Assignment Sample on Proposal Brief
Introduction
Information of research idea
In the current digital age, e-marketing has become one of the keys for global luxury brands to influence customers’ buying behaviour. The research has been focused on the context of analysing impacts of e-marketing on customers’ purchasing decisions by considering the case of luxury brands such as Dolce & Gabbana (D&G), Louis Vuitton (LV), and Dior.
The research will include strategies as well as channels used in the e-marketing initiative of luxury companies. Apart from that, insights related to the factors that ensure trust and credibility among customers while luxury brands implement e-marketing initiatives will also be critically identified and analysed in the research. Most importantly, the influence of the e-marketing tactics of global luxury brands to impact customers’ buying behaviour will also be critically analysed to generate specific insights.
Literature review ideas
In order to complete the research on analysing the impacts of e-marketing on customers purchasing behaviour, existing literature will be critically reviewed. In this regard, literature that is extremely related to the context of this research will be used for critically analysing the perception of researchers on e-marketing strategies and their impacts on customers’ purchasing intention. Some of the literature that will be used in the research are provided below –
Wahyuni, D., Syaifuddin, S. and Toni, N., (2023). The Effect Of E-Marketing Mix On Purchase Decisions By Milenials Consumers Through Interest In Muslimah Fashion Products On Indonesian E-Commerce Platforms. Jurnal Riset Manajemen, 1(3), pp.164-180. https://jurnal.itbsemarang.ac.id/index.php/jurma/article/download/607/574
Hamdani, N.A., Muladi, R. and Maulani, G.A.F., (2022), July. Digital Marketing Impact on Consumer Decision-Making Process. In 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021) (pp. 153-158). Atlantis Press. https://www.atlantis-press.com/article/125976087.pdf
Priansa, D.J. and Suryawardani, B., (2020). Effects of E-marketing and social media marketing on E-commerce shopping decisions. Jurnal Manajemen Indonesia, 20(1), pp.76-82. https://pdfs.semanticscholar.org/0e4d/dc1c85a914faacf2b2279d741a4b450eb226.pdf
Alfeel, E. and Ansari, D.Z.A., (2019). The impact of social media marketing on consumer purchase intention: Consumer survey in Saudi Arabia. Journal of Marketing and Consumer Research, 56(1), pp.13-22. https://core.ac.uk/download/pdf/234694560.pdf
Kaur, K., Mishra, A. and Mallik, V., (2021). Impact of E-marketing on Consumer Purchase Behaviour: An empirical study. IJRAR-International Journal of Research and Analytical Reviews (IJRAR), E-ISSN, pp.2348-1269. https://www.academia.edu/download/65714699/Impact_of_E_marketing_on_consumer_purchase_behaviour.pdf
Apart from these articles, other relevant literature will also be accessed and utilise to make the research more informative and achieve the objectives of this research.
Research contribution
Referring to the adequate selection of literature that is relevant to the research topic, the following research would significantly focus on collecting relevant secondary information while structuring qualitative research. In this context, the entire dissertation would significantly relate to existing information that will be beneficial for the research objective and questions, which have been structured in the proposal. Apart from this, an in-depth understanding regarding analysis would be done based on secondary qualitative analysis, which would primarily analyse the impact of e-marketing on consumer purchasing decisions while considering evidence of the Dior, LV, and D&G. The entire selection of literature and secondary evidence would allow addressing the actual purpose of the research while assisting the researcher to focus on an adequate understanding of the current consumer marketplace considering the aspect of e-marketing.
Implications of knowledge
While referring to the context of the e-marketing area, the following research would identify the luxury brands, for example, Dior, LV, and D&G, which would critically evaluate the research objectives and the core research aim. The entire research dissertation would be a knowledgeable aspect for the researcher as well as other luxury organisations to critically analyse the e-marketing aspects along with focusing on different strategies that exist in this competitive market. Other than this, the impact and relevant challenges that are revolving in the industry will be identified through this research. This would impact positively researchers as well as the readers and future researchers to construct further research based on the area of this topic.
Know more about UniqueSubmission’s other writing services:
