Activity 2a: An evaluation of opportunities and threats posted by megatrends
| Megatrend | Key issues that can affect the organisation | Impact and implications |
| Sustainability | Reduce the energy consumption | The flour milling industry utilises heavy voltage machinery and equipments consuming huge energy. Looking at the increasing environmental concern it can be observed that there is requirement of taking initiative for reducing their energy consumption (Cappelli and Cini, 2021). On the other hand, various government initiatives and rules have been implemented pushing company to utilise renewable energy sources. |
| Technological development | Increased technological advancements | It can be seen that technologies are emerging rapidly and that can affect the business operations of the organisation if Nippn is unable to adopt it. As per the previous activity it has been found that they constantly focus on adopting technologies so they can enhance their customer satisfaction. Other than that, online shopping pattern is also increasing that puts high pressure on company to improvise their online store so they can attract customers to great extent (Grassi et. al. 2020).
Furthermore, the company can implement technology so they can bring innovations in their product keeping the safety and quality of product high. |
| Industry 4.0 | Process automation | Industry 4.0 is improving mill management by offering production records and increased quality of products. They can utilise IoT technology, machine adjustments to assure the flour quality and can reduce the production costs as well. It is necessary to go with the industry enhancement so they can seek the customer attention adequately. The primary innovation in industry 4.0 is focused about bringing improvements in roller mill machine, mill automation and control (Campbell et. al. 2020). It becomes necessary for the Nippn corporations to adopt the technologies of industry 4.0 so they can follow the market trends adequately. |
| Improved flour quality | Carbohydrases treatment | The quality of products and services are increasing continuously and it becomes mandatory for the organisation to improve the product quality. The pandemic have increased the concerns of individuals about the product quality so to hold the potential customer base the company have to use their R&D to enhance their product quality as per customer demands. It would be beneficial for the company to meet their vision adequately. |
Activity 2b: Proposed recommendations and their impact on stakeholders
| Megatrend | Recommendations | Justifications | Potential implications |
| Sustainability | Nippn corporations can adopt various sources for decreasing their energy consumption. It would be beneficial for the organisation to take more initiatives for benefiting the society. It would be not only beneficial for the company but also to the environment and community. There are various renewable energy sources available in the market like solar panels and wind energy that can be used. | Based on the earlier analysis, it can be observed that environmental concerns and releasing of harmful gases are increasing and looking at this the company must focus on reducing their environmental footprint. | Increased initiatives for reducing energy consumption would not only benefit the organisation but also the community. The company can also implement various solar panels and wind turbines to supply energy to various societal regions. It would increase their customer experience meeting their vision statement effectively (Romano et. al. 2021). They can implement solar panels to meet their basic energy requirements as it would not be sufficient to fulfill the energy requirements of heavy machinery. |
| Technological innovations | Technological development plays a crucial role in today’s world. Industry 4.0 is increasing rapidly and the company must focus on developing online services and IoT to manage all the services. | The crisis has shifted the shopping pattern of consumers online and that have affected sales of many retailers. The company can increase their online sales on their websites. Along with that, they can deliver nearby products using e-vehicles so they can take initiative towards sustainability.
Other than that, they can also advertise their products and services using digital technologies to attract more customers. Digitalisation is the best way to expand business effectively in different regions. |
Implementing technology would affect customers as they would be able to shop online in their busy lives. On the other hand, their investors will also gets attracted due to technological advancements as these are the most basic requirements in today’s competitive market (Belyaeva et. al. 2020). At last, employees would get more benefits by delivering products online and can interact with customers online as well. |
References
Books and Journals
Belyaeva, E.A., Bogomolova, I.P., Zaitseva, N.A., Larionova, A.A., Bogomolov, A.V., Vasilenko, I. and Krivenko, E.I., (2020). The impact of new production technologies on the efficiency of agricultural enterprises. Opción: Revista de Ciencias Humanas y Sociales, (27), p.103.
Campbell, G.M., Webb, C., Owens, G.W. and Scanlon, M.G., (2020). Milling and flour quality. In Breadmaking (pp. 187-219). Woodhead Publishing.
Cappelli, A. and Cini, E., (2021). Challenges and opportunities in wheat flour, pasta, bread, and bakery product production chains: A systematic review of innovations and improvement strategies to increase sustainability, productivity, and product quality. Sustainability, 13(5), p.2608.
Grassi, S., Marti, A., Cascella, D., Casalino, S. and Cascella, G.L., (2020). Electric Drive Supervisor for Milling Process 4.0 Automation: A Process Analytical Approach with IIoT NIR Devices for Common Wheat. Sensors, 20(4), p.1147.
Romano, A., Gallo, V., Ferranti, P. and Masi, P., (2021). Lentil flour: nutritional and technological properties, in vitro digestibility and perspectives for use in the food industry. Current Opinion in Food Science.
