SG7001 Managing Strategy & Operations and Partnerships Assignment Sample 2024
An evaluation of opportunities and threats posed by megatrends
| Megatrend | Key problems impacting company | Impact and implication |
| Rise in technology | It is the technological era in which the technology is upgrading day by day. Technology is become the crucial factor in every sector for the growth and development of a particular organisation. However, Atelier Ching Mai is also required to adopt advance technology in order to be competitive and attend competitive advantage in the industry. However, the trend is also comes with different challenges needs to create issues for the company. The adoption of the new technology requires effective research and development, use investment. The up-gradation of the technology leads to different changes in the management. Further, it also requires providing effective training and development to the employs to cope up with the change Technology the manufacturing operation. | Basically, the adoption the new technology brings effectiveness and leads organisation to attend competitive advantage in the market. It is also effectual in promoting high production and standardisation. Therefore, it can be said that the new technology is beneficial for the growth and success of the cited organisation (Guo et.al 2020). It would also bring new opportunity for growth and expansion in the fashion market.
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| Rapid urbanisation | The industrialisation era leads to the growth of urbanisation. The gradual development in the organisation leads to mobilisation of people from rural area to urban area in seeks of job unemployment. The development and increase of urbanisation leads to provide many benefits. However, it leads to many disadvantages as also which can affect the company and its operation (Chan et.al. 2017). The development of urbanisation is this possible for increase in crime which has negative impact on the growth and success of the company. Crime rate in the area responsible to reduce the economic growth. Also, the corruption and bureaucracy in the urban area is accountable in affecting the manufacturing and marketing activities of the organisation that will indirectly affect the reputation of the company in the market. | Urbanisation has various benefits to the organisation. The people living in urban areas are fonder of fashionable clothing as compared to the rural areas. However, it also possesses threat to the company. Disposable income of customers, changing trend frequently, adaptation of cultural changes becomes challenge foe the company to cope up with. It leads to impact the company and its productivity. |
References
Books and Journals
Chan, A.T., Ngai, E.W. and Moon, K.K., 2017. The effects of strategic and manufacturing flexibilities and supply chain agility on firm performance in the fashion industry. European Journal of Operational Research, 259(2), pp.486-499.
Guo, S., Choi, T.M. and Shen, B., 2020. Green product development under competition: A study of the fashion apparel industry. European Journal of Operational Research, 280(2), pp.523-538.
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