Food 1021 Practical Assignment Sample
Introduction
The fruit and vegetable market has historically operated solely on the basis of supply and demand principles, owing to the perishability of fresh product due to its seasonality and perishable quality. However, in recent years, there has been a noticeable shift in this. Because to technical developments in transportation technology, it is now feasible to carry fruits and vegetables all over the globe without losing any of their nutritional content or nutritional worth, which is very beneficial. This has been achievable over the last several decades as a consequence of technological advancements in the supply chain industry (Zhang,2019).
Customers’ rising need for high-quality items has resulted in a rise in daily losses in both the retail and residential sectors, which has led in an increase in daily losses in both the retail and residential sectors. Attempts are being made throughout the globe by businesses to enhance the quality of their storage and display facilities as well as the quality of their supply chains and the knowledge of their consumers as a result of this challenge (Khalid,2019).
Methods
In general, both producers and purchasers express dissatisfaction with strawberries because of their short shelf life and restricted availability; this is a common source of contention between the two parties. Making an educated guess about how much money merchants and customers have lost as a result of strawberry-related losses has proved to be a challenging undertaking. Despite common belief, it has not been objectively confirmed that strawberries are among the most often crushed fruits by delivery drivers, despite widespread opinion. Temperature management across the supply chain is critical if you want to assure the safety of your goods at all stages of the manufacturing process (Ziuzina,2019).
If you live in the country, you are more likely to find fresh strawberries in the produce area of your local supermarket at room temperature than it is to find them in the refrigerated portion of the shop. As a result, it is advised that you use the items within 7 days after receiving them owing to the fact that when the temperature rises over 0°C, the product’s shelf life is reduced (Mitcham, 2004). The packaging of a product is designed to limit and protect the product; thus, in addition to the design of the packaging, it is necessary to examine the material used to package the product and the way it is constructed. In terms of the purchasing behaviour of clients, the packaging material has a significant influence on the process. When it comes to the packaging of a product, consumers associate the package material with several important elements of the product. In the future, it is expected that higher-quality materials would attract a bigger number of buyers than lower-quality materials, according to the predictions. A product’s perceived quality may be affected by customer perceptions of specific materials, for example, and this is something to keep in mind. Consequently, the overall quality of a product sold may be affected by the quality of the packing materials used to convey the goods to its final destination, which is the client. The fact that packaging may be utilised as a strategic instrument to aid commercial organisations in accomplishing their long-term business goals and objectives should be recognised as a result of this connection. Furthermore, packaging is increasingly recognised as playing a critical role in drawing the attention of consumers and serving as a strategic weapon that impacts the general public’s perception of a product’s overall quality, among other things. Packaging seems to be focused on two key objectives: providing information to consumers and enabling dialogue with them, who are becoming more demanding.
Result
Preserving the quality of the strawberry after it has been harvested is made easier when the temperature is kept as low as feasible throughout the harvesting process. This will be helpful to the final consumer of the product. Whenever an issue emerges at the point of sale, it does not always imply that all requirements are being fulfilled to their fullest extent and in accordance with legislation. Despite the fact that there is consensus on the right management of temperature at the logistical level of the operation, this does not imply that the criteria are being met to the letter of the law in every situation (Mitchell et al., 1996). In the study’s results, customers are more inclined to buy fruits and vegetables on the spur of the moment when they are displayed at room temperature (e.g., 20-22 degrees Celsius). Fruits displayed at a lower temperature (for example, 2 to 4 degrees Celsius) retain more of their nutritional value while producing less volatile smell components, which reduces the possibility of impulsive purchases of fruits and vegetables (Trinetta,2019).
Numerous studies, such as the ones mentioned below, have been conducted in an effort to improve supply chain management, with the results being published in scholarly journals. [For the sake of readability, the following language has been reduced for your convenience. Also necessary are the following steps: (3) identifying and measuring the development of these causes during storage; (4) examining environmental conditions throughout the entire supply chain, from harvest to consumer residence; and (5) estimating the ramifications of temperatures in the “temperature zone” during storage (Joshi, 2019)
Analysis
Keeping items cool at all times is critical across the whole TCSC supply chain system, at all levels of operation, and at all hours is critical as well. Heat control providers can achieve their goals through the use of specialised distribution infrastructure and equipment; however, this is a time-consuming and expensive technique that necessitated extensive planning and preparation on the part of the provider (Ikegaya,2020).
More focus has been placed on the development of infrastructure for the delivery of cooling services in recent years, particularly in developing countries. Because cold storage and transportation are both very expensive endeavours, it is vital that all parties involved in the cold chain be well informed of the obstacles that they will be faced with. These honours were given to outstanding competitors from the previous year’s Cool Chain Europe competition, which took place in London.
When transporting commodities via the cold chain, it is vital to use the proper temperature settings for the various commodities being transported in order to guarantee a successful transfer. Several fresh fruits and vegetables, fresh meats and dairy products, and a few frozen foods necessitate refrigeration at temperatures ranging from -10 degrees Celsius to -15 degrees Celsius, while other items such as pastries, butter, and cheese necessitate medium storage temperatures ranging from 10 degrees Celsius to +15 degrees Celsius. In order to coordinate the transportation of a large number of commodities with a broad range of needs and features at the same time, the coordination of the transportation operation becomes increasingly difficult. Because multi-temperature vehicles can hold a broad variety of goods that need varying degrees of temperature control, it may be able to store and transport a greater variety of products in one vehicle
The following six features should be considered, according to Dani (2005), when constructing a supply chain for temperature-sensitive commodities:
Food safety laws should be able to be implemented and monitored across the whole supply chain. When selecting a means of transportation for your cargo, keep in mind the cost of the commodities being transported as well as the shelf life of the product being transported. Item packaging for transportation must be designed to minimise exposure to the environment while simultaneously maximising shelf life to the maximum degree feasible. This is critical.
Temperature, location, relative humidity, and other crucial factors impacting a product may all be monitored in real time, and the information gathered can be used to inform future product updates and innovations.
. The importance of colour in packaging is due to the fact that customers anticipate certain types of colours to be used for specific goods , making colour a crucial component of package design. Color perception differs from culture to culture, and most faiths are considered to have their own holy hues , which are represented by different colours. Colors, on the other hand, may communicate a range of signals to different people based on their point of view on the matter. A growing body of research has shown that the use of colours and pictures in the marketing of product sales is quite successful. To attract upper-class customers, a company must design a high-quality product with better packaging elements, because upper-class customers are more concerned with their social image and will choose the more appealing product . This is because upper-class customers are more concerned with their social image and will choose the more appealing product.
Aside from and in addition to the factors mentioned above, the labelling of a certain item may have an impact on the purchasing behaviour of a specific audience group. When a product is properly labelled, buyers are more likely to purchase larger quantities of the product . According to the conclusions of a marketing research study, the information printed on a product container, such as the “DANGER” warning, may have an influence on a customer’s decision to purchase a certain product or service. This implies that being aware of the information on the product’s label has a direct impact on the product’s ability to be sold.
Discussion
When it comes to the effectiveness of collaborative supply networks, they must adhere to a number of unique logistical constraints. This study clearly demonstrates that the lack of a collaborative supply network strategy is a substantial impediment to the efficient execution of supply chain operations.” A number of studies (Lakovou and colleagues, 2016) have shown that 6sProduction is a viable option in a wide range of circumstances.
It’s also worth noting that this farm serves as the starting point for the whole fruit supply chain, since it is responsible for the majority of the crop’s fresh fruit production and so serves as the main source of supply for the entire supply chain, as previously stated by the author. For small and big enterprises, whether or not they are owned by a family, it is feasible for them to go public as a small or large company, depending on their size, if they meet certain requirements.
Producers of agricultural products have a responsibility to ensure that the general public and the economy have access to enough food for consumption. This is their responsibility
. As a result, each nation or area that has developed its own version of the standard has made adjustments in order to meet their own requirements. During the last few years, there has been a significant transformation in the Portuguese agriculture industry. However, despite an increase in the average size of agricultural holdings of 70% between 1989 and 2005, the agricultural sector in Portugal had a 46 percent drop between 1989 and 2005, according to the European Commission. Following the findings of an INE study published in 2007, the typical Portuguese farm has a land area of 13.8 hectares, which is practically identical in size to a typical farm in other parts of the European Union, according to the EU28 average. In addition, the study said : (EU). A total land size of less than two hectares is shared by more than two-thirds of the farms included on this list, which indicates that they are tiny, family-run companies, according to the information available about them. Additionally, in recent years, the vast majority of consumers have come to the conclusion that their purchasing decisions have a direct impact on environmental concerns, and this has become one of the elements that customers evaluate when purchasing merchandise. Making steps to save energy and refusing to purchase things that are packed in an inefficient manner are both instances of environmentally conscious behaviour. End of the day, packaging serves as a means of communicating with customers and influencing their purchasing choices. As a consequence of this tendency, brand narratives are becoming more common in marketing practise, with more and more of them appearing on product packaging as a result. The inclusion of brand narratives on packaging, according to a recent research, has a positive influence on customers’ emotional, attitudinal, product value, and behavioural intention reactions to a particular brand. If you’re thinking about packaging, there are six important factors to consider before making your final decision on the kind of container to use. Dimensions, form, material, colour, inscription, and brand are just a few of the variables to take into consideration. Customers’ buying behaviour is influenced by a wide range of packaging features, which include factors such as package colour, material used in packaging, design of the wrapper, and the information printed on the package itself. Customer purchase behaviour is influenced by a variety of factors, including the colour, content, and design of the wrapper
Conclusion
According to statistics from these farms, the average age of farmers on these farms is 65 years or older, but the average age of farmers in the EU28 is 29 years or older, also according to data from these farms (Alves, 2014; Eurostat, 2016). According to the National Agricultural Statistics Service, the proportion of qualified agricultural employees in the total number of farmers increased from 1.8 percent in 1995 to 3.2 percent in 2005, representing an increase from 1.8 percent in 1995 to 3.2 percent in 2005, representing an increase from 1.8 percent in 1995 to 3.2 percent in 2005, representing an increase from 1.8 percent in 1995 to 3.2 percent in 2005, respectively. According to the most current public figures, agricultural employment in Portugal accounts for just 2.8 percent of the country’s total labour force, according to a study issued by the Institute of National Statistics (INE) in 2007
According to the authors, the essential features of Portuguese agriculture, such as the country’s fruit and vegetable supply networks, as well as the country’s responses to the pull of important players, such as contemporary retailing, influence these supply chains.
References
Esmaeili, Y., Zamindar, N., Paidari, S., Ibrahim, S.A. and Mohammadi Nafchi, A., 2021. The synergistic effects of aloe vera gel and modified atmosphere packaging on the quality of strawberry fruit. Journal of Food Processing and Preservation, 45(12), p.e16003.
Ikegaya, A., Ohba, S., Nakajima, T., Toyoizumi, T., Ito, S. and Arai, E., 2020. Practical long‐term storage of strawberries in refrigerated containers at ice temperature. Food Science & Nutrition, 8(9), pp.5138-5148.
Joshi, K., Tiwari, B., Cullen, P.J. and Frias, J.M., 2019. Predicting quality attributes of strawberry packed under modified atmosphere throughout the cold chain. Food Packaging and Shelf Life, 21, p.100354.
Kahramanoğlu, İ., 2019. Effects of lemongrass oil application and modified atmosphere packaging on the postharvest life and quality of strawberry fruits. Scientia Horticulturae, 256, p.108527.
Khalid, S., Majeed, M., Ullah, M.I., Shahid, M., Riasat, A.R., Abbas, T., Aatif, H.M. and Farooq, A., 2020. Effect of storage conditions and packaging material on postharvest quality attributes of strawberry. Journal of Horticulture and Postharvest Research, 3(2-September 2020), pp.195-208.
Trinetta, V., McDaniel, A., G Batziakas, K., Yucel, U., Nwadike, L. and Pliakoni, E., 2020. Antifungal packaging film to maintain quality and control postharvest diseases in strawberries. Antibiotics, 9(9), p.618.
Zhang, C., Li, W., Zhu, B., Chen, H., Chi, H., Li, L., Qin, Y. and Xue, J., 2018. The quality evaluation of postharvest strawberries stored in Nano-Ag packages at refrigeration temperature. Polymers, 10(8), p.894.
Ziuzina, D., Misra, N.N., Han, L., Cullen, P.J., Moiseev, T., Mosnier, J.P., Keener, K., Gaston, E., Vilaró, I. and Bourke, P., 2020. Investigation of a large gap cold plasma reactor for continuous in-package decontamination of fresh strawberries and spinach. Innovative Food Science & Emerging Technologies, 59, p.102229.
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