BUSINESS PROJECT
2.1 Introduction
The context of consultancy report evaluates expert understanding and advice on Asda’s performance review by showcasing its loss of profit. The report has been conducted to share business reviews to convey the relevance of the study along with its findings and recommendations.
The study has evaluated expertise of Asda to determine performance productivity for managing business review and regulations for future endeavours. The core objective of the consultant report has revolved around providing strategic business routes to Asda through integrating its business consultation to seek growth and opportunities.
2.2. Introduction Rationale
The current issues of Asda are focused upon aspects of profit loss and debt issues due to the slow growth of the company. In terms of grocery sales, the company has faced issues in its market shares. The financial trouble in terms of decreased grocery sales within the company led to the decrease of its interest payments (Davey, 2021). In context to debt issues, the company has faced issues in its decreased interest rates and pre-tax profits (Davey, 2021). It has been forced to pay huge amounts of finance costs and struggles hard to reduce its overall debts. The report would focus upon defining core challenges such as debt issues and profit loss within the company.
The purpose of the report has evaluated the concept of strategic performance upgrade of Asda through enhancing its financial performance and validity to improve business outcomes. The stakeholder impact has focused on determining strategic stakeholder needs to bring upon dominance opportunities for business to improve business reputation and performance. The secondary analysis and recommendations have derived a strategic point of view through assessing debt and profit issues through evaluating ownership struggles. The report has shed light on strategic business upgrade of Asda through evaluating its business exposure and improved marketing engagement.
Challenges / problems the client is facing
3.1. Identified issues
The core challenges of Asda have revolved around debt issues and profit loss due to the circumstances of huge loss of market share. In 2024, the company faced slow growth in its fourth quarter by 2.2%. As per the monthly industry data, the company also faced issues regarding its underperformance in front of some of its biggest rivals Tesco and Sainsbury’s (Davey, 2021).
The company has also been burdened by high debt levels when the TDR bought the company from Walmart which was worth $6.8 billion pound (Davey, 2021). As a result, it led the company to have only 10% of its stake which affected Asda’s business performance. Therefore, debt issues of the company have affected its performance integration in terms of decreased growth and affected supermarket sales.
3.2. Evaluation of issues
Asda reveals higher finance costs in terms of deafening the debt structure due to the increased interest payments. Increased interest payments of at least £30m from February as the loans taken from Issa brothers have become due (Kelso, 2023). The company has also leveraged takeover which has drawn security from different unions and also caused increase within the cost of borrowing. As a result, the debt leverage of the company went down to 3.8 times which affected the overall finance costs. The private equity owner of UK supermarket chain Asda defended its controversial buyout due to the high leveraged costs of $6.8 billion deal (Louch and Onita, 2024).
It affected its servicing loans which led to the higher costs of capital in terms of increasing its investment process. The internal issues have revolved around private equity and decreased performance review. Last year, the company was struck by the increase in debts due to improper profit slumps for consumer’s improper involvement in business. It has affected the brand reputation by decreasing its market share value and productivity.
3.3 Connection with current affairs
The profits of Asda slipped from the top spot for its cheap fuel prices which affected its business performance review. The company has also faced issues in its loss of profit due to the increased financial rates. The company has faced issues in its debt worth £6.8 billion which was taken over by TDR Capital in context to UK’S inflation rate of 4.7 percent.
It also caused decreased fuel profit margins due to the less competitive nature of the supermarket. In 2023, the company charged an average 145p per litre for petrol where both of its biggest competitors named Morisons and Sainsbury’s both charged 143p and 142p which remained cheapest (Armstrong, 2024). Profit slump of Asda led to decreased fuel growth for which its overall profit slowed down by 4%. It has affected the business performance of the company which affected competitive performance regulations through decreasing its capital productivity. Therefore, the profit slump of Asda led to the decreased growth of performance assessment that led to the improper product performance assessment.
Purpose of the report
4.1. Purpose of report
The purpose of the report is to focus on Asda’s profit loss and debt issues in terms of associating it with the decreased growth of business. In terms of the consumer engagement, the report has also focused upon defining complexities regarding Asda’s loss of shares within the company. The decreased store presence raises concerns for the company through creating negative impacts on business.
4.2 Justification of the report
The justification of the report’s purpose has focused upon the performance review to implicate Asda’s profit loss and debt issues. The report justifies in-depth evaluation has been determined to evaluate how Asda’s profit loss and debt issues affected its business reputation and performance through leading it towards negative outcomes.
Impact of research on stakeholders
5.1. Internal and external stakeholder
The external stakeholders of Asda include suppliers, local communities and regulatory agencies. The internal stakeholders are investors, director of business and employees for Asda. Suppliers have the responsibility of providing quality products or services to adhere to ethical practices. Investors have the responsibility of evaluating financial and non financial performance including its sustainability efforts. Local communities have the potential to operate in a responsible manner and engage with stakeholders. Regulatory Agencies are considered responsible to enforce laws and regulations related to health and safety of employees (Asda, 2024). Employees have the responsibility to contribute to a company’s strategic business productivity to follow sustainable practice and report potential issues.
5.2 Stakeholder analysis
| Keep Satisfied | Manage Closely |
| Suppliers
Local Communities |
Regulatory Agencies
Employees |
| Monitors | Keep Informed |
| Investors
|
Directors of Business |
Figure 1: Stakeholder Matrix
(Source: Created by Author)
Investors have high power and interest and suppliers of product volumes that can be assessed to maintain business productivity. In context to the profit issues, suppliers and local communities can reflect upon integrating responsible contribution to manage indicative regulations. Employees and regulatory agencies can manage closely through regulated performance discussion to improve debt issues to manage supply chain growth.
5.3 Impact on Stakeholders
Suppliers of Asda evaluate strategic partnerships to determine commitment of increasing the product volumes (Asda, 2024). Suppliers in context to Asda’s profit and debt issues might cause delayed payments or negotiation of contracts. It can affect their financial stability in terms of the decreased performance grants. Similarly, in terms of debt issues both the suppliers and local communities can face financial strain and restructuring through indirect local economy engagement and employment. Investors of Asda such as TDR Capital and Walmart have issues regarding the resilient market position for better performance integrity (TDR Capital, 2024).
In terms of the profit slump and debt issues, investors can be affected by creditworthiness and stock value which affect capital raise. Therefore, investors, suppliers and local communities would need to provide support to direct employment that can be improved through integrating better performance economy and development.
In terms of the profit issues, regulatory agencies can have an impact on profit to manage financial reporting. Regulatory agencies of Asda have a focus upon integrating to evaluate comprehensive programmes through integrating performance review. Regulatory agencies ensure supply chain resilience to bring positive change for reviewing and exploring source performance (Asda, 2024).
In terms of the profit issues, the directors of business can face improper strategic movement and cost cutting engagement. It has also led to improper business engagement and review which can lead to the improper negotiations of financial restructures. Directors can also feel profit issues in terms of reducing favourable financial stability which can affect revenue stream production.
In context to employees, the company can remain affected by profits issues through potential job loss within Asda. Their employees remain committed to ensure every production activity in a proficient manner (Asda, 2024). The aspect of profit issues can become complex for the company in terms of its changes in compensation and benefits.
The company can also have issues regarding the debt programme which can cause improper restructuring. It has also led to the organisational changes that can affect the employment factors. Therefore, evaluation of the employees and regulatory agencies in terms of the debt and profit issues can cause decreased cost savings. It can also lead to improper performance indication which can lead to improper deployment and performance.
Evaluation and analysis of secondary data
6.1 Secondary data collection
Financial challenges faced by Asda
Figure 1: “Percentage change in sales at Asda in Great Britain compared to a year earlier from September 2014 to September 2023”
(Source: Statista, 2024)
Organisations managing its financial flexibility help in strategic development of enterprises. As per the views of Yi (2020), integration of financial flexibility approaches assist enterprises to acquire resources, invoke it for attending to market opportunities to create better value to the organisation. This implied that management of financial flexibility allows organisations to support operational activities, attend to market opportunities and gain competitive advantage in industry. Positive sales and profitability aspects were assessed as major elements for businesses such as Asda to manage their financial flexibility and growth aspects to operate in UK retail industry.
As of 2023, Asda was able to increase its sales by 5.1% compared to the same time period in the previous year (Statista, 2024). This increase in sales has assisted Asda to improve its financial flexibility and profitability. Asda has pre-tax profit of £248 million in 2023 (Telegraph, 2024). This profitability compared to losses in 2022 has indicated better financial flexibility management activities in this organisation. However, Asda forced payment of £400 million interest based on £4.8 billion of debts has decreased the financial capability of this organisation (Telegraph, 2024). This has indicated that ineffective financial planning to manage debt along with increasing interest rates has created issues for Asda to manage financial flexibility.
Ineffective refinancing activities have affected Asda to experience high debt challenges. Issac and TDR bought out Asda from Walmart and opened up the tab of £6.8 billion in 2020 at a 10% stake, creating high debt levels and interest cost of 225 million in 2023 (Reuters, 2024).
This organisation continuously increasing its debt portfolio has been hampering financial capabilities of the organisation with payment of high interest rates. As of May 2024, Asda has refinanced with a debt amount of £3.2 billion that would mature in the next decade (Telegraph, 2024). This has potentially increased challenges for Asda to manage suitable financial flexibility management activities in the long term. Decreased financial flexibility in an organisation decreases organisational dynamic capabilities to make effective decisions and attend to market opportunities (Yi, 2020). This indicated that Asda lacking in effective refinancing activities would have a negative influence on the organisation to manage competitive abilities and survive the highly competitive UK retailing industry.
Application of models such as SWOT analysis benefits to identify organisational strengths, weakness, opportunities and threats for understanding organisational opportunities for better operation management. Below table has represented SWOT analysis of Asda for identification of these organisational capabilities for improving its performance in future.
| Strengths | Weaknesses |
| ● Asda is the third largest supermarket chain in the UK.
● Asda, Tesco and Sainsbury’s have been holding a largest market share of 42.7% in the UK retailing industry (Statista, 2024). ● Wide range of product portfolio of Asda contains fresh food, beverages, grocery, bakery products, health and beauty items, clothing, home, leisure, and entertainment goods (Globaldata, 2024). |
● Despite increasing sales, the high interest rate of organisational debt has been hurting Asda’s financial capabilities.
● Asda has pre-tax profit of £248 million in 2023; however it paid more than £248 million in interest rates based on £4.8 billion debt (Telegraph, 2024). ● High amount of best along with refinancing in 2024 with a debt amount of £3.2 billion (Telegraph, 2024). |
| Opportunities | Threats |
| ● Improvement of refinancing planning, debt structuring and financial flexibility management activities.
● Extensive integration of technology for improving operational capabilities. |
● High competition in UK retailing market
● Changing macro environment factors increasing challenges for positive sales and profitability management |
Table 2: SWOT analysis of Asda
(Source: Created by Author)
From the above SWOT analysis, it can be stated that Asda’s product portfolio has assisted this organisation to gain competitive advantage. Asda provides varieties of products from fresh food, beverages, grocery, bakery products to health and beauty items, clothing, home, leisure, and entertainment goods (Globaldata, 2024)
. This product portfolio has assisted this organisation to attract a wide range of customer base and gain effective market share in the UK retailing industry. However, ineffective re-financing activities increasing debt burden with high interest rate has been hurting financial capabilities of Asda (Telegraph, 2024). Following this, Asda emphasised to improve its financing activities along with technological advancement would be beneficial for Asda to enhance its organisational capabilities.
The UK retailing industry was identified as the most competitive and innovative industry consisting of businesses such as Tesco, Sainsbury’s, Morrison’s, Aldi and Asda as major competitors (Thegrocer, 2024). This indicated that high levels of competition along with disruptive external environmental factors would create issues for Asda to improve its sales and profitability approaches in the long term. Hence, from SWOT analysis, it can be stated that ineffective financing activities with external environmental disruptions would be increasing hurdles for Asda to manage debt issues and financial capabilities in the long term.
Shareholder participation at Asda
Stakeholders manage organisations by maintaining engagement with operations, manage risks and increase the scope for organisational success management activities. As per the views of Conaty and Robbins (2021), effective stakeholder management activities serve the objective to manage accountability, transparency and reporting performance for ensuring success scope for businesses. Stakeholders also emphasise on understanding management perception of operations to interplay an integrated role in operational improvement, trust management and preservation of organisational reputation.
In the case of Asda, a senior executive from this organisation has stated that Asda is “more than comfortable” with its £4 billion debt pile as it would assist this organisation in long term growth management activities (Thegrocer, 2024). TDR and Issac, co-owners of Asda have indicated that this organisation is leveraging on its debt pile while refinancing it for absorbing overall incremental cost in organisational performance management activities.
The owners of Asda have also stated that the strategic goal of Asda is to improve its growth abilities to gain competitive advantages in one of most competitive retailing markets in the world (Thegrocer, 2024). This indicated that Asda improving their growth capabilities by leveraging on debt rather than equity has assisted this organisation to enhance their capabilities in industry.
Transparency and accountability in stakeholder engagement activities in an organisation are essential for managing business performance. In the opinion of Masiero et al. (2020), transparency in information sharing and perspectives development of stakeholders helps in improving their trust-ability towards organisations. This positively influences businesses such as Asda to become effective organisation while increasing stakeholder participation and trust on businesses. In this context, despite criticism related to the more than £4 billion debt pile in Asda, leadership in this organisation has claimed to have no gap in their financial records (Independent, 2023).
This has implied that effective transparency management in financial records including equity and debt records has assisted Asda to manage accountability and trust-ability in this organisation. Other than this, Asda has maintained ethical approaches to manage organisational activities to meet customer needs and requirements. For instance, around 25% of Asda P&L has supported customers in cost of living crisis situations (Thegrocer, 2024). This has indicated that ethical approaches to manage operation, support customer and transparent financial activities have assisted Asda to improve their capabilities and operational performance improvement activities in the long term.
Integration of “Stakeholder Salience Model” assists organisations to segment stakeholders for attending to organisational problems by developing a strategic solution. Application of “Stakeholder Salience Model” helps to develop managerial knowledge about stakeholder attitude and perception to develop appropriate interaction approaches (Wood et al. 2021). This model follows “power, legitimacy, and urgency” for understanding managerial views on stakeholder needs and requirements from an organisation such as Asda.
These stakeholder management processes would be essential for Asda to make informed decisions as well as inclusive management process planning. Asda has experienced an organisational problem of financial capability management due to payment of high interest rate on its debt of around £4 billion (Telegraph, 2024). This has also influenced the government to step in for evaluation of the debt crisis situation in Asda and its effectiveness to operate in the long term. In this context, application of “Stakeholder Salience Model” has identified the government as the external stakeholders to be interacted with as a “power” one. Government as the stakeholder, develop regulatory frameworks to control organisational operational activities for critical success management of organisations (Banik et al. 2022).
Asda failing to governmental interest to adhere to regulatory compliance to operate a sustainable business with financial crisis situations would be forced to face situations such as bankruptcy in future. Hence, Asda emphasising to provide relevant information to government with strategic solution approaches would be essential for this organisation to improve its operational capabilities.
“Stakeholder Salience Model” has identified that a manager taking responsibilities of organisational operations helps in effective management of stakeholder interaction and interest. As per the opinion of Wood et al. (2021), stakeholder salience management activities improve organisational vitality for corporate social responsibilities management activities.
Following this, shareholder and senior managers at Asda would be classified into the “urgency” category for management of CSR approaches to decrease its challenges of debt crisis in the long term. In the views of Sharma and Singh (2022), integration of CSR approaches in managerial operation development helps to promote ethical, environmental, financial and philanthropic responsibilities. In this context, managers, senior executives and shareholders at Asda were encouraged to follow CSR approaches to decrease sustainability operation management due to the debt crisis situations.
This CSR integration would be beneficial for urgent management of the debt crisis in a strategic manner to leverage it for future growth. On the other hand, categorising employees as the “legitimacy” management approaches would be essential for Asda to improve their capabilities in debt crisis management. Wood et al. (2021) indicated legitimacy emphases on effective relationship of stakeholders and organisation for legitimate solution development with salience model. This model has indicated that integrated management of stakeholder salience in Asda would be essential for legitimate and interactive stakeholder management activities.
Further, effective integration of power, urgency and legitimacy management between government, shareholders and employees would be essential for Asda for mitigating debt crisis situations.
6.2 Link with purpose of the report
The purpose of the report was to critically assess debt and profitability issues faced by Asda in its current operation management. The above secondary data analysis activities have gathered information about underlying reasons for Asda to face the high debt crisis and its impact on the business. It has identified a transaction of ownership from Walmart to Issac and Mohsin brother has increased the debt burden to Asda (Reuters, 2024).
This has been imposing serious financial, ethical and sustainable operation management challenges for Asda. However, the assessment of secondary data has also assessed that Asda has been leveraging these debts for positive growth management activities (Thegrocer, 2024). In the long term, leveraging on this debt would be essential for Asda to gain competitive advantage in the British retailing industry. Hence, the purpose of the report was met effectively by developing critical and in-depth knowledge about debt issues faced by Asda in the current business environment.
6.3 Limitation of Report
This report has used only secondary information for understanding organisational challenges faced by retailing businesses such as Asda in UK. However, this report was not able to integrate primary data for understanding demographic or individual opinion about operational challenges persisting in Asda. This lack of primary data collection activity has also created limitations of not using quantitative information about operational challenges faced by Asda in current operational management activities.
Further, no use of primary and quantitative information has created limitations associated with validity and reliability management activities in data findings development activities. Thus, it can be asserted that only use of qualitative information from secondary sources has created limitations for this report to manage authenticity and credibility of report findings.
Recommendations and conclusion
7.1 Recommendations
Strategic financing plan
Recommendations for Asda would be to plan strategic financing activities for handling the debt pile in a sustainable manner. Strategic debt financing activities help businesses to connect with appropriate stakeholders for supporting capital raising requirements for optimal operation management (Lloydsbank, 2024). This strategic approach of debt financing activities would be beneficial for Asda to support in online and offline operational expansion management activities.
It has assessed that Asda improving its organisational capabilities by using a broad range of financing solutions would be essential for this organisation to improve sustainable finance management activities. Strategic debt financing solution would be leveraging on loans, mezzanine debt, high yield bonds, support acquisitions, recapitalisations, re-financings by private equity backed businesses and non-investment scope for strategic debt financing activities (Lloydsbank, 2024).
In this context, Asda developing strategic plans regarding debt financing activities while consistently supporting organisational growth capabilities would be essential for Asda for sustainable financing management. On the other hand, leveraging on debt assists businesses to reduce their tax payment considering not gaining equity from sales and revenues (Ilham et al. 2022).
This has implied that strategic approaches of debt financing processes would be essential practices for Asda to enhance its financial capabilities while accelerating organisational growth scope in the long term. Hence, strategic debt financing activities managing transparent approaches of operational activities would be recommended for Asda to improve its financial effectiveness in the long term.
Technological advancement in Asda
Asda would be recommended to improve technological advancement scope with use of artificial intelligence (AI) and machine learning (ML). As poised by Raji et al. (2024), integration of AI and ML technologies gathering and analysing market data helps to assess hidden patterns and identify opportunities to optimise business operations.
These technologies assist Asda to develop business intelligence systems by depending on advanced and automatic algorithms of AI and ML. Advanced organisational systems powered by AI and ML consist of activities such as data integration, mining, visualisation, reporting and performance monitoring activities on an automatic mode (Bharadiya, 2023).
This has indicated that AI and ML algorithm analysis statistical information from both internal and external environments would be essential for understanding future market knowledge for Asda. Further, these technologies would be beneficial for Asda to use unstructured data from the market to develop wider knowledge about financial and operational activities.
Bharadiya (2023) also identified that use of advanced technologies helps businesses to use techniques such as natural language processes for using unstructured data for analysis and evaluating in an automatic manner. This technological advancement management processes would be improving decision making activities for Asda to strategically finance and support operational activities. Hence, use of AI and ML for development of intelligent business systems would be essential for Asda to strategically manage its debt financing activities in the long term.
Improve social media presence
Asda would be recommended to improve the online presence of the brand through use of social media platforms. As posited by Mason et al. (2021), effective use of social media platforms helps businesses to share relevant information to customers to develop positive perception about a brand.
These social media platforms assist in instant interaction management activities between businesses and customers to sustain awareness and engagement of businesses. Hence, use of social media such as Facebook, Instagram, YouTube and Twitter would be essential for Asda to share brand information to targeted customer base.
This implied Asda improving its social media presence while sharing brand relevant information in forms of entertainment and educational videos would be beneficial to develop an ineffective relationship with the targeted customer base. On the other hand, customer awareness about the brand and its operations would be essential for customers to increase their involvement in brand activities (Mason et al. 2021).
This increased engagement processes would have a positive influence on Asda in terms of increasing sales and revenue while improving brand perception management activities. Hence, organised approaches of social media marketing activities would benefit Asda to increase their dynamic capabilities while improving financial flexibility and decreasing the burden of its existing debt pile.
7.2 Conclusion
From above discussion, it can be concluded Asda has faced serious challenges due to its debt issues for managing positive profitability management in UK. Change of ownership from Walmart to Issac and Mohsin brothers has increased the debt burden for Asda to manage its financial capabilities and flexibility for operation management.
Ineffective operational and financial planning activities have decreased growth opportunities for Asda in the highly competitive retailing industry of the UK. Serious competition from Tesco and Sainsbury’s has created challenges for Asda to experience pressure to grow the businesses to manage competitive advantage in the UK retailing sector.
In this context, Asda has focused to leverage on debt structure to improve overall organisational development possibilities in long term. However, refinancing with debt of billions of dollars has created issues for Asda to manage positive financial results. Payment of large interest amounts last year has affected Asda’s brand reputation by decreasing its market share value and productivity.
Stakeholder management in Asda helps in systematic and transparent management of organisational performance. Adherence to regulatory guidelines from the government along with integration of CSR for managing internal stakeholders were essential approaches for Asda to decrease legal obligation challenges faced due to the debt pile. Besides, sharing relevant information to stakeholders of Asda was an essential part for development of trust and engagement between brand and stakeholders.
This trust-ability would benefit Asda to continue leverage on debt for future organisational growth management. Recommendations such as strategic debt financing including merger, acquisition, and loan would be beneficial for optimised approaches for using debt for organisational growth management.
Integration of AI and ML technology to identity market trends to make strategic decisions in debt financing and use of social media to improve brand perception would be essential in future. Therefore, development of better brand value and engaged stakeholders would be essential for Asda for solving strategic debt challenges in the long term.
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