Component 2

The competitive advantage of Nippn

Reliable market channel

Selling through intermediaries and direct selling involves a reliable market channel of Nippn. Appropriate entrepreneurship decisions can easily achieve business targets and continuously empower the market situation of business organizations. The primary purpose of the boundless marketing strategy is to improve major qualities of the product and accordingly distribute them through the local sellers. The risk assumption factors are measured by using the reliable decision making process of buyers. The direct channel between buyers and suppliers includes competitive advantages of business (Liu et al. 2018). The performance lifecycle measurement system is a major operational process that is empowering the production planning of Nippn. The former design of the operational level depends on reliable relationships between buyers and suppliers that enhance core business systems of business partnerships. Managing knowledge and experience are required to build relationships between global corroboration and innovation.

The efficient and appropriate business process involves reliable business conditions and it can easily manage challenging positions of the business. Sometimes reliable business conditions depend on the internal and external environment of the business (Nurmala et al. 2018). A cross sector partnership idea of the business depends on transparency and accountability of the business leaders that easily involves a global strategy of the business. Gross domestic product growth is essential to enhancing the domestic production of the business. The social factors sometimes depend on income, community, and employment that significantly make social support by using healthy choice. The retail outlet of the market is important to ensure the reliable business condition of Nippn. Identifying multi level marketing sales is useful to make intermediate marketing channels among the operational level. Organizational brand, reputation and profitability depend on strategic selection of marketing that can easily impact the beneficiary or users of the specific products.

Get Assignment Help from Industry Expert Writers (1)

Selling through intermediaries

Organizational competitive advantages are followed by using intermediate selling methods and individual retailers do not operate commission systems through the specific selling system. Intermediaries marketing link is useful to manage the supply chain of the consumers and which puts a major impact on Nippn business strategy. Sometimes distributors and online retailers play intermediating roles on behalf of manufacturers to make reliable marketing channels. Transparency and accountability of the partnership business can improve the global health of the business (Reich, 2018). An intermediate selling strategy is a great way to achieve the market target of the business. Sometimes individual wholesalers and retailers are playing intermediate roles to utilize available products which are called indirect selling. Organizational manufacturers or wholesalers are enhancing business strategy by using more than one supply channel to attract the same market target of the business. The specific business format is called the dual distribution business format that continuously engages numerous buyers.

Figure 2: Pricing of the product

(Source: Ben-Nun and Hoefler, 2019)

Direct marketing includes single level marketing channels but which reduces the sales volume of a business. Intermediate selling is the best way to make a reliable business channel for Nippn. A large number of supply chains are involved by the dual selling and distribution business format which is involved by the intermediaries marketing strategy. Direct selling is important to improve the relationship between global collaboration partnership and innovation, which is the traditional way to empower business integration methods (Akhtar et al. 2019). Dual distribution business methods include a variety of marketing arrangements to utilize a business strategy for future growth. A competitive business strategy of Nippn is improved by using the large supply chain of the business organization. Individual organizations fulfill business requirements of the organization that helps to increase the reliable business position of Nippn. The distribution business format minimizes manufacturer conflict at the operational level and achieves the same market target for enhancing positive performance.

Customer preferences and cost

Get Assignment Help from Industry Expert Writers (1)

Customer preferences describe subjective factors of the business organization that address numerous difficulties of pricing and positioning of products. The evaluation of the production management system and integration methods is the potential to know business requirements that convert to the traditional business of the company (Adithela et al. 2018). The cost minimization policy has the potential to enhance the purchasing ability of the customers. Knowing consumers’ choices is essential to make core business improvements by following customers’ preferences.

Understanding the individual taste of the customers is important to enhancing the basic requirements of the customers. Monitoring strategic initiatives and medium term management factors develop corporate success factors of the business organization. Corporate business methods are important to focus on the potential market situation of the business organization and that easily capture the maximum number of market shares of the business organization (Agrawal et al. 2018). Renewal, growth, and stability maintaining process is important to enhancing the basic performance level of the business organization.

Prioritization of issues

Changes in the global microeconomic environment

Stability strategy includes boosting profitability by using ultra low interest that helps to enhance long term business opportunities of Nippn. The operating result and financial position of the business depend on the risk factors of the business. The geopolitical conflict involves an uncertain situation of Nippon that includes poor expansion of the multinational transaction level of the business.  Business growth strategy depends on the risk factors of the business (Rosidi and Suharto, 2021). The global microeconomic environment of the organization depends on customers and positive business activity. Individual manufacturing industries are trying to reduce business risk by enhancing sales consumption of the business.

Figure 3: Economic factors affect the business environment

(Source: Wang et al. 2021)

Competition

The competition level is the important business issue that reduces the domestic business profitability of Nippn. A high level of transportation cost includes price level competition of the business organization. The financial performance of the business depends on the company’s performance level which sometimes reduces the business scale of the organization. Continuously increasing the value added tax is the main reason for the high level of pricing that minimizes customers’ interest in the business. Knowledge and experience are required to handle the competition level of the business that might reduce business competition of individual industries. The competition level of the business organization is a potential issue of the business that sometimes reduces the business performance of Nippn.

Corporate strategy

Stability strategy

Stability business strategy is included by the corporate business strategy that always concentrates on the current market situation of the business organization. A new market opportunity and growth depends on corporate business strategy and that can eliminate the microeconomics business challenges of Nippn. The new and innovative business technology is enhanced by maintaining the market shares of the business. Individual risk factors of the business are measured by the corporate business strategy and the microeconomic situation of the business keeps stable by the specific business strategy. The stable business strategy depends on organizational business strategy that easily enhances future opportunities of the business.

Expansion strategy

Organizational high growth and future opportunities are achieved by the expansion business strategy of Nippn. The product and market development factors are included by the product diversification that increases existing business sales of the organization. A sustainable environment of the organization is involved by the expansion business strategy (Taylor et al. 2021). The new and innovative products attract numerous customers for a long term basis which is involved by expansion business strategy. The future growth of the business organization is measurable by the expansion business strategy of Nippn.

Retrenchment business Strategy

Specific business strategies can adopt the long term aims of the organization and evaluate systematic views to improve the financial and non-financial condition of a business. Product service and cost are important to enhancing the market situation of the business. Economical stability of the business is more efficient by using specific business strategies. The budget plan and cost effective policy is measured by using a retrenchment strategy.

RACES

Reach

●      Reach involves developing awareness and brand to enhance streamline experience of the customers

●      Utilize social media pages to enhance business to business production.

Act

●      This stage is encouraging numerous peoples by social network presence

●      Generate more leads for innovative ideas by using appropriate business strategy

Convert

●      Enhancing sales conversion rate of the business organization

●      Utilize appropriate level of an E-commerce transaction to enhance future growth

Engage

●      Enhancing customer loyalty to increase the purchase ability of the customers

●      Continuously improving long term relationships between buyers and suppliers.

Table 8: RACE’S Framework

(Source: Ashrafi et al. 2018)

Resultant strategic direction

The business plan of the organization depends on knowledge and experience that depends on the corporate strategy of the business. A strategic direction of the business is included by knowing the customers’ requirements of the business. Overall economical assessment of the organization depends on capital investment that describes the strategic direction of the business organization. Organizational difficulties and opportunities are measured by the numerous business components of Nippn. Strategic business direction is needed to evaluate the business performance of the organization (Mawdsley and Somaya, 2018). Risk measurement factors continuously eliminate business threats to minimize business difficulties. Organizational risk factors are measured by using a corporate business strategy that easily enhances basic business opportunities.

Figure 4: Strategic direction

(Source: Sullivan et al. 2018)

A strategic direction of the business indicates the demand and supply curve of the business organization. The investor’s relationship is important to enhancing the long term business opportunities of Nippn. Communication strategy is necessary to enhance basic business opportunities in the future. The key performance indicators are important to make a sustainable performance of the business as well as a reliable production process (Hristov and Chirico, 2019). Streamline planning is important to engage customers and fulfill basic requirements. Purchase engagement plans are important to enhancing basic business opportunities that help to enhance business growth. Knowing the strategic direction of the business organization is an important way that eliminates numerous difficulties of the business organization.

Discussion of strategic direction

Sustainable strategy and employment relations

The strategic direction of the business is important to ensure organizational business performance. Organizational future opportunities and growth are measured by the risk minimization factors of the business. The economical disputes of the business organization reduce financial performance as well as efficiency level. The organizational business opportunity has the potential to enhance the customer engagement process. Future difficulties of the business are sometimes measured by the risk factors and minimized as well as future threats. A sustainable business strategy is continuously improving the business condition of the organization that easily improves employees’ relationships with the customers (Lopez-Cabrales and Valle-Cabrera, 2020). Sometimes operational performance level depends on the external and internal environment of the business. The difficulties of microeconomics factors are minimized by the sustainable business strategy of the organization.

The employment relationship is important to enhancing sustainable opportunities for the business. A sustainable work practice indicates the strategic direction of the business which is trying to eliminate organizational difficulties. The responsibility of the corporate environment depends on new and productive innovation and that makes streamline business performance (Li et al. 2020). Sometimes internal and external business environments depend on the corporate environment of the business which easily eliminates future difficulties of the business. Risk analysis factors are important to identify the future risk of the business. Corporate and social responsibility depends on the product innovation that involves sustainable business performance. Organizational opportunity and growth depend on the internal and external environment of the business. Future growth of the business depends on the social and corporate activity of the business. Strategic planning is important to identify organizational strategic direction as well as performance.

Importance of the strategic direction

The strategic direction of the business continuously improves organizational performance that helps to enhance the basic performance level of the business. Streamline business experience of the organization can be identified by the strategic direction that easily achieves numerous goals and objectives of the business organization. Strategic planning is required to identify the appropriate strategic direction of the business (Bryson et al. 2019). The strategic direction of the business refers to the implementation of business planning that fulfills numerous business goals and objectives of the business. Action plans against difficulties are involved by the strategic planning of the business organization. Strategic business planning is essential to identify long term business opportunities as well as future growth. Strategic direction includes action and plans to achieve the future objectives of the organization. The financial stability of the business depends on the strategic goals of the business organization.

Knowing customer taste is potential for every business industry and that eliminates competitors’ business strategy. A business plan has the potential to involve future growth by using the strategic goals of the business organization. Organizational difficulties and opportunities are improved by using organizational business ability. The strategic direction of the business can work as a remote sensing process which is an important way of performance development planning (Zhu et al. 2019). The future stability of the organization is important that is identified by the strategic direction of the business. Knowing the organizational environment is an efficient way that includes the corporate business strategy of Nippn. Recognizing corporate business strategy is important to involve future stability of the business that includes the best practices of the individual employees. A performance improvement plan is essential for future growth and which is enhancing the basic motivational level of the customers.

Identify mission, vision, and values

Organizational performance structure depends on mission, vision, and values that are measurable by the strategic direction of the business. To find out facilitator objectives and goals, strategic direction is required and it can easily resolve numerous business threats of Nippon. Strategic business planning is most important to identify the future growth of the business. Identifying mission and vision is important to enhancing organizational values that enhance the customer retention process of the business (Burgelman et al. 2018). Identifying strategic business direction is important to achieve long term business goals. The strategic concept of management is enhancing basic business ideas to improve future opportunities for the business. A customer engagement policy is required to improve organizational growth that attracts numerous audiences into the business. Identifying customer requirements are a potential factor for businesses that easily fulfill numerous requirements of Nippn.

Conclusion

Based on the above discussion it can be concluded that managing business strategy and operational partnerships are important to make business connectivity between the buyers and suppliers. Corporate business strategy is important to identify the strategic direction of the Nippn organization. Strategic planning is required to achieve the long term business goals of the business. A sustainable business strategy can enhance the basic opportunity of the business as well as employee relations. Digital transformation is important to know customers’ requirements which are appropriately identifying the risk factors of the business. New business opportunities depend on a corporate business strategy that involves a reliable business environment. The competition level is the biggest limitation of every business organization that occurs at a high pricing rate or transportation cost of a product. Individual laws and regulations are important to identify an accurate business strategy to enhance the future opportunity of the business.

 

 

Reference list

Acikgoz, Y., 2019. Employee recruitment and job search: Towards a multi-level integration. Human resource management review29(1), pp.1-13. Available at: https://www.sciencedirect.com/science/article/pii/S1053482218301190

Adithela, S.P., Christie, M., Marru, S. and Pierce, M., 2018. Django content management system evaluation and integration with apache airavata. In Proceedings of the Practice and Experience on Advanced Research Computing (pp. 1-4). Available at: https://dl.acm.org/doi/abs/10.1145/3219104.3229272

Agrawal, A., Schaefer, S. and Funke, T., 2018. Incorporating Industry 4.0 in corporate strategy. In Analyzing the impacts of Industry 4.0 in modern business environments (pp. 161-176). IGI global. Available at: https://www.igi-global.com/chapter/incorporating-industry-40-in-corporate-strategy/203118

Akhtar, P., Khan, Z., Rao‐Nicholson, R. and Zhang, M., 2019. Building relationship innovation in global collaborative partnerships: big data analytics and traditional organizational powers. R&D Management49(1), pp.7-20. Available at: https://onlinelibrary.wiley.com/doi/abs/10.1111/radm.12253

Ashrafi, M., Adams, M., Walker, T.R. and Magnan, G., 2018. How corporate social responsibility can be integrated into corporate sustainability: A theoretical review of their relationships. International Journal of Sustainable Development & World Ecology25(8), pp.672-682. Available at: https://www.tandfonline.com/doi/abs/10.1080/13504509.2018.1471628

Ben-Nun, T. and Hoefler, T., 2019. Demystifying parallel and distributed deep learning: An in-depth concurrency analysis. ACM Computing Surveys (CSUR)52(4), pp.1-43. Available at: https://dl.acm.org/doi/abs/10.1145/3320060

Bryson, J.M., Edwards, L.H. and Van Slyke, D.M., 2018. Getting strategic about strategic planning research. Public management review20(3), pp.317-339. Available at: https://www.tandfonline.com/doi/abs/10.1080/14719037.2017.1285111

Burgelman, R.A., Floyd, S.W., Laamanen, T., Mantere, S., Vaara, E. and Whittington, R., 2018. Strategy processes and practices: Dialogues and intersections. Strategic management journal39(3), pp.531-558. Available at: https://onlinelibrary.wiley.com/doi/abs/10.1002/smj.2741

Eller, F.J., Gielnik, M.M., Wimmer, H., Thölke, C., Holzapfel, S., Tegtmeier, S. and Halberstadt, J., 2020. Identifying business opportunities for sustainable development: Longitudinal and experimental evidence contributing to the field of sustainable entrepreneurship. Business Strategy and the Environment29(3), pp.1387-1403. Available at: https://onlinelibrary.wiley.com/doi/abs/10.1002/bse.2439

globaldata.com, 2022, Nippn Corp: Competitors, Available at: https://www.globaldata.com/company-profile/nippon-flour-mills-co-ltd/competitors/

Hopkinson, P., Zils, M., Hawkins, P. and Roper, S., 2018. Managing a complex global circular economy business model: opportunities and challenges. California Management Review60(3), pp.71-94.Available at: https://journals.sagepub.com/doi/abs/10.1177/0008125618764692

Hristov, I. and Chirico, A., 2019. The role of sustainability key performance indicators (KPIs) in implementing sustainable strategies. Sustainability11(20), p.5742. Available at: https://www.mdpi.com/554784

Iqbal, M., Kazmi, S.H.A., Manzoor, A., Soomrani, A.R., Butt, S.H. and Shaikh, K.A., 2018, March. A study of big data for business growth in SMEs: Opportunities & challenges. In 2018 International conference on computing, mathematics and engineering technologies (iCoMET) (pp. 1-7). IEEE. Available at: https://ieeexplore.ieee.org/abstract/document/8346368/

Jung, S.A., Kim, G.C. and Kim, H.J., 2021. Refractive Error Changes with Accommodation and Its Component Occurring by Near Vision. J Korean Ophthalmic Opt Soc26(1), pp.35-43. Available at: http://jkoos.or.kr/xml/28644/28644.pdf

Juntunen, J.K., Halme, M., Korsunova, A. and Rajala, R., 2019. Strategies for integrating stakeholders into sustainability innovation: a configurational perspective. Journal of Product Innovation Management36(3), pp.331-355. Available at: https://onlinelibrary.wiley.com/doi/abs/10.1111/jpim.12481

Kondratyev, D.V., Ostaev, G.Y., Osipov, A.K., Bogomolova, T.P., Nekrasova, E.V. and Abasheva, O.V., 2020. Organizational and management mechanism for reforming agricultural organizations based on cooperation and integration of economic systems. Amazonia Investiga9(25), pp.376-388. Available at: https://www.amazoniainvestiga.info/index.php/amazonia/article/view/1083

Kurpayanidi, K.I., 2021. The institutional environment of small business: opportunities and limitations. ISJ Theoretical & Applied Science9(101), pp.1-9. Available at: https://journals.sagepub.com/doi/abs/10.1177/0008125618764692

Leonidou, C.N. and Hultman, M., 2019. Global marketing in business-to-business contexts: Challenges, developments, and opportunities. Industrial Marketing Management78, pp.102-107. Available at: https://www.sciencedirect.com/science/article/pii/S0019850118302876

Li, Z., Liao, G. and Albitar, K., 2020. corporate environmental responsibility engagement affect firm value? The mediating role of corporate innovation. Business Strategy and the Environment29(3), pp.1045-1055. Available at: https://onlinelibrary.wiley.com/doi/abs/10.1002/bse.2416

Linde, L., Sjödin, D., Parida, V. and Gebauer, H., 2020. Evaluation of digital business model opportunities: a framework for avoiding digitalization traps. Research-Technology Management64(1), pp.43-53. Available at: https://www.tandfonline.com/doi/abs/10.1080/08956308.2021.1842664

Liu, H.J., Love, P.E., Smith, J., Irani, Z., Hajli, N. and Sing, M.C., 2018. From design to operations: a process management life-cycle performance measurement system for Public-Private Partnerships. Production Planning & Control29(1), pp.68-83. Available at:” https://www.tandfonline.com/doi/abs/10.1080/09537287.2017.1382740

Lopez-Cabrales, A. and Valle-Cabrera, R., 2020. Sustainable strategies and employment relationships as drivers of the triple bottom line. Human resource management review30(3), p.100689. Available at: https://www.sciencedirect.com/science/article/pii/S1053482218303255

Mawdsley, J.K. and Somaya, D., 2018. Demand‐side strategy, relational advantage, and partner‐driven corporate scope: The case for client‐led diversification. Strategic Management Journal39(7), pp.1834-1859. Available at: https://onlinelibrary.wiley.com/doi/abs/10.1002/smj.2788

Mendling, J., Weber, I., Aalst, W.V.D., Brocke, J.V., Cabanillas, C., Daniel, F., Debois, S., Ciccio, C.D., Dumas, M., Dustdar, S. and Gal, A., 2018. Blockchains for business process management-challenges and opportunities. ACM Transactions on Management Information Systems (TMIS)9(1), pp.1-16. Available at: https://dl.acm.org/doi/abs/10.1145/3183367

NAKAMURA, N., TOMINAGA, A., ISHII, D., YANAGITA, D., ISAKARI, A., MATSUMOTO, S., KATAHIRA, K., INADOME, T., SHIOYA, K., AKAI, K. and OSHIMA, I., 2018. Color vision in sika deer (Cervus nippon): color discrimination between the three primary colors (red, green, and blue) under light and dark conditions. Animal Behaviour and Management54(4), pp.158-164. Available at: https://www.jstage.jst.go.jp/article/abm/54/4/54_158/_article/-char/ja/

Nigri, G. and Del Baldo, M., 2018. Sustainability reporting and performance measurement systems: How do small-and medium-sized benefit corporations manage integration?. Sustainability10(12), p.4499. Available at: https://www.mdpi.com/372854

nippn.co.jp, 2022, About Us, Available at: https://www.nippn.co.jp/en/

Nurmala, N., de Vries, J. and de Leeuw, S., 2018. Cross-sector humanitarian–business partnerships in managing humanitarian logistics: an empirical verification. International Journal of Production Research56(21), pp.6842-6858. Available at: https://www.tandfonline.com/doi/abs/10.1080/00207543.2018.1449977

Poblete, C., Sena, V. and Fernandez de Arroyabe, J.C., 2019. How do motivational factors influence entrepreneurs’ perception of business opportunities in different stages of entrepreneurship?. European Journal of Work and Organizational Psychology28(2), pp.179-190. Available at: https://www.tandfonline.com/doi/abs/10.1080/1359432X.2018.1564280

Reich, M.R., 2018. The core roles of transparency and accountability in the governance of global health public–private partnerships. Health Systems & Reform4(3), pp.239-248. Available at: https://www.tandfonline.com/doi/abs/10.1080/23288604.2018.1465880

Rosidi, R.A. and Suharto, Y., 2021. Propose Business Growth Management Strategy for PT XYZ. Growth123(577), p.211. Available at: https://journal.sbm.itb.ac.id/index.php/ProceedingSBMITB/article/view/4808

Seles, B.M.R.P., de Sousa Jabbour, A.B.L., Jabbour, C.J.C., de Camargo Fiorini, P., Mohd-Yusoff, Y. and Thomé, A.M.T., 2018. Business opportunities and challenges as the two sides of the climate change: Corporate responses and potential implications for big data management towards a low carbon society. Journal of Cleaner Production189, pp.763-774. Available at: https://www.sciencedirect.com/science/article/pii/S0959652618311405

Self, T., 2021. Are You in or Are You out? An International Comparison of Nuclear Integration or Discontinuation. ONE J7, p.61.  Available at: https://heinonline.org/hol-cgi-bin/get_pdf.cgi?handle=hein.journals/onej7&section=8

Sullivan, K., Thomas, S. and Rosano, M., 2018. Using industrial ecology and strategic management concepts to pursue the Sustainable Development Goals. Journal of Cleaner Production174, pp.237-246. Available at: https://www.sciencedirect.com/science/article/pii/S0959652617325106

Taylor, Joseph, Joseph Vithayathil, and Dobin Yim. 2021. “Are corporate social responsibility (CSR) initiatives such as sustainable development and environmental policies value enhancing or window dressing?.” Corporate social responsibility and environmental management 25, no. 5 (2018): 971-980. Available at: https://onlinelibrary.wiley.com/doi/abs/10.1002/csr.1513

Teixeira, G.F.G. and Junior, O.C., 2019. How to make strategic planning for corporate sustainability?. Journal of Cleaner Production230, pp.1421-1431. Available at: https://www.sciencedirect.com/science/article/pii/S0959652619315793

Ul-Hameed, W., Mohammad, H., Shahar, H., Aljumah, A. and Azizan, S., 2019. The effect of integration between audit and leadership on supply chain performance: Evidence from UK based supply chain companies. Uncertain Supply Chain Management7(2), pp.311-328. Available at: http://m.growingscience.com/beta/uscm/2977-the-effect-of-integration-between-audit-and-leadership-on-supply-chain-performance-evidence-from-uk-based-supply-chain-companies.html

Wang, M., Wang, Z., Talbot, J., Gerdes, J.C. and Schwager, M., 2021. Game-theoretic planning for self-driving cars in multivehicle competitive scenarios. IEEE Transactions on Robotics37(4), pp.1313-1325. Available at: https://ieeexplore.ieee.org/abstract/document/9329208/

Xie, J., Nozawa, W., Yagi, M., Fujii, H. and Managi, S., 2019. environmental, social, and governance activities improve corporate financial performance?. Business Strategy and the Environment28(2), pp.286-300. Available at: https://onlinelibrary.wiley.com/doi/abs/10.1002/bse.2224

Zhu, Z., Zhou, Y., Seto, K.C., Stokes, E.C., Deng, C., Pickett, S.T. and Taubenböck, H., 2019. Understanding an urbanizing planet: Strategic directions for remote sensing. Remote Sensing of Environment228, pp.164-182. Available at: https://www.sciencedirect.com/science/article/pii/S0034425719301658

 

 

 

 

 

 

 

Leave a Comment