SG7001 Managing Strategy & Operations and Partnerships Assignment Sample 2024
| Vision | The vision of Atelier Chiang Mai is to produce high-quality clothes as well as textiles accessories, which includes bags and scarves. Contractual guarantees are provided to customers, which focuses on deadline engagements (CHIANG-MAI-CLOTHING, 2020). Environmental awareness along with quality control are also included under vision of this company, which would make this organisation a professional and flexible clothes producing partner in Asia. | ||
| Quality (4Vs) | Evaluation | Description & Justification | Implications |
| Volume dimension | High | Volume dimension refers to identification of systematic output through engagement of labours. Execution of business by low investment and higher production is refer to this volume dimension. In this particular concept, incorporation of integrated service by developing relationships with fashion brands provide scope to include creativity within their production line (CHIANG-MAI-CLOTHING, 2020). Presence of contractual agreement provides scope to maintain financial performance for holding a strong position in a competitive market. | Operational cost would be maintained by implementation of this approach. Incorporation of legal standards for driving operational processes increases brand value through offering unique features in products. |
| Variety dimension | Moderate | Customer satisfaction and feasibility are determined from variety dimensions factor. As opined by Heasman and Gillespie (2018), interactions with stakeholders provides opportunity to avoid misunderstanding. In this aspect, Atelier engages their International clients through investing on marketing and communication activities that supports the positioning of their clothing line. | Variety in products provides scope to customers in making their decision regarding products. Satisfaction levels of purchasers are also increased through maintaining diversification within their product, which supports construction of trustworthy relationships with their potential customers. |
| Variation dimension | Low | Addressing demand patterns and its impact on sales volume are the main factors of this variation dimension. As per views of Mogren et al. (2019), sustainable development is conducted by organisations through fulfilling demands, which enhance sales volume. Modification of designs according to fashion pattern increases sales volume due to fulfilling demands of customers. | Communicating with workers provides scope to deliver them advanced information regarding fashion patterns, which support them in meeting demands of customers by producing clothing according to their desire. |
| Visibility dimension | High | Brand exposure in market is a main factor of this visibility dimension that supports customer awareness towards business operations. Bauer et al. (2018), sharing information to customers regarding services offered by organisations provides opportunities to achieve goals. Main business objective of this organisation is to develop fashion brands that represent different styles of clothes. | This approach has potential to establish a brand and maintain a market presence through constructing a commercial born with consumers. |
| (SQFD&C) | Evaluation | Description & Justification | Implications |
| Speed | High | Atelier develops a healthy relationship with their apparel manufacturer for optimising production process (CHIANG-MAI-CLOTHING, 2020). This company maintains guarantees regarding delivery of their products in a deadline by proper accessibility of resources. | Customer satisfaction would be maintained by planning of manufacturing and delivering processes. Brand value is also enhanced by managing guarantees that are offered by this company for maintaining a competitive edge. |
| Flexibility | Moderate | Employees are motivated by flexibility that supports them in delivering an effective performance that manages demand and boosts up sales rate.
Atelier Chiang Mai also offers flexibility to their customer through providing their variety of fashion brand and styles that provides the scope to make buying decisions. |
Operational costs are controlled by this organisation through maintaining flexibility within their business operations. Profit scales are increased by boosting sales volume through offering efficient performances. |
| Dependability | Low | Atelier Chiang Mai is dependent on suppliers and manufacturers for creating its fashion technical packs. Other than this, this company is also dependent on technicians for construction of their marketing activities (CHIANG-MAI-CLOTHING, 2020). Availability of raw material is vital for fulfilling demands of customers and for this reason Atelier depends on suppliers. | Budgets that are allocated for procurement are also controlled through building trust for supplier and manufacturer so that the production process is not negatively affected. Product promotion is also vital for engaging potential customers by offering them according to their demands. |
References
Bauer, M., Bormann, I., Kummer, B., Niedlich, S. and Rieckmann, M., (2018). Sustainability governance at universities: Using a governance equalizer as a research heuristic. Higher Education Policy, 31(4), pp.491-511.
CHIANG-MAI-CLOTHING (2020) Your Clothing Production Partner in Thailand. Available at: https://chiang-mai-clothing.com/ [Accessed on: 16th June, 2021]
Heasman, B. and Gillespie, A., (2018). Perspective-taking is two-sided: Misunderstandings between people with Asperger’s syndrome and their family members. Autism, 22(6), pp.740-750.
Mogren, A., Gericke, N. and Scherp, H.Å., (2019). Whole school approaches to education for sustainable development: A model that links to school improvement. Environmental education research, 25(4), pp.508-531.
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