7BSP0355-0901 International Business Strategy Assignment Sample
Introduction
| DP World stands for Dubai Ports Worlds. It is a company indulged in the logistics sector. The organization is based in Dubai, UAE. It was founded in the year 2005. DP World deals in “cargo logistics”, “port terminal operations”, “maritime services” as well as “free trade zones”. Currently, the organization handles over 70 million shipping and cargo containers from across 70,000 ships every year. The following figure is the logo of DP World.
This study will be helpful in examining the internal and external business environment of the company and relevant strategies will be made accordingly. |
Main body (3 paragraphs of between 200- 250words per paragraph)
Paragraph 1: (Summaries you key learning from weeks 1& 2 here) e.g. what is strategy? Megatrends & the macro environment etc.
| In the first week I was introduced to my course mates. We communicated with each other and formed a better bond. We had discussed “multinational corporations” and their “direct investments” in other countries. We also discussed the topic of Urbanization. I had gained knowledge about the concept of digitalization and how it caters to the companies and the individuals. In addition, we had also discussed the topic of globalization and deglobalization. The company DP World is a major logistics operator and the company has excellent digitised business mechanics that fosters the company to perform well in the competitive market. Globalisation has also impacted the company in a positive way as the company provides logistics services to many other nations (Adams et al., 2019). Also the company provides employment to many people all across the globe. I also learnt about strategic management and strategic decision-making inside the business processes.
In the second week, I learnt that any organisation such as the DP World is impacted by the “macro environment” of the organisation. The “macro environment” of the company is influenced by the concept of PEST (Pan, Chen and Zhan, 2019). It stands for Political, Economic, Social, technological environment of the country where the company is headquartered. DP World is a UAE based company. The political environment of the country is very stable. UAE is a country with a growing economy and the GDP of the country is US$421 billion (dsc.gov.ae, 2022). Social life in the UAE is well disciplined. The technology factor in UAE is very high being a country with advanced facilities. All these factors imply that the macro environment of the UAE is very suitable for growth and development.
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Paragraph 2: (Summarise your key learning from weeks 3 &4 here, for example industry and the firm’s internal environment. Refer to weeks 3& 4)
| In the third week I had learnt the concept of “Industry Life Cycle”. Industry Life Cycle is dependent on the “demand and time”. The concept is determined in 5 stages which are “startup”, “growth”, “shakeout”, “maturity”, and “decline”. Industry Life cycles suggests vital data to business corporations regarding their “growth”, “opportunities”, “threats” and “challenges” (Cucculelli and Peruzzi, 2020). The “industry life cycle” also hints at the performance of the company in fields of “supply chains” and “profits” generated. This is how this alters the strategies of companies.
The internal environment of the DO World is good. The internal environment of the company is determined by factors like the financial bodies, consumers, rivals, suppliers, shareholders, and workers. The customers of DP World are satisfied with their performance. This is why the company engages with 70,000 cargo ships annually. The employees working in the organisation are quite satisfied with their company. Along with understanding key concepts of industry life cycle, we were also taught how Porter’s five forces helps in evaluating business strategies. The five forces are potential of the competitive rivals of a company, possibilities of suppliers, new companies, customers, and substitute products (Bruijl, 2018). I have also acquired knowledge about the “dynamic capability” of organisations. The Dynamic capabilities may be defined as the qualities of a company to renovate itself with the dynamic and changing environment (El Hanchi and Kerzazi, 2020). DP World has a lot of dynamic capabilities as it has continuously evolved with time in order to stay ahead in the competitive market. The brand has integrated and other digital technologies that have added potential.
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Paragraph 3: (Summarise your key learning from weeks 5& 6 here, for example stakeholders analysis, and SWOT & TOWS. Refer to weeks 5& 6)
| In the fifth week, I gathered information about differences between stakeholders and shareholders. Stakeholders are the associations of the company who hold themselves accountable for development and growth of the company (Kusi et al., 2018). The stakeholders support the business firms. Stakeholders have their own interest in the firm. On the contrary, shareholders are the associates who own a particular portion of the company. Shareholders may challenge the opinion of the company if they face financial loss. The shareholders are not accountable to the growth of the company. They are only related to the company for personal financial gains.
I also gained knowledge about the concept of “Corporate Social Responsibility”. It is the company tastics or policies in order to create a positive influence in the world (Zaman et al., 2022). DP World aims at creating a sustainable environment to make the lives of the underdeveloped population better by providing them with basic amenities such as jobs, food, clothing, medicines and more. In the 6th week, we discussed strategic options. Strategic options may be defined as options that help the company to be a better one in terms of business performances. DP World claims to lead the market in the field of logistics and smart trade. The strategic options inducted within the DP World to accomplish this objective are digitalisation and improved supply chain management (García-Sánchez and García-Sánchez, 2020). This will enable the company to foster advanced business operations.
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Conclusion
(Upto 200 words) ( So what are your key takeaways from the module so far and suggest a brief action plan for how you plan to use your learning in future. Provide a short action plan in the appendix
| Based on the foregoing discussion, it can be stated that “DP World” must analyse both the external and internal business environments in order to acquire a competitive advantage. The industrial life cycle assists “DP World” in identifying flaws and focusing on variables that aid in reducing future issues. To review the internal and external business environment, the organisation must consider a six-month action plan. For external company analysis, Porter’s five forces are useful. As a result, it assists “DP World” in developing a strategic future plan based on the danger of competitive rivalry, the threat of new entry, the purchasing power of suppliers, and the purchasing power of consumers. Other essential elements for “DP World” are government legislation, capital demands, and distribution networks.
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Reference list
(Provide key references from your engagement with the module) Provide at least 10 references.
Adams, D., Adams, K., Ullah, S., & Ullah, F. (2019). Globalisation, governance, accountability and the natural resource ‘curse’: Implications for socio-economic growth of oil-rich developing countries. Resources Policy, 61, 128-140. http://ray.yorksj.ac.uk/id/eprint/3725/1/Manuscript%20-%20accepted.pdf
Bruijl, G. H. T. (2018). The relevance of Porter’s five forces in today’s innovative and changing business environment. Available at SSRN 3192207. https://www.researchgate.net/profile/Gerard-Bruijl/publication/326026986_The_Relevance_of_Porter%27s_Five_Forces_in_Today%27s_Innovative_and_Changing_Business_Environment/links/5c14165c299bf139c7593f03/The-Relevance-of-Porters-Five-Forces-in-Todays-Innovative-and-Changing-Business-Environment.pdf
Cucculelli, M., & Peruzzi, V. (2020). Innovation over the industry life-cycle. Does ownership matter?. Research Policy, 49(1), 103878. https://iris.uniroma1.it/retrieve/handle/11573/1507173/1719890/Peruzzi_Innovation_2020.pdf
dpworld.com. (2022). Retrieved 5 April 2022, from https://www.dpworld.com/en/uae/news.
dsc.gov.ae. (2022). Retrieved 5 April 2022, from https://www.dsc.gov.ae/en-us/Themes/Pages/National-Accounts.aspx?Theme=24.
El Hanchi, S., & Kerzazi, L. (2020). Startup innovation capability from a dynamic capability-based view: A literature review and conceptual framework. Journal of Small Business Strategy, 30(2), 72-92. http://161.45.205.92/index.php/jsbs/article/download/1393/1170
García-Sánchez, I. M., & García-Sánchez, A. (2020). Corporate social responsibility during COVID-19 pandemic. Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 126. https://www.mdpi.com/2199-8531/6/4/126/pdf
Kusi, B. A., Gyeke-Dako, A., Agbloyor, E. K., & Darku, A. B. (2018). Does corporate governance structures promote shareholders or stakeholders value maximization? Evidence from African banks. Corporate Governance: The international journal of business in society. http://ugspace.ug.edu.gh/xmlui/bitstream/handle/123456789/31682/Does%20corporate%20governance%20structures%20promote%20shareholders%20or%20stakeholders%20value%20maximization%20Evidence%20from%20African%20banks.pdf?sequence=1&isAllowed=y
Pan, W., Chen, L., & Zhan, W. (2019). PESTEL analysis of construction productivity enhancement strategies: A case study of three economies. Journal of Management in Engineering, 35(1), 05018013. https://www.researchgate.net/profile/Le-Chen-15/publication/328063709_PESTEL_Analysis_of_Construction_Productivity_Enhancement_Strategies_A_Case_Study_of_Three_Economies/links/5bb597f6a6fdccd3cb852975/PESTEL-Analysis-of-Construction-Productivity-Enhancement-Strategies-A-Case-Study-of-Three-Economies.pdf
Zaman, R., Jain, T., Samara, G., & Jamali, D. (2022). Corporate governance meets corporate social responsibility: Mapping the interface. Business & Society, 61(3), 690-752. https://ro.ecu.edu.au/cgi/viewcontent.cgi?article=10675&context=ecuworkspost2013
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