Assignment Sample on a Critical Analysis of the Product and Destination Image
Introduction
Details of the Liverpool tourism destination
Liverpool, the city, and the metropolitan borough are in Merseyside, England. Some of the tourism destinations of the city are The Beatles and the Liverpool Football Club. The Walker Art Gallery and the Philharmonic Hall are also tourist attractions (Liverpoollep.org, 2021). Liverpool is also known for the UNESCO world heritage sites that are helpful to attract the tourist, and the tourist should also visit the Royal Albert dock.
Apart from this, the international slavery museum and the border force national museum are also some of the most famous tourist destinations of Liverpool.
Stakeholders involved in the Tourism Product and their priorities
Some of the stakeholders that are involved in the tourism products and their priorities are:
Local residents: The local residents are one of the stakeholders that have a vital role to play in the development of the tourism sector of Liverpool. They help the tourists to visit the right tourist destinations in the easiest way. They also help them in case they face any kind of problems in finding a place (Liverpoollep.org, 2021).
Tourism developer: The tourism developers of Liverpool have an important part to play as the stakeholder. They help to make the tourist understand the culture of the place and guide them to the right destination. The food and the habits are also made familiar to the tourist by the tourist developer.
Employees: The employees have the significant roles as a stakeholder as they help the tourists understand the way, help them reach to the write place, make the necessary arrangements related to fooding and lodging, and other requirements are taken care of the employees.
Government: The government also plays a vital role as a stakeholder as they are the ones who are allowing these tourisms through the provision of varied policies. By abiding by these policies, the companies are allowed to venture in Liverpool.
Aims and objectives of the project
The aim of the study is to highlight the importance of the tourist destination of Liverpool and to maximise the contribution of tourism to the economy by enhancing the quality of employment.
Literature review
1. Tourism Stakeholders
Tourism is considered a complex occurrence because it consists of different and contrasting interests of stakeholders, stated by Slivar, (2018). Sustainability is mandatory for all tourism destinations. The tourism industry is going forward while corresponding beneficial partnerships and steady development. Therefore, the right balance between different stakeholders needs to be reformed with each change and continuing it in the future. As per the view of Luštický and Bednářová, (2018), it often calls for effective management of relationships between essential players who maintain the main destination’s resources and powers. According to Slivar, (2018), it is also suggested that the competitive position of tourist terminus relies on the choices and the management quality of destination assists.
2. Product
Improvement of the product and brand awareness needs to be operated by creating integrative experiences, particularly industries providing interactive services such as tourism and hospitality, stated by Konu, (2017). Furthermore, the customer centred tourism products improvement needs to set priority for customer requirements. As per the view of Li et al. (2020), customers and users could involve at the beginning stage of the NSD procedure by spouting information, which might lead to creating new solutions to the existing problems. Tourism product improvement starts with enhancing the service idea, and it is necessary to try to ensure what problems and elements give value to whom, stated by Konu, (2017).
3. Destination Image
The destination image is described as per the individual perception and the experiences with the particular destination. The previous experiences of different individuals and the number of visits to that par5ticular destination influence their interest in a particular destination. Destination image widely varies from person to person (Rindrasih, 2019). There are likely chances that a destination considered as interesting for one individual may not be that exciting for some other person. It totally depends on the individual interest and taste for the destination. The destination image is influenced by a lot of external factors. For instance in today’s world of information technology and online social media platform. The destination image is influenced by such social networking sites.
Methodology
The data collected is based on the “secondary qualitative data collection method” (Ørngreen, R. and Levinsen, K., 2017). This has been helpful for the researcher to collect the data from different peer-reviewed journals and articles that gives reviews of the different authors related to the tourist destinations of Liverpool. It is also helping them to get contradictory overviews related to the destinations.
Findings
4Ps marketing theory
The 4ps of marketing i.e the product, price, place and the promotional factors are kept in mind that helps the development of the tourism industry.
Products- The transportation services and accommodations services are highly according to the needs of the customers (Resnick et al. 2016).
Price- They are also having reasonable prices and varied offers for the tourist.
Place- The places and the locations are safe and appropriate for tourist destinations.
Promotional factor- The promotional factors are taken into consideration by the company where they have undergone the promotional activities over varied social media sites and online platforms.
Recommendations
It is recommended that they must
- Adopt sustainable products that can help them to make more customers.
- Have more online visibility
- Develop new trends such as culinary tourism and the space tourism that can attract more customers.
- Make mobile phone applications that can help the customer keep a track of their booking and other offers.
Reflection
In this assessment the Liverpool, the city and the metropolitan borough is in Merseyside, England has been considered as the tourist destination. Liverpool is also known for the UNESCO world heritage sites that are helpful to attract the tourist. I learned different aspects of tourism and the various factors which influence the destination image. Through the assessment, I come to know the different stakeholders involved and the way they influence the tourist destination. I learned about Liverpool and the influence of the local community, government and tourist developer on the promotio0n of Liverpool as a tourist destination.
Conclusion
It is evident from the assessment that the tourist destination plays an important role in contributing to the economy. The promotion and management of tourist destination help in the contribution of economic development. The tourist destination generates employment for the local as well as a various national organisation. In recent time, the tourism sector is projected to grow fast and therefore the development of Liverpool as a tourist destination provides new opportunities to all the stakeholders involved and will contribute to enhancing the lifestyle of the local community. The development of Liverpool as a tourist destination has certain challenges. Implementing the recommendation provided in the assessment will certainly provide an edge to Liverpool as a tourist destination.
Reference list:
Li, L., Liu, B. and Mu, H., 2020. Innovation community and content providers’ new service development performance in technology-based service ecosystem. Industrial Management & Data Systems.
Liverpoollep.org. (2021). Liverpool Available at: https://www.liverpoollep.org/wp-content/uploads/2015/06/wpid-lcr-dmp-2015-2025.pdf. [Accessed on 10 May
Luštický, M. and Bednářová, M., 2018. Tourism destination competitiveness assessment: Research & planning practice. Global Business & Finance Review (GBFR), 23(3), pp.49-67.
Ørngreen, R. and Levinsen, K., 2017. Workshops as a Research Methodology. Electronic Journal of E-learning, 15(1), pp.70-81.
Resnick, S.M., Cheng, R., Simpson, M. and Lourenço, F., 2016. Marketing in SMEs: a “4Ps” self-branding model. International Journal of Entrepreneurial Behavior & Research.
Rindrasih, E., 2019. Life after Tsunami: The transformation of a post-tsunami and post-conflict tourist destination; the case of halal tourism, Aceh, Indonesia. International Development Planning Review, 41(4), pp.517-541.
Sliver, I., 2018. Stakeholders in a Tourist Destination–Matrix of Possible Relationships Towards Sustainability. Open Journal for Research in Economics, 1(1), p.1.
Know more about UniqueSubmission’s other writing services:
