Assignment Sample on Essay on Digital Marketing

Introduction

The main topic of the report is digital marketing. In the topic, the main discussion will be on the impotence of digital marketing in the business industries. Digital marketing’s benefits on the current timeline. In the current crucial moment, digital marketing is one of the life-saving tools in business industries. Digital marketing has a lot of beneficial influence in the current decades in business industries. In addition, in some years digital marketing basically evolves. In this report, the discussion will be held on the evolution of digital marketing. In addition, the discussion will target the theories of digital marketing for better understanding. The paper will analyze different marketing theories and determine its efficiency in providing the desired results in the modern time. The analysis swill reflects the challenges and issues faced while implementing this theory into practice with the use of own experience.

Discussion

As per the descriptive studies it is determined that the Maslow hierarchy theory can be implement to better understand the need of customers to effectively formulate the digital marketing campaigns. This will likely increase the chances of brand equity and interactions of brand and customers.   The meeting of customer’s five needs will allow better interactions in the social media sites. The way toward publicizing and circulating labor and products utilizing web marketing strategies, for example, web-based media marketing, search marketing, and email marketing are known as digital marketing (Kannan, 2017). Overall, digital marketing is one more sort of marketing. Often the tools such as seven marketing mix theory and model are used that explains marketers to create campaigns.

The considering of seven marketing mix theory based model will foster better social media campaigns with effective use of e-commerce platforms. Any functioning proficient ought to be acquainted with at any rate the fundamental precepts of Digital Marketing in a climate where more than 170 million individuals utilize web-based media consistently. Digital marketing, to lay it out plainly, is the publicizing of products through the web or different types of electronic media. However, the implementation can become highly challenging due to the lack of training and understanding the need of customers to engage. Further, the rate of distractions in the social sites tends to be high that makes it difficult to built long-term relationships or customer retention that is often possible in traditional marketing initiatives. This is reflecting the ways digital marketing theory has certain obligations while implementation and expecting desired results.

However the “Digital marketing is the use of digital stages to help or offer labour and products to focused clients and organizations,” as indicated by the Digital Marketing Institute (Chaffey and Smith, 2017). Clients can likewise get to distantly promoted items at any second. As indicated by information incorporated by the Marketing tech blog for 2014, publishing content to a blog via web-based media is the most well-known online practice in the United States. The normal individual in the United States goes through 37 minutes per day via web-based media. Facebook is utilized by 99% of digital sponsors, while Twitter is utilized by 97%, Pinterest is utilized by 69%, and Instagram is utilized by 59%.

Clients were obtained by 70% of B2C advertisers through Facebook. 67% of Twitter clients are bound to shop from organizations they track on the online media stage. On Pinterest, 83.8 percent of extravagance brands have a presence. LinkedIn, Twitter, and Facebook are the best three long-range informal communication stages utilized by promoters (De Pelsmacker et al. 2018). The digital market is in a condition of transition constantly. A Digital Marketer should sort out some way to stay aware of the changes. They should have the option to spot advancing improvements just as the progression of more youthful and more astute Search Engine Algorithms. Overall, in this race, nobody can bear to fall behind.  In simple words, in the current situation, digital marketing or the digital world is the most important factor in all sectors including business industries.

In the current business world, the company tries all the possible ways to engage with its consumers. Traditionally the company uses TV, media, magazines, launch events, banners and posters to take the product to the consumer (Lies, 2019). However, the world is changing now and due to some recent unwanted crucial time, the company is finding new ways to engage the consumers. Now the consumers mainly spend their time online digitally. For that, the company uses the digital marketing process to engage with their consumers. In simple words, companies generate ads online about their products and marketing them through online media. Such as, companies use Facebook ads, Instagram ads, google ads, youtube ads, google bloggers. For that, it has become a beneficial strategy in current times. Digital marketing has many benefits from the company such as:

Increasing customer loyalty by frequent communication: It’s wonderful to finish an arrangement for the company’s customers, however, it’s vastly improved to keep them after the deal is finished. A fulfilled customer is bound to make another request or elevate the organization to other people, bringing about expanded income. Rehash clients represent 40% of online retail deals in the United States, and they represent 8% of web clients (Tardan et al. 2017). Clients should have stayed in contact with the brand with the goal for it to pull in them, and digital media simplifies this more than any time in recent memory.

Engage consumers in every stage: Preceding the ascent of digital marketing, barely any individuals talked about the buyer experience since it was difficult to appreciate and decipher. A purchaser will in all likelihood go to an actual shop in the wake of watching an ad on TV or in the media, settle on a choice, and pay for the item or administration inside the store. In digital marketing, however, we can screen any move a shopper takes, now and again beginning from the second they are provoked to search for an answer or item.

Focus on the right audience can be highly challenging by following the marketing theories. The digital marketing engages technical attributes that merely following the marketing theory is not easy to attain the desired results. Numerous digital marketing instruments currently permit you to contact a focused crowd, making dividing crowds less difficult than any time in recent memory. We give admittance to online assets that screen an individual’s online propensities just as segment information (Kim et al. 2019). Digital advertisers to target customers with specific merchandise or administrations can utilize this data. However using this data can even increases the legal obligations and puts the business ion a critical situation if failing to abide by personal information of customers. It can also lead to brand reputation damage and other significant loses. This reflects the challenges’ pertains while implementing the theory in the real life scenario mostly by the end of businesses. However the maximum businesses are noticing that at the point when a guest tap on a brand’s show promotion, regardless of whether via online media or through a web search tool, the brand will arrive at the guest with comparable publicizing later on. This leads to better returns in the business. It gives positive criticism, which makes shopping quicker and more compensating in light of the fact that the data a guest gets is subject, as they would prefer and online propensities.

Generate frequent lead for the product: The essential objective of marketing is to construct a “business pipe.” A business pipe is a component for reliably creating leads and deals from traffic. In different terms, changing over guests into organization advocates (Richards and Marshall, 2019). The point of a business pipe is to recognize “window customers” from “genuine purchasers.” According to Taboola’s exploration, it can likewise additionally upgrade the shopper venture.

According to the Push marketing is a kind of regular marketing where organizations use media like TV, radio, standard mail, print, flags, and different types of promoting to get their message before an intended interest group. On the opposite side, Pull marketing gets past the principal large road obstruction to income and changes: making mindfulness in the intended interest group. Organizations use pull marketing to situate their item or administration before planned purchasers who are as of now inspired by what they have to bring to the table. Both theories are basically opposite from each other, but the combination of these theories approach effectively market the business.

Email marketing: email marketing is a great strategy to attract consumers to the company’s website to showcase the company products to consumers. to direct people to the organization’s site and afterwards have an email catch structure so clients can pick in to get messages from you. Push informing takes over from that point, as you would now be able to convey marketing messages by email to advance your image further.

Social media: social media marketing is one of the acknowledged strategies in digital marketing. The company uses the social media accounts of conduit to flash the product as per the consumer’s interest. And this strategy works much more effectively.

Search engine marketing: search engine marketing is the most genuine marketing strategy to know about the consumer interest and current trends in the market (Kemp et al. 2019). In the search engine, the company collects the data of keywords of current searches of the public and flashes them the products as their interest. However the push and pull theory applications can turn out very aggressive and can push away the consumers. It can even affect the consumer’s decision-making that ultimately affects the brand initiatives. It is maximum times seen that brand often for both traditional and digital marketing initiatives to attain both long and short term results in the business spheres.

An individual can’t learn by only noticing or perusing, as indicated by Kolb’s hypothesis. The point is for the person to effectively participate in the involvement with the request to acquire information from it. Intelligent perception: Before making any decisions, the individual considers the involvement with the subsequent level. So as in Kolb’s theory, I am also learning all the strategy by observing and with my own experience. As the company’s digital manager, I learn that in the current situation the most companies are now using digital marketing strategies. To engage with their consumers. In previous times or years digital marketing was only an option of marketing in business industries but in current time digital marketing is one of the best successful marketing strategies for the companies to market the product and expand the consumer number at the same time. Also, I learn that digital marketing strategies have much more benefits than other consumer marketing strategies. I learned that in digital marketing strategies the company can monitor all the marketing progress online digitally. The company can maintain the timing of ads that are shown in different channels, the type of audience the company wants to target for this product the company has that option. The company can make a particular product at a particular time to a particular targeted audience. The company also can monitor the CPC or cost per click online digitally.

Conclusion

After conducting this report it is clear that in the current situation digital marketing is one of the most important marketing strategies in the business industries. In the current situation, most of the companies suffer from low marketing issues. At that time the companies mostly used digital marketing strategies. It helps the company to target a particular audience to increase the sales of the company and increase the engagement to the consumers.

 References

Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing and integrating online marketing. Taylor & Francis.

De Pelsmacker, P., Van Tilburg, S. and Holthof, C., 2018. Digital marketing strategies, online reviews and hotel performance. International Journal of Hospitality Management, 72, pp.47-55.

Kannan, P.K., 2017. Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), pp.22-45.

Kemp, A., Randon McDougal, E. and Syrdal, H., 2019. The matchmaking activity: An experiential learning exercise on influencer marketing for the digital marketing classroom. Journal of Marketing Education, 41(2), pp.141-153.

Kim, J., Kang, S. and Lee, K.H., 2019. Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles. Journal of Business Research.

Lies, J., 2019. Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing. International Journal of Interactive Multimedia & Artificial Intelligence, 5(5).

Richards, M.B. and Marshall, S.W., 2019. Experiential learning theory in digital marketing communication: Application and outcomes of the applied marketing & media education norm (AMEN). Journal of Marketing Development and Competitiveness, 13(1), pp.86-98.

Tardan, P.P., Shihab, M.R. and Yudhoatmojo, S.B., 2017, October. Digital marketing strategy for mobile commerce collaborative consumption startups. In 2017 International Conference on Information Technology Systems and Innovation (ICITSI) (pp. 309-314). IEEE.

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