Assignment Sample on Evaluation Of CSR Management and Practices
Introduction
The sustainable practices of CSR is a condition which has a conceptual idea to apply the subject of management. This approach leads companies to incorporate social and atmosphere responsibility in their management and business practices. This ability helps them to prescribe that they are committed to environmental accountabilities. The practices of CSR helps companies to develop the prospects in terms of social responsibility. Effective practice of CSR can lead the company to develop their brand image to gain potential customers in terms of market aspect and business operations. This research paper is based on the practices of CSR practices for the Kier group based in the UK. There are several kinds of techniques through which the Kier group will gain potential advantages. The Kier construction group was established in the year of 1928 by Jorgen Lotx and Olaf Kier. The current operation of the company is operated through it’s headquarter located in Manchester. The organization has built power of more than 10000 employees. The Kier group is committed to its responsibility by developing the factors through effective management practices in their business to achieve the financial and non-financial capabilities to develop its visionary power. The aspects of “corporate social responsibility”. Through the approach of csr management, Kier group could enable to confront the sliding scale from threatening factors. This research project would be deployed to describe and evaluate the potential values of csr practices and management of Kier group in the UK.
Core characteristic of CSR
Figure 1: core characteristics of csr
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Voluntary
The voluntary in CSR is deeply rooted to its commitment and formal declaration. It is one of the aspects which comes from inside part of the Kier group. This factor helps to lead the company with a desire to make alterations by producing values. Through deploying the voluntary factor as one characteristic of CSR Kier has been able to deploy the worker engagement in its organization. Apart from this, this helps Kier to get assistance from native and international communities.
Managing externalities
The aspects of externalities can be denoted by all kinds of tools which could have an effect on several investors for Kier group. The degradation of the atmosphere is denoted by Kier as the external factor. In this respect, the CSR activity is deployed to cope up with the outward factors like – “pollution control, rights for employees, minimizing rationalization effect, better stakeholder analysis” etc.
Managing stakeholder orientation
The basic theme of stakeholder analysis and management is to develop the stakeholder aspect depending on three characteristics. Those are, “power, legitimacy of claim and urgency”. By developing this aspects the investor analysis can be developed by improving the aspects of “marketing, communication, operational unit, human resources etc.
Social and economic responsibilities
This aspect of social responsibilities can be connected by an aim on stakeholder analysis and profitability. The social and financial responsibilities has been put into effect as the construction project is directly related to the health aspect for people.
Practices and values
Although CSR is undoubtedly about a specific set of corporate practices and methods that address social challenges, numerous individuals believe it also refers to an ideology or set of principles that underlies these practices.
Beyond Philanthropy
In some parts of the world, corporate social responsibility (CSR) primarily refers to charitable giving, sometimes known as corporate social obligation or generosity to the general population. CSR is a required practice for Kier group supported by laws and acknowledged worldwide standards that is transitioning from humanitarian through either strategic CSR or instrumentation. Due to the effects it has on revenue, administration of human resources, marketing, and logistic support—all of which are essential elements of commercial organizations’ basic functions—it is no longer purely altruistic in character and extends beyond charity and efforts to improve the community.
Carroll’s Pyramid of CSR
A framework called Carroll’s Pyramid of Corporate Social Responsibility (CSR) is used to assess a company’s CSR management and practices. The pyramid has four tiers: the economic, the legal, the moral, and the charitable.
Economic: Kier Group is a significant participant in the construction sector and is dedicated to maximizing shareholder wealth and customer value (Laguir et al.2019). The business has a solid track record of completing successful projects and strong financial performance.
Legal: The Corporation complies with all applicable rules and laws and has a robust system of corporate management. The company has a mechanism in place for internal audits to make sure it conforms to the law.
Ethical: The Kier Group’s ethical code of conduct outlines the company’s commitment to moral business practices. The company has also made a number of efforts to decrease its impact on the environment, including promoting environmentally friendly construction practices and investing in green energy sources.
Philanthropic: The Kier Group has an extended tradition of giving back to the areas where it operates. Along with a number of charitable partnerships and sponsorships, the company has contributed to initiatives that aim to improve the lives of its employees and the towns and cities in which it operates.
Three domain model
The Corporate Governance Domain Model is the first domain model used to assess Kier Group’s CSR management and practices. This approach examines the organization’s structure, management, and stakeholder accountability. The board of directors, top management, and internal audit system are all evaluated. The model also examines how the business handles its ethical obligations and combats problems like bribery, corruption, and nepotism.
The Social Impact Model is the second domain model used to assess Kier Group’s CSR management and practices. This approach examines the company’s influence on the neighborhoods in which it works and how it deals with problems including poverty, inequality, human rights, and the sustainability of the environment. It assesses the extent to which the business upholds its obligations to its clients, team members, and the communities in which it works.
The third domain model of the evaluation of CSR management and practices of Kier Group is the Environmental Impact Model. This model looks at how the company is managing its environmental impacts, and how it is ensuring that its operations are as sustainable as possible. It evaluates the company’s energy-efficiency measures, its waste management practices, and its commitment to renewable energy sources.
The Four Stage Transformation Model
Identifying CSR targets, policies, and adheres to is the first step. This entails comprehending the firm’s CSR policy, comprehending the organization’s dedication to moral and ethical conduct, and comprehending the present CSR management practices of the company.
Setting performance standards for CSR is the second stage. This entails evaluating the performance of the business in light of that of competing organizations, creating an initial basis for improvement, and determining a schedule for execution.
The third step is comparing performance to the established benchmarks. This entails assessing the company’s performance in relation to its CSR goals, policies, and practices and comparing its advancement to the established standards.
The last performance is assessed in relation to the established benchmarks in the fourth step. This entails assessing the company’s development with regard to its CSR aims, policies, and practices and ensuring that it is accomplishing its objectives (Laguir ET al.2019). To verify that the business is accomplishing its objectives, this step also include making any adjustments necessary to the CSR management procedure or practices.
Stakeholder analysis and stakeholder theory
Figure 2: stakeholder analysis
(Source: https://upload.wikimedia.org)
According to the stakeholder hypothesis, an organization must answer to the people who have an interest in its operations. Employees, clients, suppliers, shareholders, governmental organizations, and the community are some examples of these stakeholders, who might be internal or external (Laguir ET al.2019). According to the notion, a firm’s success depends on managing the interests of these stakeholders, and ignoring any stakeholder group might have detrimental effects on the organization.
Participant Analysis Stakeholder analysis is a tool used to identify and rank the stakeholders in an organization according to their motivations, sway, and influence. The analysis enables the business to comprehend the wants and expectations of its stakeholder groups and to create plans that are appropriate to meet those needs. Stakeholder analysis entails three steps: identification, mapping, and prioritization.
The Kier Group has a wide range of stakeholders, including its workers, clients, suppliers, shareholders, governing bodies, and the neighborhood. The business understands how crucial it is to interact with its stakeholders to make sure that its actions meet their expectations and demands. In order to communicate with its stakeholders, Kier Group has set up a number of channels, including as a website, social media sites, and community outreach initiatives.
A map of the stakeholders Based on their interests, sway, and influence, Kier Group has mapped out its stakeholders. The company has defined the many interests of its stakeholders, which range from monetary gains for shareholders to secure working conditions for employees. Stakeholders in Kier Group have varying degrees of influence and power, with stockholders having greater implications. The relevance of each stakeholder to the success of the organization has been ranked by Kier Group’s stakeholders. The business has identified its workers as its most important stakeholder group and has taken a number of steps to guarantee that they work in a secure and healthy environment. The demands of its customers and suppliers have also been given top priority by Kier Group since it understands how crucial their satisfaction is to the business’s success. The four primary areas of the Kier Group’s CSR initiatives are the environment. The Kier Group has put in place a number of steps to lessen its impact on the environment, including lowering carbon emissions, preserving energy, and cutting back on waste. The business’ environmental actions are in line with those of its stakeholders, who are becoming more and more concerned about how corporations are affecting the environment. The Kier Group has put in place a number of efforts to make sure that employees enjoy a safe and healthy workplace since it recognizes that its people are its most precious asset (Laguir ET al.2019). To reduce workplace accidents, the company has developed a culture of health and safety and offers the necessary training and tools to its staff. The company has launched a number of community involvement initiatives to aid the communities where it conducts business. The business encourages its employees to participate in community service projects and sponsors a number of philanthropic organizations.
Examine strategic approaches
Due to the worldwide businesses function in a globally integrated environment, corporate social responsibility (CSR) is becoming more and more significant. Due to the various cultural, economic, and social environments they operate in, international businesses confront particular difficulties when it comes to meeting their social obligations.
Stakeholder Engagement
Identification, comprehension, and development of relevant solutions to fulfill stakeholders’ needs and expectations are all part of stakeholder engagement. International businesses utilize stakeholder engagement to strengthen relationships with their stakeholders, establish credibility, and generate long-term benefits for both the business and the community. In order to make sure that its actions are in line with the needs and expectations of its stakeholders, Kier Group’s CSR management and practices are connected with stakeholder engagement. In order to communicate with its stakeholders, Kier Group has set up a number of channels, including as a website, social media sites, and community outreach initiatives.
CSR Strategic Approaches
International businesses utilize a variety of strategic initiatives, such as stakeholder engagement, philanthropy, shared value creation, and sustainability, to satisfy their social obligations. These strategies allow businesses to include CSR into their corporate strategy and produce benefits for both the firm and the community.
Philanthropy
contributions back to the community means participating in charitable contributions, volunteering, and other sorts of assistance (Chatzopoulou and Kiewiet 2021). International businesses employ philanthropy to uphold their civic duties and cultivate a positive reputation in the communities where they do business. Various philanthropic activities to benefit the areas in which Kier Group operates are part of its CSR management and practices.
Shared Value Creation
In order to create shared value, social and environmental concerns that are important to a company’s business plan must be found and addressed. By addressing societal issues through their main business operations, international corporations use shared value creation to produce long-term value for both the company and the community. Various shared value creation activities to address social and environmental challenges pertinent to its business plan are part of Kier Group’s CSR management and practices. The company’s environmental measures, like lowering carbon emissions, saving energy, and cutting waste, are in line with the interests of its stakeholders, who are growing more concerned about how enterprises are affecting the environment.
Sustainability
To maintain an organization’s long-term viability, sustainability entails regulating its effects on the economy, society, and the environment. International businesses employ sustainability to uphold their civic duties and produce long-term benefit for both the organization and the community. Various sustainability measures are incorporated into Kier Group’s CSR management and practices to minimize its negative effects on the economy, society, and environment. The business has put in place a number of steps to lessen its impact on the environment, including lowering carbon emissions, preserving energy, and cutting back on waste.
Sustainability and CSR strategy
The Kier Group is dedicated to advancing sustainability and putting corporate social responsibility (CSR) plans into action at work. The business understands how crucial it is to integrate sustainable practices and CSR projects into its daily operations in order to improve its reputation, boost employee engagement, and provide long-term value for all stakeholders. This essay explores Kier Group’s CSR and sustainability initiatives at work, emphasizing the company’s initiatives to lessen its environmental effect and advance social responsibility.
Environment
Kier Group integrates environmental responsibility into their CSR strategy by putting in place activities that support sustainable lifestyles, lessen waste, and lower carbon footprints (Chatzopoulou and Kiewiet 2021). The business is dedicated to utilizing more renewable energy, planning and building energy-efficient structures, and lessening its total environmental effect. Through its environmental CSR efforts, Kier Group aims to advance sustainability and environmental protection while generating long-term value for its stakeholders.
Economy
As part of its economic CSR initiatives, Kier Group supports apprenticeship programs, offers its staff options for training and development, and creates employment prospects for locals. In order to promote neighborhood companies and help the economic development of the communities in which it operates, the company also uses local suppliers and subcontractors. Additionally, Kier Group is dedicated to public reporting and responsible financial management, making sure that its financial activities comply with moral principles and legal obligations. By encouraging economic sustainability and fostering the economic development of the regions it operates in, the company is able to create long-term value for its stakeholders, including employees, shareholders, and the general public.
Ecological responsibilities
Through the use of energy-efficient building designs, increasing the use of energy generated from renewable sources, and implementing waste reduction and recycling programs, the Kier Group’s ecological CSR activities aim to reduce carbon emissions and energy use. By integrating sustainable practices into its operations, such as employing sustainable materials and reducing the use of hazardous chemicals, the company also aims to safeguard natural habitats and biodiversity (Chatzopoulou and Kiewiet 2021). Additionally, Kier Group collaborates with its partners and suppliers to make sure they uphold ecological sustainability principles and encourage ethical environmental practices. The business also interacts with its stakeholders, such as its workers, clients, and the general public, in order to raise knowledge of ecological sustainability challenges and support ethical environmental behavior.
Leading company in the building and services industries is The Kier Group. It has a history of dedication to Corporate Social Responsibility (CSR) and has received praise for its efforts in this field. The following crucial aspects must be looked at carefully in order to evaluate Kier Group’s CSR management and practises:
- Employment Relations: The Kier Group has made an effort to promote a climate of respect and open dialogue between management and staff (Chatzopoulou and Kiewiet 2021). It has put procedures in place to make sure that everyone is treated equally and that their rights are upheld. Additionally, the business offers its staff members chances for learning and growth and promotes their involvement in the community.
- The environmental Obligation: The Kier Group has developed a thorough strategy for environmental sustainability, which includes cutting emissions and waste, utilising energy from sustainable sources, and purchasing materials ethically. It is dedicated to reducing how much of an impact its operations have on the environment.
- Participation in the Community: Kier has taken part in a number of community activities, such as supporting disadvantaged populations and funding regional charity. Additionally, it has created a variety of skill-based courses to assist locals in enhancing their employability.
- Ethical Practises: To guarantee that its business activities are carried out in a responsible and transparent manner, Kier has put in place a solid ethical framework. This involves a dedication to honesty and adherence to all applicable rules and laws.
Social welfare
The Kier Group’s “Corporate Social Responsibility (CSR) Management” and Practises demonstrate how seriously they take social responsibility. Their CSR approach places a strong emphasis on four essential areas: safety, social development, environmental sustainability, and community participation. They work to guarantee the safety of their workers and the communities where they operate by investing in environmental initiatives like carbon management and renewable energy (Tanimoto, 2019). Along with investing in neighborhood communities through generating jobs and raising money for charities, they also place a strong emphasis on education and skill development to produce a workforce that is more diverse and inclusive. The goal of their CSR strategy is to make sure that the business’ operations and initiatives help the communities where it operates.
The Kier Group has also attained ISO 14001 accreditation and has a strong commitment to ethical business practises. The company’s dedication to upholding worldwide standards for environmental management is demonstrated by this accreditation. Additionally, they make sure that ethical business practises are followed, including fair labour laws compliance, legal compliance, and adherence to the UN Global Compact’s ethical criteria.
Strategy enhancement and Recommendation
- Use consumer feedback to better understand how satisfied customers are with the CSR activities of the Kier Group. Surveys, interviews, and other qualitative research techniques can be used to do this.
- Create a plan for informing the public about the Kier Group’s CSR actions. This could involve social media campaigns, website upgrades, and press releases.
- Implement a mechanism of external review to determine the success of the CSR efforts of the Kier Group (Tanimoto, 2019). This might involve focus groups, independent research, stakeholder interviews, and quantitative surveys.
- Extend CSR programmes past the primary areas of concentration, such as community involvement and environmental stewardship. Initiatives to advance inclusivity and diversity, moral business conduct, and worker wellbeing may fall under this category.
- Produce a CSR report to monitor the advancement, effectiveness, and outcomes of the Kier Group’s CSR activities. Metrics such as the quantity of employee volunteer time, the amount contributed to charitable organizations, and the number of environmental projects carried out might be included.
Recommendation
In the UK, The Kier Group is a top supplier of infrastructure, construction, and associated services. Corporate social responsibility (CSR) management and practices are important to this organisation, which has proven their dedication to them. The firm has a CSR team that is in charge of tracking and reporting progress, and it has designed and implemented a detailed CSR policy (Tanimoto, 2019). The business has established a number of projects to support social and environmental causes. These programmes focus on ethical sourcing, sustainable development, waste management, and energy efficiency.
The business is dedicated to diversity and inclusion, and it has launched a number of programmes to encourage the recruitment and retention of diverse personnel. It is crucial to consider the results of the efforts in order to fully assess the CSR management and practices of the Kier Group (Tanimoto, 2019). A company’s attempts to comply with laws and regulations, as well as its performance in terms of its influence on the environment and society, should also be evaluated. Additionally, the business’s openness and communication on its CSR activities should be assessed.
Conclusion
In conclusion, it can be expressed that CSR assessment tools evaluates the business parameters that are important for risk identification, helps to set strategies, value creation, communication strategy set, need to measures performance metrics and many different functions in the company “Kier group”.The paper suggested that existing method of CSR monitoring, which makes no relationship between optimisation and future actions, only serves to support the notion that CSR is a public opinion exercise. Because businesses create projects without considering and maximizing their impact, CSR actions are seen as being inauthentic. By maximizing impact, the company can apply both the inauthenticity trap and improve the results of their projects. Thus the paper is highly significant to evaluate the analytics.
Reference List
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