Assignment Sample on Professional Development
Introduction
- EDI promotes fair treatment and equal opportunity for all
- CMI report highlighted the importance of communication and flexible working for organisational culture (Managers.org.uk, 2023)
- SKY is considered as the case study to evaluate challenges in the current organisational culture
Slide 2- Contd…
The input of workplace encouragement done through Equality, Diversity, and Inclusion (EDI) ensures equal opportunity and fair treatment for all employees, contributing to motivation and increasing success. Culture is stated to be based on the level of interaction and being part of the organization’s journey which is constantly evolving leading to the rise in the need among organizations to improve overall culture. According to Chartered Management Institute (CMI) report, the input of flexible working and effective communication systems helps in sustaining organizational culture by having shared values, social ties, and a sense of belonging (Managers.org.uk, 2023). The case study of SKY, which is a diverse company working in industries including media and broadcast along with television and broadband and aiming to extend into the insurance market.
Slide 3- Analysing issues faced by SKY and the mechanism for solving
- Change management in the organisational culture
- Decision-making capabilities and accountability
- Taking responsibility in terms of paying lip service
Slide 4- Contd…
The case study identifies the challenges faced by SKY has faced regarding the changing economic times, which has led to a change in consumer behaviour in attempting to cut costs in obtaining broadcast services through satellites. The emergence of the global pandemic and the Ukraine war has gravely contributed to the purchasing power of consumers which has impacted the company in facing intensive competition with the inclusion of streaming services offered in the market. There has been a sudden surge in the consumption of online media which has included video streaming services due to the growth aspect of back-end technology helping in the distribution of content (TM et al., 2021). The case study has pointed out that the ongoing issue in the shifting market has led to the increasing demand for global talent, and SKY is currently facing the dilemma of missing out on potential global talent. The lack of leadership skills to recognise the need for change in the organisational culture and cater to the needs of employees present a negative impact on talent attraction and management in the competitive marketplace (Shingenge & Saurombe, 2022).
The change in the market due to economic recessions has led SKY to face issues in change management in the organisational culture which has led the consumers to opt for online video streaming services than broadcast companies in an attempt to cut costs. The application of the Elaboration Likelihood Model, have identified the introduction of new product are able to get dedicated micro-sites and consumers based on promotional activities (Palla, Kyriacou & Zarkada, 2023). The key issue which is faced at the advent of change in the organisational culture is identifying the role of leadership in making effective decisions along with taking accountability in the management of complex organisational functions. The imposition of new management practice implementation and innovation in meeting the needs of the changing business environment due to lack of accountability in leadership positions results in the arousal of value assumption and cultural conflict (Carlgren & BenMahmoud, 2022). SKY has been facing the current issue of showing accountability among the leadership position in paying lip services impacting negatively on organisational values.
Slide 5- Equality, inclusion, and diversity important for the organisation
- SKY has focused on strengthening value perspectives along with the creative output
- The inclusion of EDI in organisation gains significance in widening the consumer base in a competitive market (Ahmed & Bukth, 2019)
- SKY’s effective correlation between supporting an inclusive and diverse workforce leads to promoting innovation and creativity
Slide 6- Contd…
SKY has focused on bringing values in structuring the organisational culture which has led to devising policies in meeting the EDI principles to be aligned with the business model to earn a competitive edge in the changing market. Level 5 of Managing Equality, Diversity, and Inclusion according to CMI conduct has highlighted the qualification of leaders and managers to be reflected upon good practices enabling the creation of inclusive organisational culture (Managers.org.uk, 2023). The management practices at SKY have focused on including future focus and continuous improvement which is crucial for the technology media space in fostering creativity and innovation. Customer-led and simplified is another organisational cultural value that is emphasised providing value to consumers with the recognition of having importance to the success of the business. The increasing need for collaborative management practices and inclusivity is the fourth value that SKY stands for which allows the company in being fair and responsible in meeting employee needs. The impact of having collaboration value adopted leadership positions known as the “spokesperson” along with “resource coordinator” is responsible for tracking the allocation of people and money (Managers.org.uk, 2023).
The leadership position in the organisation works towards the development of motivating factors in the organisational culture, enabling individual employees to contribute to increasing the performance of the organisation in the long run. The impact of having transformational leadership theory be applied to facilitating the reduction of the negative impacts of dispersed working teams and through a high level of team communication may offer counterproductive effects (Eisenberg Post & DiTomaso, 2019).
Slide 7- Strategies to be used in cultural change
- The application of Kolter’s Change Theory enables meeting the needs of organisational culture change
- Ensuring staff and stakeholder feedback
- Edgar Schien’s Model of Organisational culture highlights the value to be crucial in determining the effectiveness of organisational culture (Assoratgoon & Kantabutra, 2023)
Slide 8- Contd…
Kotter’s Change management model is to be adopted by SKY in obtaining successful results in ensuring efficiency in the change process which may empower the organisation to tackle both digital and business environment change. The use of Kotter’s Change management model is required to be applied in supporting the change management process in the organisational culture primarily focusing on the building of momentum around the perceived change and guiding coalition (Harrison et al., 2021). SKY has recognised the need for cultural change to fill in the gaps of earning a competitive edge in meeting consumer needs in the competitive broadcast network. The company has made deliberate changes in the leadership and management practices with the introduction of a 360 feedback mechanism from employees to obtain their views on organisational culture. One of the key management strategies to be involved in facilitating the organisational culture change is through the imposition of an effective communication process in demonstrating the change among employees and identifying the areas of dissatisfaction. Furthermore, the inclusion of the organisational vision with the changes in the organisational culture has to be conducted in providing employees with guidance in improving performance amidst culture change.
The implementation of Edgar Schien’s Model of organisational change results in highlighting the value of the employees to be given in directing toward successful organisational culture (Assoratgoon & Kantabutra, 2023). Intervention Design (ID) works as an effective strategy with the help of a framework that is typically designed in teaching a mix of use of technologies that is directed at optimising and ensuring effective solutions to be applied in culture change application. The use of critical skills presented by the organisation leads to a leadership position in delegating assumptions about the organisational values and beliefs along with effective resource allocation. The crucial role played by the allocation of resources including the physical assets such as tools along with human resources leads to take effective talent management decision-making to meet value priorities.
Slide 9- Analysing the Impact of Leadership on Inclusion, equality, and Diversity
- SKY has focused on proving a leadership position in making strategic decisions to be aligned with organisational values
- Leadership has played a role in improvising decisions taken in the internal communication departments to spread the message about well-being and inclusion to increase brand value
- SKY’s leadership position has focused on taking group centralised approach to developing diversity and inclusion initiatives
Slide 10- Contd…
At SKY, the case study highlights the instances of the company adapting to Participative Leadership Theory which has led to taking effective employee feedback in the decision-making process. The leadership role at the organisation has focused on providing training and job development programs which provided employees with the opportunity in developing skills to meet the gaps. The directive vision of the leadership position at SKY, being in the technology media industry has encouraged and motivated employees to bring in innovation and creatively allow inclusivity in team management with a single focused view. In terms of leadership leading to maintaining diversity in the organisational culture, it is recognised the input of the same leadership style may not be satisfying in meeting the diverse cultural needs of employees. This has led the organization’s leaders in obtaining an in-depth concept of demographic diversity and diversity of experience which enables taking effective strategic decisions to meet the cultural needs of employees. Apprenticeship and job training programs are addressed by the leader which enables the opportunity in knowing varied people from different communities and formulate schemes for effective talent management.
References
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