974N1 Business Analysis and Consulting Sample
Part A: Consultancy report
Introduction
Business analysis of this report is being used for identifying the requirement of changing the articulation and the procedure in which the travel industry works with the facilitation of proper changes. This report is being created with the main aim to include the discounts and schemes that support travel and specific strategies, which support the sustainability of the same. The correct way of getting knowledge of discounts in the given industry in the UK travel sector with the discussion on getting proper access to managing the sustainable level of transporting in the country.
Current discounts and schemes are used in traveling in the UK
Many towns in the UK are having train stations, which can be easily seen on the “trainline website”. The institution is going to have information about the nearest station, which is involved in looking at the planning of the journey in the UK. Many students near about 30 percent discount on the after for traveling by train in the UK[1]. They are seen to make traveling on having the rail card costing 30 pounds. If the students are aged more than 25 then they are having a requirement to confirm that they are eligible as full-time student Travelling long-distance places are used for saving costing of having a rail card. At the same time, the busses are the cheapest way of traveling and conducting short journeys in the local area[2]. Paying for traveling the cost of going to different cities for multiple purposes while asking for advice from the institutions.
Figure 1: Sustainable tourism and stakeholders
(Source: Meirino et al. 2023)
Many places are involved with the buying of bus tickets, which are needed for traveling in them. Most numbers of towns in the UK are involved in offering regular services that is helping students to travel on a regular basis. This is useful in terms of saving money while going on regular journeys. More than 9.7 million older and disabled people are seen to have been able to make 1016 million pounds of bus journeys in getting the expenses of providing travel costs for free in the services of local bus travel services in the UK. “Travel scheme pass” is able to provide travel for that is between 0930 AM to 2300 Pm during the weekdays and that is anytime at the weekends and also “bank holidays”. This is a scheme that is being administered at the local stages of “travel concession authorities”[3]. Many numbers of TCA providers are able to enhance statutory schemes and are involved in making allowances for free and able to manage discounted traveling while using this model of transporting.
Strategies are supporting travel sustainability
Staying environment friendly for reducing the impacts of the tourism industry on nature. The energy is renewable and involved in producing bio-architecture and “eco-friendly” services in terms of preserving the environment. The accommodations offered in this industry are able to support the local level of the economy[4]. Making sure that the optimal kind of usage of the resources is able to preserve the kind of heritage and the biodiversity of the matter. The main issue about the consumption of environmental resources that are able to exceed the capacity to regenerate and cause changes in the climate and also the loss happening in biodiversity. Using public transportation can be able to reduce pollution of air and improve “road congestion”[5]. Using less of cars on the roads of the UK is able to release less amount of carbon dioxide into the atmosphere.
At the same time, respecting the cultural communities of the locals is able to conserve the cultural and artistic heritage interaction of many rewarding of sustainable traveling on preserving the traditions of the society. Slow traveling is able to minimize the impacts on the environment and also involved saving money for the specific country[6]. Normally, choosing the transporting services with the meaning of reduction of impacts is seemed to be a cheaper option. Before the pandemic affected the world many destinations including many historic destinations in the UK. As a tourist, people are interested in visiting those places at less cost. All the local and international customers are students and other people are involved in developing the whole structure oif the tourism industry. Using efficient modes of transportation is able to reduce the emissions of carbon by almost 8 percent which is involved increasing the traveling and tourism industry. Normally, planes and cars are having a tendency of the least efficient mode of vacationing closer to the destination[7]. Beyond transportation, tourism is being relied on pon consuming more “water and energy”.
Figure 2: Internal tourism in the UK
(Source: Statista, 2023)
The best path to knowing about discounts given by the UK tourism industry
Setting the prices of holidays and tours and other activities by ensuring the sales of making profits in identifying the costs that are being associated with the process of running the business in the UK and that is also including the time spent in developing a promotion of giving people the holiday experience. The procedure of digital marketing is a useful way in which an organization can easily reaching to their customers and also able to provide their work to make more profits in the development of the business[8]. This means that having more leads is able to lead to more business opportunities which are eventually leading to more amount of profits. Same to other industries the travel industry is also the same for increasing then the digital world and also involved in increasing awareness about specific brands[9]. This is able to reach many numbers of possible customers by using the internet process form communicating with them.
The statistics are having to show the major number of different businesses in using in the traveling and tourism industry is much better and currently, 3.2 billion users of smartphones are easily able to get information on their personal devices. The advancement in social media is a great process for having the technology of sharing information with students and people in general with solid knowledge about the travel industry in the UK[10]. This is able to increase the chance of customer engagement and the customers are expecting to utilize these kinds of services in trying to engage with the duration of the services while taking care of the customers of the industry[11]. In addition, sharing personal experience with customers are involved in digital marketing giving business a chance to provide accurate information and optimize the tourism industry in the UK.
Barriers to getting access to sustainable transport
The barriers to social and environmental sustainability for sustainable transporting systems are an important aspect of managing the economical sustainability of the travel industry in the UK. In order to get a sustainable level of transporting services the alternative and identified barriers that are seen to be getting implemented[12]. This also includes the governmental policies that are costing different externalities and proper consumption of energy and happening many changes in the consumption patterns of the technological changes in using innovation for easier transportation. Hence, the demand coming from delivering sustainable methods of transporting with the development in the argument in the policy of transportation is dominated by the challenges that are getting met in trying to meet the goals of better transportation in the Country[13]. The barriers to adopting different models such as electric vehicles towards the process of trying to achieve some efficient barriers which are helping in providing safety and reliability matter and considering the requirements of the customers.
The country the UK is able to analyze the transportation of the systems and the different cities of it is rated in the duration of the fleet of around 2600 “diesel-electric hybrid” kind of buses that are full, efficient. This is getting as the reduction of the emission of almost 40 percent of the increase of their trips on managing the public transportation, which is getting reduced to 80 percent[14]. Therefore, the city is involved in implementing the system which is the combination of the next-generation emission standards with the buses operating in the city center with the significance of the lower levels of “carbon monoxide” and “nitrogen oxides”[15]. After the pandemic, the most prestigious UK transporting servicers are having the motivation of releasing less amount of pollution into the environment which is putting the impact on nature not getting bigger.
Conclusion
The conclusion of this report about analyzing the travel business is mainly taking part in the transport modes availability in the UK. The discounts which are available in the tourism industry is getting discussed in this report then details useful strategies that are needed for reaching the sustainability of transporting services. This report also includes the matter of the best kind of discounts in the tourism industry in the UK is mainly used for the assessment of having knowledge about the tourism industry. The barriers which are used to be seen in the sustainable transporting development and proper use of bus and transporting services are being used in the development of the countries traveling matter and helping tourists in choosing the best possible ways processes. Therefore, this report is including the different modes of transporting services and the sustainability of the services.
References
Buehler, R. and Pucher, J., (2022). Cycling through the covid-19 pandemic to a more sustainable transport future: evidence from case studies of 14 large bicycle-friendly cities in Europe and North America. Sustainability, 14(12), p.7293.
Costa, C.S., Pitombo, C.S. and Souza, F.L.U.D., (2022). Travel behavior before and during the COVID-19 pandemic in Brazil: Mobility changes and transport policies for a sustainable transportation system in the post-pandemic period. Sustainability, 14(8), p.4573.
Demirel, E., Karagöz Zeren, S. and Hakan, K., (2022). Smart contracts in tourism industry: a model with blockchain integration for post pandemic economy. Current Issues in Tourism, 25(12), pp.1895-1909.
Fan, X., Lu, J., Qiu, M. and Xiao, X., (2022). Changes in travel behaviors and intentions during the COVID-19 pandemic and recovery period: A case study of China. Journal of Outdoor Recreation and Tourism, p.100522.
Fusté-Forné, F. and Michael, N., (2023). Limited tourism: Travel bubbles for a sustainable future. Journal of Sustainable Tourism, 31(1), pp.73-90.
Ghafourian, M., Nika, C.E., Mousavi, A., Mino, E., Al-Salehi, M. and Katsou, E., (2022). Economic impact assessment indicators of circular economy in a decentralised circular water system—Case of eco-touristic facility. Science of the Total Environment, 822, p.153602.
Hasselwander, M., Bigotte, J.F., Antunes, A.P. and Sigua, R.G., (2022). Towards sustainable transport in developing countries: Preliminary findings on the demand for mobility-as-a-service (MaaS) in Metro Manila. Transportation Research Part A: Policy and Practice, 155, pp.501-518.
Liu, X., Wang, D. and Gretzel, U., (2022). On-site decision-making in smartphone-mediated contexts. Tourism Management, 88, p.104424.
Mattioli, G. and Scheiner, J., (2022). The impact of migration background, ethnicity and social network dispersion on air and car travel in the UK. Travel Behaviour and Society, 27, pp.65-78.
Mazzucato, M., (2022). Financing the green new deal. Nature Sustainability, 5(2), pp.93-94.
Meirino, M., França, S., Quelhas, O., and Sereno, M., (2023). Governance of sustainability in tourism. International Journal of Industrial and Systems Engineering. 24. 257. 10.1504/IJISE.2016.10000154.
Musolino, G., (2022). Sustainable Mobility as a Service: Demand analysis and case studies. Information, 13(8), p.376.
Ravagnan, C., Rossi, F. and Amiriaref, M., (2022). Sustainable mobility and resilient urban spaces in the United Kingdom. Practices and proposals. Transportation Research Procedia, 60, pp.164-171.
Surya, B., Hernita, H., Salim, A., Suriani, S., Perwira, I., Yulia, Y., Ruslan, M. and Yunus, K., (2022). Travel-business stagnation and SME business turbulence in the tourism sector in the era of the COVID-19 pandemic. Sustainability, 14(4), p.2380.
Uglis, J., Jęczmyk, A., Zawadka, J., Wojcieszak-Zbierska, M.M. and Pszczoła, M., (2022). Impact of the COVID-19 pandemic on tourist plans: A case study from Poland. Current Issues in Tourism, 25(3), pp.405-420.
Zafar, F., Khattak, H.A., Aloqaily, M. and Hussain, R., (2022). Carpooling in connected and autonomous vehicles: current solutions and future directions. ACM Computing Surveys (CSUR), 54(10s), pp.1-36.
Websites
Statista, 2023, Value of internal tourism consumption in the United Kingdom (UK) in 2019, by product, Available at: https://www.statista.com/statistics/426491/travel-spending-in-the-united-kingdom-by-sector/, [Accessed on: 21/03/2023]
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[1] Liu, X., Wang, D. and Gretzel, U., (2022). On-site decision-making in smartphone-mediated contexts. Tourism Management, 88, p.104424.
[2] Zafar, F., Khattak, H.A., Aloqaily, M. and Hussain, R., (2022). Carpooling in connected and autonomous vehicles: current solutions and future directions. ACM Computing Surveys (CSUR), 54(10s), pp.1-36.
[3] Uglis, J., Jęczmyk, A., Zawadka, J., Wojcieszak-Zbierska, M.M. and Pszczoła, M., (2022). Impact of the COVID-19 pandemic on tourist plans: A case study from Poland. Current Issues in Tourism, 25(3), pp.405-420.
[4] Fusté-Forné, F. and Michael, N., (2023). Limited tourism: Travel bubbles for a sustainable future. Journal of Sustainable Tourism, 31(1), pp.73-90.
[5] Costa, C.S., Pitombo, C.S. and Souza, F.L.U.D., (2022). Travel behavior before and during the COVID-19 pandemic in Brazil: Mobility changes and transport policies for a sustainable transportation system in the post-pandemic period. Sustainability, 14(8), p.4573.
[6] Musolino, G., (2022). Sustainable Mobility as a Service: Demand analysis and case studies. Information, 13(8), p.376.
[7] Surya, B., Hernita, H., Salim, A., Suriani, S., Perwira, I., Yulia, Y., Ruslan, M. and Yunus, K., (2022). Travel-business stagnation and SME business turbulence in the tourism sector in the era of the COVID-19 pandemic. Sustainability, 14(4), p.2380.
[8] Mazzucato, M., (2022). Financing the green new deal. Nature Sustainability, 5(2), pp.93-94.
[9] Ghafourian, M., Nika, C.E., Mousavi, A., Mino, E., Al-Salehi, M. and Katsou, E., (2022). Economic impact assessment indicators of circular economy in a decentralised circular water system—Case of eco-touristic facility. Science of the Total Environment, 822, p.153602.
[10] Demirel, E., Karagöz Zeren, S. and Hakan, K., (2022). Smart contracts in tourism industry: a model with blockchain integration for post pandemic economy. Current Issues in Tourism, 25(12), pp.1895-1909.
[11] Fan, X., Lu, J., Qiu, M. and Xiao, X., (2022). Changes in travel behaviors and intentions during the COVID-19 pandemic and recovery period: A case study of China. Journal of Outdoor Recreation and Tourism, p.100522.
[12] Buehler, R. and Pucher, J., (2022). Cycling through the covid-19 pandemic to a more sustainable transport future: evidence from case studies of 14 large bicycle-friendly cities in Europe and North America. Sustainability, 14(12), p.7293.
[13] Hasselwander, M., Bigotte, J.F., Antunes, A.P. and Sigua, R.G., (2022). Towards sustainable transport in developing countries: Preliminary findings on the demand for mobility-as-a-service (MaaS) in Metro Manila. Transportation Research Part A: Policy and Practice, 155, pp.501-518.
[14] Mattioli, G. and Scheiner, J., (2022). The impact of migration background, ethnicity and social network dispersion on air and car travel in the UK. Travel Behaviour and Society, 27, pp.65-78.
[15] Ravagnan, C., Rossi, F. and Amiriaref, M., (2022). Sustainable mobility and resilient urban spaces in the United Kingdom. Practices and proposals. Transportation Research Procedia, 60, pp.164-171.
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