Assignment Sample on Critical Analysis Of The Sky Company
Introduction
Task 1: Strategy Report
This research paper, researchers will choose a company as Sky, connected with significant variables in this association. When it comes to the sectors it currently operates in, Sky is undoubtedly a diversified organisation. “Broadcast and media”, in addition to telecommunications and TV, represent a few of these businesses. We also have a presence among the insurance field, including the domestic insurance sector, in addition to comparable businesses and marketplaces. Therefore, in addition to the “UK and Ireland, Italy, Germany, Austria, and Switzerland” to a lesser extent are also represented. In general, there are approximately 30,000 in every market. There are locations across the UK, but this company “Osterley, West London”, headquarters serve about 80% of the country. This Sky Company has a significant population centre “throughout Scotland, along with those in Leeds and Dublin throughout the state of Ireland”. This research paper should be useful and encouraging for making informed choices regularly, prepared for considering the environment, and reflecting the group’s contributing elements. The entire organisation and all aspects of this study will be described in-depth throughout the study.
Evaluating operating environment by PESTEL analysis of the Sky Company
The operational atmosphere and strategies are evaluating the performance of the Sky association. Sky Company has promotional strategies and planning to estimate the operating environment by PESTEL analysis. The operational components of the aforementioned company, begin with the very basics centered on organizing, directing, planning, and regulating the materials deemed crucial for the production of a launching product.
POLITICAL:
More competition
Sky networking rivalry includes additional rivals such as “Amazon, Netflix, Disneyland”, and so on, with a concentration on industry rivalries. The profits sold of the telecommunications business remain stable.
Demographic market
The marketplace’s demographic variety may pose a danger to the Sky organization. Developing varied revenue and revenue based on consumer demographics situation.
ECONOMIC:
Marketing
The product’s marketing fell significantly short of objectives and proved particularly bad in the Sky market (Marzi et al. 2020). Although the product’s financial success, its uncertain position puts it subject to challenges from competitors in the telecoms business.
Performance for new market
Sky’s new market connects Italy, Germany, and other places. This firm gained expertise in new areas and thrived in them.
SOCIAL:
Great campuses
The business has an assortment of wonderful campuses and also supplies the bulk of the material manufactured for these campuses, making represents a few of Sky’s biggest benefits against other companies that might not operate as many(Cameron and Green, 2019). As a result, build sites wherein Sky Cinema, an auditorium on campus, among other amenities may be located. It may, however, fully restructure campus and brand it by adding the organization’s emblem.
New products
New goods can provide opportunities for the Sky Company to increase income throughout the worldwide market. To boost the growth of factors, novel methods for creative goods and effective amenities are developed and distributed to clients.
TECHNOLOGY:
Efficient skilled workforce
The organization’s operations provides training and growth opportunities for its employees (Benzaghta et al. 2021). It invests heavily in the professional development of its employees, resulting in a workforce that is exceptionally qualified and determined to achieve more.
ENVIRONMENT:
Little choice
The Sky Network’s choice of goods has certain issues. The lack of alternatives may benefit competitors who maintain market share and dominating certain goods.
LEGAL:
New markets
Various areas may provide a possibility to develop a market for this sector. Earnings from the emerging market and throughout the Sky communication have the potential to increase market share (O’Reilly and Binns, 2019). Because of abroad growth, the business has been enabled to enhance its ability to pay fluctuation hazard in the places it regularly competes and establish a variety of fresh ways to earn income.
Strategic Analysis of the Sky Company
Strategic analysis of the Sky Company, has useful and effective strategies to improvise the product and market with operational components. Utilization of the strategies and effective management system of the strategies that make a company’s growth. The company has engaged in a number of collaborative ventures to successfully maintain its standing in the industry. The development is no longer used by the company moving forward (Farag, 2020). The organization’s growth is fundamentally influenced by the continued development of new goods and services along with the ability to provide outstanding and valuable customer service.
Among the top telecommunications organizations in the globe is Sky. Sky entered new areas and aimed for new consumer segments to broaden its consumer segments. The business is committed to always improving services since they feel that clients deserve nothing less. Customers may access media upon request with “Sky Go, and Sky Q provides a superior HD TV” viewing experience.
The beneficial field of the management techniques that support the customers and highlights the capacity. In the European Union, Sky is a well-known market participant. Five nations present prospects for the business’s expansion and development. Sky serves around 98 million customers with its services. Customers have access to the greatest “TV shows, movies, and contents” on streaming whenever and wherever they want. The corporation has a lot of areas to grow among households in regions where its products may prove more creative. Sky offers the top TV service to millions of subscribers (Brabec et al. 2020). The telecommunications supplier’s capabilities will be enhanced by the fibre-based broadband.
The evaluation of the strategies upholds the business market and offers to the customers with management benefits. The many marketing tactics used by Sky aid in growing the consumer base. Sky’s primary goal is to meet the needs of its consumers with regard to “digital products and services”. The company’s business plan also aids in motivating its clients. These tactics aid in assessing the business practices and marketing approaches used by rival companies. Sky tactics aid in development, assessment occurs to assess their strategy’s advantages, disadvantages, chances, and dangers. Internal analysis of strengths and threats, comparative analysis of weaknesses and opportunities with respect to the company’s competitors from the world of digital media.
It happens in connection to Sky internal variables such as Sky’s degree of creativity, worker efficiency, worker efficiency, and so on. Sky’s weakness studies the source of their deficiency in contrast to rivals based on location, economics, Sky’s earnings rate, and additional factors (Zhang et al. 2020). A possibility assessment is performed to determine the regions in which Sky could expand its marketplace and assist in improving the efficacy of broadband operations.
Change management strategy plan
The Sky Company, a high-speed internet connection provider, has to evaluate its change management strategy. Key issues like as communication, staff involvement, as well as scalability need to be considered to guarantee an effective evaluation. Communication is critical during the implementation of changes, however the company’s plan may have lacked clarity and regularity. This might cause staff uncertainty and resistance, slowing the transformation process. Improving channels of communication and offering clear updates may improve the overall understanding along with support.
Another important aspect in effective change management is employee involvement. In this context, the Sky Company could have included its employees in decision-making to develop an atmosphere of ownership and dedication. Inadequate employee participation may have resulted in lower motivation along with resistance to change (Lee et al. 2019). Determining the flexibility of the change plan is critical. Due to the broadband sector is always evolving, a strong and adaptable strategy is required to meet changing market needs. Neglect to anticipate sustainability difficulties may have hampered the company’s capacity to compete and grow up with industry developments.
To deal with these concerns, the Sky Company might want to reconsider its strategy to change management. Adopting a thorough communication strategy that includes frequent town hall meetings, newsletters, and seminars helps improve transparency and comprehension. Encourage staff engagement via focus groups along with feedback sessions to promote an environment of participation and creativity. Adopting a flexible strategy that is capable of adapting to market developments would assure the company’s competitiveness and future-proofing.
The critical examination of the Sky Company’s management of change approach reveals the importance of increased communication, employee involvement, and scalability concerns (Gupta et al. 2020). By tackling these issues, the organization may provide the groundwork for a successful as well as long-term change in the lightning-fast broadband sector.
Conclusion
This significant research has portrayed the different types of the strategies and related to the Sky association’s techniques and procedures for the business activities. This entails improving the organisation’s core competencies, enhancing its resources, and adapting to the external environment. The company shows signs of having adopted the two tactics. The standard operating procedure is what has led to Sky’s continued position as the industry leader worldwide. All throughout the course of our task, these topics have been thoroughly discussed.
Task 2: Launch Materials
New with an innovative product of Sky company
The Sky organization chose the environment friendly broadcasting model with innovative design and significant components. Broadcasting procedure for the “Sky Smart Broadcast” model and new ecological effects on the development for the telecommunication area. Provides more significant service for the public and uses sustainability with renewable resources. Combinations of the solar system activities with increasing the sustainable techniques to provide the broadcast experience. Smart innovation with solar system support will create the energy reserving practices through this model for the Sky organization.
Materials of the Launching Product
Product launching materials with strategic effectiveness of the solar system in broadcasting service, Sky Company can ensure the increase of the environment friendly broadcasting industry with renewable power in the new services. In the procedure of the service or product launching will be included some specific materials like:
Product Name
“Sky Smart Broadcast’s uses of renewable energies”
Product Logo
This logo of the product presents the brand’s perception with environment-friendly value. Advanced technologies and sustainability approaches will integrate performance of the broadcasting service through the solar system energy.
Product Tagline
“Environment Power of Innovation”
Product related information leaflet
Product leaflet describes the information of the launching product that is “Sky Smart Broadcast” with high quality leaflet design. Demonstrated the function of the model and provided effective services through the solar system. Elegant features in this model and broadcasting visual elements in transmission networking procedure in new streaming features (Briglauer and Gugler, 2019). The Sky Company highlights their potential consumer connecting entertainment aspect. “Sky Smart Broadcast” the solar system related design that innovative sustainable technologies.
Media and entertainment connection of Sky company broadcasting opportunities and maintain the condition of the renewable resources with broadcasting focus. Investigation of the solar system capability to conduct these broadcasting features and developmental innovation in this industry. For the communication and marketing aspect of the sky company and generate the brand image as a sustainable industry.
“Sky Smart Broadcast” highlights the important components and is verified by the broadcasting arrangement. Revolution of the broadcasting model with the solar system in broadcasting marketing for the Sky Company. Additional focus on the quality of the experience among the consumer for the launching product of the Sky organization.
Product Launching PowerPoint Template
Regarding the release of the “Sky Smart Broadcast” model, the Sky Company is involved in commercial remarkable practices for the solar system and recognizing the sustainable features in the broadcasting areas. Increase the eco-friendly support and highlights the conducting innovation ideas. Sky was a significantly leading company for the telecommunication and media broadcasting company that was focused on the sustainable resource and innovation of their services. Ensure the consumers that provide broadcasting services with this “Sky Smart Broadcast” model by premium experience and price also. Digital innovation to maintain the eco-friendly theme and broadcasting factors with networking segments. This launched product offerings to the consumers the critical aspect of the solar system and innovation broadcasting ideas. Executive management system of this launching product will be conducted to cover the targeting sustainability in the company strategy and telecommunication industry.
Task 3: Reflective analysis
For the reflective analysis purposes were described by the gibbs’ reflective model in the research aspect. This section will depict some of the abilities and behaviours that I hope to develop in order to construct and implement a strategy related to the innovative alterations in the scope of all current organisations. I might look into the powers of skills and formulation of analytical thinking, managing decisions, work experiences that are related to the industry. Potential development of the work performance with influencing business factors.
Description
Evaluating the business approach in my experience, I have formulated ideas in this industry and generated the concept of the broad banding sources. I have experience of the work possibilities and sources of significant information through the research process. As I see it, the capacities of analytical and imaginative thought cannot coexist in the same individual. Logical thinking, in my opinion, should not be seen as an experimental approach to creativity or the imaginative method. Persons who are capable of thinking creatively are vital in a constantly changing work environment. I may consider impact and possibilities when creating new original ideas by combining imaginative and technical logics (Vishwanathan et al. 2020). However, forming a successful team may be difficult in some contexts, as many types of people are chased around informal work. I can also improve possibilities in the communicational and analytical function of the organisation. The power of the business environment can be discovered by the individual sources that I may be empathic in my strategy, resistant to adaptation and risk-taking, or just a rational person. Someone with both of these abilities can devise imaginative solutions based on facts and logic. In the workplace, strong and conceptual thinking is essential for general understanding and the efficient operation of a company. Communicating among other people may become more difficult at some point due to the many personalities that may be found in a typical work setting.
Feelings
I agree because working together emphasizes the growth of links amongst collaborators, which will ultimately result in better outcomes. Working together is essential in all aspects of the creative industry since it elevates jobs to higher ranks. It may appear to be distinct to each person who relies on my work. Collaboration reduces expenses, increases adaptability, and expands everyone’s capacities. Integrated endeavor aids in the implementation of unique ideas and structures by dividing risks and responsibilities across larger stakeholders. Data sharing and engagement between friendly knowledgeable organizations promotes the spread of innovative techniques. I will collaborate closely with groups and organizations tackling prevalent issues to create fresh solutions to the three concerns. Through this job, I had the opportunity of forming a team of collaborators to help me advance and carry out these daring projects.
I am rather certain, and I do not want to be mistaken, that the phrase “adaptability improvement” refers to the sense of adapting routine procedures, objects, or solutions to new or changing situations (George et al. 2019). One of the moods that inspires new ideas is adaptation. As I see it, innovative and creative creators try collaborative approaches to problems, whereas versatile inventive individuals try to improve on established methods. Creative thinkers generate a few novel concepts that question the ideal model, but flexible creators generate some original ideas that should suit the current standards. The management of the creators and perception for the required creative ideas in organization.
Evaluation
I am innovative and adaptable; I could devise a planned approach to manage most small concerns, address problems that do not require segregation, improve existing procedures, and collaborate successfully with the team. I’m prepared to observe and resolve new inventions and problems that might go either direction, thanks to my imaginative abilities. Because of people’s tendency to be prejudiced over time, this process has closed societal hierarchies that have progressed distant from the inventive side. Employees with these skills understand that the firm can help with flexibility. It also helps me see my problem from a different perspective. I can use my inventiveness to develop new systems following similar lines.
Analysis
I believe that driven and inventive workers can grow and outperform those who have them not. When it comes to the job of the company, I typically choose excellence above competence. Imagination enables me to view and approach situations in an additional simple and innovative manner (Mora et al. 2019). A receptive attitude toward new ideas. For centuries, closed social hierarchies have shied separate toward their inventive side due to people’s proclivity to be prejudiced. The beneficial leadership of my experience in development efforts.
It aided me in overcoming my prejudices and broadening my perspective. In my opinion, ingenuity is anticipated to solve difficult problems, especially in times of rapid change. Creativity constitutes a phenomenon that strengthens collaboration and organized efforts, boosts confidence, and spreads the word. Workers are motivated by inventiveness because they believe they are capable of performing their duties. Appropriate keep in inventive work has a better receptivity. As I experience it, growth and creative thinking are frequently required for businesses that want to change, modify, and manage problems.
Conclusions
Several huge companies produce some difficult recollections by encouraging and promoting the creation of remarkable ideas and innovations that enhance neither the business nor its innovative, creative employees. Creative thinking and growth, I believe that were the results of modern businesses that are heavily influenced by orientations (Phadermrod et al. 2019). In today’s productive, purchaser-driven economy, I believe improvement is generally referred to as the ” capacity to implement revolutionary and adjustable strategies” to enable consumers to “satisfy increasingly demanding wants.”
Action plan
The beneficial approach of the organization and evaluation of the performance process. From my experience, organizations typically must combine a variety of knowledge, abilities, expertise, along with resources to turn ideas into advancements (Correani et al. 2020). Interactions that expressly stress the distinction among product creation including the duration of product advancement, in my opinion, typically begin with the assumption that these repercussions on people and economic activity will be distinctive. It had been argued that the interplay of numerous changes inside the company has a greater impact on employee compensation and organizational culture creation compared to the introduction of revolutionary products owing to their economical character.
Reference list
Journals
Benzaghta, M.A., Elwalda, A., Mousa, M.M., Erkan, I. and Rahman, M., 2021. SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), pp.55-73.
Cameron, E. and Green, M., 2019. Making sense of change management: A complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers.
Marzi, G., Ciampi, F., Dalli, D. and Dabic, M., 2020. New product development during the last ten years: The ongoing debate and future avenues. IEEE Transactions on Engineering Management, 68(1), pp.330-344.
O’Reilly, C. and Binns, A.J., 2019. The three stages of disruptive innovation: Idea generation, incubation, and scaling. California Management Review, 61(3), pp.49-71.
Farag, M.M., 2020. Materials and process selection for engineering design. CRC press.
Brabec, C.J., Distler, A., Du, X., Egelhaaf, H.J., Hauch, J., Heumueller, T. and Li, N., 2020. Material strategies to accelerate OPV technology toward a GW technology. Advanced energy materials, 10(43), p.2001864.
Zhang, Y., Sun, J., Yang, Z. and Wang, Y., 2020. Critical success factors of green innovation: Technology, organization and environment readiness. Journal of Cleaner Production, 264, p.121701.
Lee, J., Suh, T., Roy, D. and Baucus, M., 2019. Emerging technology and business model innovation: the case of artificial intelligence. Journal of Open Innovation: Technology, Market, and Complexity, 5(3), p.44.
Gupta, S., Kumar, V. and Karam, E., 2020. New-age technologies-driven social innovation: What, how, where, and why?. Industrial Marketing Management, 89, pp.499-516.
Nuechterlein, J.E. and Shelanski, H., 2020. Building on What Works: An Analysis of US Broadband Policy. Fed. Comm. LJ, 73, p.219.
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Briglauer, W. and Gugler, K., 2019. Go for gigabit? First evidence on economic benefits of high‐speed broadband technologies in Europe. JCMS: Journal of Common Market Studies, 57(5), pp.1071-1090.
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Vishwanathan, P., van Oosterhout, H., Heugens, P.P., Duran, P. and Van Essen, M., 2020. Strategic CSR: A concept building meta‐analysis. Journal of Management studies, 57(2), pp.314-350.
George, B., Walker, R.M. and Monster, J., 2019. Does strategic planning improve organizational performance? A meta‐analysis. Public Administration Review, 79(6), pp.810-819.
Mora, L., Deakin, M. and Reid, A., 2019. Strategic principles for smart city development: A multiple case study analysis of European best practices. Technological Forecasting and Social Change, 142, pp.70-97.
Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance analysis based SWOT analysis. International journal of information management, 44, pp.194-203.
Correani, A., De Massis, A., Frattini, F., Petruzzelli, A.M. and Natalicchio, A., 2020. Implementing a digital strategy: Learning from the experience of three digital transformation projects. California Management Review, 62(4), pp.37-56.
Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2020. Exploring strategy. Pearson UK.
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