MARKETING and STRATEGY REPORT SAMPLE
MARKETING and STRATEGY REPORT SAMPLE
Introduction
International Marketing and Strategy can be determined as a huge factor that helps to determine the expansion of the business. This factor can critically help in gathering the required level of business strategies in the global market. This study has aimed to determine the overall issues and develop factors of consternation strategies of Tesco plc which mainly operates in the global platform. This company has effectively highlighted the engagement of international customers and it has generated huge profits based on the evaluation of the overall companies. It will highlight the overall performing capacity and the major strategies which have been implemented by the company in the global market.
Background
Tesco plc is one of the leading multinational retail companies that operate in the UK market. Therefore, it has generated a better overview of the overall growth of the retail industry in the UK market as well as global platforms.
Figure 1: Tesco Plc’s growth in these years
(Source: statista.com, 2022)
This company has generated huge revenue growth in the last eyer 2021 which has highlighted $75.022Bn for the year which has generated a huge evaluation o the retail industry in the global market (tescoplc.com, 2022). Based on this, it can further develop the financial evaluation of the company in this sector.
Part 1
1. Background of the organisation & Importance of addressing CSR
Aiming to determine the best company in the market, it has tended to implement the performance of Tesco Plc. Therefore, it has been identified that the overall development of this company has been highlighted in the recent market activities. In addition to this, it has highlighted huge effectiveness in strategic development (tescoplc.com, 2022). In terms of highlighting the overall development of an organization, CSR policies can be effectively highlighted in the overall business development. Concerning this, it can be determined that the overall financial and market evaluation can be highlighted based on this factor. In addition to this, major international business has adopted these corporate social responsibilities for further evaluation.
The major CSR policies can effectively highlight the overall social issues in the local area. Therefore, it can be determined that the overall evaluation of the financial and brand development can be highlighted based on this. Consequently, it can be identified that Tesco plc can visibly highlight and implement the CSR policies which can provide them with various beneficial points (Humphreys and Trotman, 2022). It can determine better profitability, as well as the targeted customers, can get inclined towards this company. However, the major operators of the company can highlight huge development for evaluating its overall growth in the business market.
The major companies can tend to develop overall CSR policies in their business activities. Additionally, addressing CSR can highlight “attractiveness factors to targeted customers”, “targeted employees”, and financial investors (Kong et al. 2021). However, these factors can generate “talent retention” for the overall growth of international businesses. In contrast with this, it can highlight better Brand value for this company which can develop its financial position in the competitive market.
2. New Proposed CSR initiative
Tesco plc can intend to develop several CSR policies and activities in the company’s operating factors. However, it can be determined that the “Reduction of the carbon footprints”, enhancement of labour policies, assistance in fair trade, business Diversity and other factors can effectively determine overall growth for the company. These factors can highlight huge growth for the company and it can generate better operational activities in the business market. In association with this, it also can generate a huge increase in financial factors.
3. Benefits of Newly Initiated CSR objectives
Reduction of the carbon footprints
This objective of the CSR activities can be highlighted as the overall evolution o the business (Madanaguli et al. 2022). Therefore, this activity major focuses on the reduction of carbon generate which has been created in terms of highlighting this business development.
Benefits:
The major companies generate a huge increase in carbon development in manufacturing and operating activities. Therefore, this company can effectively highlight the decrease of this factor which can be highlighted for a better outcome.
Enhancement of labour policies:
Enhancing the overall labour policies and providing them beneficial services tend to develop the productivity of the Company. In association with this, it can be generated that the overall performance evaluation can be generated and increased in this market.
Benefits:
However, the operators can include labour policies which can highlight beneficial factors for this business. In association with this, it also can be generated that the overall development of the company’s growth can be generated and enhanced in the current market.
Assistance in fair trade:
Fairtrade can critically help to determine fairness in the business market (Ahmad et al. 2021). Additionally, it can also highlight effective trades in the comparative market.
Figure 2: Tesco Plc’s CSR activities in recent times
(Source: statista.com, 2022)
Benefits:
This factor can generate better outcomes for the overall company’s activities. Therefore, it can be highlighted that the overall development of the Brand value can be generated through this factor. Hence, the potential increase in financial activities can be highlighted in the market. The major benefit of this factor is that it can generate a better overview of financial activities. Based on this, it can critically engage new stakeholders and highlight more effective performance for further development. Further, the overall development in the operational development and Decent Work of Tesco plc and its Economic Growth can be highlighted in this factor.
Moreover, this factor can generate huge effective services for the company and highlight evaluation in the Industry, Business Innovation and development of capital Infrastructure for this business. In association with this, it can generate huge effective measures for this company in the future market.
Business Diversity:
This factor can be a major factor and CSR activity which can generate huge development for the company. However, it can be generated that the overall increase in their financial growth can be detected in this activity which can visibly highlight more consumers in the company development (Moura, 2021). Concerning this, it can be measured that the overall growth of the business in the UK market. Relying on this, it can be generated that the overall growth and the market capture can be highlighted based on this CSR activity. However, the overall potential growth of the company can be highlighted in a short time.
Benefits:
Aiming to determine this activity, it can be generated that the overall enhancement of the company’s performance can be generated. Therefore, the overall financial evaluation can be figured out for the company.
Charitable global giving:
Implementing charitable activities in the company can effectively highlight the overall increase in their performance by serving a percentage of profitable aspects to the NGOs and other institutions. This CSR activity can highlight great social responsibility for Tesco plc which can increase the good image of the company in the UK market as well as global platforms.
4. Relation to “United Nations Sustainable Development Goals (UNSDGs)”
The UNSDG has generated huge effective goals for determining a better outcome of the overall social factors in the global market. Therefore, these goals are majorly targeted to develop the overall evolution of their business development. In association with this, it has generated 17 goals for executing the overall business development and a major contribution to business development (un.org, 2022). It has highlighted “Goal 3: Good Health and Well-being” which can be mitigated and achieved through the “Charitable global giving” factor. On the other hand, “Goal 4: Quality Education” can be mitigated and achieved by developing Charitable activities in the global market.
Figure 3: Tesco Plc’s CSR activities in 2020
(Source: bloomberg.com, 2022)
In association with this, it has generated equality in the business CSR activities which can reach “Goal 5: Gender Equality” for the overall development of the company. Based on this, it can be generated that the overall development of the companies can be generated and highlighted in the financial activities. However, it also can be highlighted that the overall development of the company can be increased (Benghezal and Izadi, 2022). Therefore, Tesco plc has tended to adopt “Assistance in fair trade” which can reach “Goal 8: Decent Work and Economic Growth” of UNSDG. Concerning this, it also has been highlighted that this company has also reached this goal for evaluating their overall growth in the company’s performance. Hence, it has generated “Industry, Innovation and Infrastructure” in this CSR activity.
Moreover, the first objective of this company can effectively highlight the achievement of Goal 10 which is “Reduction in Inequality”. These goals can be effectively reached and they can provide a better and more positive impact on Tesco plc. Therefore, these factors can highlight “Sustainable development for Cities and local Communities” which is a goal of UNSDG. Tesco plc can be recognized as a “Responsible Consumption and Production” company for the business regarding activities in CSR policies.
Part 2
Promotion of proposed CSR initiative in the UK
Aiming to determine these activities in the business development, it can be generated that the overall growth of the business can be highlighted in the performance development. In addition to this, Tesco plc is mainly operating its overall activities in the UK market. Based on this, the UK retail area is concerned with this factor. Therefore, this factor can be generated so that their jointly planned CSR efforts can be implemented for operating in the UK market (Sewaliah, 2022). The major operators of this company can generate huge development by enhancing the current market activities and determining better profitability as well as financial development in the business market. Considering this, the overall performance evaluation can be highlighted in the business evaluation.
Moreover, Tesco plc can measure its huge growth in the business market. However, the overall development of the financial activities can be highlighted in the recent activities. Hence, these proposed CSR activities of Tesco plc can be generated as a major part of the organization which can highlight huge growth in the UK market. In contrast with this, the operators of the company can critically highlight the mentioned activities for developing their overall growth and promotional activities in the UK market.
Local cultures and business environments
Aiming to determine the cultural values of the UK people, can generate the overall growth of the company. It can focus on the evaluation of the financial aspects as well as determine better performing activities in the UK market.
The major social responsibilities of the UK can be determined as highlighting the overall activities of the lifestyle of the targeted customers, the nature of buying, a system of UK education and so on. Hence, these factors can be determined as the most effective factor for the overall growth of the company. In contrast with this, it can generate better overall development of the CSR activities of the UK market (Upadhyay Kumar and Akter, 2022). Therefore, this factor can create a huge positive impact on the performance of the company which can highlight UK religious activities, organizational beliefs, and ethical values and so on.
Based on these, the overall development of the company can be effectively highlighted which can generate a huge impact and concern the effective factor. It also considered the UK demographics, local and social segments or classes, and so on. These aspects can critically determine the effectiveness of Tesco plc’s products along with services for the future market of the business (Anderson, 2021). Therefore, it can be highlighted that the overall development of the UK market can be highlighted in this factor which can tend to shed light on the performing capacity of the UK market. Based on this, the financial evaluation and the UK market can generate more effective measures which can highlight immense development for this company.
In association with this, Tesco plc can include the local communities and black communities which have faced various issues in terms of living in the UK market. Concerning this, it can be highlighted as a major tool that critically operates in the global market and highlights the overall development in the local market. In association with this, it can be determined that the overall development of the business can generate more effective measures in the current activities of the company (Leung Dargusch and Hill, 2022). Consequently, it also can be highlighted that the overall valuation of performance management can be generated as the growth in the business market. Moreover, it can shed light on the growth of the local area which can contribute to the performance development of the business.
It can be identified that the overall development of the UK market can be highlighted based on the performance and implication of the strategies in the global market. In addition to this, it can be determined that the implemented CSR policies can highlight huge developments in the recent market. The critical evaluation that has been generated in this sector can create operator-observing factors for Tesco plc. Relying on the factor, the operators and managers of the retail market can include various strategic management which can impact positively discipline and CSR policy in the local market (Van Dam, 2022). Concerning these, the major evaluation can be highlighted in a short time which can highlight the implementation of new shareholders and develop their financial flows and revenue margin for upcoming business.
However, these factors can generate effective determination regarding the overall development in the market analysis.
Engaging local communities in promoting CSR
Tesco plc can effectively highlight the overall evolution of the financial growth which can be generated huge effective results for promoting their overall targets and CSR activities in the market. However, engaging local communities can be a major effective tool which can shed light on the approval of the activities for the local people (Lochař, 2021). Additionally, it can be generated better potential development for the company.
Implementing business activities and strategies
This business can generate better strategies and activities in the online areas and incline more customers through this process. Moreover, it can also highlight that the potential increase in the business market can be generated in business development.
Taking feedback
These activities of CSR can be effectively implemented in the business. On the other hand, it can generate better performing capacity for the overall development in the financial aspects. However, this aspect can affect the development of Tesco Plc which can be generated a better flow of customers and brand values and ethics in the market of retail (Lee et al. 2021). Based on this, it can create a better overview of the company and shed light on the effective measures of the company. In addition to this, it can generate huge effective performance for the evaluation of the company and create more effective development in the market activities.
Hence, taking feedback can help to mitigate generated issues as well as potential development in the company’s overall performance.
Using Curative content for promotions
Utilizing creative content for executing CSR activities and implementing various effective factors can generate a beget outcome for the company’s reputation in the business market. In association with this, it can generate huge effective factors for determining huge growth in the future market.
Collaborating with non-profit organizations and NGOs
This factor can effective for determining a better image of Tesco plc in the UK market. On the other hand, it can generate better contributions on the UK CSR factors and evaluate the position of the company and its surrounding area for further business years.
Hence, these factors can be identified as the best tool and activities for developing the performance of CSR activities in the UK market.
For example, Nike has used online platforms such as Twitter, and Instagram to engage more customers and utilized the “storytelling method” for its further development in CSR promotions (nike.com, 2022).
Timeline
| Period | Objective | Expected Outcome |
| 0-6 months | · Procuring and implementing important factors for the business | This practice will allow this business to sustain in long-run |
| 6-12 months | · Maintaining a proper cash flow | This factor will allow this business to sustainable in their operation |
| 1-2 years | · Scale up the business | Overall stable aspect, the business can be scales up while maintaining proper CSR aspects |
Table 1: Timeline
Conclusion
International marketing strategy and CSR policies can be highlighted as major tools that critically impact the company’s performance. However, the study has tended to highlight the performing capacity and CSR activities of the UK retail market. The company has highlighted and implemented various policies of CSR in the local area and which can possibly develop the company’s development in the future. Therefore, the overall financial and performing ability of Tesco Plc can be developed in a short time which can generate more engagement of customers and increase the finances of the company.
Hence, this study has generated various effective factors which have highlighted huge developing factors for the overall enhancement of financial growth. In addition to this, it has also highlighted effective values for this company. Additionally, it has generated the Importance of addressing CSR, initiatives of CSR, and CSR objectives which have highlighted Reduction of the carbon footprints and so on. Moreover, it also has generated the major Benefits of CSR factors and highlighted a major link with the “United Nations Sustainable Development Goals (UNSDGs)”. Hence, it has generated the Promotion of the proposed CSR initiative in the UK and Local cultures and business environments which can develop the performance of Tesco plc.
Reference list
Ahmad, N., Ullah, Z., Mahmood, A., Ariza-Montes, A., Vega-Muñoz, A., Han, H. and Scholz, M., 2021. Corporate social responsibility at the micro-level as a “new organizational value” for sustainability: Are females more aligned towards it?. International Journal of Environmental Research and Public Health, 18(4), p.2165.
Anderson, P.A., 2021. Corporate Social Responsibility: Rhetoric or Reality.
Benghezal, D. and Izadi, J., 2022. Exploring the impact of CSR strategy in food retail sector firms.
Humphreys, K.A. and Trotman, K.T., 2022. Judgment and decision-making research on CSR reporting in the COVID‐19 pandemic environment. Accounting & Finance, 62(1), pp.739-765.
Kong, L., Sial, M.S., Ahmad, N., Sehleanu, M., Li, Z., Zia-Ud-Din, M. and Badulescu, D., 2021. CSR as a potential motivator to shape employees’ view towards nature for a sustainable workplace environment. Sustainability, 13(3), p.1499.
Lee, C., Bassam, E.R.W. and Kuhn, I., 2021. Community-oriented actions by food retailers to support community well-being: a systematic scoping review. Public Health, 201, pp.115-124.
Leung, Y.N., Dargusch, P. and Hill, G., 2022. Review of the Carbon Management Strategies of Retail Industry in Energy Consumption and the Whole Value-Chain of the Product-A Case Study of Auchan Holding. Advances in Environmental and Engineering Research, 3(3), pp.1-12.
Lochař, J., 2021. Corporate social responsibility-využití v nadnárodních korporacích.
Madanaguli, A., Srivastava, S., Ferraris, A. and Dhir, A., 2022. Corporate social responsibility and sustainability in the tourism sector: A systematic literature review and future outlook. Sustainable Development, 30(3), pp.447-461.
Moura, M.B.L.D., 2021. Equity Research in Food & Retail Industry-TESCO PLC (Doctoral dissertation, Instituto Superior de Economia e Gestão).
Sewaliah, V., 2022. Combating the Global Plastic Packaging Waste Problem in the Grocery Sector: A Case Study of Publix Supermarkets. Journal for Global Business and Community, 13(1).
Upadhyay, A., Kumar, A. and Akter, S., 2022. An analysis of UK retailers’ initiatives towards circular economy transition and policy-driven directions. Clean Technologies and Environmental Policy, 24(4), pp.1209-1217.
Van Dam, I., 2022. The interplay between market concentration and diversity, food environment related commitments and associated practices of major food companies across European, Belgian and French markets (Doctoral dissertation, université Paris-Saclay).
Websites:
statista.com (2022) Annual revenue of Tesco Group in the United Kingdom (UK) and the Republic of Ireland from financial year 2015 to 2022 Available at: https://www.statista.com/statistics/490931/tesco-group-finance-revenue-united-kingdom-uk/ [Accessed on: 03.12.2022]
tescoplc.com (2022) Annual report Available at: https://www.tescoplc.com/investors/reports-results-and-presentations/annual-report-2022/ [Accessed on: 03.12.2022]
un.org (2022) United Nations Sustainable Development Goals (UNSDGs) Available at: https://www.un.org/development/desa/disabilities/envision2030.html [Accessed on: 03.12.2022]
nike.com (2022) CSR activities and promotions Available at: https://about.nike.com/en/impact [Accessed on: 03.12.2022]
bloomberg.com (2022) CSR policies Available at: https://www.bloomberg.com/news/articles/2021-11-02/tesco-s-esg-bonds-show-challenge-of-relying-on-market-to-cut-co2 [Accessed on: 03.12.2022]
Appendices
Appendix 1:
