MAR036-6 Brand Communication and Reputation Management Assignment Sample
Module code and Title: MAR036-6 Brand Communication and Reputation Management Assignment Sample
Task 1
Campaign 1: Lumo ‘Flight shame’
Communication working process.
Brand communication is one of the processes that can include different activities such as social media promotion, advertising, and other aspects for developing a communication process with customers. In this advertisement campaign, Jen decided to offset the carbon emission rates by using sustainable cultures that can support them to maintain sustainability. Due to this reason, she carries some plants into her office areas and then they got a card. In the end, she goes completely off-grid for any kind of modern emission rates or products. At the end of the advertisement, she used an electric transportation facility with “Lumo” (e- train facilities).
This advertisement tells a story that can provide the whole package to understand the importance of this transportation system. On the other hand, many companies are used the “Brand Touchpoint Wheel” model for developing their internal team in terms of developing the whole business structure by upgrading the different touch points such as brand promises, stories, innovation, and other attributes. This process is one kind of visual representation to their customer that can help them to maintain suitable business progresses (Mogaji and Erkan, 2019).
Ideas of communication
This campaign is trying to explain the importance of electric train facilities in reducing the carbon footprint and its way of developing their overall business structures. The main objective of the brand communication process is identifying the connection process between their customers and the respective brands that can support them to maintain suitable business progress.
The main objective of this advertisement is to promote transportation facilities without spreading carbon emission rates through Lumo train services (Youtube.com, 2022). This campaign is also Promoting sustainable cultures and developing transport facilities to secure the lives of the future.
The ways of extension to the other two media
In my opinion, these ideas can be extended in terms of promotion through television and different news articles or magazine covers that can help them to spread awareness of their train and services that can improve their sales. Through these two media, they provide an attractive look, and their importance in promoting the reduction of carbon footprint rates in this area can carets the opportunity for these electric train facilities and develop future growth.
Campaign 2: Dove’s reverse selfie
Communication working process
Communication operates through the different processes for different brands based on their features or requirement that can support them to enhance their customer experiences. Different beauty companies such as Dove, Awake Organics, and others companies are used “Cognitive Theory” to attract most customers. As opined by Chylinski et al. (2020), this theory is one kind of mental process that can provide mental support to their consumers for pushing their respective beauty products to solve different problems.
Moreover, this theory includes the different leads of learning, concepts, and other attributes, which can improve the overall business progress. Dove is making the promotion of the “reverse-selfie process” for exploring product to solve different beauty-related problems and developed their skin tone.
Ideas of communication
Dove’s real beauty sketch is making the campaign to provide effective documents for women’s reaction to their self-image to real self-esteem in making the elements of their lives. It is proving an inspiration to the women to reassess and make the valuation solution that provides a happy feeling to the women in all ways. It is making the combustion more effective by providing a system that helps women to achieve their dream Youtube.com (2021).
The main objective of this campaign emphasizes that women should make their own way to live a happy life with a self-image that helps to overcome their problems and live their life happily. Proving the constitution to overcome the problem is the main communication that is being given through this campaign.
The ways of extension to the other two media
The other media that is required to make the involvement is video advertisements such as television and newspaper. Women can recognize their work and make the evaluation through the beauty that is being set to improve and provide useful sources. The other media through which I can make this campaign can be made successful is social media such as Facebook.
It is being set to improve and diversify the company to analyze the standard of work that is required to solve the management issue and oversee the standard of the week. It is required to make the event through reinforcement of the brand by making a commitment to fostering the self-esteem of women. The communication will lead to improving and overcoming the problem through band image that is required to be set and improve the performance.
Campaign 3: Abdul Latif Jameel Motors, Ramadan
Communication working process
Abdul Latif Jameel Motors is making the campaign to show that it is providing service through experiences to create a lighthearted film to celebrate Ramadan. Through this campaign, the service plans to carve a light Halsted time to make the celebration of Ramadan with the return of family through the party that is being spilled over into the car park.
Through the application of “Communication mixed” advertisement is being set that help- in achieving the marketing goal to make consistent communication to set and improve the standard through advertisement campaigns. It is being set to hence and makes the diversifications that help in growth and achieve sustainability in the business. It is being set to make the decision that leads to sustainability and take the decision to improve future growth.
Ideas of communication
Ramadan tradition is being set to make transcend generations that are making the inclusion through a lockdown and provide with a family gathering that feels fortunate to make get together. It is making the application through changes that improve and provide recreation to solve and measure the diversification in business through brand after the service experience.
The main objective of this campaign is to set and make the decision that wants to structure and feel togetherness from a different perspective Youtube.com (2022). It is being set to make the inclusion through car parking. Toyota sector is making this campaign to show the togetherness in a family on a positive note and making imperfect yet genuine moments of togetherness for capturing the feeling of Ramadan.
The ways of extension to the other two media
The creative director is being set to enhance and takes the improvement through diversification and to improve the performance of this campaign. Film advertisements and outdoor advertisements such as posters and electric displays are the media that I can further use for this campaign (Zarouali et al. 2022).
It aids in making growth through diversification that helps in creating a true dynamic substitution for the family to cure the responses and solve the issue. It is being set to improve and make the decision that is proven with happiness and joy with a little bit of banter. This campaign is making the application feel like Ramadan that is keeping it insightful for ads coming from the car brand.
Campaign 4: Avatar of Prince; “the man he was destined to become”
Communication working process
In order to develop brand promotions different companies are using different techniques that can support them in spreading awareness about their brand and improving the overall business performance. The “Avatar of Prince” campaign is trying to promote the FIFA gaming features by building the “Kiyan Prince” through a simulation process for improving the customer experience. On the other hand, this boy was murdered at 15 years of age that can provide this person’s fans to explore their gaming experience and make it memorable though using this gaming company.
Through this communication process, the company is showing its features and spreading awareness about its gaming, which can improve its overall business performance. On the other hand, multiple gaming companies used different approaches such as the communication mix model for using all the tools that can be used for communities with their respective customer and maintained their overall business progress. Through this process, the company can include all the facilities such as advertising, social media, product packaging, direct marketing, and other attributes (Ližbetinová et al. 2019).
Ideas of communication
These techniques or ideas of the communications are very interesting that can also influence people to explore this game because of the additional features of the simulation process. Moreover, it can also develop personal simulation payers in this game that can enhance the customer experiences during their gaming process.
The main objective of this campaign is to attract the maximum number of customers by showing them the additional features and including players like”Kiyan Prince” who has already died. This can provide additional advantages for spreading awareness with the help of his fellow teammates such as Raheem Sterling and other fellow mates (Youtube.com, 2021). This campaign is also projecting the gaming features and exploring these characters through story mode and other attributes.
The ways of extension to the other two media
In recent times, social media is a major platform to develop a sustainable culture. In my opinion, they can extend their promotion process to other two different areas such as newsletter and TV channels that can provide enough space to spread their awareness and target all aged customers, which can provide support for increasing the revenue and other attributes. Good content like this advertisement facility can provide better support to connect emotionally to their customer can attract most of the customers and develop their sales performance in the markets.
Task 2
Purpose-based approach to the brand’s product
The important criterion to set and make the decision for the growth in business is required to set and make the anchor for the consumer. As per my opinion, the purpose-based approach to making the brand products is by providing inspiration to the consumer with loyalty, and trust. Making the brand position will strive for differences in the overcrowded industries that will make the purpose-driven and help in achieving the loyalty of customers.
As stated by Shaltoni et al. (2018) the connection with the audience will make the product more effective through price point and packaging. I have note that it will defined to improve and set the standard that ensures the brand’s purpose is aligned by creating value to meet the target consumer. It is being set to define and increment the customer loyalty that is being defined by the competition by establishing market leadership. Evaluating the performance through customer loyalty is being set to define and make the suitability that helps in defining and setting the decision for growth.
The application of effective changes is required to define and make the purpose of the study (Vrontis et al. 2021). It is also defined as worth the drive and personality that aids in enhancing and setting the brand image in the market. Making the evaluation through effective decisions is being set to enhance and care for brand value in the market. It is being defined to evaluate and hence the performance of the campaign.
The first campaign is being set to improve the performance with the application of effective decisions that are making the growth in business. Therefore, I will further use this campaign approach to justify the brand image in the market that lead to growth and achieve the standard performance through enhancement. It is required to set and make the improvement for creating brand image in the market.
It is being analyzed from the campaign of Lumo travel that this smash rumor for the equal drop is required to solve and provide the leans for the concept of flight shame. It is required to set and make the people ditching from maintaining sustainability modes through long-distance rail.
The campaign of dove real beauty sketch is required to provide an effective structure that is being set to improve and make the decision for growth in the advertisement. It is required to set and make the portrait from drawing the attention of the FBI to make trained forensic artists solve the issue (Peter and Dalla Vecchia 2021).
It is being set to evaluate and hence the standard through diversification that is being set to improve and make the enhancement that is applied to solve and provide the result for defeating the observation that leads to sustainability in business. It is being set to evaluate and hence the performance through an effective standard that is being built to solve and make the forensic artist for the test that is making the description for evaluating the performance.
It is being set to improve and make the decision to provide effective support for women to build them stronger (Denić et al. 2018). The achievement is being set to enhance and make the decision to create effectively stranded in work. It is applied to enhance the gap that leads to success and achieving standard performance.
Communicate with audiences and stakeholders
The focused campaign is required to communicate with stakeholders with components for making the management plan. It will help in identifying the strategies and actions that are required to promote productivity and make the involvement of stakeholders (Ziółkowska 2021). It is required to set effective stakeholders to make the problem and decision execution that aids in solving the issue. Making the involvement of the group will improve the campaign and make it more successful through products.
It is defined to make the decision that leads to growth and achieving standard work. The performance is being set to enhance through diversification in business. The commission with the stakeholder is made through email, newspaper, and online presentations. It is making the campaign more successful with the involvement of effective stakeholders (Yadava et al. 2022).
The communication of this campaign with the audience is made through the target market and applying the unique selling proposition that will lead to growth and help in making the advertisement successful. This communication will lead to achieving a standard in work that is analyzed through the effective decision to improve and make the target audience.
The success of these approaches
Through brand loyalty, the success of the company is achieved by making the brand easier with the value that improves and makes the enhancement with branding. As per my opinion, Ethics and behavior are required to set the designation to make the application of brand image in the market. I have noted that it can be applied to enhance a value that is required to solve and make the decision for the growth in business. Making the initiative for establishing quality in the market is providing innovation that is being set to improve the brand value and make the decision for growth (Milton et al. 2020).
It is required to poem the standard with effective decisions that lead to growth in the market. The campaign’s purpose is to set and create brand loyalty among the customer. It is making the evaluation that enhances and asks to grow the business (Ližbetinová et al. 2019). It is required to set and make the decision for the brand to get a differentiator to work with a consultancy company. Proving growth through effective brand value is being set to enhance and improve the standard of work. It is defined to make inclusion by recognizing missing efforts in the organization.
References
Chylinski, M., Heller, J., Hilken, T., Keeling, D.I., Mahr, D. and de Ruyter, K., 2020. Augmented reality marketing: A technology-enabled approach to situated customer experience. Australasian Marketing Journal (AMJ), 28(4), pp.374-384. DOI: https://doi.org/10.1016/j.ausmj.2020.04.004
Denić, N., Petković, D., Vujović, V., Spasić, B. and Vujičić, I., 2018. A survey of internet marketing by small and medium-sized enterprises for placing wine on the market. Physica A: Statistical Mechanics and its Applications, 506, pp.718-727. https://doi.org/10.1016/j.physa.2018.04.095
Ližbetinová, L., Štarchoň, P., Lorincová, S., Weberová, D. and Průša, P., 2019. Application of cluster analysis in marketing communications in small and medium-sized enterprises: An empirical study in the Slovak Republic. Sustainability, 11(8), p.2302. DOI: https://doi.org/10.3390/su11082302
Ližbetinová, L., Štarchoň, P., Lorincová, S., Weberová, D. and Průša, P., 2019. Application of cluster analysis in marketing communications in small and medium-sized enterprises: An empirical study in the Slovak Republic. Sustainability, 11(8), p.2302. https://doi.org/10.3390/su11082302
Milton, K., Bauman, A.E., Faulkner, G., Hastings, G., Bellew, W., Williamson, C. and Kelly, P., 2020. Maximising the impact of global and national physical activity guidelines: the critical role of communication strategies. British journal of sports medicine, 54(24), pp.1463-1467. http://dx.doi.org/10.1136/bjsports-2020-102324
Mogaji, E. and Erkan, I., 2019. Insight into consumer experience on UK train transportation services. Travel Behaviour and Society, 14, pp.21-33. DOI: https://doi.org/10.1016/j.tbs.2018.09.004
Peter, M.K. and Dalla Vecchia, M., 2021. The digital marketing toolkit: a literature review for the identification of digital marketing channels and platforms. New trends in business information systems and technology, pp.251-265. https://doi.org/10.1007/978-3-030-48332-6_17
Shaltoni, A.M., West, D., Alnawas, I. and Shatnawi, T., 2018. Electronic marketing orientation in the Small and Medium-sized Enterprises context. European Business Review. https://doi.org/10.1108/EBR-02-2017-0034
Vrontis, D., Makrides, A., Christofi, M. and Thrassou, A., 2021. Social media influencer marketing: A systematic review, integrative framework and future research agenda. International Journal of Consumer Studies, 45(4), pp.617-644. https://doi.org/10.1111/ijcs.12647
Yadava, A.K., Khan, I.A., Pandey, P., Aarif, M., Khanna, G. and Garg, S., 2022. Impact of marketing communication and information sharing on the productivity of India’s small and medium-sized businesses (SMEs). International journal of health sciences, 6, pp.12745-12755. . https://doi.org/10.53730/ijhs.v6nS2.8352
Youtube.com (2021), Kiyan Prince Murdered footballer becomes a virtual FIFA QPR player – Long Live The Prince. Available from: https://www.youtube.com/watch?v=S2ZXLHhFcts [Accessed on: 08/12/2022]
Youtube.com (2021), Reverse Selfie. Available from: https://www.youtube.com/watch?v=z2T-Rh838GA [Accessed on: 08/12/2022]
Youtube.com (2022), Lumo “Flight Shame” 50 sec. Available from: https://www.youtube.com/watch?v=DUtuuetMt9Y [Accessed on: 08/12/2022]
Youtube.com (2022) Spot | Abdul Latif Jameel Motors | Ramadan [Online] accessed from Spot | Abdul Latif Jameel Motors | Ramadan – YouTube Accessed on: 08/12/2022
Zarouali, B., Dobber, T., De Pauw, G. and de Vreese, C., 2022. Using a personality-profiling algorithm to investigate political microtargeting: assessing the persuasion effects of personality-tailored ads on social media. Communication Research, 49(8), pp.1066-1091. https://doi.org/10.1177/0093650220961965
Ziółkowska, M.J., 2021. Digital transformation and marketing activities in small and medium-sized enterprises. Sustainability, 13(5), p.2512. https://doi.org/10.3390/su13052512
Know more about UniqueSubmission’s other writing services:
