SG7001 Managing Strategy & Operations and Partnerships Assignment Sample 2024
The business-to-business relationship can be considered as the transaction between businesses such as involving manufacturers, suppliers, retailers, customers, and many more. The Atelier Chiang Mai is being developed by two fashion lovers and their priority is to develop clothes of high quality for the luxury French brand (About the Atelier, 2020). They need to manage their relationship with their clients after adopting various innovations so they can maintain effective transactions with them. On the other hand, they also provide clothing at a reasonable price that attracts massive customers as the economic growth is low during the pandemic period. Their reasonable or low price strategy is very useful during the entire period. It also helps them in managing the efficient position in the market. The company also produces wedding clothing per piece for wedding dresses.
Furthermore, the company maintains a healthy relationship with them so they can enhance their sales with a high-profit rate. In recent times, there was a problem identifies that the quality was poor and the garments were very expensive. Concerning this, both the owners decided to develop their workshops and after some time their expansion was so excellent and their quality clothing was praised by everyone. The supply chain is managed by them appropriately so customer satisfaction can be improved effectively. In this way, they manage B2B relationships by responding to customer needs efficiently.
Conclusion
It has been concluded from the report that the company manages an effective relationship with their customer by responding to their needs and problems quickly. In this report, The Atelier Chiang Mai, a manufacturing company is chosen and the entire study is done on that. It has been seen in the report that the company produces high-quality products at a reasonable price that attracts huge customers. The external market analysis of the company is done and it deducts that the position of the company is high so the power of suppliers is low. Other than that, they need to adopt environmental and technological changes as the sustainability and technological transformation is a major concern nowadays.
References
About The Atelier. 2020. [Online]. Accessed through: <https://chiang-mai-clothing.com/about-workshop/>
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