. As a result, development in business management has been possible and managing equity balance has become easy. Moreover, future stability in the business process has helped the entire project work to be strategically fit and managing data reliability as well as sustainable business has been possible (Whigham and Black, 2018).
References
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