7019SMM Managing Marketing Metrics Sample

Table 1

Question 1:

From the above analysis and finding, it is concluded that the competition between Peach, Samsun, Motech, Noir, and Hony , shows that Brand value of Noir is highest and Peach has lowest . If we talk about the unit, retail price the highest price is charged by the Peach and lowest by Hony. so here we can clearly see that the highest profitability company is Peach, his share peach is also highest among them. The revenue share of peach is also high and it is 38.37%, follow by Samsun with 32.49%. Therefore we say that Peach is the Market leader.

[Referred to Appendix 1]

Question 2:

Among all the companies, the threatening competitor of Peach is Samsun. As one can see from the above data analysis, the brand value of Samson is more than that of peach. The brand value of peach is 258 and that of Samsun is 403. If we discuss price per unit share then the price of peach is 40.76% and that of Samsun is 32.49%. Revenue share is also similar to Samsun, as revenue share of peach is 38.37%$ and 32.19% of Samsun.

Figure 1: Financial analysis

(Source: MS Excel )

Table 2

Question 3:

LV of Peach and Samsun is differ because brand value of both of them is differ as well as share price, revenue price, and that of breakeven point is differ of all. We can see that retention rate of both the company is differ, also the CLV is different.

Question 4:

The market plan of peach is very different from the Samsun. From the above analysis and comparison, we see that the retention rate of previous and current year is very different

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Table 3

Question 5:

The ACV and PCV gives us sight to understand the importance of distribution. In addition, it shows us which areas are important and not. As we see the Annual contract, value is 93, which is literally very good for the company. It was 57% in the previous year. So here, it increases much during the financial year. PCV means a permanent capital vehicle, it is an entity of investment made for controlling permanent capital, or “Capital available for an unlimited time horizon”.

Question 6:

The ACV and PCV gives us sight to understand the importance of distribution. In addition, it shows us which areas are important and not. As we see the Annual contract, value is 93, which is literally very good for the company. It was 57% in the previous year. So here, it increases much during the financial year. PCV means a permanent capital vehicle; it is an entity of investment made for controlling permanent capital, or “Capital available for an unlimited time horizon”.

Table 4

Question 7:

One can set the price of phone by watching thorn features and services available in them. One can pay the price of phone by checking their PGV and total contribution.

Question 8:

If we have to choose a preferred alliance partner, it’s better to go with Noir because the company has good brand unit margin as well as unit share, sales share is also double, contribution per unit is also better than Noir then Hony. The breakeven point or volume of Noir is less than that of Hony. Therefore, it is good to go with Noir in compared to Hony.

Table 5

Question 9:

CPM is a term used in marketing to markup the price of 1000 advertisements on one web page. If any publisher of websites charges you any amount CPM, it means an advertiser must have to pay some money for every 1000 impressions of its advertisement. Here the company has impressions 26000000 and its media cost is 450000. It means a metric, which counts the viewers of Ads or their engagement, which an advertisement receives. It is one of the methods of online ads price. Some other metric engagement methods include CPC and CPA. It is one of the very common ways for pricing Ads in the market of digitalization.

Question 10:

It can be evaluated the result of a new campaign by dividing the media cost with impressions and multiplying by 100, so we get the value of cost per thousand impressions. After that, we get the value of leads sales conversion ratio.

Appendices

Appendix 1: Company Data

(source: MS Excel)