SG7001 Managing Strategy & Operations and Partnerships Assignment Sample 2024
Critical evaluation of business relationship
B2B or Business to Business is the business model that helps to understand the market relationship between one company to another and it speaks the relationship between one industry to another.
The overhead diagram is showing the DNA structure of the business relationship. It stated that the core area is strategic collaborating then the layers comes is the business IQ, from the strategic planning methods and business IQ the portfolio management part can be done (Hsieh, 2017).
The next the layer comes is creating a domain. After creating the domain for the business, it is easy to make the business connection, and the last stage is the communication. Business communication is extremely important to make so that the company should not face any loss related to its customers, service and finances (Brennan et al. 2020).
This paper discusses about the business-to-business relationship or B2B model. This paper discusses the model discuses the inevitable relationship between the market and the industry to industry. In this case, the discuses company is Atelier Chiang Mai, a fashion industry in Thailand.
They have faced some of the issues regarding their design, fabric, and price. In order to mitigate the issues they have to manage their business profoundly. Some steps help to make the business-to-business relationship-
- Keep contact with the people
- Help to build the business relationship
- It helps to study the market and know the competition for betterment in the company.
- By network introduction business can be maintained
- Meet with the person or the business
There is several B2B industry or company that are related with the automobile, retails, construction and manufacturing. The consumer-based brand is the B2B brand. There are four types of B2B and they are Partnership Corporation, Limited Liability Company, sole proprietorship. This model can be applied to get the maximum market benefit of the chosen company.
Reference list
Brennan, R., Canning, L. and McDowell, R., 2020. Business-to-business marketing. Sage.
Hsieh, N.H., 2017. The responsibilities and role of business in relation to society: Back to basics?. Business Ethics Quarterly, 27(2), pp.293-314.
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