SG7001 Managing Strategy Operations
Activity 1
Characteristic of its operations and nature of the organisation
| Vision | To provides exceptional experience of luxury narrowboat holidays in exploring the region of Britain | ||
| Nature of Operation | “Black Prince Holidays” company is UK-based and provides a very unique experience to visitors by suggesting a “luxury narrow boat holiday”. A unique journey on a “canal boat holiday” by luxury narrow boats is provided by “Black prince holidays” during the break or holidays. The organisation provides a “canal boat holiday” in stunning boat locations through a “self-drive luxury narrowboat” designed specifically for families. Its 4 dimensions of operations are in order to provide the best services to customers and engage them. This provides a relaxing journey on a boat during the break or holidays (Black-prince.com, 2022). It enables individuals to spot wildlife and spend special time with families and friends. The company provides a great service on holiday to its potential customers and allows them to make a choice of holiday in “desirable locations and flexible durations.” It provides 24×7 emergency services for the customers to make a contact with the company at any time. The company successfully fulfils all the market demands by giving the best experiences and making the process easier to engage canal boats. | ||
| Quality | Evaluation | Description and Justification | Implications |
| Volume | Medium | The company provides the boat service to UK customers especially in “England, Wales, and Scotland”. | It maintains it quality more than 30 years regarding the services of the customers |
| Variety | High | The UK based boat services organization “Black Prince Holidays” presents its services in “Oxfordshire, Cheshire, Wiltshire, Warwickshire” having a variation in every holiday type. | This helps this organization to maintain the affordable cost for the services to the customers and presents the competitiveness of this organization. Most importantly, it helps to boost the business of this organization (Black-prince.com, 2022). |
| Variation | High | Its management team are allocated to maintain business variations in delivering services. This helps to diversify the business of this organization. | The demand off the services off this company has been increased. So, the variance between “service range and pricing” are well managed to accomplish targets in its business and fulfil demands. |
| Visibility | High | This organization give stress “business transparency and visibility.” The customer of several level of income can afford the services of this boating organization. | It allows the company to enhance potential customers’ trust and loyalty and become the largest hospitality organization. The customer keep faith on this boating company on the basis of its services. |
| Speed | Medium | The company gives a good experience on boating to customers with speedy services but it can improve its services and make it faster in order to catch more customers to their service (Toader et al. 2022). | Its 24 hours customer service helps to develop its “brand reputation and overall business profitability”. |
| Quality | High | The company offers a high quality of boats to the customers and hand-built facilities. | Quality services help to improve its competitive ability and enhance its stable existence in the UK hospitality market. |
| Dependability | High | “Black Prince Holidays” is dependable to the UK government in order to regulate its business licence and the customers has to abide by the rules and regulation which they provide to the customers. | The dependability of the company helps to enhance overall business performance and achieve a leading position and brand image in the UK market. On the basis of the brand image this organization continues its business process through the presentation off the services to its customers. |
| Flexibility | Medium | Every employee in the company works flexibly and independently, which helps to enhance organisational productivity and on-time delivery of the boating services to customers in the UK. | Flexible working helps employees to work freely and without stress, which results in quality of services for the customers (Smoliak et al. 2022). It enhances the satisfaction levels of customers. |
| Cost | Medium | Price of the journey varies according to the duration of the holiday and standards or class of boats hired by customers (Black-prince.com, 2022). The company provides a higher to moderate Price range and makes the journey affordable for customers. | A varying range in journey prices helps the company to fulfil customer’ all demands in the UK market. This company use cost benefit strategy to maintain its expenses through the presentation of the services. |
References
Black-prince.com, 2022. About us: Your Holiday Price. Available at: https://www.black-prince.com/prices/ [Accessed on 20.10.2022]
Smoliak, O., Protsiv, L., Dovhan, O. And Yevhenieva, M., 2022. THE TOPICS OF SHCHEDRIVKA-SONGS IN WESTERN PODILLYA AND THEIR MAIN MOTIFS. Trames : A Journal of the Humanities and Social Sciences, 26(3),.
Toader, C., Văduva, L. And Petroman, I.M., 2022. EXPLORING THE TOURIST RESOURCES OF BANAT REGION AND IDENTIFYING TYPES OF TOURISM IN ORDER TO DEVELOP NEW TOURIST PRODUCTS. Quaestus, (20),.
Wijewardhana, U.A., Contributed Equally To This Work With: Udani,Abhisheka Wijewardhana, Apputhurai, P., Jayawardana, M., Meyer, D., Denny Meyer, M.J. And Denny Meyer Denny Meyer Contributed Equally To This Work With: Udani,Abhisheka Wijewardhana, 2022. Effectiveness of the conservation areas on the Mornington Peninsula for the common resident shorebird species using citizen science data. PLoS One, ,.
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